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Toy Biz.Marvel |
Toylines |
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Toylines (alphabetical order) |
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1st Appearances (1999) |
Famous Cover (1997) |
Heavy Metal Heroes (1997) |
Marvel Amazing Heroes (1997) |
Marvel Figure Factory (2005) |
Marvel Hall of Fame (1996) |
Marvel History: The Dark Side (2000) |
Marvel Interactive CD-ROM Comic Book (1996) |
Marvel Legends (2002) |
Marvel Legends Icons (2006) |
Marvel Legends Masterworks (2006) |
Marvel Overpower Card Game (1996) |
Marvel Shape Shifters (1999) |
Marvel Special Edition Series (1998) |
Marvel Studios 12" (2002) |
Marvel Super Hero Showdown (2005) |
Marvel Super Heroes (1990) |
Marvel Super Heroes 1997 (1997) |
Marvel Team-Up (1995) |
Marvel Twist-Ems (2005) |
Marvel Universe (1996) |
Marvel's Famous Couples (1996) |
Marvel's Gold (1997) |
Marvel's Greatest Moments (2000) |
Marvel's Heavy Hitters (1996) |
Marvel's Most Wanted (1998) |
Modern Age (1999) |
Silver Age (2000) |
Toylines (chronological order) |
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1990 | Marvel Super Heroes |
1995 | Marvel Team-Up |
1996 | Marvel Hall of Fame |
1996 | Marvel Interactive CD-ROM Comic Book |
1996 | Marvel Overpower Card Game |
1996 | Marvel Universe |
1996 | Marvel's Famous Couples |
1996 | Marvel's Heavy Hitters |
1997 | Famous Cover |
1997 | Heavy Metal Heroes |
1997 | Marvel Amazing Heroes |
1997 | Marvel Super Heroes 1997 |
1997 | Marvel's Gold |
1998 | Marvel Special Edition Series |
1998 | Marvel's Most Wanted |
1999 | 1st Appearances |
1999 | Marvel Shape Shifters |
1999 | Modern Age |
2000 | Marvel History: The Dark Side |
2000 | Marvel's Greatest Moments |
2000 | Silver Age |
2002 | Marvel Legends |
2002 | Marvel Studios 12" |
2005 | Marvel Figure Factory |
2005 | Marvel Super Hero Showdown |
2005 | Marvel Twist-Ems |
2006 | Marvel Legends Icons |
2006 | Marvel Legends Masterworks |
Company history |
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□ | About Toy Biz.Marvel ![]() ![]() In 1987 Steven Lebensfeld co-founded Toy Biz with associates from HG Toys. Within a year of its start, Toy Biz held the exclusive license for action figures based on characters from Marvel comics and DC Comics, including Batman, Spiderman and Superman. ``We were instantly the largest action figure company in the market. It was unbelievable,'' said Lebensfeld, who came up with the idea for the comic book figures after seeing a void in the market. ``Here we were, a little company doing about $4 million in sales a year when we get this incredible license. Today, those licenses bring in $300 million to $400 million in sales a year. In 1990, the thriving Toy Biz was bought by an mogul Ron Perelman - who had acquired the Marvel Entertainment Group in January of 1989. April 1993: Perelman cut an unusual deal with Ike Perlmutter and Avi Arad, two Israeli immigrants who run Toy Biz. They got a perpetual license to make toys based on Marvel characters (4700 characters!) without paying any royalties; and Marvel got 46% of highly profitable Toy Biz. Toy Biz, now a division of Marvel Enterprises, Inc. (NYSE: MVL), one of the world's most prominent character-based entertainment companies. |
News |
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□ | Marvel Drops Toy Biz and Switches to Hasbro ![]() ![]() Marvel terminated its licensing agreement with Toy Biz Worldwide Ltd. on December 31, 2005, one year earlier than the license's scheduled termination date. In 2006, Marvel-branded action figures and other toys formerly produced by Toy Biz Worldwide will be produced by Marvel. |
Links |
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official website |
□ | ![]() official website for Toy Biz.Marvel www.marvel.com/toybiz |
online guide |
□ | ![]() online guide for Toy Biz.Marvel https://uniquetoysonline.com/blogs/guides/marvel-toys ![]() |
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The Action Figure Archive - Saturday, February 04, 2023 |