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Vivid Imaginations
Toylines
Toylines (alphabetical order)
Captain Scarlet and the Mysterons (1993)
Joe 90 (1994)
Robin Hood (2006)
Space Precinct (1994)
Stingray (1992)
Toylines (chronological order)
1992 Stingray
1993 Captain Scarlet and the Mysterons
1994 Joe 90
1994 Space Precinct
2006 Robin Hood
Company history
About Vivid Imaginations Ltd.    
Vivid Imaginations was founded in 1992 by Nick Austin and Alan Bennie, respectively the ex Matchbox UK Managing Director and Finance Director. In 1993, the first Vivid Imaginations products hit the marke. The top boys brand of the year was Captain Scarlet helping the company turnover £9.8 million in its first year of operation. In 1998 Vivid received major investment funds from the Jordan Group to finance future growth. Group turnover approaches £30 million. The Sindy brand is acquired for launch in 1999. Vivid is now the number 7 UK Toy Company. 1999 saw the launch of Vivid Direct and also the acquisition of distribution rights for Playmates and Toy Biz products in the UK. Sales for the year excluding the new acquisitions exceed £33 million. Vivid opened its own offices in Hong Kong to manage product development, engineering and production in China.
Links
official website
    Vivid Imaginations Ltd.  Vivid Imaginations Ltd.
official website for Vivid Imaginations
www.evivid.co.uk
From the News Archive
Vivid July 2007 WWE powers on for Vivid - ToyNews
src=http://www.toynewsmag.com/files/news/28151/WWE160.jpg
Vivid Imaginations’ WWE range has become the number one  action figure line for June.
NPD data has confirmed it as the number one action figure brand with double digit growth.

“The brand continues to power up the charts and we attribute this to Jakks’ tremendous ability to keep the line fresh for the collector market,”  said Paul Weston, Vivid Imaginations’ MD.

“The combination of superb product development, continual on air presence and WWE’s commitment to tours has become a winning formula”. 

The 2008 spring/summer line is being previewed to customers at Vivid’s Guildford HQ and the product innovation takes WWE into new areas with further development into role play and micro play.
Posted 7/21/2007
'Star Wars' set imaginations, wallets afire

In exchange for his directing salary, George Lucas secured a slice of the box office — and all merchandising rights.
The rest is action-figure business history.
The movies made Lucas famous, said Harry Benshoff, a film professor at the University of North Texas. But the toys made him rich.
'It was the marketing and merchandising rights to Star Wars that Lucas held onto and which proved to be incredibly lucrative,' he said.
Lucas Licensing today claims more than $8 billion in global sales in 100 countries, including the best-selling boys action toys of all time.
In addition to tiny plastic armies of darkness and light, banking concern MBNA Corp., which has since been swallowed whole by Bank of America, bought the right to churn out silver credit cards bearing the likenesses of Darth Vader and Yoda.
There is a Darth Maul lottery card. Yves St. Laurent secured merchandise licensing.
Taking a cue from the vast array of Star Wars bounty, merchandise agreements don't stop at action figures.
There are X-Men bobbleheads and Hulk cookie jars, Gremlins snow globes and Chicken Littles in a carton.
There are even toys about other toys: The Mr. Potato Head lineup includes a takeoff on Star Wars characters: Darth Tater, Spud Trooper and Artoo-potatoo. The trio goes for $49.99.
In an especially circular piece of marketing, this summer's Transformers flick is based on the 1970s-era Hasbro toys, even as the Transformers movie is generating a new, movie-related line of Transformer toys.
That includes Star Wars toys that transform.
At Hasbro Inc., it's hard to know who is more excited: moviegoers or stockholders.
The toy giant already has merchandising rights to Star Wars and Spider-Man. But it's the Transformers movie that is pushing and pulling the company's share.
After one analyst cautioned that Hasbro stock (NYSE: HAS) could dip if Transformers didn't click with audiences, shares fell by $1.05, or 3.3 percent. They have since edged back up, closing at $32.18 Thursday.
Movies and toys have become joined at the hip because they have something in common: money.
Big production companies are increasingly reluctant to take on the costs of a summer extravaganza if there aren't tie-ins to build excitement and ticket sales.
Meanwhile, toy manufacturers believe they are more likely to sell toys tied to big-screen heroes and villains.
That's one reason why the tie-ins precede the movie. Zizzle Inc.'s Dead Man's Chest Ultimate Black Pearl Pirate Ship Playset won a major toy industry award — well before the movie premier.
Of course, there's no guarantee that a film will move merchandise or that merchandise will boost box office receipts. Remember Treasure Planet?
Maybe not, because despite an estimated marketing budget of $40 million and a line of McDonald's action toys, the 2002 movie bombed.
On the other hand, Star Wars toys don't die, they appreciate.
Still in its box, complete with cloth cape and red light saber, a 15-inch Darth Vader action figure issued in 1977 is being auctioned on eBay.
Starting bid for the 30-year-old mouth-breather: $199.
Posted 5/27/2007
The chief executive of Vivid Imagination, Nick Austin - Surrey Advertiser
13/10/2006
The chief executive of <b>Vivid</b> Imagination, Nick Austin
The chief executive of Vivid Imagination, Nick Austin

SUMMER may only seem five minutes ago,  but as the nights draw in there is no greater  reminder that  the three-month countdown to Christmas is well underway.
And this is no more eagerly anticipated than in the toy industry with this week seeing the launch of the UK Toy Retail Association’s (TRA) definitive list of its predictions for the top toys this Christmas.

 As the UK’s number one toy manufacturer, Guildford-based Vivid Imagination has made the list with two of its products – the Bratz doll and a play set based on the popular Pirates of the Caribbean films.

Formed 12 years ago by former Matchbox employees, the company has grown into a major industry player, having built up a portfolio of classic brands such as Spiderman to acquire  7.1% of  total sales in the UK. It is now the sole UK distributor of the Bratz doll and has acquired the licence for Crayola which has experienced a 49% growth in sales in just six months.

Its chief executive Nick Austin admits that with 60% of the country’s toy purchasing yet to take place, predicting the trends which will be topping every  Christmas list  is a challenge.

Having bought the rights to Pirates of the Caribbean merchandise, Vivid Imaginations is hoping the films’ success will translate into sales with the launch of the Black Pearl play set.

“We have high hopes for the play set,” said Austin. “It is a model of the ship that features in both movies and has a number of play features with action figures from the film.
Posted 10/13/2006
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