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About Hasbro >> Jem
Synopsis for Jem
Jem was introduced through a weekly half-hour television series of well-written beautifully animated almost adult themed shows. The Jem television show combined adventure and fashion with music videos with captions exactly like on "MTV". Hasbro scheduled a $10 million advertisement campain for Jem that included highly sophisticated television commercials developed by Charlex, a company that produces award-winning music videos.
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