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About LEGO    
In 1932 Ole Kirk Christiansen, master carpenter and joiner, establishes his business in the village of Billund, Denmark. 1934: The company and its products now adopt the name LEGO, formed from the Danish words "LEg GOdt" ("play well"). Later, it is realised that in Latin the word means "I study" or "I put together". Over the past 60 years global sales of LEGO bricks have topped 320 billion - roughly the equivalent of 52 LEGO bricks for each of the world's 6 billion inhabitants. LEGA has been making LEGO products since 1932, and today is the only European toy manufacturer in the Top Ten of the World's Best-selling Toys. The LEGO workforce comprises 8,000 LEGO enthusiasts - 4,000 of them work in Billund, the remainder are spread worldwide.
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From the News Archive
Lego July 2009 Star Wars Tantive Iv Starship

10198 - Tantive IV(tm)
Ages 14+. 1,408 pieces.
US $149.99
Available in September

The Star Wars(tm) saga begins!
Blasting through space with Darth Vader's Star Destroyer in pursuit, the Tantive IV blockade runner carries Princess Leia, C-3PO and R2-D2 on a vital mission for the Rebel Alliance. Celebrate the entire Star Wars saga with this all-new version of the very first starship seen in the films! The Tantive IV features an opening cockpit, rotating and elevating turbo laser cannons, rotating radar dish, removable roof section and interior command center. It also includes an opening compartment with removable cargo transport vehicle and 2 detachable escape pods for the droids to make their getaway with the Death Star plans! Includes Princess Leia, C-3PO, R2-D2, Captain Antilles and Rebel Trooper minifigures. Measures 20.5' (52 cm) x 7.5' (19 cm) x 5.5' (14 cm).

* Includes 5 minifigures: Princess Leia, C-3PO, R2-D2, Captain Antilles and a Rebel Trooper!

* Open the cockpit and place 2 minifigures inside!
Posted 7/26/2009
Lego Mindstorms July 2009 a Robot that Solves Rubik's Cube

When the Rubik's Cube burst on the scene in the U.S. in 1980, it sparked a fascination with the puzzle that continues to this day, even among fans born decades after the Cube's debut. Except that, instead of humans attempting to 'speed cube' to a solution in less than 10 seconds, many Rubik's Cube fans today build robots to do it for them. This A.I.-enthusiasm offers the added challenge of not only solving the puzzle but also of creating a robot that can physically manipulate the cube based on that solution.

For 12-year-old Connor Abbott, building a Rubik's Cube-solving bot gave him a chance to practice his computer programming skills and learn from other accomplished bot makers. Abbott's bot also served as a competitor to challenge 10-year-old brother Ryan's speed-cubing prowess. Both boys were introduced to the puzzle by their father, Michael Abbott, a General Electric Money executive and former IBM Research engineer.

Connor Abbott got the idea for his robot from reading about Cube enthusiasts who had built bots to solve the puzzle using the Lego Mindstorms NXT kit. 'I said, 'Hey, I have an NXT kit,'' says Connor, a native of New Canaan, Conn., who will be in the eighth grade when he returns to school this fall. For the uninitiated, Mindstorms is a Lego product that includes most of the components needed to build a robot, including the company's trademark bricks as well as three servo motors, four sensors (ultrasonic, sound, touch, and light), gears and axles.

'At first I didn't know [Mindstorms] could be used to solve a Rubik's Cube because I didn't think it had enough motors,' Connor says. This changed last year when Connor discovered a robot via the Web that was built from a single NXT kit by Daniele Benedettelli, 24, a programmer studying robotics and automation at Italy's University of Siena. (Benedettelli's bot can be seen at his Web site.) 'People are amazed by the fact that a Lego (thus a toy) robot can solve such a brainy puzzle so easily,' Benedettelli says, adding that Rubik's Cube has come to be seen as 'the' symbol of complex problems that can be solved by applying 'intelligence and dexterity.'

Of course, the robot cannot solve the puzzle without explicit instructions on how to do so. For the software, Connor used a freely available cube-solving program called Optimal Cube Solver in the Quarter Turn Metric (OPTIQTM) created by Herbert Kociemba, 55, a mathematics and physics teacher from Darmstadt, Germany. Kociemba expressed surprise at Connor's choice to use OPTIQTM, given that the program can take anywhere from minutes to hours to find the 'optimal' solution for solving a Cube, depending on how many times the puzzle has been twisted and turned. The program can, however, compute a solution 'in a reasonable time' if the puzzle is scrambled using 19 moves or fewer, he says.
Posted 7/26/2009
Lego recalls remote control

Lego Systems, Enfield, Conn., is recalling approximately 1,600 Power Functions IR Remote Controls because they can pose a burn hazard.
Posted 7/26/2009 by  Playthings 
Mega Brands vs Lego June 2009 Will Battle Strikers save Mega Brands?

Whether Mega Brands Inc. survives 2009 will depend a lot on how well it masters guerrilla marketing, a completely new tactic for the company. With Battle Strikers, a line of magnetized spinning tops that is Mega’s biggest bet for the holiday season, it hopes to create a viral sensation on the scale of Pokémon and Bakugan collectibles.
The new toy, which features magnetized tops that kids collect and send into battle by launching them with motorized controllers, came out of Mega’s attempt to find new magnet-based products to replace the recall-tainted Magnetix line. “The heritage of Mega is to take a good play pattern and merge it with construction,” says Vic Bertrand, the company’s chief innovation officer. “And spinning tops have been around for thousands of year.” Putting new twists on established games—be they building blocks, dolls or tops—has long been the toy industry’s main path of innovation. “The [spinning-top] play pattern is in people’s DNA,” says Harold Chizick, Mega’s vice-president of marketing. “But there’s been no innovation. Fifty years ago, rip cords were introduced—nothing since.”
As with any new product at Mega, Battle Strikers had to pass a year-long, four-“gate” process before the company would commit to releasing the toy. After market trend and technology research and preliminary sketches in the spring of 2008, the company moved to “works-like-looks-like” prototypes which Mega set loose among kid testers. With Battle Strikers, Mega tapped kids’ ideas for the Striker “characters”—an essential factor in fostering collectibility. By the summer, Mega was ready to show Battle Strikers to store buyers to get their feedback on price points and merchandising concepts.
The final gate involves fine-tuning the engineering and manufacturing logistics. A lot can still change at this point. For many months, the Battle Striker launcher was a strap-on, palm-held device. At the second-to-last prototype, a light bulb went on: It should be more like a joystick “It’s so much more iconic for a kid,” says Bertrand. “Everyone recognizes that joysticks make things happen.” There was also a safety concern: During testing, Bertrand noticed that kids were looking down under the launcher to check if the tops were spinning underneath. At 7,500 RPM, Bertrand observed, “If that thing comes off, it’s going to hurt someone.”
Posted 6/20/2009
Lego June 2009 Are the Lego Minifigs Technically Action Figures?

I recently got into a heated debate down at my regular coffee shop about what is and what isn't an 'action figure', despite the fact that I tried to clear that up in an article a little while back. Yes, we talk about some strange things over coffee. Anyway, it didn't take long for one friend to bring up the famous Lego minifigs. If you don't know what a minifig is, they're the little people that come with any Lego playset. I remember the first Lego minifigs (which I assume is short for miniature figures) ever to come out when I received several Lego Space sets back in the late '70s. As soon as I saw them, I fell instantly in love with them! There was something about their perpetually happy faces and little c-clamp hands that sparked my imagination.
These days, you can find minifigs of all kinds, from everyday townsfolk to rampaging hordes of fantasy Orcs, and there have been minifigs made of such notable pop-culture icons as Batman, Spider-Man and Harry Potter.
But back to the debate. As I mentioned before, one friend felt that Lego minifigs are in fact action figures and another strongly felt that they are not. Each had some excellent points to back up their arguments, but it ultimately got us no closer to the truth. So I made of list of pros and cons as an attempt to further classify minifigs, and with a little help from you, dear readers, perhaps we can put this debate to rest.
  • They're figures of people or popular characters like most action figures.
  • They're fully posable, with as many as 7 points of articulation, more than many legitimate action figures.
  • They very often come with accessories, such as weapons, helmets and other gear.
  • They fit nicely into vehicles, such as cars, airplanes and spaceships.

  • They're tiny, only about 1 3/4' in height, putting them well below the usual size for an action figure.
  • They could be seen as accessories to the Lego building blocks and playsets, which are actually the main toy people are buying, not the other way around.
  • They possess components that are in themselves building block pieces, such as their feet, legs, torsos and head, which can be taken apart and added to other building blocks, thus making them more like actual building block pieces that simply resemble action figure parts.
  • They are unrealistic to the point of being abstract, geometrical representations of actual human figures.

So there you have it, the strongest points of either argument. So now I leave the debate up to you all. Tell us what you think! Are Lego minifigs action figures or not action figures? Feel free to leave your answers in the comments or make your voice heard in the forum poll.
Posted 6/20/2009
LEGO 2009 Brand Drives Growth in Licensing Portfolio

The LEGO Group, the world's leading construction toy company, continues its legacy of inspiring children's creativity by showcasing a wide range of new and continuing licensed products at the annual Licensing International Expo in Las Vegas, June 2-4 at the Mandalay Bay Convention Center, booth 3222. The core 2009 portfolio focuses on three main categories: a strong debut in youth electronics, and continued growth in publishing and video games.

Youth Electronics
A new partnership with Digital Blue builds an exciting line of youth electronics featuring a fully functional digital camera, MP3 player and walkie talkies built from classic LEGO bricks, a boom box and alarm clock in the shape of a LEGO brick, a stop-motion animation video camera with companion software for creating LEGO movies and two BIONICLE(R) themed digital cameras. The line will be available in the U.S. this fall through selected mass retail stores.

A renewed partnership with DK Publishing produces five LEGO-themed books this fall. LEGO STAR WARS(TM) The Visual Dictionary, timed to commemorate the 10th Anniversary of LEGO STAR WARS, is a stunning visual celebration of the first decade of two of the world's favorite franchises and the universe they have built together, complete with fun facts, how models are designed and an exclusive minifigure for collectors! $21.99 USD this fall.

An updated version of DK's best-selling The Ultimate LEGO Book - now titled The LEGO Book - gives an insider's look at one of the world's most beloved toys. The book is boxed with Standing Small, which commemorates the 30th birthday of the iconic LEGO minifigure. The box set will retail for $40 USD this fall.

Two LEGO Brickmaster books, themed castle and pirates, provide story and building inspiration for children, complete with more than 140 LEGO bricks, two minifigures and step-by-step building instructions to make 16 different LEGO models. $24.99 USD each in the fall.

Through partnership with Ameet, the BIONICLE Encyclopedia, launching in early fall, gives a comprehensive look at the legendary world of BIONICLE and serves as a companion to new construction toys and the upcoming direct-to-video 'BIONICLE: The Legend Reborn' from Tinseltown Toons and Universal Studios Home Entertainment.

Video Games
The phenomenal successes of the LEGO STAR WARS, LEGO INDIANA JONES(TM) and LEGO BATMAN(TM) games is being channeled into three new LEGO games from TT Games in 2009.

LEGO Battles, developed exclusively for the Nintendo DS, brings multiple LEGO worlds to life - Castle, Space and Pirates - in a strategy game of good versus bad. Players can also link up and go head to head starting this spring.

LEGO INDIANA JONES 2 will launch early this fall in partnership with LucasArts. The game will feature all of the LEGO INDIANA JONES characters and will be the first game to focus on all four of the popular movies. Additionally, an innovative 'game builder' tool allows players to build and play their own LEGO INDIANA JONES adventures. Available on multiple platforms.

LEGO Rock Band, in conjunction with Harmonix and MTV Games, is scheduled to launch for the holidays. Players can create their own LEGO minifigure avatars, band and entourage, including roadies, managers, and crew, then rock the charts to a blockbuster playlist. Available on multiple platforms.
Posted 6/20/2009 by  KVOA-TV Tucson 
Lego Nov 2007 Star Wars Toys Among Holiday Season's Most Sought-After Gifts

New Star Wars Toys and Games Among Holiday Season's Most Sought-After Gifts
Thursday November 15, 4:35 am ET
Latest Creations from a Galaxy Far, Far Away Include Biggest LEGO(R) Model Ever Created and Brand-New STAR WARS Transformer Action Figure
SAN FRANCISCO--(BUSINESS WIRE)--All new Star Wars toys and games will be capping off the global celebration of the Star Wars Saga’s 30th anniversary, as Star Wars remains one of the most sought-after gifts for fans of all ages for the 2007 holiday season.
Source: Lucasfilm Ltd.
·  The LEGO(r) Star Wars MTT toy is among the holiday season's hottest new Star Wars toys. Thirty years after the first movie was released, Star Wars remains the No. 2 boys' toy license. (Photo: Business Wire).  
Year-to-date data released by the NPD Group shows that, 30 years after its initial release, Star Wars is the second best-selling boys’ toy property of the year, showcasing the intergalactic adventure’s enduring appeal.
This holiday season, the ever-popular LEGO Star Wars product line continues to grow with the LEGO® Star Wars Ultimate Collector’s Millennium Falcon – the largest LEGO set ever released. With more than 5,000 pieces, LEGO aficionados and Star Wars fans can bring to life an intricately detailed model of Han Solo’s unforgettable starship. Priced at $499.99, the Ultimate Collector Millennium Falcon measures 33.1 inches long by 22.2 inches wide by 8.3 inches high, and is available only online at http://www.LEGOshop.com. In addition, FamilyFun named the LEGO Star Wars MTT one of its top 10 Holiday Toys of the Year.
Building on the success of the blockbuster LEGO Star Wars videogame franchise, LEGO Group and LucasArts have teamed with TT Games to create LEGO Star Wars: The Complete Saga. At long last, players can “kick some brick” through 36 Story Mode levels covering all six films in the Saga, from the Trade Federation's 'negotiations' with Obi-Wan Kenobi and Qui-Gon Jinn in The Phantom Menace to the space battle above Endor in Return of the Jedi. The game is available on the Wii™, PLAYSTATION®3 computer entertainment system, Xbox 360™ videogame system from Microsoft and Nintendo DS™.
Posted 11/17/2007
Lego Sept 2007 Patriot Scientific Licensing Agreement
CARLSBAD, Calif., Aug. 29 / -- Patriot Scientific (BULLETIN BOARD: PTSC) announced today that the LEGO Group has purchased a license to the Moore Microprocessor Patent(TM) (MMP) portfolio. Marking its 75th year in business this month, LEGO has emerged as the world's sixth largest manufacturer of toys, including the MindStorms(TM) programmable robots.

'We're delighted with the idea that our technology has enabled LEGO to develop such wonderful educational toys,' said Patriot Scientific CEO Jim Turley. 'It highlights just how far computer technology has come, that it now appears in everything from playthings to personal computers. Our patented technology is truly ubiquitous. Coincidentally, our company's headquarters is across the street from LEGOLAND(TM) California, so LEGO is near to us in the literal sense as well.'

LEGO becomes the 21st licensee of the company's fundamental patent portfolio and the fourth in Europe, after Nokia (Finland), Bull (France), and Schneider Electric (Germany). Previously announced licensees include such global corporations as Intel, AMD, Hewlett Packard, Casio, Fujitsu, Sony, Nikon, Seiko Epson, Pentax, Olympus, Kenwood, Agilent, Lexmark, NEC Corporation, Funai Electric, SanDisk and the Sharp Corporation.

About Patriot Scientific

Patriot Scientific is a leading intellectual-property licensing company that develops, markets, and enables innovative technologies that satisfy the demands of fast-growing markets for wireless devices, smart cards, home appliances, network gateways, set-top boxes, entertainment technology, automotive telematics, biomedical devices, industrial controllers and more. Headquartered in Carlsbad, Calif., information about the company can be found at www.ptsc.com.
Posted 9/10/2007
Lego Aug 2007 Posts Higher Sales in Canada

Lego Posts Higher Sales, Upgrades Full-Year Forecast

“Traditionally, however, the bulk of sales occur during the second half-year, which means that success during the peak Christmas season is essential in order to meet the expected new target for 2007”
Lego Group reported 5 percent revenue growth in the first half of the year due to higher sales of classic products like its City, Technic and Star Wars lines. via Canadian Business Magazine
Posted 9/2/2007 by  Canadian Business Magazine 
Lego 2007 Exo-Force - Golden Guardian

Golden Guardian (Limited Gold Edition)

Golden Guardian (front)
Name Golden Guardian
Toy Line Exo-Force
Number 7714
Mfg. Lego
Released 2007
Materials ABS, Plastic, PVC
Category Action Figure, Building Toy
Designer The Lego Group
Orig. Price $24.99
Golden Guardian (front)

This is one of the good ones... The Golden Guardian (back) has nearly a hundred more parts to it for an equally-sized biped Battle Machine set (267 parts VS. the Blade Titan’s 162), but they are used mostly for intricate details and features. The legs are extra thick thanks to the additional panels used to bulk them up; the feet, as well, are bigger than any other before it. While it looks cool and the larger feet help stabilize it in some poses, the only disadvantage would be that the legs are always splayed and cannot be brought into parallel straight/vertical positions. (Whether-or-not the panels are the jump thrusters that Ryo added, I cannot say for certain, as video only shows it jumping from a distance. Either way, they are not really designed to be removed to resemble the ‘original’ version.) The right arm is just plain nasty-! The long barrel of the mega cannon is usually used as a support column, but here, it is rounded off with some smaller parts. Same with the plasma launcher just above it, though it looks more like a sensor than a powerful cannon. The only real ‘special feature’ aside from its looks in this set is the spring-loaded missile launcher hanging on the inside of the right arm.
Posted 7/21/2007
Lego 2007 Exo-Force - Sky Guardian

Sky Guardian

Sky Guardian (front)
Name Sky Guardian
Toy Line Exo-Force
Number 8103
Mfg. Lego
Released 2007
Materials ABS, Plastic, PVC
Category Action Figure, Building Toy
Designer The Lego Group
Orig. Price $14.99
Sky Guardian (front)

The Sky Guardian (back) shares similar torso & leg structure and construction method with the Blade Titan, and vaguely-similar traits with Hikaru’s original Stealth Hunter ride from the debut 2006 line, but that’s about it.
Posted 7/15/2007
Lego July 2007 Achieves Superbrand status - ToyNews

Lego achieves Superbrand status

10:45, Jul 13th 2007 by Samantha Loveday

Popular toy is ranked seventh top brand in the country by UK public.

Lego appears to be as popular as ever with consumers, with the toy making it into the top ten of the nation's favourite brands according to the latest Superbrands survey.

Lego was number seven in the overall rankings, while also topping the Leisure and Entertainment - Games and Toys category, beating off fierce competition from the likes of Monopoly and Fisher Price.

'We are thrilled to be given such a strong endorsement by the British public and this is a great indication that Lego is a favourite among consumers,' said Fiona Wright, UK marketing director at the firm.

New Lego launches hit the shelves this August including fresh space-based playtheme Mars Mission, while new heroes, the Toa Mahri, join the Bionicle line. There will be seven new lines for Lego Star Wars, plus a new Town theme for Lego City. There are also introductions planned from Creator, Racers and Duplo.

Microsoft was the nation's number one brand, followed by Coca-Cola, Google, BBC and BP.

The Superbrands organisation has been monitoring and presenting expert and consumer opinion on brands since 1995. It surveyed a representative sample of over 3,000 consumers to determine the country's top 500 brands.
Posted 7/15/2007
Lego 2007 Exo-Force - Blade Titan

Blade Titan

Blade Titan (front)
Name Blade Titan
Toy Line Exo-Force
Number 8102
Mfg. Lego
Released 2007
Materials ABS, Plastic, PVC
Category Action Figure, Building Toy
Designer The Lego Group
Orig. Price $14.99

The Blade Titan (back) is basically a rehash of the 2006-line Grand Titan, but with different parts. The snap-rotation joint system which debuted in the “Knights’ Kingdom™” line (and was later used in the failed & much-criticized “Galidor™” line) returns to the “Exo Force” line. Made popular by the fact that not only did the figures have a very wide range of motion, but they could hold poses for extended periods of time which ball-&-socket joints couldn’t on larger figures; something that became more apparent in “Bionicle™” sets. The legs have snap-rotation joints in the hips, knees, and ankles which allow it to assume a wide range of motion for poses. Remember those ball-&-socket joints I was talking about...? Both arms use two ball-&-socket joints each. The lower half of the left arm has a pivot point for the six rotating tubes of the laser autocannon. But it seems somewhat underpowered compared to the LED-‘powered’ cannon on the Grand Titan, as there’s nothing here to indicate a power generator or anything technical; it just sits there looking rather weak. The right arm isn’t much better, though with the parts used it’s understandable. The shield (back) has quite a lot of holes in don’t ya think...? The special feature of the blades spinning out is actually a centrifugal effect rather than a spring or rubber band-driven effect; by twisting the shaft with the knob fast enough, it forces the blades to extend outwards to double their length (back). The two blades- which have a swirl of maroon and white plastic mixed during the molding process- are the same as the spear-like blades for Takanuva (#8596) and the evil Makuta (#8593) from the 2003 “Bionicle” line, but in those cases they were plain silver. The cockpit is enclosed within a blocky upper torso that actually slants downwards a bit.
Posted 7/5/2007
LEGO June 2007 Star Wars LEGO Sets 7660, 7661, 7662

Lego/2007_Sets/540877768_5a8dcf73bf_a__scaled_600.jpg width=600 vspace=4>Lego/2007_Sets/540906470_6f8bd5b1b6_a__scaled_600.jpg width=600 vspace=4>Lego/2007_Sets/541056987_a6301e3dfe_a__scaled_600.jpg width=600 vspace=4>
Posted 6/11/2007
LEGO May 2007 Unveils Programs to Celebrate 30 Years of Star Wars at Fan Celebration IV

LOS ANGELES, May 24 /PRNewswire/ -- - New products, life-sized models, promotions and contests designed to fete the 30th Anniversary of Star Wars(TM), the first license in LEGO Group history, will be unveiled at Star Wars Celebration IV, the world's largest gathering of Star Wars fans, taking place in Los Angeles from May 24 to 28 at the Los Angeles Convention Center.
Star Wars enthusiasts will feast their eyes on a new, life-sized, light- up, talking C-3PO LEGO® model. Making his first public appearance at Celebration IV, standing 5 feet 6 inches tall and constructed of more than 15,000 LEGO bricks, C-3PO is sure to join the ranks as one of the most beloved and fan-photographed life-sized LEGO models created to celebrate the property, like Chewbacca, Darth Vader and R2-D2 before him.
Fans also will get, for the first time, a sneak peek at two new exclusive LEGO Star Wars models -- The Hoth Rebel Base(TM) ($49.99) and The Republic Cruiser(TM) ($89.99) -- available only at Toys 'R' Us, and LEGO channels including the catalog, web shop and Brand stores.
Unveiled to the press at American International Toy Fair, fans will also get up close and personal with the Ultimate Collector Millennium Falcon -- the largest LEGO set ever created -- representing one of the most iconic and fan requested LEGO models. Available in October, fans can pre-order the set now at LEGOShop.com. Exclusive to fans attending Celebration IV is a chance to enter to win one of the first 10 sets signed and numbered by company owner Kjeld Kirk Kristiansen and designer Jens Kronvold Frederiksen.
Posted 5/27/2007
TOY FAIR 2007: Extensive report - PART I - LEGO and much more ....
LEGO First things first, we had a date with the good people of The Lego Group. On a personal note, I had seriously been dreaming about what the Lego booth was going to look like. I imagined hundred-foot high Lego Godzilla monsters eating a scale model of a Duplo factory. Raging waterfalls crafted entirely from blue bricks and a child's wish. You know, all that mind-bogglingly crazy stuff Lego always seems to do at these conventions! So when I got there, I was mildly disappointed. Sure their merchandise was great, but the presentation was lacking. Oh, they had a life-sized brick Batman, but I was really looking forward to something more. I guess I always just have an image of Lego being run by guys whose sole purpose in life is to construct warehouses full of crazy contraptions out of tiny colored bricks. Still, I guess a 6-foot tall Batman is cool. Sorta… But as for their actual toys, there was a fine array of cool licensed stuff to be had. In keeping with the big man up front, Lego had several Batman constructible playsets available: Coming in August, you can check out lots of cool stuff like 'The Batcopter: The Chase for Scarecrow.' Everyone's favorite crime-chopper comes complete with rotating blades and missile launcher. You know, for all those times when Batman has bombarded his foes with 'tomahawk bat-missiles.' The Scarecrow comes with his own biplane prepped to drop gas bombs on Gotham City. Another upcoming set is 'The Bat Tank and Riddler Hideout.' The Riddler and Bane are holed up in their secret hideout, but the ever-imaginative caped detective has devised a clever plan to get them out: more missiles! Even though the Batman of the Lego universe doesn't seem to care too much about collateral damage, his kits look like they'll be a blast. In 2007, Lego will release a whole array of Star Wars playsets as well. From the General Grievious Starfighter to Clone Troopers to AT-STs, you'll find all the brick Star Wars fun you've come to expect from Lego. More advanced builders can try their hands at the upcoming Trade Federation MTT vehicle. That's the big orange tank thing that carries Battle Droid containers into the field. It looks really intricate and should keep fans busy throughout the year. Once again, Lego has outdone themselves.
Posted 2/22/2007
LEGO 2007 products

This year's LEGO portfolio will engage imaginations of all ages:
LEGO® Themes (ages 5+)
Three new themes drive renewed momentum for classic LEGO build and play fun. Building adventures dive deep to the ocean floor with the underwater vehicles and creatures found in new LEGO AQUA RAIDERS(TM). Out of this world building fun lands on the red planet with new LEGO MARS MISSION(TM), featuring astronaut explorers who discover mischievous aliens on their space mining expedition. Medieval conflict escalates between the good king's knights and the evil wizard's skeletons in new LEGO CASTLE.
Established LEGO themes grow stronger as the struggle continues on Sentai Mountain with new battle machines, structures and vehicles that take the LEGO EXO-FORCE(TM) to the Golden City. Excitement builds downtown with classic build-and-play themes like fire, transportation and new harbor front joining the LEGO CITY. Six new pull-back racers with crashing functions, three new Ferrari(TM) playsets, and three new playsets add role play fun to a new collection of Tiny Turbos in the LEGO Racers speed fleet.
High-Tech Building (ages 6+)
A new Power Function System in the LEGO Creator line features streamlined power packs, gears and motors to add motion and sound to bring LEGO creations to life without the use of computer programming software -- making a Ferris Wheel spin round and round and a Monster Dino walk, turn its head from side to side and roar. New product development is taking place in living rooms across the country as children and adults use the LEGO MINDSTORMS® NXT toolset, introduced in late 2006, to develop their own robots, then share their designs online at www.mindstorms.com.
Licensed building fun (ages 6+)
To commemorate the 30th Anniversary of the Star Wars(TM) franchise, nine iconic, highly authentic models join the LEGO Star Wars collection, like the Imperial Landing Craft(TM), Jedi Starfighter with Hyperdrive(TM) Booster Ring and MTT(TM). Consumer promotions, contests and special edition products will celebrate the franchise -- the first and most successful license in LEGO history.
The wacky adventures of LEGO SpongeBob SquarePants continue with two new additions to the red-hot collection introduced in 2006 -- Plankton's restaurant, The Chum Bucket, and Mrs. Puff's Boating School. Trouble keeps brewing in Gotham City as the Scarecrow and Riddler return in two new sets joining the LEGO Batman(TM) collection. A new LEGO version of the Hogwarts(TM) Castle joins the LEGO Harry Potter(TM) collection to coincide with the release of 'Harry Potter and the Order of the Phoenix' in July.
Classic LEGO® building (ages 4+)
Two LEGO Mosaic kits feature a clear building plate, assorted colorful bricks and multiple building instructions so children can create LEGO pictures in paint-by-number style. Two new collections of versatile LEGO pieces fill re-designed storage containers that add style and function to new open-ended Creative Building Tubs. For children who like to build and re-build, new LEGO Creator kits offer the possibility and instruction to build multiple models from one kit in cool themes like vehicles, houses and aircraft, at a variety of price points. Skilled builders will appreciate new LEGO TECHNIC® kits that create authentic models that replicate real life machinery and vehicles.
BIONICLE® (ages 7+)
The Toa heroes face an encounter with the creeps from the deep as a new chapter of the popular BIONICLE® story tells of an undiscovered underwater city inhabited by Matoran (four to collect available now) and threatened by the evil Barraki (six to collect available now), who lure the Toa Mahri (six to collect in August) to a new challenge. Three larger figures and three new LEGO playsets launch in August.
Posted 2/10/2007
Sideshow - Lord od the Rings - Legolas Review - Hylton Mayne is back, and this time he’s brought an Elf!

Hylton Mayne, creator of those unique photo reviews that have collectors buzzing, is back for more, this time with our Sideshow Exclusive Legolas Greenleef 12-inch figure! Follow the link to see Legolas in a new light, showcased by Hylton's spectacular photography and fun sense of humor. <bLegolas src=http://www.sideshowtoy.com/placed/012507legolas_SL01.JPG width=620 vspace=4>
Posted 1/30/2007
LEGO: The Making of a LEGO
The Making of a LEGO
By Joseph Pisani
Dig through any child's toy chest across the world and you're sure to find a few rectangular LEGO bricks in the mix. The colorful bricks have retained their popularity since being introduced 48 years ago. In 2000, LEGO was named 'Toy of the Century' by Fortune magazine as well as by the British Toy Retailers Assn., beating out such other classics as the teddy bear and Mattel (NYSE: MAT - news) 's (MAT) Barbie.
The LEGO Group's story begins in 1932, when Ole Kirk Christiansen began making wooden toys for children. However, the LEGO brick -- as we know it today -- wasn't launched until 1958. Simple, durable, and colorful, the LEGO brick design created that year was ideal for a child's toy. The plastic bricks are part of an interlocking system that has just the right amount of grip: The bricks hold together well but can be taken apart easily by a child. And consistency has been key. The bricks produced today can interlock with those produced back in 1958.
The rise in popularity of LEGO bricks can be attributed to the amount of imagination a child can use to build something with the bricks. The bricks are so versatile that the LEGO Group has calculated that just six eight-stud bricks can be arranged in 915,103,765 different ways.
Bigger Bricks for Smaller Kids
Today LEGO bricks are primarily produced in a factory at the company's headquarters in Denmark. The bricks are so meticulously made that the company claims that out of every 1 million elements made, just 18 will be declared defective and removed from the set. Impressive numbers, considering that the LEGO Group is producing 15 billion components a year -- that's 1.7 million items an hour, or 28,500 a minute. Tire production accounts for some of that number; the factory also produces 306 million tiny rubber tires a year. In fact, going by that number, LEGO is the world's No. 1 tire manufacturer.
After the original bricks were launched Christiansen's son and heir to the LEGO Group, Godtfred Kirk Christiansen, developed LEGO DUPLO in the late 1960s for younger children who had trouble handling the original tiny LEGO bricks. The DUPLO bricks are larger in height and width than the classic bricks and are easier for young hands to handle.
The next chapter in the LEGO Group's history was the creation of the LEGO figure in 1974. The little yellow figures added a different dimension to play, letting kids role-play and inject their personalities into their LEGO creations. To date 4 billion LEGO figures have been produced and have been outfitted in countless disguises, ranging from basketball players to Star Wars characters to pirates.
Posted 11/29/2006


width=15  18,80 EUR
Posted 11/10/2006


width=15  18,80 EUR
Posted 11/10/2006



src=http://www.todocoleccion.net/images_tc/vent_mm.gif  18,80 EUR
Posted 11/10/2006
Sideshow Toy Dec 2006 The Lord Of The Rings : Legolas Greenleaf 12 Inch

Rediscover the fabulous movie trilogy of the «Lord of the Rings» from J.R.R. Tolkien’s masterpiece ! Follow the incredible quest of Frodo, Gandalf and their fellows ! Here comes a series of wonderfull 12' dolls with really look real ! Articulated doll delivered with many accessories, real fabric clothes and display base. Provided in a window box.

The Lord of the rings : <b>Lego</b>las Greenleaf 12 inch

- Price : 79.00 Eur.
- Buy this article
Posted 11/7/2006
Lego 2006 Bridge Walker and White Lightning

Bridge Walker and White Lightning (Special Edition)

Bridge Walker and White Lightning- side-by-side
Name Bridge Walker and White Lightning
Toy Line Exo-Force
Number 7713
Mfg. Lego
Released 2006
Materials ABS, Plastic, PVC
Category Action Figure, Model Kit
Designer The Lego Group
Orig. Price $49.99
Posted 10/24/2006
LEGO BELVILLE Ref.5812 (3672033)

<b>LEGO</b> BELVILLE Ref.5812 (SIN ABRIR) 


2,95 EUR
Posted 10/23/2006
LEGO BIONICLE Sets at McDonald's

Through October 12, 2006, McDonald's Restaurants are offering LEGO BIONICLE action figure sets in their Happy Meals (and Mighty Kids Meals).
The eight BIONICLE characters featured in this promotion are:
  • Toa Hahli
  • Toa Matoro
  • Toa Nuparu
  • Toa Jaller
  • Hakann
  • Reidak
  • Vezok
  • Zaktan
Posted 9/28/2006
What's NXT? The LEGO Group Embraces Third-Party Development for LEGO MINDSTORMS(R) Robotics Platform (Broadcast Newsroom)
BILLUND, Denmark , Sept. 15 /PRNewswire/ -- The LEGO Group today announced partnership with HiTechnic to allow the manufacture and sale of hardware accessories certified by the LEGO Group for the newly-released LEGO(R) MINDSTORMS(R) NXT robotics toolset.
Posted 9/15/2006
LEGO Star Wars II: The Original Trilogy Released - Talk Xbox

LEGO Star Wars II: The Original Trilogy Released
Talk Xbox, Canada -
... the classic trilogy and is a terrific addition to the largest selection of Star Wars toys and games already available at Toys "R" Us stores nationwide," said ...
Published 9/13/2006
LEGO MINDSTORMS(R) NXT Robotics Toolset Now Widely Available (Business Wire via Yahoo! Finance)
NEW YORK----Aug. 2, 2006--LEGO Group today announced the national availability of its much anticipated LEGO® MINDSTORMS® NXT, a robotics toolset that provides endless opportunities for armchair inventors, robotics fanatics and LEGO builders ages 10 and older to build and program robots that do what they want.
Posted 8/2/2006
I, Lego
NEW YORK - It's fun when a collection of plastic parts seems to have personality.
Posted 7/30/2006
Lego kit to build a better 'bot
The Lego Mindstorms kit, which first appeared in 1998, lets you design and build a wide variety of robots.  The new Mindstorm NXT,  due out Aug. 1, is a complete revamp that makes it even easier to build a mechanical friend.
Posted 7/29/2006
Lego kit builds better 'bots
Most robot toys are designed to do only one or a couple of things, and get boring quickly. Their charm often doesn't outlive the first set of batteries. The Lego Mindstorms kit, which first appeared in 1998, is different. It lets you design and build a wide variety of robots.
Posted 7/28/2006
Attack of the 19" Lego Zombies From Andrew Bell
Director Andrew Bell unleashes a pair of 19 custom Lego Zombies, sure-fire crowd pleasers, for the Back in the Day opening this Friday (July 21st) at L Street Gallery from 7 PM to 11 PM. Swing by for the debut screening of this epic plastic gore fest! Those with weak...
Posted 7/21/2006
Lego to Lay Off 1,200 in Denmark, US - ABC News

Washington Post
Lego to Lay Off 1,200 in Denmark, US
ABC News -
The BIONICLE Inaka Toa Hewkii action figure is displayed at the Lego showroom in a file photo from Feb. 10, 2006 during the American ...
Lego to Cut 1,200 Jobs in Denmark, US
Posted 6/20/2006
E3: Force Is With LEGO Wars
LucasArts showed off LEGO Star Wars II: The Original Trilogy, the latest installment in the toy-based franchise, at the Electronic Entertainment Expo last week, with new features that include customizable playable characters and an expanded vehicle selection.
Published 5/15/2006
Lego Star Wars II coming this fall: - Birmingham News

Lego Star Wars II coming this fall:
Birmingham News, AL -
... Debuting with the movie and Lego video game, new "Star Wars" toys from Hasbro and Lego will appear. The wave of new "Star Wars" merchandise ...
Published 5/8/2006
Lego Code Release Could Spur Kids to Become Developers
Lego has announced plans to release the source code of its forthcoming Mindstorms NXT toys. Mindstorms NXT is a set of robotics tools including sensors and a central computer unit that allows Lego builders to create structures that sort items based on their color or that can move around obstacles.
Posted 5/5/2006
Lego to Open Mindstorms NXT Firmware
ajdlinux writes 'LEGO has officially announced that the firmware for the Mindstorms NXT will be open source. They will be releasing several developer kits and the firmware source during August, the kits containing the NXT driver specs, the schematics for the hardware connection and the Bluetooth protocol used by the NXT. The NXT will be only US$250, which is only slightly more expensive than the
Posted 5/3/2006
News: Mac-compatible Lego Mindstorms goes open source
The Lego Mindstorms NXT robotics kit will offer open source code, Bluetooth connectivity and Mac-compatibility when it debuts this summer.
Posted 5/1/2006
Lego builds its inventory of Batman-related figures - Washington Times

Lego builds its inventory of Batman-related figures
Washington Times, DC -
... No longer part of the Play Along toy company, Digger and his design team of Art Asylum strike out on their own and immediately have grabbed the Speed Racer ...
Published 3/19/2006
Lego robot builders unite (CNET)
The Danish company selected 100 people out of more than 9,600 applicants for its Mindstorms Developer program.
Posted 3/8/2006
TFW2005 Presents - Transformers Darkest Hour - A Lego Project
We at TFW2005 are extremely proud to present an amazing new gallery. This gallery comes courtesy of 2005 Boards member The Librarian. As some of you may or may not know, he has been working on a painstakingly detailed set of Lego-based Transformers. He calls the story surrounding these figures The Darkest Hour. We should all call them amazing pieces of work. So check out this massive gallery by Clicking Here.
Posted 3/1/2006
Lego builds its inventory of Batman-related figures - Washington Times

Lego builds its inventory of Batman-related figures
Washington Times, DC -
... Expect a whole bunch of 5-inch action figures, gyro racing vehicles and Mini-Mates this year, with bonus DVDs of animated episodes placed in the packages to ...
Posted 2/25/2006
Toy Fair Tidbit: LEGO Star Wars Through 2011
The LEGO Group announced recently that their license to produce construction sets (including the delightful mini-figures) based on Star Wars has been extended through the year 2011. The license now also includes the planned animated television series. If you are...
Posted 2/22/2006
Details for the Legolas Greenleaf Priority Pre-Order
The Legolas Greenleaf 12-inch Figure will be posted for Priority Pre-Order at 10am tomorrow morning. Please make sure to read through all of the details on the Legolas Preview page, so that you can qualify for this exclusive pre-ordering opportunity! And don’t forget to check our Production Blog for the first images of the Legolas [...]
Published 2/16/2006
LEGO Group Unveils 2006 Product Line (LinuxElectrons)
NEW YORK – The LEGO Group showcases innovative products for dreamers and creators of all ages this year as 150 new products join the LEGO® System of Play. The only high-quality, compatible building system that grows with children, the LEGO System empowers children to creatively express themselves, bring their imaginations to life and become the builders of tomorrow.
Posted 2/12/2006
LEGO Group Unveils 2006 Product Line Guaranteed to Unlock Creative ... - Business Wire (press release)

LEGO Group Unveils 2006 Product Line Guaranteed to Unlock Creative ...
Business Wire (press release), CA -
... EXO-FORCE combines the building fun of traditional LEGO construction sets with the role-play adventure of action figures to create a futuristic world where ...
Posted 2/11/2006
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