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TakaraTomy
Company history
Merger Message to Shareholders and the Investment Community    
Takara Co., Ltd. and TOMY Co., Ltd. have merged, effective March 1, 2006.With a mutual respect for each other’s history and corporate culture, under the common vision of bringing dreams to children throughout the world, the new company is called TOMY Company, Ltd. and is known in Japanese as Kabushiki Kaisha TAKARATOMY.

By integrating the core toy businesses of both companies we expect to reinforce each other’s product development and marketing capabilities, better utilize existing content and increase our capacity to develop new content, thereby expanding our toy and entertainment business.We further expect to reduce costs and increase efficiency in a wide range of operations including production, logistics, sales and administration.Through these synergies, we are confident that we can significantly increase corporate profitability and in turn corporate and shareholder value.

Toys are a medium for play, for creativity and for a host of other meaningful childhood experiences and such experiences play an important role in healthy child development.Therefore we are proud to be entrusted with the mission to help shape our children’s future through toys.To ensure that toys continue to meet this important need, the new TOMY plans to revitalize the toy industry with an emphasis on the key concept of “Toy Renaissance” distributing high quality toys globally, recognizing that well-designed toys contribute towards development of education, culture, science and ultimately peace.

For the new TOMY the “Toy Renaissance” concept means (1) Practicing “selective destruction” to eliminate the inefficiencies while adopting the strengths of Takara and TOMY. (2) The creation and expansion of new content by blending toys and digital media and (3) Using our new business model to revitalize the toy industry.TOMY will pursue these efforts while keeping toys as its core business and expanding its presence globally.These fundamental changes will jump-start TOMY’s global potential, realizing steady value creation and a rebirth of our company.

Declining birth rates in Japan, the rise of information technology and globalization will have a great impact on the domestic toy industry. Yet the growing global popularity of characters, animation and general content originating in Japan is opening up great new opportunities for TOMY.By creating toys and content for children and people of all ages in Japan, then introducing them globally, we will become a company with a business model for growth while delivering dreams and emotions to the world.

As always, we ask for your continued trust and support.

Kantaro Tomiyama, President
Keita Satoh, Executive Vice President
Links
official website
 TAKARATOMY Web Site  TAKARATOMY Web Site
official website for TakaraTomy
www.tomy.com/index2.asp
From the News Archive
TakaraTomy Revenge of the Fallen Buster Optimus Prime
Japanese Toy Retailer Hobby Search has posted brand-new images of the Takara-Tomy Transformers: Revenge of the Fallen Buster Optimus Prime. The first fully-painted figure was shown first at Tokyo Toy Show.
Posted 7/26/2009
Tomy(TakaraTomy Arts) Sept 2009 Sengoku Meisho Den Kabuto Collection 8 pieces

Sengoku Meisho Den Kabuto Collection 8 pieces (PVC Figure)
Item name : Sengoku Meisho Den Kabuto Collection 8 pieces (PVC Figure)
Manufacturer : Tomy(TakaraTomy Arts)
Scale : Non
Material : PVC , ABS
Series : Trading Figure Collection
Release Date : Late Sep
Regular Price : 4,560 yen  about 47.16 USD  33.92 Euros
Posted 6/20/2009
TakaraTomy 2008 Transformers Release Dates - Rest of 2008

For your convenience, We have compiled a list of the release dates and prices of TakaraTomy Transformers product through the end of 2008 in Japan. So take a look at the rest of the year:
June 26, 2008
Encore Special 9 Omega Supreme - 10,000 Yen
Binaltech BT-19 Streak - 5,000 Yen
Binaltech BT-20 Argent - 5,000 Yen
Henkei C-05 Hot Rodimus - 2,000 Yen
July 17, 2008
Encore 10 Bumble Mini-bots - 3,000 Yen
Binaltech BT-21 Arcee - 5,000 Yen
Binaltech BT-22 Convoy - 5,500 Yen Henkei
Posted 6/23/2008
TakaraTomy Dec 2007 Votoms - DMZ-05 Dual Model Tsuvai Scope Dog Turbo Custom With Micro Action Chirico Cuvie
*DMZ-05 Dual Model Tsuvai Scope Dog Turbo Custom With Micro Action Chirico Cuvie (Completed)
Item name : *DMZ-05 Dual Model Tsuvai Scope Dog Turbo Custom With Micro Action Chirico Cuvie (Completed) New Item
Manufacturer : TakaraTomy
Original : Votoms
Release Date : Mid Dec., 2007
Regular Price : 18,800 yen
Posted 12/15/2007
TakaraTomy Dec 2007 Micro World Renki Model Series Zero Fighter on Warship 10pieces
Micro World Renki Model Series Zero Fighter on Warship 10pieces (Completed)
Item name : Micro World Renki Model Series Zero Fighter on Warship 10pieces (Completed) New Item
Manufacturer : TakaraTomy
Release Date : Mid Dec., 2007
Regular Price : 5,000 yen 
Posted 12/15/2007
TakaraTomy Dec 2007 Transformers Update: Encore, Music Label & Movie Toys

TakaraTomy#039;s official Transformers site has updated with product pages for Transformers
Encore 05 Ironhide

src=http://www.<btakaratomy.co.jp/products/TF/products/encore/e-05_01.jpg width=430> src=http://www.<btakaratomy.co.jp/products/TF/products/encore/e-05_02.jpg width=430>
src=http://www.<btakaratomy.co.jp/products/TF/products/encore/e-05_03.jpg width=430> src=http://www.<btakaratomy.co.jp/products/TF/products/encore/e-05_04.jpg width=430>

 

Encore 06 Ratchet
src=http://www.<btakaratomy.co.jp/products/TF/products/encore/e-06_01.jpg width=430> src=http://www.<btakaratomy.co.jp/products/TF/products/encore/e-06_02.jpg width=430>
src=http://www.<btakaratomy.co.jp/products/TF/products/encore/e-06_03.jpg width=430> src=http://www.<btakaratomy.co.jp/products/TF/products/encore/e-06_04.jpg width=430>


Music Label Soundwave Blasterblack Version
src=http://www.<btakaratomy.co.jp/products/TF/products/images/music_01.jpg width=430 name=music_01> src=http://www.<btakaratomy.co.jp/products/TF/products/images/music_02.jpg width=430 name=music_02>
src=http://www.<btakaratomy.co.jp/products/TF/products/images/music_03.jpg width=215 name=music_03> src=http://www.<btakaratomy.co.jp/products/TF/products/images/music_04.jpg width=215 name=music_04> src=http://www.<btakaratomy.co.jp/products/TF/products/images/music_05.jpg width=271 name=music_05> src=http://www.<btakaratomy.co.jp/products/TF/products/images/music_06.jpg width=159 name=music_06>
src=http://www.<btakaratomy.co.jp/products/TF/products/images/music_07.jpg width=271 name=music_07>
src=http://www.<btakaratomy.co.jp/products/TF/products/images/music_08.jpg width=271 name=music_08>
src=http://www.<btakaratomy.co.jp/products/TF/products/images/music_09.jpg width=271 name=music_09>
src=http://www.<btakaratomy.co.jp/products/TF/products/images/music_10.jpg width=271 name=music_10>

 
Posted 12/15/2007
TakaraTomy Sept 2007 Evangelion - Microman Micro Action Series Plugsuit Set
Microman Micro Action Series Plugsuit Set (Completed Figure)
Item name : Microman Micro Action Series Plugsuit Set (Completed Figure) New Item
Manufacturer : TakaraTomy
Scale : Non
Original : Evangelion
Release Date : Mid Sept., 2007
Regular Price : 3,500 yen
Posted 9/22/2007
TakaraTomy Sept 2007 Evangelion - Microman Micro Action Series Soryu Asuka Langley (Completed Figure)
Microman Micro Action Series Soryu Asuka Langley (Uniform Ver.) (Completed Figure)
Item name : Microman Micro Action Series Soryu Asuka Langley (Uniform Ver.) (Completed Figure) New Item
Manufacturer : TakaraTomy
Scale : Non
Original : Evangelion
Release Date : Mid Sept., 2007
Regular Price : 1,600 yen
Posted 9/22/2007
TakaraTomy Sept 2007 Evangelion - Microman Micro Action Series Ayanami Rei (Completed Figure)
Microman Micro Action Series Ayanami Rei (Uniform Ver.) (Completed Figure)
Item name : Microman Micro Action Series Ayanami Rei (Uniform Ver.) (Completed Figure) New Item
Manufacturer : TakaraTomy
Scale : Non
Original : Evangelion
Release Date : Mid Sept., 2007
Regular Price : 1,600 yen
Posted 9/22/2007
TakaraTomy Jul 2007 Soreyuke Female self-defense force official Series 02 10piece PVC 1/16
*Soreyuke Female self-defense force official Series 02 10piece (Completed Figure)
Item name : *Soreyuke Female self-defense force official Series 02 10piece (Completed Figure)
Manufacturer : TakaraTomy
Scale : 1/16
Material : PVC ABS
Release Date : Late Jul., 2007
Regular Price : 5,000 yen
Posted 9/10/2007
TakaraTomy Aug 2007 Transformers - MP6 Master Piece Sky Warp
MP6 Master Piece Sky Warp (Completed)[close]
MP6 Master Piece Sky Warp (Completed) Package1 
Item name : MP6 Master Piece Sky Warp (Completed) New Item
Manufacturer : TakaraTomy
Original : TRANSFORMERS
Release Date : Late Aug., 2007
Regular Price : 9,800 yen
Posted 9/2/2007
TakaraTomy Sept 2007 Transformers Sports Label Convoy feat. Nike Free 7.0 Marine Color
Item name : Transformers Sports Label Convoy feat. Nike Free 7.0 Marine Color (Completed) New Item
Manufacturer : TakaraTomy
Original : Transformers
Release Date : Early Sept., 2007
Regular Price : 2,500 yen
Posted 9/2/2007
TakaraTomy Nov 2007 Transformers - USA Edition Master Piece Starscream
Item name : USA Edition Master Piece Starscream (Completed)
Manufacturer : TakaraTomy
Original : TRANSFORMERS
Release Date : Late Nov
Regular Price : 10,000 yen Caution
Sales Price : 9,500 yen
Posted 8/5/2007
TakaraTomy Aug 2007 Chupa-Chups - Petit-Chara Fortune-Telling Chupa-Chups Mascot Collection 3 16 pieces
Petit-Chara Fortune-Telling Chupa-Chups Mascot Collection 3 16 pieces (Completed)
Item name : Petit-Chara Fortune-Telling Chupa-Chups Mascot Collection 3 16 pieces (Completed) New Item
Manufacturer : TakaraTomy
Scale : Non
Original : Chupa-Chups
Release Date : Early Aug., 2007
Regular Price : 3,048 yen
Posted 8/5/2007
September 2007 Releases: Bandai Gekiranger Geki Shark, TakaraTomy Microman 2007 Space Time Police ,...

Brave Gokin 10 Ippatsuman Gyakutenoh & Tokyu-Zaurus


Looks to include the Gyakutenoh & Tokyu-Zaurus. Release date TBD, cost 20,790

Bandai Gekiranger Geki Shark


Gekiranger Animal 03 Geki Shark - 2,625yen

Microman 2007 Space Time Police (W/DVD)


Microman 2007 Space Time Police (W/DVD) from TakaraTomy 3,675 Yen

Microman Evangelion


Microman Rei and Asuka Plug Suit Set by TakaraTomy- 3,675 Yen - Due September

Metalverse Hot Rod


Poly-Resin statue of Transformers Hot Rodimus by TakaraTomy. 250mm, 8,610 yen. Due 9/2007

Tentacle Monsters!


haven't you always wanted your own tentacle monster to attack all those innocent female figures you have on the shelves in your parents basement? This 230mm figure toy features 55mm flexible tentacles and can be used with any scale figure. This monster (Shade Animal) comes in Red, Blue or Yellow, and retails for 5,895 Yen. Due 8/2007


Posted 6/11/2007
TakaraTomy May 2007 Transformers Movie Toy Site Live!
TakaraTomy has updated the Transformers Generation One site with the first assortment of Transformers Movie products listing Autobots MA-01 Optimus Prime to MA-08 Longview and Basic Optimus Prime, Decepticons MD-01 Blackout to MD-06 Power Up VT6 and Basic Starscream and also downloadable movie character wallpapers for your PC desktop. This first assortment will be available at retailers in Japan on June 2. The Tele Beast Wars site has also updated with a listing for TM-10 Boldfang which has been released today in Japan.
Posted 5/27/2007
TakaraTomy Feb 2007 TFG1 Site Update: WF07 Black Convoy
Previously reported here first, TakaraTomy's Transformers Generation One site has updated with the announcement that e-Hobby will be unable to attend Wonder Festival 2007 Winter and will also be offering to sell a limited amount of Transformers Binaltech Black Convoy for 6,500 Yen on the same date of the convention February 25, 2007 and the announcement re-confirms that the figure will contain die-cast. Also update is the site's front page now featuring a splash screen promoting Transformers the Movie (2007) debuting in theaters in Japan on August 4, 2007.
Posted 2/2/2007
TakaraTomy Site Updates with Kiss Play Rodimus Gallery

The TakaraTomy site has been updated with a nice Flash gallery of the upcoming KissPlay Rodimus figure. A nice set of photos showcases both alt and robot modes along with Rodimus's weapon, accessories, and the Syaosyao figure. Check out the gallery by clicking here

Thanks to 2005 Boards Member Type-R for the news.
Published 10/24/2006
TakaraTomy Aug 2006 #139 Lightning McQueen
Price: 980 yen
Series: Disney
Manufacturer: Takara Tomy
Release Date: Aug 2006
Type: Completed Fixed-Pose Figure

Item Box Graphic
Posted 8/25/2006
Kiss Players Convoy Added to TakaraTomy Website
kiss_convoy2.jpgTakaraTomy has updated their website with a page for Kiss Players Convoy. You can find it by clicking here.

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Published 6/28/2006
TakaraTomy Launches Transformers Internet
tfnet.jpg TakaraTomy has added a program to their G1 Website that you can download. They have dubbed it 'Transformers Internet'. This executable file has commercials, web links to retail websites and more. You can download it by clicking Here.
Published 6/3/2006
TakaraTomy Competition - Win Lucky Draw Figures and More
thscampaign.jpg TakaraTomy has put up a new competition. The competition is to send in a postcard to help pick the next T.H.S. figure and who should design it. A total of 10 winners will recieve one of the following:

- Gold Galaxy Convoy
- Silver Galaxy Convoy
- Gold Master Galvatron
- Gold Meglo-Convoy
- Black Superlink Galvatron
- Gold Superlink Std Convoy
- Black & Clear Hot Roddimus Set
- Convention Exclusive Re-Issue Inferno and Grapple
- A Galaxy Force T-shirt
- Mousepads
- Pencil boards
- Stickers, Badges and other merchandise


See the campaign page by Clicking Here.
Published 5/23/2006
New Takaratomy TFs Kiss, Atari, & MP-03 Starscream
Posted 4/1/2006
New TakaraTomy Website Coming Soon
TakaraTomy will open their new website on March 1st 2006. Right now there is just a small blurb saying the opening date. We'll update when the site opens.
Posted 3/1/2006
TakaraTomy.co.jp Launches
The new TakaraTomy Website has gone live. Not much has changed, all of the existing Transformers pages seem to have made the transition intact and unchanged. So update all those book marks! Here are the new links to the existing Transformers sites.

Transformers
Galaxy Force
Super Link
Micron Legend
Robot Masters
Posted 3/1/2006
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