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Applause
Toylines
Toylines (alphabetical order)
Attack of the Killer Tomatoes (1991)
Batman (1992)
Bug's Life, A (1998)
Dick Tracy (1990)
Lord of the Rings - The Fellowship of the Ring (2001)
Lord of the Rings - The Two Towers (2002)
Magic Trolls (and the Troll Warriors) (1992)
Nightmare Before Christmas (1999)
Space Jam (1996)
Troll Warrior (1992)
Toylines (chronological order)
1990 Dick Tracy
1991 Attack of the Killer Tomatoes
1992 Batman
1992 Magic Trolls (and the Troll Warriors)
1992 Troll Warrior
1996 Space Jam
1998 Bug's Life, A
1999 Nightmare Before Christmas
2001 Lord of the Rings - The Fellowship of the Ring
2002 Lord of the Rings - The Two Towers
Company history
About Applause    
The company was founded as The Wallace Berrie Company in 1966 by Wallace Berrie. In 1979 the company obtained worldwide rights to The Smurfs and released figurines in 1979 at $1.50 each. The figurines became one of the best-selling toys of 1982. That year, the company acquired the Applause division from Knickerbocker Toys, which came with the licenses to Disney, Sesame Street, and Raggedy Ann and Andy. In 1986, the company changed its name to Applause Inc. and released California Raisins merchandise. It would also produce various Batman merchandise, focusing largely on small figures and dolls, from the late 1980s into the early 1990s. In 1992, Applause released the Magic Trolls Babies toy line.

From 1991 to 1995, the company built a strong retail business by focusing on its classic entertainment licensed brands with award-winning in-store merchandising displays to stabilize revenues and profitability as a platform for incremental growth from entertainment event properties,e.g. The Lion King, Pocohantas, Little Mermaid, Star Trek, and Star Wars. Also during this period, one of the most significant events was the company's acquisition of the licensed rights to the very popular Looney Tunes characters.

In late 1995 the company acquired Woodland Hills, California company, Dakin Inc., the most widely recognized brand name in stuffed animals. Dakin was founded in 1955 by Richard Dakin as an import business. This acquisition strengthened Applause's generic stuffed animal business to balance out its already strong entertainment license portfolio.

In 2005, CEO Bob Solomon died, and the company was forced to file for bankruptcy. It was acquired in a bankruptcy auction by Russ Berrie.
Links
official website
    Applause  Applause
official website for Applause
www.applause.com
From the News Archive
Applause 1994 Star Trek Deep Space Nine Figure Collection 4" PVC
Czech Republic Glass Ornaments Star Trek Deep Space Nine
Figure Collection
Star Trek took a slightly darker turn with this series set on the space station Deep Space Nine. It never achieved the popularity of Star Trek: The Next Generation, so the associated merchandise is also collectible. This set of six 3-1/2' to 4' PVC figures from 1994, come in their original box and are sure to warm the heart of anyone who knows what you're talking about when you mention Odo and Quark. As the Ferengi say, 'Opportunity plus instinct equals profit.'


Posted 6/23/2008
Applause March 2007 Lord of the Rings - One Ring with Light Up Crown

One Ring with Light Up Crown 
One Ring with Light Up Crown Description:
One ring to rule them all! This piece has a great light-up display base that looks like it's glowing with the fires of Mount Doom. It stands almost 3-inches tall and includes both a chain and batteries. It's a fantastic collectible and comes packaged in a nifty window box.
Posted 3/9/2007
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