HPG Sends Kids Back-to-School Sporting Hasbro’s Hottest Toy Brands
Save a Seat on the Bus for OPTIMUS PRIME and Jam Your Backpack with all Your Favorites from LITTLEST PET SHOP
PAWTUCKET, R.I.--(BUSINESS WIRE)--HPG, the licensing division of Hasbro, Inc. (NYSE: HAS), is rolling out a powerful back-to-school lineup this year with dozens of products based on some of the hottest toy brands for boys and girls, including TRANSFORMERS and LITTLEST PET SHOP. Young students will be able to wear, write on, and carry products that reflect their favorite toy characters that will be available in the form of t-shirts, accessories, lunch bags, backpacks, notebooks and pens/pencils.
TRANSFORMERS, the globally popular toy franchise, is also one of this summer’s blockbuster movie hits, and LITTLEST PET SHOP, a line of cute and collectible pets, is the fastest growing girls' brand in the toy industry.
“Our back-to-school items deliver on two fronts this year – they are fun and hip for kids and hold practical appeal for mom,” said Bryony Bouyer, senior vice president of marketing at HPG. “We have teamed up with premier licensees such as Mead Westvaco, Steve & Barry’s and FAB Starpoint to bring to market high quality items that cast popular Hasbro brands in a stylish, cool light that resonates with boys and girls from kindergarten through high school.”
Hasbro’s back-to-school lineup has something for every student who is a TRANSFORMERS or LITTLEST PET SHOP fan.
LITTLEST PET SHOP:
Graphic t-shirts from Fortune Fashions
Notebooks, folders and journals from FAB Starpoint
Backpacks and bags from FAB Starpoint
Novelty pens from Stylus
TRANSFORMERS:
Graphic t-shirts from Extreme Concepts
Tops and bottoms from Kids Headquarters
Learning activity center from Kid Designs
Footwear from Elan Polo
Underwear from Fruit of the Loom
Notebooks, portfolios, binders, pencil pouches from Mead Westvaco
Backpacks and lunch bags from Accessory Network
Radio control pens available exclusively at Radio Shack
Key chains and backpack clip-on accessories from Basic Fun
Hasbro-branded back-to-school items can be found in retail stores nationwide, such as Wal-Mart, Target, ToysRUs, Kohl’s, Steve & Barry’s, Claire’s and many other retailers.
ABOUT HPG
HPG, the licensing division of Hasbro, Inc., (NYSE:HAS), translates one of the industry's richest portfolios of brands into a world of fun and excitement for children and adults globally. Through a host of publishing, digital media, lifestyle and entertainment platforms, HPG is able to surround fans worldwide with consumer products that expand Hasbro's core brands, such as TRANSFORMERS, LITTLEST PET SHOP, MY LITTLE PONY, MONOPOLY, G.I. JOE, TONKA and PLAYSKOOL.
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