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Michael Lau
Toylines (alphabetical order)
crazy children (2001)
Devilman (2002)
gardenergala (2001)
lamdog (2001)
Lazy Mutha Fucka (2001)
sony (2001)
Tokyo Tribe 2 (2001)
Toylines (chronological order)
2001 crazy children
2001 gardenergala
2001 lamdog
2001 Lazy Mutha Fucka
2001 sony
2001 Tokyo Tribe 2
2002 Devilman
Company history
About Michael Lau    
Michael Lau is an award-winning, Hong Kong-based artist who has captured the attention of artists, designers, musicians, toy manufacturers and street culture the world over. His primary medium is the 12" figure. All of the bodies, clothes, accessories and heads are handmade by Michael. He has featured kids, basketball players, graffiti artists, rappers, dj's, skateboarders, snowboarders and wakeboarders in his collections. Their clothes reflective of many of the top brands in those fields. I.E. His skateboarders wear shoes by DC and clothes by Alphanumeric. His snowboarders ride Burton snowboards. Some even wear very trendy fashions from Bathing Ape, Maharishi, Saru and Zero Nine.
From the News Archive
Good Smile July 2009 Nendoroid - Black Butler - Sebastian Michaelis PVC

Nendoroid Sebastian Michaelis (PVC Figure)  New Item
Nendoroid Sebastian <b>Michael</b>is (PVC Figure)
Manufacturer : Good Smile Company
Scale : Non
Material : ABS , PVC
Producer : Plastic Arts(Maruhige)
Series : Nendoroid
Original : Black Butler
Release Date : Late Jul., 2009
Regular Price : 3,334 yen  about 34.94 USD
Posted 7/26/2009
Aug 2009 Shaking Hips USB - launch with cute girl

Posted 7/26/2009
Hasbro Announces Launch of Star Wars: The Clone Wars Diorama Contest
Star Wars fans, both young and “the young-at-heart,” are encouraged to participate in Hasbro’s STAR WARS: THE CLONE WARS DIORAMA CONTEST for a chance to win more than $1,000 in Hasbro Star Wars product AND have their winning diorama displayed at the next Star Wars Celebration!: 0
Posted 7/26/2009
Canyon Crest July 2009 King of Pop Michael Jackson Thriller Zombie Figure - at the San Diego Comic Con.

TORRANCE, CA, July 21, 2009.  Yamato USA is privileged to make available a very unique, glow-in-the-dark version of Canyon Crest’s King of Pop Michael Jackson “Thriller”, Zombie Figure at the San Diego Comic Con.  This one of a kind piece is imported from Japan and limited to just 120 pieces!  Come see it at the Yamato USA booth, number 4429 between Warner Bros. & Toy Growers Courtyard.
Yamato USA will also have on display other current and upcoming pieces from Yamato, Canyon Crest, Beat, Kaitendoh, Taki Corporation, and its very own Fantasy Figure and Sci-Fi Figure Galleries.  For more information, visit us at www.YamatoToysUSA.com.  See you at the show!  
Posted 7/26/2009
Hasbro July 2009 New cable network being launched by Discovery Communications and toy giant Hasbro Inc.

Veteran kids programming executive Margaret Loesch has been tapped to run the new cable network being launched by Discovery Communications and toy giant Hasbro Inc.
LOESCHThe unnamed channel, which is set to launch late next year, has already drawn a fair amount of criticism from media watchdogs because of Hasbro's involvement. The well-regarded Loesch, who ran Fox Broadcasting's kids programming unit during its 'Mighty Morphin Power Rangers'and 'X-Men' heyday, says the channel won't be a shill for Hasbro products.
'They understand this can't be a channel devoted to toys. . . . That would not succeed,' Loesch said, adding that if Hasbro didn't embrace that, 'I would not have taken this job.'
The channel, which is taking the slot currently occupied by Discovery Kids, should launch in about 60 million homes. It will face intense competition from already-entrenched networks including Viacom's Nickelodeon, Disney's Disney Channel and its new Disney XD and Time Warner's Cartoon Network. 
Loesch, who also ran the Hallmark Channel for Crown Media and most recently has been producing movies, says that while the cable competition is intense, she is just as concerned about all the other media platforms she'll be facing off against besides traditional TV.
'When we built Fox Kids, they were primarily watching television; now we have to make sure we provide an experience on all these different platforms,' she said.
Posted 7/26/2009
Banpresto July 2009 Shaking Hip USB launched

Yesterday Banpresto invited us to their official Shaking Hip USB launch… Remember this nice little USB in the shape of Japanese hips that shake like crazy when plugged to a PC? ( Shaking Hip USB… Every Male Geek's Dreamed Come True)…

Yesterday in Akihabara, Banpresto organized for selected journalists a little press conference for the launch of their new USB toys, with real live hips as well as organizing a little promotional launch in-front of a famous store in Akihabara… As you may already figured out we were among those journalist and here are some photos of the event…

Enjoy!

Posted 7/26/2009
Mattel July 2009 Launches Avatar figures - Industry's First Toy Line Featuring Augmented Reality Technology

Mattel, Inc. will preview at San Diego Comic-Con 2009 a new line of action figures based on Twentieth Century Fox’s upcoming epic action-adventure film, “Avatar,” that will incorporate augmented reality technology, marking the first time this technology will ever appear in a retail toy product. The toy line, developed in partnership with Twentieth Century Fox Licensing & Merchandising (Fox Licensing) will feature heroes, creatures and vehicles straight from James Cameron’s much-anticipated film, which is set for release in December 2009.
Each action figure, vehicle and creature in the product line will come with a 3-D web tag, called an i-TAG, which consumers can “scan” using a home computer’s webcam. Scanning the i-TAG will reveal special content onscreen unique to the corresponding product. Exact content varies for each item, but could include biographical information, additional images and animated models of the figures. When the i-TAG for deluxe figures, vehicles or creatures are placed under a webcam, animated 3-D models will “come alive” through engaging, evading or defending moves. Place two i-TAGs from the “Battle Pack” together and the 3-D images will interact with each other.

“The development of our ‘Avatar’ toy line with the integration of the augmented reality technology marks an entirely new level of innovation in toys,” said Doug Wadleigh, Vice President for Boys Action Play Marketing, Mattel, Inc. “Boys will be able to play with the ‘Avatar’ figures and vehicles in ways that previously could only be imagined.”
Lora Cohn, Vice President, Fox Licensing, added, “This is going to be a ground-breaking moment for both film and toy with the introduction of one of the most innovative 3-D experiences ever conceived. Mattel has created the perfect complement to a film that is going to wow audiences the world over with its bold new vision.”
The i-TAG technology was developed by Total Immersion, the global leader in augmented reality. Total Immersion’s patented augmented reality technology integrates real time interactive 3-D graphics into live video. Once the object is recognized by the webcam, the product comes to life on screen.
“Augmented reality is a software solution that has significantly gained momentum and popularity with advertisers, retailers and marketers over the past several years because of its unique ability to engage consumers in their experience with a brand,” said Bruno Uzzan, CEO and co-founder, Total Immersion. “The launch of Mattel’s ‘Avatar’ toy line is truly groundbreaking, as this marks the first time augmented reality has been featured in a mainstream consumer product line.”
The Mattel line of “Avatar” action figures, creatures and vehicles will be available at retail stores nationwide in October 2009.
About “Avatar”
The director of Titanic takes us to a spectacular new world beyond our imagination, where a reluctant hero embarks on a journey of redemption, discovery and unexpected love -- as he leads a heroic battle to save a civilization in this epic action adventure fantasy. Conceived 14 years ago and over four years in the making, “Avatar” breaks new ground in delivering a fully immersive, emotional story and reinvents the movie going experience.
The “Avatar” cast includes Sam Worthington, Zoe Saldana and Sigourney Weaver. Academy Award-winning visual effects house, WETA Digital, renowned for its work in “The Lord of the Rings” Trilogy and “King Kong,” will incorporate new intuitive CGI technologies to transform the environments and characters into photor
Posted 7/26/2009
SDCC: Mattel Launches Avatar Toy Line
You may have seen photos of these toys already in our Comic-Con 2009 Gallery , but here is the official press release.
Posted 7/26/2009
Mattel Launches Industry's First Toy Line Featuring Augmented...

Mattel, Inc. will preview at San Diego Comic-Con 2009 a new line of action figures based on Twentieth Century Fox's upcoming epic action-adventure film, 'Avatar,' that will incorporate augmented reality technology, marking the first time this technology will ever appear in a retail toy product.
Posted 7/26/2009 by  PR-inside.com 
June 2009 Homeless Michael Myers Action Figure From H2

Here's the first shots of the homeless Michael Myers action figure! Check it!
Posted 6/20/2009
Mezco June 2009 A Pint-Sized Look at Homeless Michael Myers
A Pint-Sized Look at Homeless Michael Myers
Source:Rob Zombie
June 11, 2009


This morning, Rob Zombie posted this look at what he's calling 'homeless Michael Myers' in action figure form. As we reported earlier, Mezco acquired collectible rights to the upcoming Halloween 2, which hits theaters on August 28th. The figure gives you an idea of what ol' Mikey (once again played by Tyler Mane) has been wearing in the two years since we last saw him get plugged by Laurie Strode in Halloween.


Posted 6/20/2009
Mezco Makes a Doll Out of 'H2's' Michael - FEARnet.com

FEARnet.com

height=1
Mezco Makes a Doll Out of 'H2's' Michael
FEARnet.com, PA
Toy makers Mezco Toyz have just released a photo of the brand new addition into their popular Living Dead Dolls line. The line features dead little dolls (cute!) and the newest addition to the family is none other than Michael Myers from Rob Zombie's ...
Published 6/20/2009
Banpresto 2008 June One Piece - Stuffed Talking Chopper B Laughing
Price: 1,450 yen
Series: One Piece
Manufacturer: Banpresto
Release Date: Jun 2008
Type: Completed Fixed-Pose Figure
Description:
Laughter is the best medicine! This 24cm-tall (to the top of his hat) plush doll of laughing doctor Chopper can speak one of two phrases when you press his belly button: 'Kusuguttaizo, kono yarou!' ('That tickles, you bastard!') and 'Kyakkyaa' (laughing sound).
Don't forget to grab smiling Chopper, linked below, for a double-dose of Chopper cuteness!

Posted 7/26/2008
Kotobukiya Dec 2007 Star Wars - Bounty Hunters Launches with Boba Fett
The acclaimed series of Kotobukiya ARTFX Statues expands with the addition of the highest requested characters from the Star Wars universe: The Bounty Hunter Series. From The Empire Strikes Back, Darth Vader has summoned mercenaries from across the galaxy, and assembled six of the fiercest hunters: Dengar, 4-LOM, Zuckuss , Bossk, IG-88, and legendary Boba Fett -- who will be the first character released in this new collectible line.
The enigmatic Boba Fett stands 11 3/4' inches tall in a dynamic combat pose, simultaneously flying and firing his flame thrower. His distinctive Mandalorian armor has been replicated with stunning accuracy, with detailing based upon the costume used in Return Of The Jedi . Each of the Bounty Hunters will include special bonus parts for you to collect. Once all six Hunters have been released, you will be able to assemble the bonus parts into a brand new, full size Darth Vader ARTFX Statue! A free $100 value given at no additional cost! Fett will include Darth Vader's left arm.
In addition, each of the Hunters will include a unique hexagonal base, which can be linked together on any side, creating a variety of display options for the full series of characters. Line them up as first seen in Empire, or use the Darth Vader as a centerpiece to assemble the bases to create the symbol of the Galactic Empire!
Look for:

[ Koto Bounty Hunters <b>Lau</b>nches with Boba Fett ]
  • A new ARTFX Statue each month, six in total
  • Interlocking bases, which can be arranged to form the Imperial logo
  • Bonus figure parts that can be assembled into a full size Darth Vader statue
  • Additional bonus parts that allow Vader to be displayed in three different poses

As with the majority of the Kotobukiya Star Wars ARTFX Statues, the Bounty Hunters are not exclusives or limited editions, meaning that consumers should be able to add these to their collections without any difficulty, and avoid paying secondary market prices. With their large scale and impeccable paint applications, the ARTFX Statues are snap-fit kits that can be easily put together in seconds without glue or modeling skill.
The Star Wars ARTFX Boba Fett Statue will be available in April at comic book or specialty shops.
Posted 12/15/2007
Blister Direct Oct 2007 Prison Break Inmate Michael Scofield 1/6
Price: 11,429 yen
Series: Prison Break
Manufacturer: Blister Direct
Release Date: Oct 2007
Type: Action Dolls
Description: Here's a very realistic and fully articulated figure of Michael Scofield, from the television show 'Prison Break.' Includes knit cap and blue overcoat.

Posted 12/8/2007
Jakks Nov 2007 Cabbage Patch Kids Launch 25th Anniversary Celebration on QVC(R) - CNNMoney.com
To commemorate the 25th Anniversary of one of the most iconic doll brands of all time, Play Along(R), a division of JAKKS Pacific, Inc. , is scheduled to launch its Premiere Edition Cabbage Patch Kids(R) Celebration Baby on QVC(R) starting at midnight on Monday, December 3.
The beautiful new Celebration Baby, which comes with a special Carvel(R)-branded ice cream cone, was created especially for QVC to begin a year-long celebration of the brand's silver anniversary. The Celebration Baby will be available throughout the day -- while supplies last.
'For the past five years, every new Cabbage Patch Kids doll in our line has been introduced on QVC with record-breaking success,' said David Gold, VP of marketing, Play Along. 'We're thrilled to work with QVC once again on our biggest initiative together to date and to offer QVC viewers the first keepsake from the Cabbage Patch Kids 25th Anniversary collection.'
Rich Yoegel, director of home merchandising for QVC, added, 'We are excited to be celebrating this tremendous milestone with Play Along and the QVC viewers. Our shoppers have embraced the Cabbage Patch Kids collection for years and have made it one of our most successful toy brands. We look forward to many more years as the shopping destination for the newest Cabbage Patch Kids.'
The Premiere Edition Cabbage Patch Kids Celebration Babies are adorned in birthday party attire and come with a special Carvel ice cream cone that they can 'really' lick! When the ice cream sprinkles get all over their face, the special washcloth wipes them clean again. Every Celebration Baby is 'One of a Kind' and comes with two extra fashions, a unique name, birth certificate and adoption papers.
'Carvel Ice Cream was founded in 1934, so it seems appropriate that two long-time beloved brands would come together for this milestone celebration,' said Carvel President Gary Bales. 'The young and young-at-heart will enjoy this special edition doll now and for another 25 years to come.'
About Original Appalachian Artworks
Original Appalachian Artworks, Inc., (OAA) owner of the Cabbage Patch Kids brand, was founded in 1978 by Cabbage Patch Kids creator, Xavier Roberts. It is a privately held corporation located in Cleveland, Georgia. Headquarters to the world famous Cabbage Patch Kids brand and home to BabyLand General(R) Hospital, one of Georgia's top tourist attractions. OAA manages a wide range of other projects while continuing to deliver hand-stitched, one-of-a-kind, soft-sculpture Cabbage Patch Kids. For more information, visit http://www.cabbagepatchkids.com.
Posted 12/1/2007
Jazzwares Launches Heroic Soldier Action Figures At Toys "R" Stores Nationwide

Jazwares, Inc. today announced the nationwide launch of America's Army action figures featuring Real Heroes at Toys 'R' Us stores nationwide. The action figure series is part of the America's Army Real Heroes program through which the U.S. Army offers a glimpse into the accomplishments of Soldiers who have distinguished themselves in combat and earned citations for bravery and valor. The action figure line launches with four exemplary Soldiers. Jazwares, Inc. manufactures and distributes the America's Army action figures and worked closely with the U.S. Army to ensure authenticity. Each Soldier's action figure includes a Real Heroes trading card highlighting the Soldier's heroic accomplishments and Warrior Ethos, authentic uniforms, weapons, unit insignias, and awards.

The Soldiers featured in the first series of action figures are:

Sergeant Tommy Riemen, 51st Long Range Surveillance Infantry (Airborne), Silver Star for Gallantry in Action in Operation Iraqi Freedom.

Sergeant First Class Gerald Wolford, 82nd Airborne, Silver Star for Gallantry in Action in Operation Iraqi Freedom.

Staff Sergeant Matthew Zedwick, 2-162 Infantry, Silver Star for Gallantry in Action in Operation Iraqi Freedom.

Major Jason Amerine, 5th Special Forces Group, Bronze Star with V Device for Bravery in Operation Enduring Freedom in Afghanistan.

The America's Army Real Heroes program provides an inside perspective into the lives of Soldiers, allowing civilians to learn about a Soldier's personal character and accomplishments, while giving them greater insight into the wide range of individuals who make up the Armys elite fighting force. The America's Army Real Heroes program highlights heroic Soldiers and their stories in this line of action figures. Additionally, the Soldiers' likenesses and biographies are also featured in the Army's exceptionally popular computer game, America's Army and on the America's Army website. Millions of America's Army game players have already read about the heroes and viewed videos detailing these Soldier's heroic actions at www.americasarmy.com/realheroes/.

The America's Army Real Heroes action figure line features only a few of the Soldiers who have exhibited courage under fire and earned awards for distinguished service and valor in the Global War on Terrorism. America's Army Real Heroes have earned some of the nation's highest awards for valor including the Distinguished Service Cross and Silver Star. They are emblematic of the thousands of Army heroes who have earned such awards for action in the Global War on Terrorism. These Soldiers embody the Warrior Ethos - a Soldier will always place the mission first, never accept defeat, never quit, and never leave a fallen comrade.

About America's Army
Launched on July 4th 2002, America's Army is an innovative PC action game that provides young adults with an inside perspective and a virtual role in today's high-tech Army. Through the America's Army game, players can take a virtual 'test drive' of Soldiering in the U.S. Army from basic training to the battlefield in the Global War on Terrorism.


 
Posted 11/17/2007
El Kartel Nov 2007 Bax Bear Launch Party

Join the folks from OSO Design House on November 10th (from 9PM to midnight) at El Kartel in Vancouver, BC for the official launch of Bax Bear Series 1.  There will be giveaways, over 200 hand painted 8' DIY bears and special edition shirts.
Come out and meet some of the artists, trade figures with friends and try your luck at finding the Super limited 14k Gold Plated Bax.
El Kartel
121A - 1025 Robson Street
Vancouver, BC Canada
Posted 11/9/2007
Mattel Nov 2007 New Elmo laughs, hiccups into holiday toy season - Reuters

WASHINGTON/NEW YORK (Reuters) - The latest Elmo incarnation was unveiled on Thursday -- a new version of last year's hit T.M.X. Elmo that allows kids to induce a case of the hiccups or a laughing fit to the tune of 'She's a Maniac.'
Fisher-Price Inc, a unit of the world's largest toy maker Mattel Inc, said T.M.X. Elmo eXtra Special Edition would hit U.S. shelves on November 13, relatively late into a holiday season that has so far lacked a dominant toy.
Last year, analysts credited the popularity of T.M.X. Elmo, which debuted in September, with helping get holiday toy shopping started early.
Sean McGowan, a retail analyst with Needham & Co, said the new toy sounds like 'a clever idea' and a smart extension to the brand, but said it will not generate as much excitement as did its predecessor.
'It may drive people to buy this particular product, but anything launched at this point forward is not going to drive incremental traffic into stores,' McGowan said.
The plush red monster is emblazoned with a gold badge to distinguish him from other versions of the doll.
Since Tickle Me Elmo's 1996 debut, there have been numerous incarnations of the plush doll, including 'Knows Your Name Elmo,' which could greet children by name.
This year's Elmo, which will retail for about $39.99 and will be available only through the end of the year, includes 'hidden silly surprises' that can be unlocked when the consumer plays with him and poses him in a particular sequence.
Posted 11/9/2007
New Boy Aug 2007 To launch 'Strawberry Shortcake' dolls in September - Indiantelevision.com

MUMBAI: Middle East toy company New Boy has acquired the license for Playmates Toys' Strawberry Shortcake dolls in India as part of an exclusive one year renewable agreement.
Slated for launch in the first week of September, New Boy will heavily support the product category with on-air commercials on Cartoon Network, on which the series is currently telecast, and Pogo.
Speaking to Indiantelevision.com New Boy brand manager Ali Hadi said, 'We have the exclusive rights for Playmates Toys' Strawberry Shortcake and will roll out the doll collection by the first week of September as a pre-Diwali strategy.'
The Strawberry Shortcake range of dolls will be priced between Rs 599 to Rs 1399 in the premium category. However, New Boy is also looking to enter the mass market at the price range of Rs 59 - Rs 199. This is part of the company's modification in strategy from an upmarket brand to enter the mass market in India.
New Boy director and country head Adil Qamar said, 'After catering to the premium category we want to enter the mass market in India and therefore we would like introduce Strawberry Shortcake through generic items at entry level price points as well. On being in India for a year now, we have had to customize our products to meet the demands of the market.'
It has been estimated that the company is looking to shell out $200,000 on media spends for its entire product portfolio for this year ending December, sources close to the development say.
Posted 8/11/2007
Hot Toys Fall 2007 Prison Break Dolls - Michael Scofield and Lincoln Burrows figures

Fans of the Fox show Prison Break will be excited to see Hot Toys has released photos of their newest 1/6 scale Michael Scofield and Lincoln Burrows figures.  This time, the guys are dressed up in their street clothes...since they able to escape from prison.  Look for the 12' figures to be released in the 4th quarter of this year.
Posted 8/5/2007
New Boy Fall 2007 To launch 'Strawberry Shortcake' dolls in September - Indiantelevision.com


New Boy to launch 'Strawberry Shortcake' dolls in September
Indiantelevision.com, India -

MUMBAI: Middle East toy company New Boy has acquired the license for Playmates Toys' Strawberry Shortcake dolls in India as part of an exclusive one year renewable agreement.
Slated for launch in the first week of September, New Boy will heavily support the product category with on-air commercials on Cartoon Network, on which the series is currently telecast, and Pogo.
Speaking to Indiantelevision.com New Boy brand manager Ali Hadi said, 'We have the exclusive rights for Playmates Toys' Strawberry Shortcake and will roll out the doll collection by the first week of September as a pre-Diwali strategy.'
The Strawberry Shortcake range of dolls will be priced between Rs 599 to Rs 1399 in the premium category. However, New Boy is also looking to enter the mass market at the price range of Rs 59 - Rs 199. This is part of the company's modification in strategy from an upmarket brand to enter the mass market in India.
New Boy director and country head Adil Qamar said, 'After catering to the premium category we want to enter the mass market in India and therefore we would like introduce Strawberry Shortcake through generic items at entry level price points as well. On being in India for a year now, we have had to customize our products to meet the demands of the market.'
It has been estimated that the company is looking to shell out $200,000 on media spends for its entire product portfolio for this year ending December, sources close to the development say.

 
Posted 8/5/2007
MGA Aug 2007 Launches Virtual Portal for Bratz Brand - World Screen News

MGA Entertainment Launches Virtual Portal for Bratz Brand
World Screen News, NY -
LOS ANGELES, August 2: MGA Entertainment has launched Be-Bratz.com, a new online portal based on the Bratz fashion doll line.  The portal debuted in beta format. Targeted at girls aged 6 and up, Be-Bratz.com allows users to own a virtual Bratz character, play with and take care of an online pet, and interact with other users. The website is accessible only with a special necklace that comes packaged with one of three new Bratz fashion dolls, which are retailed at $29.99. The necklace doubles as a USB key that unlocks the virtual Be-Bratz.com world. Once there, users can create their own Bratz character and customize their 'MyPage'. Then, users can pick a background, choose their favorite music and take a quiz to reveal their Bratz personality. On the virtual portal, users can also hit the salon, design clothing, earn points in the Game Zone, and more. New features will be added every month. Users can text message each other on the site, with live chat coming later this year. Be-Bratz.com is also monitored for safety.  “Be-Bratz.com is an immersive virtual world that extends the immensely popular Bratz brand into the online space through stimulating activities, a highly personalized 'MyPage,' a customizable 3-D room, and fun, safe communication tools,” said Isaac Larian, the CEO of MGA Entertainment. “The online experience is ubiquitous in play patterns of today's young girls, so this connection between doll and web is a natural for MGA, especially given the success of our past toy/web initiatives.”
Posted 8/5/2007
Medicom july 2007 SDDC Be@rBrick Joseph Michael Linsner's Dawn & Death Exclusive

Medicom and Diamond Select Toys are teaming up to bring you the latest San Diego Comic Con exclusive.  This set features Joseph Michael Linsner’s own Dawn & Death as you’ve never seen them before.  Each Bearbrick was designed by Joseph Michael Linsner personally and the adorable pair feature multiple points of articulation, recreating the goddess Dawn and her rival Death in full Bearbrick detail.  Limited to 2,007 pieces, be sure to pick up this highly anticipated collectible set at the DST booth.
Posted 7/15/2007
Upper Deck July 2007 Launches Their All Star Vinyl Platinum Club

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On July 17th at 9AM PDT, Upper Deck is launching their own Platinum Club for devoted fans and collectors of their All Star Vinyl figures.  Dubbed the ASV Platinum Club by Upper Deck, membership is limited initially to only 500 lucky fans and rewards each handsomely.   
With only initial admittance of 500 members and a one time payment of $100, ASV Platinum club members will each receive an extremely rare Platinum Edition Sidney Crosby figure (in all black with metallic silver highlights).  Additional benefits include a one-hour early access to all ASV figures released, enabling fans to scoop up new figures before they are released to the public and a chance to buy the event-exclusive figures.  Members will have access to Platinum Club exclusive releases of ASV figures throughout the year which will not be available to the public, and they will have the ability to shape the future of the line by voting for both upcoming players and Jersey selection. 
Posted 7/5/2007
Wheaty Wheat Studios June 2006 Mellow Launch at Double Punch

Mellow
On June 16th, Christopher Lee and the folks from Wheaty Wheat Studios will at Double Punch, San Francisco for a night of fun...with the release party of Mellow Vinyl Figure. Come out to meet Chris, get things signed and have tons of fun with sweets and snacks.
June 16th from 6PM to 9PM
Double Punch
1821 Powell Street
San Francisco, California 94133
(415) 399-9785
Posted 6/11/2007
Mattel June 2007 Launching 'Barbie Girls' MP3 Player - Twice

El Segundo, Calif. — Mattel will introduce a doll-inspired MP3 player this summer based on a line extension of its famous Barbie franchise.
The 4.5-inch Barbie Girls device has 512 MB of onboard memory and an expandable miniSD slot that accepts up to a 2 GB memory card. The unit can play any non-DRM-encrypted MP3 or WMA files, comes loaded with Windows Media Player 11, and has a built-in rechargeable lithium polymer battery that charges via a USB port. Mattel would not indicate the supplier.
The music players, available in three styles, take the form of the company’s new Barbie Girls pre-teen characters, and feature removable faceplates that allow the devices to double as customizable dolls.

 src=http://a330.g.akamai.net/7/330/2540/20070427203708/www.twice.com/articles/images/TWICE/20070427/Devicegreen.jpg
The Barbie Girls Portable MP3 device


Mattel said the players will hit toy stores and discount chains in July, and will appear within the CE specialty and e-tail channels this fall. The devices will be packaged with adjustable-sized earbuds, a belt clip and a durable storage case, and will sell for about $60 at retail. Accessory packs featuring various fashions, accessories, clip-on “pets” and exclusive content will be sold separately for $10.
The portable music player is one element of a comprehensive Barbie Girls platform that also includes an online virtual world where girls can create a highly personalized avatar, design their own apartment, shop at a virtual mall with 'B Bucks,' play games, view videos and chat live with other girls. Connecting the MP3 player to a PC unlocks additional mix-and-match permutations, which in total number in the quadrillions, Mattel said
Posted 6/11/2007
Fisher-Price June 2007 Laugh and Learn Puppy - What did that toy just say?? ('So Big' sounds like 'Stupid')
What did that toy just say??
Last Edited: Friday, 08 Jun 2007, 9:40 PM EDT
Created: Friday, 08 Jun 2007, 9:40 PM EDT
TAMPA - For months it was his favorite toy – 2-year-old Jeremiah would hug and cuddle his stuffed dog. It was a Fisher Price Laugh and Learn Puppy. But now Jeremiah pushes the puppy away. He tells his mom, “I don’t want that.” His grandmother bought it, hoping he’d learn new words. “The dog said Abc’s, Bingo. All kinds of things. Telling him about his nose, his tummy. I want to be your friend. I love you. All these nice words, “ Mary Boyd said. Then Jeremiah learned a new word. He told his grandmother, “He called me stupid. I don’t like him.” He took the puppy to his mother and told her too, “He came to me and said Mommy, my doggy says stupid, “ Natasha Boyd said. Jeremiah thought his beloved puppy was calling him stupid. He got angry and threw the toy across the room. “At first he was crying, and laying on my shoulder. My doggie called me stupid, why’d he say that?“ Jeremiah asked his mom. His mom thinks someone at Fisher Price played a trick and changed the voice box. We put our microphone next to the voice box and it sounds like the toy is saying, “So, Big.” Natasha says it’s unclear and Jeremiah is convinced. Boyd said, “So either fisher price needs to eliminate that saying on that toy, because it does sound a lot like stupid. If it’s not stupid, it sure sounds like it.” Fisher Price has offered her a replacement dog or a refund. They said they won’t recall the toy. Natasha says she works hard to teach her son right from wrong. Now, she says she has a toy working against her.
Posted 6/11/2007
Hasbro June 2007 Transformers Collector Profile - Michael S. Dworkis
Name: Michael S. Dworkis

Location: Glen Rock, NJ

When did you started collecting? 1983

What is your favorite or most-wanted Transformer? Omega Supreme (own it)

I love Transformers because: The Transformers catchphrase of More Than Meets The Eye always captivated me. As a kid my head wandered into a world of What If's, and I always imagines cars, trucks, planes and anything else transforming into giant robots. The simple yet complex designs of the toys that would transform fascinated me, and I actually went and built many of the ones I did not own out of Legos, and they were FULLY transformable. Sadly, they were also broken multiple times and very few pictures exist. These were the only toys I ever played with, and the ingenuity of Transformers made me a loyal fan.
Posted 6/11/2007
Mountain Dew launches Transformers promos NEW! - Business of Cinema

Mountain Dew launches Transformers promos NEW!
Business of Cinema, India -

MUMBAI: Mountain Dew has partnered with DreamWorks Pictures and Paramount Pictures for a promotion in conjunction with the 4 July 2007 release of the live-action film Transformers.
The 'Transform Your Summer' online promotion will award more than 150,000 prizes, which have a total value of more than $ seven million, over a 12-week period.
Beginning 14 May 2007, consumers will be able to enter the 'Transform Your Summer' sweepstakes online at www.transformyoursummer.com. There will be several daily drawings each offering a different prize. The 'Transform Your Summer' prizes include the Ultimate Gaming Package (Xbox 360, Panasonic 42' Plasma HDTV, games and accessories), trips to major sporting events, vacation packages and many other items. In addition, a limited-edition Pepsi Optimus Prime collectible truck figure will be available as part of the promotion.
A new Mountain Dew commercial will also debut in early June. The spot is set in an apartment kitchen where a young man tries to get the last Mountain Dew away from a toaster that 'transforms' into a toaster- bot. The commercial was created by BBDO New York.
DreamWorks Pictures and Paramount Pictures, in association with Hasbro,  will release Transformers on 4 July 2007. Directed by Michael Bay from a story by John Rogers and Roberto Orci and Alex Kurtzman and a screenplay by Roberto Orci and Alex Kurtzman, the film is based on Hasbro's Transformers Action Figures.
Posted 5/27/2007
Mattel May 2007 Springs to launch Fisher-Price line - Home Textiles Today

El Segundo, Calif. – Toy titan Mattel today announced it has extended its licensing arrangement with Springs Global US, which will now product the first ever complete line of bedding and bath products for infants and toddlers under the Fisher-Price brand, a Mattel subsidiary.

The Fisher-Price collection will include sheets, blankets, mattress pads, bumpers and valances, diaper stackers, lamps, wall borders, wall hangings, switch plates, night lights and baskets. Bath products will include supertowels, hooded towels, washcloths and washmits.



The collection targets mid-tier and mass retailers as well as baby specialty stores. Retail prices will range from $3.99 to $29.99.


Under the licensing extension, Springs will continue to create bedding and bath products for Mattel’s Barbie, Hot Wheels and Polly Pocket brands.


Springs has been producing juvenile products under the Mattel license since 2004.
Posted 5/27/2007
Mattel April 2007 Launches Barbie-Themed Virtual World

Mattel Launches Barbie-Themed Virtual World


The host of BarbieGirls.com

To reclaim marketshare lost to MGA's Bratz, Mattel Inc. reached into the digital frontier. Reuters reported that on Tuesday Mattel launched a beta version of BarbieGirls.com, a virtual community for the shoppers, spa-guests and pet-adopters of tomorrow.

BarbieGirls.com is an online community hosted by an animated Barbie in an all-pink environment. New users can build an avatar, then interact with the community at virtual malls, parlors and pet stores. 
Recent years have seen a waning interest in the traditional Barbie doll. Last Monday U.S. sales declined 21 percent, abruptly ending a four-quarter streak of nationwide increases.
Meanwhile shelf space for Bratz, a multi-ethnic series of dolls with come-hither expressions, improbable proportions and trendy accessories, has only expanded.
But Mattel is optimistic about BarbieGirl's success on the market. Reyne Rice, a toy trends expert at the Toy Industry Association, said the site is 'right on target with what girls are looking for.' She expressed confidence in that it will 'definitely be a catalyst in winning girls back.' 
Barbie.com, an older website Mattel launched in 2000, currently receives 65 million visitors per month.
Posted 4/21/2007
Hoodiez Launch Parties

Dreamland Toyworks will be having launch parties at Rarebreed in Philadelphia (April 28th) and at Meltdown Comics in Los Angeles (May 12th) to celebrate the dropping of their first toy line - Carl Jones' Hoodiez.  Each character will be limited to 1,000 pieces in it's primary colorway, 250 pieces in greyscale and 250 pieces in all black vinyl.
Group
Rarebreed
530 South 15th Street
Philadelphia, PA

Meltdown
7522 Sunset Blvd.
Los Angeles, CA

The line will be distributed by DKE Toys.
Posted 4/14/2007
DIC April 2007 Launches New Brand Management Division - Promo Magazine

DIC Entertainment has created a global brand management division to consolidate key areas, including television, home entertainment and consumer products. The new group will manage each brand as a whole business and will be led by Nancy Fowler, the company’s head of global sales.
The division will play a key role in managing the Strawberry Shortcake, McDonald’s and Classic Trolls brands and upcoming launches of new licensing and merchandising programs for Horseland, Cake, Mommy & Me and Madeline.
“Our goal in creating the global brand management division and three regional teams was to become closer to our business locally and regionally in all areas of our business,” Fowler said in a statement. “DIC has become a very strategic brand management company and as a result of this organization, we believe we're better able to focus our expertise on a broader basis in all areas of our business globally.”
DIC has named a number of executives to lead its brand management team. The appointments went into effect last month. They include:
  • Leila Pirnia has been appointed as vice president of brand management. She oversees global brand managers and guides the strategic direction across all business platforms, including television, home entertainment, consumer products and new media. Previously, she worked as DIC’s vice president of strategic planning and business development.
  • Geri Robert has been named director of brand management. She will work as brand manager for Horseland, Madeline, Dinosaurs, Mommy & Me and Cake properties. She previously worked at Nestlé in the strategic marketing initiatives and special projects group.
  • Shawn Brower has been named director of brand management and will handle the Strawberry Shortcake and McDonald’s brands. He handles product management for companies including Funrise Toy Corp., MGA Entertainment and Applesauce, Inc.


In addition, DIC’s international sales executives will manage the television, home entertainment/new media and consumer products platforms and report to Fowler. Leslie Nelson was named senior vice president and managing director of the Europe, Middle East and Africa division and oversees the company’s consumer products business there, as well as television and home entertainment sales.
DIC has also named Ryan Gagerman as vice president and regional manager of Asia Pacific to handle its television, home entertainment and consumer products businesses throughout China, Japan and India. He previously worked as vice president of international consumer products and managed worldwide publishing agents and licensees and international licensing programs for Strawberry Shortcake and Trollz.
Dan Waite was named vice president and regional manager of Latin America, where he manages DIC’s television, home entertainment and consumer products business across Latin America and Spanish Language television in the U.S.
Posted 4/14/2007
Upper Deck Feb 2007 NBA Historical Beginnings Michael Jordan Statue

NBA Historical Beginnings <b>Michael</b> Jordan Statue 
NBA Historical Beginnings Michael Jordan Statue Description:
This guy is slammin'! Celebrate Michael Jordan's gravity defying, 50-point dunk during the 1987-88 NBA Slam Dunk Competition with this great figurine. It is made of high-quality poly-resin, stands 10 1/2-inches tall, and depicts that famous dunk from the free throw line that Michael Jordan executed perfectly to win the competition. Packaged in a four-color gift box that includes a cloth-lined interior, this fan favorite item includes a booklet that highlights Jordan's historical beginning in the NBA.
Posted 2/27/2007
Mattel Feb 2007 Barbie manufacturers to launch bald Britney Spears doll - The Spoof

src=http://news.google.com/news?imgefp=LNWnaAkw1zgJ&imgurl=www.thespoof.com/sitepics/pdi/19207-0520Nosferatu.jpg
The Spoof (satire)
Barbie manufacturers Mattel to launch bald Britney Spears doll
The Spoof (satire), UK -
Mattel president Jill. E. Barad announced today that they would be launching a new talking Britney Spears doll without any hair. The 'Bald Britney' as she is to be called will also be programmed to utter random phrases such as 'Hair today, gone tomorrow', 'Oop's I did it again, I'm going insane, it must be the fame, I'm not that innocent!'

Ms Barad, responding to accusations that the doll could be a marketing exercise in bad taste said 'Of course it is. Look at the Bratz dolls, millions of those ugly little bitches have been sold world wide and they are dressed like 10 dollar crackwhores. We are going to make a fortune on this one, we are saving on the hair and she wont be sold with panties either so thats another million bucks saved.'

The 'Bald Britney' will also sing a cover version of the Amy Winehouse song 'They tried to make me go to rehab but I said no! no! no!'

A new Nicole Ritchie doll has also been released made out of pipe cleaners and a dolls head.
Paris Hilton and Lindsay Lohan dolls are ready to go into production as soon as they publicly lose the plot in sympathy with Miss Spears.
The story above is a satire or parody. It is entirely fictitious.
Posted 2/27/2007
Toy Recall: Fisher Price 'Laugh And Learn' Bunny - WCBS-TV New York

Toy Recall: Fisher Price 'Laugh And Learn' Bunny
WCBS-TV New York, NY -
Fisher price has recalled nearly 500000 "Laugh and Learn" Learning Bunny Toys because of a potential choking danger. The Consumer Product Safety Commission ...
Published 2/24/2007
Fisher-Price Recalls 'Laugh and Learn' Bunny Toys Due to Choking ... - PR Newswire

Fisher-Price Recalls 'Laugh and Learn' Bunny Toys Due to Choking ...
PR Newswire (press release), NY -
Remedy: Consumers should immediately take these recalled toys away from children and contact Fisher-Price to arrange for the return of the bunny to receive ...
Published 2/24/2007
The Scar That Launched Thousands of Dollars in Deals - Pace University The Pace Press

The Scar That Launched Thousands of Dollars in Deals
Pace University The Pace Press (subscription), NY -
... to skew a little older with this program. Instead of traditional toys we're going to focus on collectible toys and we'll skew older in apparel, as well."
Published 2/24/2007
NECA 2007 Harry Potter - The Scar That Launched Thousands of Dollars in Deals - Pace University The Pace Press
The Scar That Launched Thousands of Dollars in Deals
After Harry Potter and the Order of the Phoenix film hits box offices in July, Warner Brothers will release a line of HP merchandise made by The National Entertainment Collectibles Association. 'The company will develop a range of gifts, toys and specialty products including collectible action figures, plush, mugs, wall d飯r and more, all inspired by the characters, creatures and themes from the Harry Potter stories,' Karen McTier, vice president of domestic licensing and worldwide marketing for Warner Consumer Products said. 'Harry is getting older so we're going to skew a little older with this program. Instead of traditional toys we're going to focus on collectible toys and we'll skew older in apparel, as well.'
Posted 2/22/2007
Hasbro Feb 2007 Launches Transformers Classics Site
Hasbro has given the Transformers Classics their own site by launching a subpage of on their Transformers.com website. Check out the available toys, bios, the featured game, and downloads, which include instant messanger icons and wallpapers on the site.
Posted 2/17/2007
The I.W.G. Rocketship Launches From S.F.

If you're in the San Francisco area, you'll want to joinSTRANGEco and Rocket World for the official release of the I.W.G.Rocketship playsets.  They will have all three color versions (silver, green and black) of this brandnew mutated animal warcraft. The release party is at Rocket World's owngallery, a prominent section of one of the coolest boutique stores inS.F.  Artist Patrick Ma will be in attendance.  If you can make it, look out for specialeditions, giveaways and a peek at the new I.W.G. Special Ops Missionpack sets.

Friday, March 9, 2007, 6-8 pm

Rocket World Gallery

660 22nd Street (at Third)
San Francisco, CA 94107
(415) 318-8258
Posted 2/16/2007
Fisher-Price Feb 2007 Recall for Laugh & Learn Bunny

Toy

 
Some half million 'Laugh and Learn' Learning Bunny Toys are being recalled because of a potential choking danger.
The Consumer Product Safety Commission says the pink pom-pom nose (Alcohol? Coke??) on the toys can come off, posing a danger to young children. The recall does not cover Learning Bunny Toys with noses that are flat or embroidered.
The yellow toy bunny is ten inches high. One ear is green, the other orange, and it has musical and counting sound effects.
 
Posted 2/16/2007
Fisher-Price Feb 2007 'Laugh and learn' bunnies pose choking hazard - CBC Toronto

Fisher-Price has recalled more than 28,000 'laugh and learn' bunny toys sold in Canada because the pompom noses could come off and pose a choking hazard to small children.
But there have been no injuries reported to date.
About 28,000 of these bunnies were sold in Canada last year. About 28,000 of these bunnies were sold in Canada last year.
(Fisher-Price)

The 25-centimetre bunnies are yellow with one green and one orange ear, and have a three-dimensional pink pompom nose.
The recall includes about 1.2 million bunnies worldwide, but the company said it sold about 21,000 English bunnies (models K0468 and K5862) and 7,568 French bunnies  (model  K2965) in Canada. 
The bunnies were sold across the country from May to December for about $20 each.
The company is offering buyers a $20 voucher if they have one of the problem bunnies.
Posted 2/16/2007
http://www.release-the-freaks.com Feb 2007 The latest launch from Die Gestalten Verlag is now online!

Die Gestalten Verlag (dgv) proudly presents the launch of the new online store and platform for characters: Release The Freaks. Presenting an unparalleled collection of designer toys ranging from urban vinyl and plush to limited edition sculptures and objects created by the finest artists and designers from around the world, Release The Freaks is the premier destination for character art.
Release The Freaks offers a top-drawer selection of deviant creations from established artists and graphic designers as well as heroes from the Street scene. Giving the characters and their creators the center stage, Release The Freaks is dedicated to telling their stories. Every character has a story to tell and each story has an artist with a background to unveil. Featuring detailed information about the toys, designers and the fun-filled adventures each figure has experienced, the site also offers a 360-dgree view of the items available in the shop, making it entertaining and easier than ever to purchase character art online.
With a watchful eye on scene, dgv has always had fun in playing with characters. Remaining on the cutting edge of visual publishing, dgv has been documenting and translating the unceasing evolution of characters and designers toys in the bestselling Pictoplasma, Pictoplasma 2, Übersee – Puppet issue and the latest release, Dot Dot Dash! With the exposure and established relationship to the scene and its artists, the launch of Release The Freaks comes as a natural step. The personalities featured in these character compendiums are now brought to life on Release The Freaks, a virtual library showcasing the most innovative and sought-after toys, and now only a click away from becoming your new friend.
Curated by the esteemed editors of dgv, Release The Freaks sells and distributes select character art labels as well as handmade and limited edition art toys. Devoted to seeking out fresh, new products and designers, Release The Freaks offers a broad range of character art from Asia, the U.S. and Europe.
This is only the beginning, but some artists featured on Release-The-Freaks.com include: Sam Buxton, Gary Baseman, Bytedust, Mieke Driessen, FriendsWithYou, Pete Fowler, Natalia Gianinazzi, Dan Goodsell, Boris Hoppek, James Jarvis, Nathan Jurevicious, Patrick Ma, Mars-1, Maywa Denki, Emma Meggit, Tamar Moshkovitz, Nanospore, Shlomi Shillinger, Jason Siu, Superdeux, Will Sweeney, Ayako Takagi, Tokidoki and Jim Woodring.
For more information: http://www.release-the-freaks.com
Posted 2/6/2007
Custom Toy Lab Launches

CustomToyLab.com has been created to support all artists involved in thecustom toy scene. The site is created by Tahir and Andy as a way for people to view all the great custom toys in one place. Tocelebrate the launch they are giving away a custom set of ZLIKS createdby Bil BetsOvic. To enter the competition all you need to do is leave acomment here.  O...and they are looking for artists to submit photos of their custom pieces.
Posted 2/4/2007
Fisher-Price Feb 2007 launching Planet Heroes

NEW YORK, Feb 2 (Reuters) - While scientists debated Pluto's fate last summer, Fisher-Price executives were forced into a debate of their own: What would become of their Planet Heroes action figures if Pluto lost its planet status?
Fisher-Price had spent months creating Planet Heroes, a line of action figures aimed at 3- to 5-year-olds. The line was designed with characters representing the nine planets -- including 'Shiver' for Pluto.
In August, astronomers from around the world headed to Prague to discuss whether Pluto measured up to its other interstellar planetary colleagues. Fisher-Price held meetings of its own to try to devise a strategy for Pluto.
Posted 2/2/2007
'MY BEDBUGS' Launches Broad-Based Consumer Products Program Based on the Hit Children's Television S
DETROIT (PRWEB) January 25, 2007 -- Greenestuff Inc., producers of the My Bedbugs hit children's television show, will launch a broad-based consumer program featuring products based upon characters from the award-wining show at this year's Toy Fair, it was announced today by Alex Greene, CEO of the company and co-creator of My Bedbugs. Greenestuff will be at Booth # 5036, Javits Center.

Arriving on retail shelves this spring, My Bedbugs merchandise debuts with an array of products, including an interactive toy, four plush in two different sizes, DVDs, a CD, and an educational card game. My Bedbugs features Gooby, Toofy, and Woozy, who, along with their cuddly pal Snoozy and kindly J. Edgar, help toddlers and preschoolers learn gentle life lessons and positive bedtime behavior through storytelling, song and dance, and playful adventures. Winner of 13 Emmys, 12 Telly Awards, and recipient of the National Parenting Center's 'Seal of Approval,' the live-action My Bedbugs TV show originated on Detroit Public Television (WTVS-TV) earlier this year and has expanded to Commercial and Public Broadcasting stations throughout the U.S. and Canada.

My Bedbugs products launching at Toy Fair are:
• My Bedbugs Volume 1 and Volume 2 DVDs -Featuring three fun-filled episodes from the TV series on each 65-minute DVD (SRP $14.99 each).

• Bedbug Party CD - 45 minute CD with 30 original songs, five of which are in the DVD ($11.98).

• Hide-n-Seek Snoozy - My Bedbugs favorite talking pillow. Children can play hide-n-seek with this plush toy, which gives audible clues to its location (SRP $9.99).

• 12 inch plush of each character (Gooby, Toofy, Woozy, and J. Edgar) packaged with a special DVD of the My Bedbugs episode 'Gooby Loses a Tooth' ($11.99 each).

• 8 inch plush of each character (SRP $5.99 each).

• Build-A-Sentence Card Game - A fun way for young learners to be introduced to the building blocks of sentence structure through this colored-coded card game (SRP $6.99).


Greenestuff will support My Bedbugs with trade and consumer advertising, a national publicity campaign, and cross promotions to be announced soon. The company is also seeking to broaden My Bedbugs through a strategic licensing program with quality manufacturers in the areas of bedding, furniture, apparel, personal care, books, and more.

Created by Alex Greene and Carol Sweeney - two exhausted parents who were having trouble getting their own three children to bed - My Bedbugs introduces a family of loveable characters - Siblings Gooby, Toofy and Woozy, - who sing, dance, laugh, play and lead viewers on magical adventures, all without ever leaving their bedroom. With their cuddly pillow Snoozy by their side, their mentor J Edgar, a vacuum cleaner, guides the trio.

Filled with fun, laughter, imagination and gentle life lessons, each episode uses music and stories to teach positive behaviors, good habits, and everyday life lessons. Topics like sharing, good eating habits, etiquette, manners, discipline, thinking for themselves and problem solving are presented in bright colorful settings, with simple easy-to-understand storylines perfect for young eyes and ears.
Posted 1/30/2007
Wild Republic Jan 2007 Launches Australia Zoo Steve Irwin Wildlife Adventure Series Products
New York, NY (PRWEB) January 21, 2007 -- Wild Republic, the nature toy brand of K&M International, today announced that the company will present a special line of toys and collector item series based on Steve Irwin's Australia Zoo, at The 2007 International Toy Fair held in New York, February 11-14.

As a preeminent brand of action-driven, nature-themed toys designed to educate children about the wonders of the wild through creative play, Wild Republic feels suited to a partnership with Australia Zoo. This toy range has been 18 months in the making and all royalties received by Australia Zoo will go directly to it's endangered species programs.
Wild Republic, a global brand, has been successfully marketing Australia Zoo product in Australia and a few other markets internationally for the past 18 months. Steve Irwin is remembered as a Wildlife Warrior, who dedicated his life to bringing a love of wildlife and enthusiasm for conservation to people throughout the world. Wild Republic will assist Australia Zoo, to continue Irwin's passion and noble pursuit for nature conservation and education.

Wes Mannion, Director of Australia Zoo said, 'We're really excited about the launch of the new Australia Zoo product line, which will compliment our existing range of Australia Zoo Steve action figures and plush toy range. Steve had a gift and an amazing ability to inspire and educate children about conservation and wildlife. Through this range we hope to continue Steve's mission by engaging and exciting children's passion for wildlife and the environment. We've been working with Wild Republic for the past 18 months to develop this Australia Zoo product range and we're proud to announce that all royalties received will go directly towards our endangered species programs.'

Kim Hammeren, Director of Marketing and Sales for K&M, said, 'Steve was able to bring so much awareness and excitement to wildlife conservation and environmental causes. Wild Republic has always been about education through nature. With Australia Zoo, we are working to represent the excitement and passion that Steve brought to children's education and environmental awareness through products that reflect that same fun and excitement.'

Steve once said he considered conservation to be the most important part of his work: 'I consider myself a wildlife warrior. My mission is to save the world's endangered species.'

Throughout the week at Toy Fair, the Wild Republic exhibit booth in the Jacob Javits Convention Center will feature several events, including photo opportunities as well as guest appearances by Briano and Kate Coulter. Kate and Briano are key members of Australia Zoo Wildlife Warriors Worldwide charity, and veterans of the Australia Zoo crew. Briano brings eleven years of experience as head of the Zoo's Crocodile Department to his new dual roles as Divemaster on Croc One, Steve's marine research vessel, and Animal Wrangler and Rescuer for the Australian Wildlife Hospital. His work with Steve over the last decade has included crocodile rescues and research in places as diverse as far north Queensland, Vanuatu, Mexico, the United States, East Timor and Singapore.

Hammeren said, 'Our line will feature approximately 39 different products, including various sized plush, action figures and playsets, some of which have been sold in Australia Zoo's retail outlets for the past year. You will even hear the actual voice of Steve Irwin on some of the product, recorded exclusively for the collectible line.'

Posted 1/30/2007
Scalextric to launch Transformers the Movie race set - Pocket-lint.co.uk - Jan 2007

Scalextric to launch Transformers the Movie race set

Slot cars in disguise

Scalextric to <b>lau</b>nch Transformers the Movie race set Image
24 January 2007 - Scalextric is to launch a Transformers set in conjunction with the new movie Pocket-lint has learned.

Given behind the scenes access to see a clay prototype the new set, will be based on the company's Micro 64:1 set rather than the 31:1 scale.

The set will feature Transformers Bumblebee and Decepticon Barricade from the new movie and allow you to transform the cars to reveal the robots.

'We wanted to try with other robots featured in the film, however from a scalextric point of view only the cars were practical', a spokesman for Scalextric told us.

Rather than just be another car racing set however, the two cars - strangely a Mustang for Bumblebee rather than a Volkswagen Beetle and Police car rather than a racecar can flip up to reveal the robots and the arms come out and allow you to play Battlemode to knock the other player off the track.

The track will feature a circular roundabout and a crossroads and have an character underlay that features scenes from the movie and the two characters in full robot form.

Out early in June and costing £40, Scalextric is hoping to storm kids and adults bedrooms in time for the July 4 film release.

'There are potential plans to do more sets with more characters however only if the film is successful and a follow-up movie is released within a couple years', Pocket-lint was told.

Last year Scalextrix released a Batman and Simpsons version of its Micro sets.

The information is so top secret that Scalextric and Hasbro wouldn't even allow us to take pictures.
Posted 1/30/2007
Upper Deck Jan 2007 News: Upper Deck to Launch 1000 Limited-Edition Brett Favre ... - All American Patriots Posted 1/30/2007
Mattel Jan 2007 MAC Poised To Launch Grownup Barbie Cosmetics - MediaPost Publications Posted 1/9/2007
Sideshow 2006 award: Michael Crawford Picks Best/Worst of 2006 Posted 1/6/2007
Action Products Jan 2007 Launch of new toys Posted 1/4/2007 by  The Orlando Sentinel on Topix.net 
Michael Lau x Lion Heart - Kizuna Posted 11/25/2006
SOTA Toys Launches New Web Site - Nov 2006 Posted 11/16/2006
Polly Pocket™ Is Hollywood's Newest Star, Launching “ ... - Business Wire Nov 2006 Posted 11/13/2006
Snoop Dogg Branded Dog Toys and Dog Apparel to Launch Posted 11/13/2006 by  Entertainment Magazine 
Corman Launches Space 3001 Published 11/8/2006
BattlestarOnline Launches New Website Offering Merchandise Based ... - PR.com Published 11/6/2006
Talking Presidents Nov 2006 Take Dr. Laura Everywhere - TMZ.com Posted 11/2/2006
TransformersClassics.Com Launched! Published 11/2/2006
NECA Launches New Web Site- Fall 2006 Posted 10/30/2006
FEARnet Launches On Halloween Published 10/27/2006
Psycho Zliks Launch Party Posted 10/18/2006
Ginchy Mimobot Launch Party @ Munky King Posted 10/18/2006
Turtlecamper launch - 6.22.06 @ double punch Published 10/14/2006
Strangekiss.com Launches - With Prizes!!! Posted 10/14/2006
JAKKS Pacific Launches Official Blog Posted 10/13/2006
Psycho Zliks Launch Party @ Madame X Posted 10/10/2006
BattlestarOnline Launches New Website Offering Merchandise Based on the TV Show Battlestar Galactica Posted 10/3/2006
Seen: Kii Arens - La*La Art Show and Launch Party @ Munky King Posted 10/1/2006
McFARLANE'S 'LOST' ACTION FIGURES TO LAUNCH AT TOYS 'R' US TIMES SQUARE Posted 9/28/2006
McFarlane Toys Launches ‘Spawn 30’ - IESB.NET Published 9/27/2006
Elmo shortage no laughing matter Posted 9/21/2006
Funskool launches dolls of Bollywood stars NEW! - Business of Cinema Posted 9/21/2006
Toys 'R' Us Launches Deal or No Deal Marketing Blitz Inviting ... - Yahoo! News (press release) Published 9/20/2006
KlearGear.com Wants to Put a Missile Launcher in Your Office Posted 9/20/2006
Army launches line up action figures, adds real soldiers to video ... - IT Business Net Posted 9/14/2006
Pileated Pictures Answers All For Launch of Trivial Pursuit DVD ... - PR Web Published 9/7/2006
one2believe Launches BlessedToys.com Where Work at Home Reps ... - Emediawire Published 8/25/2006
one2believe Launches BlessedToys.com Where Work at Home Reps ... - PR Web Published 8/24/2006
Bollywood Dolls All Set To Be Launched Next Month Posted 8/17/2006
4Kids Loses More Money, Blogger Laughs Published 8/16/2006
McFarlane Launches CultureBoom.com Posted 8/13/2006
Toys 'R' Us Launches at LinkShare - AffiliateTip.com Published 8/2/2006
Todd McFarlane Launches Pop Culture Megasite Aug. 1 - PrimeZone Published 8/1/2006
Geffen Records and DIC Entertainment Partner to Launch Major New Force in Entertainment - SPG- The Slumber Party Girls Posted 7/31/2006
Burger King launches Superman toys - Peninsula On-line Published 7/28/2006
The Four Horsemen Launch the Store Horsemen Posted 7/19/2006
Blue Man Group and ToyQuest Announce the Launch of Musical Instruments Posted 7/13/2006
Burger King launches X-Men toys for kids - Peninsula On-line Published 7/10/2006
Amazon.com launches own toy store after Toys 'R' Us tiff - Bizjournals.com Published 7/6/2006
'KRRISH' MERCHANDISE LAUNCHED - Smash Hits Posted 6/23/2006
eBay Launches More Community Tools Posted 6/22/2006
Kathy and Janet Lennon of the Beloved Lennon Sisters to Launch "BEST PALS" Line Posted 6/22/2006
RC2 Corporation Launches JL FULL THROTTLE Collectible Trend ... - Autochannel Published 6/19/2006
McDonald’s launches World Cup Happy Meal - Peninsula On-line Published 6/14/2006
THE FLOODGATES ARE OPEN-MARVEL.COM LAUNCHES BLOGS - comic Book Resources Published 6/13/2006
Milk x Garden - "Bone" Figure by Michael Lau Posted 6/10/2006
Mattel's Hot Wheels launches radio-controlled vehicles - Los Angeles Business Published 6/8/2006
RC2 Corporation Launches Go Tools, a New Toy Vehicle and Tool ... - Yahoo! News (press release) Published 6/6/2006
Transformers Titanium Website Launched Published 6/3/2006
TakaraTomy Launches Transformers Internet Published 6/3/2006
French Launch SF&F Imprints Published 5/31/2006
Toys 'R Us eyes Web site re-launch - America's Network Published 5/30/2006
Pete Fowler's Giant Snorse - Launch and Signing - @ Playlounge Posted 5/30/2006
BOOM! Studios launches new exclusive web strip Nitroglycerin at ... - Comic Book Bin Published 5/23/2006
Bring back the bone - Laurel Leader Call Published 5/19/2006
Play-Doh launches best fragrance ever Published 5/8/2006 by  Boqpod[dot]com 
Hip Beverly Hills Boutique Kitson to Launch Charity Auction for ... - Finanzen.net Published 5/2/2006
Lauer Hosts SCI FI Declassified Published 5/1/2006
eBay Launches eBay Express Posted 4/27/2006
Bandai America Launches Power Rangers Film Contest Published 4/27/2006 by  Promo 
Jakks Pacific and Hit Entertainment launch new TeleStory ... - Indiantelevision.com Published 4/26/2006
MARKET FORCES: McDonald’s launches new collectibles - Peninsula On-line Published 4/24/2006
AICN Sits Down With Michael Bay - Major TF Movie Info Posted 4/24/2006
Michaels to move into Toys 'R' Us space - Duluth News Tribune Published 4/21/2006
JAKKS Pacific And HIT Entertainment Announce Launch of New ... - TMCnet Posted 4/21/2006
McDonald's launches new salad, get-fit Happy Meal - Bizjournals.com Published 4/19/2006
'Neverwinter Nights 2' Website Launched - XGP Gaming Published 4/15/2006
Young burn victims' friends launch toy drive - Arizona Republic Published 4/14/2006
X-Men Darktide Web Site Launches Posted 4/6/2006
dOc Press Release: Launch of the X-Men MiniMates Box Set Published 4/6/2006 by  Digitallyobsessed.com 
DS Point Blank site launches - MTV.com Published 4/4/2006
G1 Voice Actor Michael McConnohie To Attend Toronto TransformersCon 2006 Posted 4/2/2006
GI Joe: 'LAURA INGRAHAM IS RIGHT ON THE MONEY!!' - The Conservative Voice Published 3/31/2006
Hasbro Launches First Ever DTC Catalog - Media Buyer Planner Published 3/31/2006
FIFA World Cup range and Sudoku launch at Toy Fair Middle East 2006 Posted 3/29/2006
Bill McMullen's ShuttleMax Launch Nears from Kidrobot Posted 3/28/2006
Planetwide Games Announces Launch of Interactive 'National Geographic Comic Book Creator™' Software Posted 3/26/2006
CARTOONBID.COM- The #1 Auction Site for Cartoons, Superheroes, Comics and Toys has been launched and Posted 3/26/2006
News on Michael Jackson, 50 Cent, Beyonce & More - Eurweb.com Published 3/24/2006
Snoop Dogg Launches New Pet Line For Dogs - AllHipHop Published 3/23/2006
Michaels Stores Inc. to Explore Sale, Hires JPMorgan - Bloomberg Published 3/21/2006
Namco Bandai: PS3 Spring Launch 'Impossible' - GameDAILY BIZ Published 3/20/2006
Namco Bandai President: PS3 spring launch 'impossible' - GameSpot Published 3/20/2006
JAPANESE DEVS 'NOT BOVVERED' BY PS3 NOV LAUNCH - CVG Online Published 3/20/2006
Students launch in new direction - Arizona Daily Star Published 3/19/2006
Mattel launches the Winx Club dolls - Indiantelevision.com Published 3/19/2006
Michael Bays Transformers update - MoviesOnline Published 3/19/2006
Spring launch for PS3 is "impossible" - Namco Bandai boss - GamesIndustry.biz Posted 3/19/2006
Cartoon obsession is no laughing matter - Providence Journal (subscription) Published 3/19/2006
Victoriana.Com Launches New Victorian Era Magazine to Mark 10 Year ... - PR Web (press release) Published 3/14/2006
Bratz to launch line of clothing Published 3/13/2006 by  AdJab 
100% Free Crafts Membership Launch - The Open Press (press release) Published 3/11/2006
Failure to laugh - Diamondback Online Published 3/9/2006
Michael Goforth: Dogs and cats boarding starship - Stuart News (subscription) Published 3/6/2006
TakaraTomy.co.jp Launches Posted 3/1/2006
DollProperties.com Launches Second Release of Dura-Craft Dollhouse ... - PR Web (press release) Published 2/28/2006
DollProperties.com Launches Second Release of Dura-Craft Dollhouse Line (PR Web) Posted 2/27/2006
Target Launches 'Time to Play!' Specialty Toy Boutique (PR Newswire via Yahoo! Finance) Posted 2/27/2006
Target Launches 'Time to Play!' Specialty Toy Boutique - Yahoo! News (press release) Posted 2/27/2006
New Superman Toys Launch (Sci Fi Wire) Posted 2/24/2006
MTV Overground #3: Toys Launch at Showroom NYC (2.14.06) Report Posted 2/22/2006
Largest Multicultural Toy Store Launches: Superstore Aims to Reach ... - PR Web (press release) Published 2/19/2006
Largest Multicultural Toy Store Launches: Superstore Aims to Reach African American, Asian, Biracial, and Latino (PR Web) Posted 2/18/2006
Michael Bay Talks More Transformers - Military and Action! Posted 2/18/2006
Mattel launches Barbie as Rapunzel Wedding Doll - Indiantelevision.com Posted 2/14/2006
IDW Publishing Launches Revamped Website Posted 2/11/2006
Mattel(R) And Fisher-Price(R) Brands Launch Tech-Friendly Line at Toy Fair 2006 (Business Wire via Yahoo! Finance) Posted 2/10/2006
Upper Deck Teams With Nike to Launch 'The LeBrons' Action Figure Line Based on Popular TV Ad Campaign; All-Star Edition (PR Newswire via Yahoo! Finance) Posted 2/10/2006
Mattel(R) Brands and Fisher-Price(R) Brands Launch Innovative New Toys at Toy Fair 2006 (February 9 - 15) (Business Wire via Yahoo! Finance) Posted 2/8/2006
Mattel(R) Brands and Fisher-Price(R) Brands Launch Innovative New Toys at Toy Fair 2006 (February 9 - 15) (Business Wire via Yahoo! Finance) Posted 2/8/2006
B EST iN TECH T By Michael Zitz - The Free Lance-Star Published 2/8/2006
MTV Overground #3 Launch @ Toy Tokyo (2.14.06) Posted 2/8/2006
Michael Bay Talks Transformers Posted 2/8/2006
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