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Applause
Toylines
Toylines (alphabetical order)
Aladdin (1993)
Anastasia (1997)
Attack of the Killer Tomatoes (1991)
Batman (1989)
Batman Returns (1992)
Beauty and the Beast (1991)
Bug's Life, A (1998)
Captain Planet (1990)
Dick Tracy (1990)
Disney (1993)
ET (1988)
Flintstones (1990)
Gargoyles (1995)
Harley Davidson (1987)
Hercules (1997)
Howdy Dooody (1988)
Kermit Collection (1997)
Looney Tunes (1990)
Lord of the Rings - The Fellowship of the Ring (2001)
Lord of the Rings - The Two Towers (2002)
Lost in Space (1998)
Magic Trolls (1992)
Marvel Superheroes (1997)
Mulan (1998)
Nightmare Before Christmas (1999)
Olympics (1984)
Peanuts (1990)
Pocahontas (1995)
Pokemon (1999)
Rescuers Down Under (1993)
Rocketeer (1991)
Rugrats (1997)
Scooby Doo Where R-U (1998)
Sesame Street (1997)
Smurfs (1988)
Snow White (1993)
Space Jam (1996)
Star Trek DS9 (1994)
Star Trek Generations (1994)
Star Wars (1996)
Star Wars - Episode 1 (1999)
Star Wars - Shadows of the Empire (1996)
Steel (1997)
Taco Bell (1998)
Tarzan (1999)
The Beatles (1987)
The Hunchback of Notre Dame (1996)
The Jetsons (1990)
The Little Mermaid (1990)
The Mask (1994)
Troll Warrior (1992)
Where`s Waldo? (1990)
Ziggy (1981)
Toylines (chronological order)
1981 Ziggy
1984 Olympics
1987 Harley Davidson
1987 The Beatles
1988 ET
1988 Howdy Dooody
1988 Smurfs
1989 Batman
1990 Captain Planet
1990 Dick Tracy
1990 Flintstones
1990 Looney Tunes
1990 Peanuts
1990 The Jetsons
1990 The Little Mermaid
1990 Where`s Waldo?
1991 Attack of the Killer Tomatoes
1991 Beauty and the Beast
1991 Rocketeer
1992 Batman Returns
1992 Magic Trolls
1992 Troll Warrior
1993 Aladdin
1993 Disney
1993 Rescuers Down Under
1993 Snow White
1994 Star Trek DS9
1994 Star Trek Generations
1994 The Mask
1995 Gargoyles
1995 Pocahontas
1996 Space Jam
1996 Star Wars
1996 Star Wars - Shadows of the Empire
1996 The Hunchback of Notre Dame
1997 Anastasia
1997 Hercules
1997 Kermit Collection
1997 Marvel Superheroes
1997 Rugrats
1997 Sesame Street
1997 Steel
1998 Bug's Life, A
1998 Lost in Space
1998 Mulan
1998 Scooby Doo Where R-U
1998 Taco Bell
1999 Nightmare Before Christmas
1999 Pokemon
1999 Star Wars - Episode 1
1999 Tarzan
2001 Lord of the Rings - The Fellowship of the Ring
2002 Lord of the Rings - The Two Towers
Company history
About Applause    
The company was founded as The Wallace Berrie Company in 1966 by Wallace Berrie. In 1979 the company obtained worldwide rights to The Smurfs and released figurines in 1979 at $1.50 each. The figurines became one of the best-selling toys of 1982. That year, the company acquired the Applause division from Knickerbocker Toys, which came with the licenses to Disney, Sesame Street, and Raggedy Ann and Andy. In 1986, the company changed its name to Applause Inc. and released California Raisins merchandise. It would also produce various Batman merchandise, focusing largely on small figures and dolls, from the late 1980s into the early 1990s. In 1992, Applause released the Magic Trolls Babies toy line.

From 1991 to 1995, the company built a strong retail business by focusing on its classic entertainment licensed brands with award-winning in-store merchandising displays to stabilize revenues and profitability as a platform for incremental growth from entertainment event properties,e.g. The Lion King, Pocohantas, Little Mermaid, Star Trek, and Star Wars. Also during this period, one of the most significant events was the company's acquisition of the licensed rights to the very popular Looney Tunes characters.

In late 1995 the company acquired Woodland Hills, California company, Dakin Inc., the most widely recognized brand name in stuffed animals. Dakin was founded in 1955 by Richard Dakin as an import business. This acquisition strengthened Applause's generic stuffed animal business to balance out its already strong entertainment license portfolio.

In 2005, CEO Bob Solomon died, and the company was forced to file for bankruptcy. It was acquired in a bankruptcy auction by Russ Berrie.
Links
official website
    Applause  Applause
official website for Applause
www.applause.com
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