Toy Biz.Marvel

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Toy Biz.Marvel

Toylines

Toylines (alphabetical order)

1st Appearances (1999)

Famous Cover (1997)

Heavy Metal Heroes (1997)

Marvel Amazing Heroes (1997)

Marvel Figure Factory (2005)

Marvel Hall of Fame (1996)

Marvel History: The Dark Side (2000)

Marvel Interactive CD-ROM Comic Book (1996)

Marvel Legends (2002)

Marvel Legends Icons (2006)

Marvel Legends Masterworks (2006)

Marvel Overpower Card Game (1996)

Marvel Shape Shifters (1999)

Marvel Special Edition Series (1998)

Marvel Studios 12" (2002)

Marvel Super Hero Showdown (2005)

Marvel Super Heroes (1990)

Marvel Super Heroes 1997 (1997)

Marvel Team-Up (1995)

Marvel Twist-Ems (2005)

Marvel Universe (1996)

Marvel's Famous Couples (1996)

Marvel's Gold (1997)

Marvel's Greatest Moments (2000)

Marvel's Heavy Hitters (1996)

Marvel's Most Wanted (1998)

Modern Age (1999)

Silver Age (2000)

Toylines (chronological order)

1990	Marvel Super Heroes
1995	Marvel Team-Up
1996	Marvel Hall of Fame
1996	Marvel Interactive CD-ROM Comic Book
1996	Marvel Overpower Card Game
1996	Marvel Universe
1996	Marvel's Famous Couples
1996	Marvel's Heavy Hitters
1997	Famous Cover
1997	Heavy Metal Heroes
1997	Marvel Amazing Heroes
1997	Marvel Super Heroes 1997
1997	Marvel's Gold
1998	Marvel Special Edition Series
1998	Marvel's Most Wanted
1999	1st Appearances
1999	Marvel Shape Shifters
1999	Modern Age
2000	Marvel History: The Dark Side
2000	Marvel's Greatest Moments
2000	Silver Age
2002	Marvel Legends
2002	Marvel Studios 12"
2005	Marvel Figure Factory
2005	Marvel Super Hero Showdown
2005	Marvel Twist-Ems
2006	Marvel Legends Icons
2006	Marvel Legends Masterworks

Company history

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About Toy Biz.Marvel

In 1987 Steven Lebensfeld co-founded Toy Biz with associates from HG Toys. Within a year of its start, Toy Biz held the exclusive license for action figures based on characters from Marvel comics and DC Comics, including Batman, Spiderman and Superman. ``We were instantly the largest action figure company in the market. It was unbelievable,'' said Lebensfeld, who came up with the idea for the comic book figures after seeing a void in the market. ``Here we were, a little company doing about $4 million in sales a year when we get this incredible license. Today, those licenses bring in $300 million to $400 million in sales a year. In 1990, the thriving Toy Biz was bought by an mogul Ron Perelman - who had acquired the Marvel Entertainment Group in January of 1989. April 1993: Perelman cut an unusual deal with Ike Perlmutter and Avi Arad, two Israeli immigrants who run Toy Biz. They got a perpetual license to make toys based on Marvel characters (4700 characters!) without paying any royalties; and Marvel got 46% of highly profitable Toy Biz. Toy Biz, now a division of Marvel Enterprises, Inc. (NYSE: MVL), one of the world's most prominent character-based entertainment companies.

News

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Marvel Drops Toy Biz and Switches to Hasbro

Marvel terminated its licensing agreement with Toy Biz Worldwide Ltd. on December 31, 2005, one year earlier than the license's scheduled termination date. In 2006, Marvel-branded action figures and other toys formerly produced by Toy Biz Worldwide will be produced by Marvel.