|October 1, 2010 – ToyQuest, a leader in innovative toy products, proudly launches its latest must-have holiday collectible: ANDROIDZ. Combining the unique features of robot action and wheel play, ANDROIDZ introduces us to an immersive fantasy robotic world inspired by everyday heroes: Police, Firefighters, Construction workers, and Military. The ANDROIDZ product line includes mobile figures, featured vehicles, and sprawling playsets. Developed to capture the imagination of toy enthusiasts of all ages, the world of ANDROIDZ comes to life through a unique digital experience online. Special codes found on figures and vehicles unlock exclusive features and content on the ANDROIDZ website. “The power of
growing digital media allows today’s kids to blend the boundaries of product and story,” states Peter Magalhaes, Vice President of Business Development. “Fans can complement their experience through a unique web portal where we share the ANDROIDZ mythology and escalate the play pattern. We’re excited to continue ToyQuest’s tradition of introducing new and exciting toys to the marketplace.”
The ANDROIDZ invasion begins this holiday season at major nationwide and online retailers including Toys“R”Us, Walmart and Target.