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Toylines (alphabetical order)
Definitely Dinosaurs (1987)
Dinosaurs! (1988)
Go-Bots (2001)
Major Powers & The Star Squad (2003)
Star Wars (2002)
Transformers (2002)
Toylines (chronological order)
1987 Definitely Dinosaurs
1988 Dinosaurs!
2001 Go-Bots
2002 Star Wars
2002 Transformers
2003 Major Powers & The Star Squad
Company history
About Playskool    
In 1928, Playskool, a company that was to become part of the Hasbro family in the mid-1980s, was founded in Milwaukee. Two former school teachers had the idea that preschool aged children could benefit early learning experiences at home before they got to school, hence the name, Play-Skool. Hasbro became the biggest toy company in 1984 with the purchase of The Milton Bradley Company. The deal paired the hottest toy company in the world with the strength and stability of one of the world's most respected game companies. In addition, the Milton Bradley acquisition also brought with it the Playskool company based in Chicago, and opened up the door for international expansion.
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From the News Archive
Playskool Dec 2007 Spider-Spud Mr. Potato Head

Spider-Spud Mr. Potato HeadSpider-Spud Mr. Potato Head Description:
Look out! Here comes the Spider-Spud! Peter Parker looks a little more like Potato Parker in this rotund superhero toy. With all the parts you need to make Marvel's most famous hero-- as a side dish-- the Spider-Spud provides much-needed potato fun to fans of all ages.
Posted 11/24/2007
Hasbro Oct 2007 Profit rises on Playskool, Transformers - Washington Post

NEW YORK (Reuters) - Toy maker Hasbro Inc (HAS.N) posted a 62 percent rise in quarterly profit on Monday, helped by sales of its Playskool brand and strong demand for products tied to the 'Transformers' movie.
The maker of Nerf balls and Monopoly board games said third-quarter earnings rose to $161.6 million, or 95 cents a share, from $99.6 million, or 58 cents, a year earlier.
Excluding a gain from a tax adjustment, profit was 78 cents a share for the No. 2 U.S. toy company. Analysts' average forecast was 71 cents, according to Reuters Estimates.
Despite the results, Hasbro's shares fell over concerns about how it will drive sales next year, Needham & Co analyst Sean McGowan said.
'The concern is and probably is going to be, 'What are you going to do for me next year?' McGowan told Reuters. 'It's not reasonable to expect that a company is going to have as much success as they've had this year.'
The results came a week after industry leader Mattel Inc (MAT.N) posted slightly lower quarterly profit because of costs and disruptions from recent recalls of potentially dangerous toys.
Heading into the holiday season -- toy makers' most important time of year -- Hasbro Chief Executive Alfred Verrecchia said he was more concerned with the challenging overall retail environment than recalls' potential impact on sales.
Posted 10/27/2007
Hasbro Sept 2007 Hasbro brings out Playskool MP3 player - Marketing Week

Hasbro brings out Playskool MP3 player
Marketing Week, UK -

<bPlayskool src=http://www.marketingweek.co.uk/download/7897/Playskool.jpg align=left border=5>Hasbro, the toy manufaturer, is launching a Playskool-branded MP3 player that will be aimed at pre-school children. It is being developed in a joint venture with digital entertainment company Creative Labs.
The music player will be launched next month as part of the Made for Me range, which will include two other products at launch. It will come with songs already installed but other tracks can be added to the player either from CDs or as internet downloads.
Playskool senior brand manager Nancy Kufferman says: 'The Playskool Made for Me line is about delivering a unique system of toys and gear that resonate with new parents. These parents are primarily Generation X and Y, and technology is typically a big part of their world. They not only embrace new technology, but they seek out ways to maximise its potential.'
Posted 8/11/2007
Playskool July 2007 Transformers Optimash Prime Mr. Potato Head

Transformers Optimash Prime Mr. Potato Head Transformers Optimash Prime Mr. Potato Head Description:
He's more than meets the fry! Optimash Prime is a vegetable in disguise, and he's ready to do battle with the evil potatoes from Cybertron! This fun toy includes all the parts you need to make your own wacky Mr. Potato Head version of the world-famous Autobot leader, Optimus Prime.
Posted 7/5/2007
Playskool March 2007 Gets Master Toy License for Franny's Feet

HALIFAX, March 29 /CNW/ -
DHX Media Ltd. (AIM & TSX ticker: 'DHX'), a leading independent international producer and distributor of television programming and interactive content, is pleased to announce that its DECODE Entertainment division has signed a long form agreement to appoint PLAYSKOOL,
a division of Hasbro, Inc (NYSE: HAS), one of the world's largest toy companies, as the worldwide master toy and game licensee for the preschool show, Franny's Feet.
As previously announced on November 20, 2006, this agreement grants a worldwide licence to PLAYSKOOL in exchange for an up front minimum guarantee and a percentage of PLAYSKOOL's net revenues derived from the sale of Franny's Feet toys and games worldwide. The potential royalties under this agreement are material to DHX Media's merchandising and licensing revenues.  Franny's Feet, with 39 half hours now completed, is licensed to television broadcasters covering more than 150 countries worldwide. Franny's
Feet was first broadcast in the US market on PBS affiliate Thirteen-WNET New York in July 2006 and has now been picked up by PBS affiliates in other key US markets.
About Franny's Feet(TM)

In the series, Franny explores new places, meets new people and encounters new situations broadening her understanding of the world. In each episode, Franny tries on a pair of shoes that sends her on imaginary adventures. The critically acclaimed Franny's Feet airs on PBS stations in various major US markets including Chicago, Philadelphia, Boston, Washington D.C. and Houston. Additionally, the program airs internationally in countries including Canada, United Kingdom, Australia, Poland, Japan, Finland, Norway, France, Italy, India, Singapore, Taiwan and Denmark.

Posted 3/29/2007 by  Canada NewsWire 
Playskool March 2007 Spider-Spud Mr. Potato Head
Spider-Spud Mr. Potato Head 
Posted 3/24/2007
Playskool 2007 Toy Fair

Little boys will enjoy this dependable and realistic TONKA toy that will 'grow' with them as the truck converts from push toy to walker to a ride-on vehicle. This developmental toy comes with a FUN REVVIN' WHEEL, which will make kids feel like they're in the driver's seat with its tooting horn, clicking directional signals and motor revving sounds! The removable wheel allows kids to take the fun of driving with them on the go. The TONKA WHEEL DRIVERS SCOOT N SCOOP 3-IN-1 RIDE ON truck comes complete with three colorful, shaped blocks that toddlers can sort or scoop up with the dump truck. (Approximate retail price $39.99; Ages: 9 months to 3 years; Available: Fall 2007)
PLAYSKOOL introduces MADE FOR ME, the only developmental, infant product line that enables parents to personalize play experiences with music. The entire line is compatible with a custom MP3, powered by Creative, which lets parents personalize music during playtime and bedtime to meet all of baby's needs. All products allow mom and dad to customize activities and features to suit their child's developmental needs, preferences and personality. Parents can choose from a library of 50 songs already loaded onto the MP3 player, transfer their own music from personal CDs or download tracks from internet music providers. The MP3 unit that is sold with the Digital Music Player is removable for use in all MADE FOR ME toys and gear. Included in the line are the Digital Music Player (Approximate retail price $79.99), Day to Dream Soother (Approximate retail price $34.99) and the 2-in-1 Infant Gym. (Approximate retail price $39.99. All are available Fall 2007)
Playing house just got a whole lot more fun! The ROSE PETAL Cottage Collection from PLAYSKOOL provides a backdrop for creative play that empowers preschool girls to use their imagination inside and around their very own play space, featuring everything they need to role-play alone or with friends. From baking muffins to washing clothes to caring for their dolls, girls now have a place where they can set their imaginations free. At over four feet tall, the ROSE PETAL Cottage is the perfect size for preschoolers to act out stories, play grown-up roles and create their own world. The elegant collection provides a stylish and durable play environment that both young girls and moms will love. The Cottage, all of the furnishings and accessories store away quickly and neatly for optimal convenience in any size home. (Approximate retail price: $14.99 - $79.99; Ages 3 & up;; Available: Fall)
Posted 2/6/2007
PLAYSKOOL Feb 2007 Win a Boundless Playground Essay Contest - Business Wire

Twenty Communities Chosen as Finalists for the

''PLAYSKOOL Win a Boundless™ Playground Essay Contest''

Winning Community To Receive a Universally-Accessible Playground Worth Up to $300,000 from PLAYSKOOL and GameTime

PROVIDENCE, R.I.--(BUSINESS WIRE)--Boundless Playgrounds® (www.boundlessplaygrounds.org), Hasbro Inc.’s (NYSE:HAS) PLAYSKOOL brand and GameTime, a playground equipment manufacturer, today announced the twenty communities chosen as finalists to win a Boundless™ playground worth up to $300,000 in the PLAYSKOOL Win a Boundless™ Playground Essay Contest.” In addition to advancing into the next round to win the playground, finalists will receive a $125 gift card to be used at HasbroToyShop.com.
With 930 entries received from 44 states plus the District of Columbia, sites including parks, schools, Indian reservations, hospitals, military bases and churches were nominated by children, parents, teachers and friends, who submitted essays detailing why their community deserves a playground accessible to children of all abilities. The goal of the contest is to raise awareness that playgrounds should not exclude children with disabilities – instead, playgrounds can and should be places where everyone is included in the fun.
“As we have now reached the milestone of 100 Boundless™ playgrounds, and we’re about to mark our 10th anniversary, the overwhelming response to this contest provides a heartwarming reminder that there are dedicated people all over the country who recognize the importance of play for children of all abilities,” said Amy Jaffe Barzach, executive director/co-founder of Boundless Playgrounds. “The compelling essays show that there is still much to be accomplished in providing universally-accessible playgrounds to the estimated six million children with disabilities nationwide and their friends and family without disabilities. We hope that more companies, as well as foundations and philanthropists, will be inspired to step forward like this to support the creation of new Boundless™ playgrounds.”
Posted 2/2/2007
Playskool 2006 Star Wars Spud Trooper Mr. Potato Head

Star Wars Spud Trooper Mr. Potato Head 
Watch Out For His Laser Masher!
Saturday, November 11, 2006
Armed with the ability to *gasp* mash potatoes, the Star Wars Spud Trooper Mr. Potato Head is finally back in stock! This hard-to-find potato includes parts to make funny faces, and is fully compatible with most other Mr. Potato Head parts & pieces. Don't miss out on your chance to get one of the best Mr. Potato Heads of all time!

He's an agent of the evil potato Empire! Build your own Mr. Potato Head clone army with the Spud Trooper! Though he comes from a galaxy far, far away, he wants to spend some time in this one with you. With 12 interchangeable parts, he is sure to provide you with hours of enjoyment. (Just watch out for his laser masher! He's a deadly spud!)
Posted 11/14/2006
Playskool 2006 Star Wars Darth Tater Mr. Potato Head

Star Wars Darth Tater Mr. Potato Head 
Return of the Starchy Sith!
Thursday, November 09, 2006
The hugely popular Star Wars Darth Tater Mr. Potato Head is back in stock! This evil vegetable is decked out in his life-support helmet, cape, and gloves, but also includes other pieces for silly faced fun. As an added bonus, you can use parts from nearly any Mr. Potato Head with Darth Tater to make your own wacky, crazy potato customs. He's sure to sell out again soon, so don't miss your chance to buy potatoes for the holidays! (Artoo-Potatoo and the Spudtrooper are back in stock for a limited time, too!)

He's more machine than vegetable! Create your own Mr. Potato Head and with your favorite Star Wars character—Darth Vader! He's one wacky spud, introducing... Darth Tater! He includes lots of silly parts: lightsaber, cape, helmet, shoes, eyes, nose, and teeth!
Posted 11/10/2006
Playskool Is Expanding to Baby Care - Tuscaloosa News

Playskool Is Expanding to Baby Care
Tuscaloosa News (subscription), AL -
... At the same time, Hasbro standbys like GI Joe and Transformers have suffered sales declines as fickle children move on to newer fads. ...
CVS to sell Hasbro products
Published 6/20/2006
Hasbro to sell Playskool baby care products at CVS - Reuters

Hasbro to sell Playskool baby care products at CVS
Reuters -
NEW YORK, June 19 (Reuters) - Hasbro Inc. (HAS.N: Quote, Profile, Research), the No. 2 US toy maker, on Monday said it planned to ...
Hasbro to sell new Playskool line at CVS
Hasbro's Playskool unit moving into infant care: NY Times
Hasbro to Sell New Playskool Line at CVS
 -  -
Published 6/19/2006
Playskool Is Expanding to Baby Care - New York Times

Playskool Is Expanding to Baby Care
New York Times, United States -
... care line represented "smart, creative, out-of-the-box thinking" for a brand that largely sat on the sidelines as competitors like Fisher-Price and Leapfrog ...
Published 6/19/2006
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