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Trendmasters gets Cartoon Network license - July 1999
Warner Bros. Consumer Products has awarded Trendmasters, Inc., a toy designer and manufacturer, the master toy license for Cartoon Network's animated series including THE POWERPUFF GIRLS, DEXTER'S LABORATORY and COW & CHICKEN. In addition, Trendmasters has also secured the master toy rights for Cartoon Network's classic characters including Yogi Bear and Snagglepuss. Under the terms of the multi-year agreement, Trendmasters, Inc. has the rights to produce toy related merchandise including toy figurines, play sets, detailed plush items, gift-boxed collectibles and crafts as well as a wide variety of toy fashion accessories including bags, purses, hairpieces, sunglasses and makeup with carrying cases. The deal also includes electronic items such as key rings and walkie-talkies. Founded in 1989 by Co-CEOs, J. Russell Hornsby and Leo J. Hauser, Trendmasters, Inc., major toy licensees, in addition to Cartoon Network, include Godzilla, Lost In Space, Austin Powers, Coca- Cola, M&M's, Teletubbies, South Park, Voltron, and Iron Giant.
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