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Zizzle
Toylines
Toylines (alphabetical order)
iZ (2005)
Pirates of the Caribbean - At World's End (2007)
Pirates of the Caribbean - Dead Man's Chest (2006)
Pirates of the Caribbean - Dead Men Tell No Tales (2008)
Pirates of the Caribbean - Secrets of the Deep (2008)
Skunk Fu! (2008)
Toylines (chronological order)
2005 iZ
2006 Pirates of the Caribbean - Dead Man's Chest
2007 Pirates of the Caribbean - At World's End
2008 Pirates of the Caribbean - Dead Men Tell No Tales
2008 Pirates of the Caribbean - Secrets of the Deep
2008 Skunk Fu!
Company history
Zizzle's CEO is former co-founder of Tigger Electronics    
Roger Shiffman is the President and Chief Executive Officer/founder of Zizzle, LLC. Highly regarded in the toy industry, Shiffman has over twenty-five years of experience in marketing, licensing, manufacturing and sales of toy and toy-related products.

Shiffman was the cofounder of Tiger Electronics Company, the company that gave the world some of the most popular toys of all time! Furby, Hitclips, Gigapets, Talkboy and Poo-Chi, among many others, were all a part of Tiger’s portfolio. Tiger was sold to Hasbro in 1998.

With his leadership and superior vision, Shiffman helped to make Tiger Electronics a household name. He has developed relationships with highly regarded individuals throughout the entertainment industry including movie studios, producers, directors and actors, as well as those within the toy business from retailers to licensors to inventors.

Shiffman has appeared on many television broadcasts both live and taped, including such staples as the Today Show and the Rosie O’Donnell Show. Shiffman’s contagious personality and excitement for his products has always on display in any presentation or appearance.

This same exuberance, which helped grow Tiger into the largest privately owned toy company in America at the time of its sale to Hasbro, is on display once again with a renewed enthusiasm for the launch of his newest “baby” Zizzle.

In a recent article regarding iZ and the launch of Zizzle TIME Magazine’s Wendy Cole said “Some say the return of the toy world’s storied visionary is not a minute to soon.” Jim Silver may have said it best in a recent interview with CNNMoney.com when he was quoted saying, “His return is a big positive for the industry. It will spur everyone on, especially in terms of pushing the limits of technology. Shiffman has great relationships in the business, whether it’s with the buyers or licensors. He’s had a successful track record, he’s very popular in the business and I’m certain that he will once again place the focus on developing something new and different.

Shiffman’s abilities have been well recognized by those who evaluate all industries, including Advertising Age, which named him one of the top 100 marketers in the United States.

Committed to education, Shiffman is a member of the University of Pennsylvania’s Science and Engineering Board of Overseers and a Wharton School Entrepreneur in Residence. He also serves as a judge for the annual Wharton Business Plan Competition and is an advisor to Chicago’s Interdisciplinary Product Development Class for the University of Illinois. Shiffman is an initial inductee of the University of Illinois- Chicago Alumni Leadership Academy and was awarded the Lifetime Achievement Award by the Chicago Area Entrepreneurship Hall of Fame.

Shiffman is dedicated to service, and is a proud member of the International Board of Directors of Starlight Starbright Children’s Foundation, a charity he has been involved with for almost seventeen years. During his tenure, he has been honored in both Chicago and Los Angeles for his dedication to this wonderful organization.
Zizzle Partners    
Jeff Hsieh is the Chairman and Chief Executive Officer/founder of Cornerstone Overseas Investments, Ltd. Hsieh started in the toy business in 1984 as a manufacturer's agent and representative in China. Currently Mr. Hsieh is involved in manufacturing, distribution and retail in the toy industry in both plastic and wooden toys as well as paper products.

Hsieh currently owns a total of 10 factories overseas and is a very well respected entrepreneur throughout the world.
As a partner, Hsieh and his team bring their years of experience in manufacturing, managing and shipping from overseas to Zizzle.
Hsieh has a Bachelor's degree from Soochow University in Taiwan majoring in Mathematics.


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Marc Rosenberg is the Chief Marketing Officer of Zizzle LLC. During his 20 plus years, Rosenberg has been touted as a leader in marketing toy and entertainment properties. His relationships with media as well as consumer companies has contributed to the success of dozens of products.

Rosenberg’s major successes came while working previously at Tiger Electronics with Roger Shiffman. Together the team successfully branded and marketed hit products year after year. Among the list of Mega Hits were: Furby, Giga Pets, Hit Clips, Talkboy, Brain warp, Poo-Chi and numerous others.

Rosenberg went on to become Senior Vice President of Marketing and Advertising for Hasbro when Tiger was sold to Hasbro in 1998. He continued to market hits and was part of the team that launched Fur Real Friends and Video Now.

The portfolio of partnerships Rosenberg launched is unmatched in the toy world. Mc Donalds, General Mills, Kelloggs, Nickelodeon, Coca Cola, Pepsi/Frito Lays are just some of the corporations that Marc has built long term relationships with doing multi-million dollar marketing plans for products. Several promotions for Zizzle products are already in the works with many of these extraordinary companies.

Rosenberg’s success is recognized within the community by Brandweek Magazine, which named him one of the top 7 marketers under 40 and by Advertising Age as one of the top 100 marketers in the United States. Acclaimed toy inventor Richard Levy stated that, “I have seen what Marc can do firsthand, and he can accomplish more with one hand tied behind his back than most major toy companies.”

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Patty Jackson is the Executive Vice President of Product Development for Zizzle, LLC. For the past 20 years, Jackson’s skills in product development, marketing, and advertising are well documented.

As a member of Tiger Electronics and Senior Vice-President of Product Development at Hasbro, her innovative creativity established new niches in toys with brands such as HitClips, Talkboy, Poo-Chi and VideoNow.

While at Wham-O, Jackson helped recruit new generations to enjoy such classic toys as the Hula Hoop, the Frisbee, and the Hackey Sack. Jackson’s work with several Fortune 500 companies brought to life exciting products for licenses such as Disney, Star Wars, Sesame Street, Barney Nickelodeon, the NBA, and Harry Potter.

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David Scher is Executive Vice President of sales for Zizzle, LLC. Scher has been in the toy business for over 27 years.

He started his career as a second generation toy wholesaler in Chicago. He then went to Mattel Toys as a regional salesperson and was quickly promoted to national accounts director. After 8 years with Mattel, Scher joined Tiger Electronics as Vice President of Sales. At Tiger, he helped with all of the big hits: Talkboy, Furby, Gigapets, Poo-Chi etc.

After Tiger was sold, Scher joined Jakks Pacific as Vice President of Sales. He was then promoted to Sr. Vice President of Sales with responsibility for the Flying Colors and Pentech divisions. At Zizzle, David's role has been expanded to lead the entire sales team through what will be a very exciting run given the broad range of product forthcoming.
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