Formed in 2001, Underground Toys are part of a $37 million group based in both the US and UK.
Underground specialise in the creation, manufacturing and distribution of both mass and collector toys. Amongst their many well known products are the In Your Pocket, range of voice keychains. Over 2.5 million In Your Pockets have been sold to date. Launching this year, are the Sound Blaster voice key chains for the younger market. The first releases include Ben 10, Star Wars and Scooby Doo.
In addition to the successful voice key chain lines, Underground is now a well known plush licensee, making Star Wars, Family Guy and Domo soft toys of all sizes and types as well as many other novelty and gift items. Underground holds licenses for Avatar, Ben 10, Star Wars, Twilight, Family Guy, 24, Thundercats, Star Trek, Monty Python, Bleach, Rambo, Clone Wars, Twilight, New Moon, Domo, Bakugan,Dirty Dancing, Thunderbirds, Deathnote, WWE, Scooby Doo as well as action figures for the hit Sci-Fi TV shows Battlestar Galactica, Torchwood, Heroes and Doctor Who.
Most recently, Underground has been appointed the master gift licensee in the UK for Avatar – the epic Movie which recently became the 2nd biggest film of all time.
Key mass and specialty customers from around the world include Toys’R’us, Urban Outfitters, Argos, Tesco, Debenhams, Wilkinsons, Target, Spencer Gifts, Forbidden Planet, HMV, BHS, The Entertainer, Borders, Next, Transworld, Play.com, Waterstones,. Staples, Think Geek, Clinton Cards, Hot Topic, Hamleys, Diamond Comics, Firebox.com, Halfords etc. Underground Toys’ are actively seeking new opportunities with customers, property owners and licensors and have many innovative product categories under development. |