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About Joyride Studios
About Joyride Studios.
JoyRide Studios is focused on developing collectible and toy products for the 'tween, teen and post-teen market segments. Its parent, Racing Champions Ertl is a leading producer and marketer of innovative collectibles and toys targeted at males of all ages. (The Company's diverse product offerings include scaled die-cast replicas of John Deere agricultural equipment and NASCAR stock cars and other licensed vehicle replicas)
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