Heroes Licensing Partners Announced
Universal Studios Consumer Products Group today announced the first partners tapped to create product based on Heroes, the #1 new series on television for the 2006-2007 season. The group named industry leaders DC Comics, Random House, Mezco Toyz, Topps and others to lead the charge across a full range of product categories. Starting with an extensive publishing program, trading cards, apparel, stationery/social expression, action figures and an interactive game, initial Heroes product will begin to appear on store shelves in time for the new season launch on NBC Sept. 24, 2007, and shortly after the launch of Season 1 on DVD and HD DVD on Aug. 28, 2007.
'Heroes is an unbelievable breakout hit and one of the most popular series in NBC's history,' said Cindy Chang, Vice President of Global Business Development, Universal Studios Consumer Products Group. 'There is a dedicated fanbase out there who has proven through various online applications to have a strong hunger for Heroes beyond the TV screen, and this new merchandising program will provide them with a fulfilling Heroes experience.'
'We are very pleased to announce this very select group of heroic partners. With every Heroes branded product, we hope to immerse our fans in the world of their favorite show,' said Tim Kring, creator-executive producer, Heroes.
The Heroes merchandising line will capitalize on the rich storylines seen in the popular series, and in some instances, extend the story beyond what is seen on television.
WizKids Inc., a subsidiary of Topps and creator of the award-winning 'Clix' Collectible Miniatures Game system, will be adding Heroes into their HeroClix line, which already includes characters from the DC, Marvel and Dark Horse universes. MeadWestvaco will introduce a 2008 calendar, and Scorpio Posters will add traditional wall posters to the merchandising mix. In addition, Changes will develop an officially licensed Heroes apparel line.
Premier collectibles maker, Mezco Toyz will be responsible for developing toys and specialty product including collectible action figures, dioramas and deluxe figures in a variety of scale sizes ranging from 3' to 18', all inspired by the characters and