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American Defense (1985)
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1985 American Defense
From the News Archive
Kmart June 2008 'Incredible Hulk' With Burger King Tie-in
Kmart is getting behind the Universal Pictures film 'The Incredible Hulk' via a three-way Father's Day deal with the studio and Hulk owner Marvel Entertainment and Burger King. The latter has served up a line of Hulk premiums for its Burger King Kids Meal.

The promotion, which started June 1 and runs through June 15 and is brokered by NMA Entertainment & Marketing, offers consumers who purchase $50 in Kmart 'Incredible Dad' gift cards coupons for two general admissions, one presumably for the purchaser's pop. Kmart is also offering a sweepstakes via mobile texting that dangles a trip for four people to the Universal Studios Orlando theme park as well as prizes like Kmart gift cards and Hulk-themed merchandise. The company is backing the campaign with TV ads both promoting the film and the gift card; and via ads in Kmart circulars, and radio promotions, and mentioning the film's June 13 premiere date in ads. The effort includes a program offering Hulk ringtones for mobile phones, computer-desktop wallpaper and screensavers; online exposure via email blasts and a micro site (www.kmart.com/hulk). 'This is Kmart's first national text-messaging program,' says Tassie Anthony, manager, marketing planning for Kmart parent, Hoffman Estates, Ill.-based Sears Holdings Corporation. 'We have done entertainment programs in the past, but this is the first which fully integrates film, television, radio, online, mobile and in store support.' She adds that the Kmart/BK partnership is also new. 'Kmart and Burger King are two iconic brands and we felt both were a natural fit for this promotion.' The two companies are cross-promoting online, via Web site connectivity at kmart.com/hulk and bk.com/hulk and through print advertising, per Anthony. Kmart will also have a Hulk-themed boutique in the boys' apparel section and accessories, Hulk Sega video games and Hasbro toys throughout the store. In-store efforts include point-of-sale material, closed-circuit TVs showing 'The Incredible Hulk' trailers, radio ads, themed shopping bags and in-store feature themed-licensed merchandise also will be included. Kmart will distribute a Kmart toy coupon through its Burger King Kids Meal, email database and online at bk.com/hulk and feature the promotion in its kids-directed Adventures newsletter.
Posted 6/23/2008
Kmart Aug 2007 More dolls look like the kids holding them

Bolstered by the success of Nickelodeon's popular bilingual children's character Dora the Explorer and the spending power of the nation's growing minority population, toy retailers across the country are filling their shelves with dolls whose skin colors and facial features reflect the kids who play with them.
Although black and Hispanic dolls have been around for decades, the newer versions try harder at authenticity, rather than simply tinting hair and skin from 'white' doll molds.
Now, discount retailer Kmart hopes to cash in on a growing appetite for ethnic toys among minority consumers, and their rising spending power. It's launching its own initiative this month, putting dozens of multicultural dolls on shelves in each of its 1,400 stores.
Although other retailers are stocking more multicultural dolls, Kmart claims it's the first mass-market retailer to have such a wide selection available in every store.
When the rollout is completed next week, Kmart stores will sell nearly four dozen types of ethnic dolls - a nearly fourfold increase from what's currently available. The dolls are flanked by an advertising campaign in the store's circulars and designed to appeal to black, Hispanic and Asian parents.
'We needed to be relevant to them,' said Philipp Elliott, a toy merchandise manager at Kmart, a subsidiary of Hoffman Estates-based Sears Holdings Corp.
Becoming relevant to minority shoppers can reap big benefits. About one in three Americans is a minority, according to the U.S. Census Bureau. Between 2006 and 2011, the spending power of the country's blacks, Asians, Native Americans and multiracial shoppers is expected to grow 38 percent, to $1.9 trillion. Meanwhile Hispanic buying power alone is projected to grow a formidable 48 percent, to almost $1.2 trillion, according to data from the University of Georgia's Selig Center for Economic Growth.
By 2050, minorities will account for half of U.S. residents, the Census Bureau forecasts.
Kmart executives hope the doll campaign will bring renewed foot traffic to their stores, which saw sales revenue fall 2.3 percent last year. Last month, Sears warned second-quarter earnings will likely fall well below expectations because of more disappointing sales at Kmart and its sister Sears stores.
Posted 8/19/2007
Hasbro Reissue G1 Astrotrain Released Through Kmart Australia

Australian Transformers Fan Site Theyareamongus.com reports that the Hasbro Reissue of G1 Astrotrain has been released in Australia through their countries Kmart stores. Check out the original report by clicking here. Click the discuss button to talk about this topic.
Published 10/27/2006
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