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Zizzle
Toylines
Toylines (alphabetical order)
iZ (2005)
Pirates of the Caribbean - At World's End (2007)
Pirates of the Caribbean - Dead Man's Chest (2006)
Pirates of the Caribbean - Dead Men Tell No Tales (2008)
Pirates of the Caribbean - Secrets of the Deep (2008)
Skunk Fu! (2008)
Toylines (chronological order)
2005 iZ
2006 Pirates of the Caribbean - Dead Man's Chest
2007 Pirates of the Caribbean - At World's End
2008 Pirates of the Caribbean - Dead Men Tell No Tales
2008 Pirates of the Caribbean - Secrets of the Deep
2008 Skunk Fu!
Company history
Zizzle's CEO is former co-founder of Tigger Electronics    
Roger Shiffman is the President and Chief Executive Officer/founder of Zizzle, LLC. Highly regarded in the toy industry, Shiffman has over twenty-five years of experience in marketing, licensing, manufacturing and sales of toy and toy-related products.

Shiffman was the cofounder of Tiger Electronics Company, the company that gave the world some of the most popular toys of all time! Furby, Hitclips, Gigapets, Talkboy and Poo-Chi, among many others, were all a part of Tiger’s portfolio. Tiger was sold to Hasbro in 1998.

With his leadership and superior vision, Shiffman helped to make Tiger Electronics a household name. He has developed relationships with highly regarded individuals throughout the entertainment industry including movie studios, producers, directors and actors, as well as those within the toy business from retailers to licensors to inventors.

Shiffman has appeared on many television broadcasts both live and taped, including such staples as the Today Show and the Rosie O’Donnell Show. Shiffman’s contagious personality and excitement for his products has always on display in any presentation or appearance.

This same exuberance, which helped grow Tiger into the largest privately owned toy company in America at the time of its sale to Hasbro, is on display once again with a renewed enthusiasm for the launch of his newest “baby” Zizzle.

In a recent article regarding iZ and the launch of Zizzle TIME Magazine’s Wendy Cole said “Some say the return of the toy world’s storied visionary is not a minute to soon.” Jim Silver may have said it best in a recent interview with CNNMoney.com when he was quoted saying, “His return is a big positive for the industry. It will spur everyone on, especially in terms of pushing the limits of technology. Shiffman has great relationships in the business, whether it’s with the buyers or licensors. He’s had a successful track record, he’s very popular in the business and I’m certain that he will once again place the focus on developing something new and different.

Shiffman’s abilities have been well recognized by those who evaluate all industries, including Advertising Age, which named him one of the top 100 marketers in the United States.

Committed to education, Shiffman is a member of the University of Pennsylvania’s Science and Engineering Board of Overseers and a Wharton School Entrepreneur in Residence. He also serves as a judge for the annual Wharton Business Plan Competition and is an advisor to Chicago’s Interdisciplinary Product Development Class for the University of Illinois. Shiffman is an initial inductee of the University of Illinois- Chicago Alumni Leadership Academy and was awarded the Lifetime Achievement Award by the Chicago Area Entrepreneurship Hall of Fame.

Shiffman is dedicated to service, and is a proud member of the International Board of Directors of Starlight Starbright Children’s Foundation, a charity he has been involved with for almost seventeen years. During his tenure, he has been honored in both Chicago and Los Angeles for his dedication to this wonderful organization.
Zizzle Partners    
Jeff Hsieh is the Chairman and Chief Executive Officer/founder of Cornerstone Overseas Investments, Ltd. Hsieh started in the toy business in 1984 as a manufacturer's agent and representative in China. Currently Mr. Hsieh is involved in manufacturing, distribution and retail in the toy industry in both plastic and wooden toys as well as paper products.

Hsieh currently owns a total of 10 factories overseas and is a very well respected entrepreneur throughout the world.
As a partner, Hsieh and his team bring their years of experience in manufacturing, managing and shipping from overseas to Zizzle.
Hsieh has a Bachelor's degree from Soochow University in Taiwan majoring in Mathematics.


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Marc Rosenberg is the Chief Marketing Officer of Zizzle LLC. During his 20 plus years, Rosenberg has been touted as a leader in marketing toy and entertainment properties. His relationships with media as well as consumer companies has contributed to the success of dozens of products.

Rosenberg’s major successes came while working previously at Tiger Electronics with Roger Shiffman. Together the team successfully branded and marketed hit products year after year. Among the list of Mega Hits were: Furby, Giga Pets, Hit Clips, Talkboy, Brain warp, Poo-Chi and numerous others.

Rosenberg went on to become Senior Vice President of Marketing and Advertising for Hasbro when Tiger was sold to Hasbro in 1998. He continued to market hits and was part of the team that launched Fur Real Friends and Video Now.

The portfolio of partnerships Rosenberg launched is unmatched in the toy world. Mc Donalds, General Mills, Kelloggs, Nickelodeon, Coca Cola, Pepsi/Frito Lays are just some of the corporations that Marc has built long term relationships with doing multi-million dollar marketing plans for products. Several promotions for Zizzle products are already in the works with many of these extraordinary companies.

Rosenberg’s success is recognized within the community by Brandweek Magazine, which named him one of the top 7 marketers under 40 and by Advertising Age as one of the top 100 marketers in the United States. Acclaimed toy inventor Richard Levy stated that, “I have seen what Marc can do firsthand, and he can accomplish more with one hand tied behind his back than most major toy companies.”

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Patty Jackson is the Executive Vice President of Product Development for Zizzle, LLC. For the past 20 years, Jackson’s skills in product development, marketing, and advertising are well documented.

As a member of Tiger Electronics and Senior Vice-President of Product Development at Hasbro, her innovative creativity established new niches in toys with brands such as HitClips, Talkboy, Poo-Chi and VideoNow.

While at Wham-O, Jackson helped recruit new generations to enjoy such classic toys as the Hula Hoop, the Frisbee, and the Hackey Sack. Jackson’s work with several Fortune 500 companies brought to life exciting products for licenses such as Disney, Star Wars, Sesame Street, Barney Nickelodeon, the NBA, and Harry Potter.

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David Scher is Executive Vice President of sales for Zizzle, LLC. Scher has been in the toy business for over 27 years.

He started his career as a second generation toy wholesaler in Chicago. He then went to Mattel Toys as a regional salesperson and was quickly promoted to national accounts director. After 8 years with Mattel, Scher joined Tiger Electronics as Vice President of Sales. At Tiger, he helped with all of the big hits: Talkboy, Furby, Gigapets, Poo-Chi etc.

After Tiger was sold, Scher joined Jakks Pacific as Vice President of Sales. He was then promoted to Sr. Vice President of Sales with responsibility for the Flying Colors and Pentech divisions. At Zizzle, David's role has been expanded to lead the entire sales team through what will be a very exciting run given the broad range of product forthcoming.
From the News Archive
Jakks and Zizzle Nov 2007 Hannah Montana & High School Musical Products

NEW YORK - Being a rock star has been the closet dream of many a teen. But this holiday season, that dream has been embraced by a younger set, and 'rock star'-themed toys inspired by TV hits 'Hannah Montana' and 'High School Musical 2' have been extremely popular.
As analysts predict a sluggish holiday season overshadowed by toy recalls and an uncertain retail economy, pop-music inspired toys are one bright spot.
'Hannah Montana singing dolls are one of the hottest items on the market,' said Jim Silver, editor-in-chief of Toy Wishes, a trade publication. 'Fifteen or 20 years ago, kids would have been listening to kids songs. Now kids after the age of five are listening to pop.'
Walt Disney Co. owns two of the hottest franchises related to the phenomenon, the Disney Channel TV show 'Hannah Montana,' which stars Miley Cyrus as a secret pop singer, and 'High School Musical' and 'High School Musical 2' - with plots revolving around teens putting on a musical.
'What Disney has done so brilliantly is leveraged teenage fascination with music and put it into properties that really appeal to a younger age demographic,' said Chris Byrne, a New York-based toy analyst.
Jakks Pacific Inc. licenses a wide variety of Hannah Montana products, and president Stephen Berman said bestsellers include a Hannah Montana/Miley Cyrus singing doll, along with a microphone that plays songs through a stereo.
Marc Rosenberg, chief marketing officer of Zizzle LLC., which licenses many High School Musical toys, said a bestseller is the High School Musical Dance Mat, which challenges users to dance along to its songs.
The rock-star trend transcends the gender barrier as well, Rosenberg said, noting the popularity of Zizzle's High School Musical Basketball Jam box, a basketball children plug an iPod into.
And related products extend all the way to babies, via Fisher-Price's Little Superstar Sing-Along Stage, said Bob Giampietro, senior vice-president at Toys 'R' Us. Teens are targeted with the recently released video game 'Guitar Hero III.'
Jakks' Berman said the phenomenon hit home when he attended a Hannah Montana concert with his five-year-old son and seven-year-old daughter earlier this month and was surprised by the energy.
'Adults, kids, no one sat down the whole concert,' he said. 'I've seen the Rolling Stones and U2 and I've never seen a show like it.'
Posted 11/24/2007
Zizzle July 2007 Spotz Maker - Connects Web Site with Real-World Creativity
Toymakers have taken note of the success of toys like Webkinz, which are selling so well because they have a link to an online world where kids love to spend hours playing. My 10-year-old and I have been spending time with a new, crafty button-making toy geared to girls around her age that truly connects an online web site with a real-world toy.
The Spotz Maker by Zizzle makes buttons that girls can collect or use to decorate other products sold by Zizzle (purses, frames.) But what makes this toy unique (and the only reason I would write about it) is the Spotzgirl.com web site, where girls can choose from hundreds of circular button designs to make buttons, or 'spotz,' and create their own images and upload them to the site to make buttons that are truly unique.
It took this 40-something mom some time and tutoring from Zizzle's chief marketing officer to figure out how to make the buttons with the Spotz Maker (the directions didn't seem to spell it out), but once I figured it out, it is easy and kind of fun. Marc Rosenberg, Zizzle's CMO, says they will make sure the directions are clear; a demo is coming on the web site.
My daughter enjoyed playing on the Spotzgirl site and finding images of puppies and other things, then making them unique by adding words to them. But she may not be the best gauge on the appeal of 'spotz' making because she has never been enamored by crafts. Still, she spent a good half hour on the site, tooling around to look at all the designs and creating some of her own.
She liked making the buttons in the Spotz Maker. Here's how it's done: You slide a cut-out square of paper with the circular button design in the purple, pink, and green Spotz Maker, then press a lever that cuts it out. Then you place the plastic button frame on a tray, drop the circular paper design in it and a second clear plastic disk on top. Turn a handle and the Spotz Maker turns it into a button.
The Spotz Maker (about $25) and accessories ($6 to $15) will be available at retailers later this month. But girls are finding their way to Spotz through promotions on Nick.com and Disney.com, where they can make spotz featuring Disney characters and actors. Rosenberg said girls are spending an average of 27 minutes on the site when they find it.
Posted 7/21/2007
Zizzle May 2007 Pirates of the Caribbean 3 Electronic Black Pearl Playset

Pirates of the Caribbean 3 Electronic Black Pearl Playset 
Pirates of the Caribbean 3 Electronic Black Pearl Playset Description:
You're not going to need a bigger boat! This ship is 2 1/2-feet long and includes everything you need in a good pirate ship! Quite literally the flagship toy of Pirates Of The Caribbean: At World's End, this giant ship has so many pirate features you won't know what to try out first-- and has tons of new features from the third movie! The specially designed sails have little pegs on them, so your 3 3/4-inch figures can fight while walking the deadly tightrope above the ship. There are trap doors, swinging masts, blast-away sections, hidden cannons, and so much more wrapped up in a big boat that looks like a high-quality replica of the ship seen in the first two Pirates movies. With sound effects, firing cannons, a retractable zipline, and more, no toy gives you more fun this season! Fans of scurvy seafaring bilge rats can't miss out on this one! Measures 19 1/2-inches tall x 2 1/2-feet long. Action figures not included.
Posted 5/27/2007
Zizzle Dec 2006 Pirates of the Caribbean Electronic Black Pearl Ship Playset

Pirates of the Caribbean Electronic Black Pearl Ship Playset 
Pirates of the Caribbean Electronic Black Pearl Ship Playset Description:
2 1/2-feet long and everything you need in a good pirate ship! Quite literally the flagship toy of Pirates Of The Caribbean: Dead Man's Chest, this giant ship has so many pirate features you won't know what to try out first. The specially designed sails have little pegs on them, so your 3 3/4-inch figures can fight while walking the deadly tightrope above the ship. There are trap doors, swinging masts, blast-away sections, hidden cannons, and so much more wrapped up in a big boat that looks like a high-quality replica of the ship seen in the first two Pirates movies. With 9 sound effects, firiing cannons, a retractable zipline, and more, no toy gives you more fun this season! Fans of scurvy seafaring bilge rats can't miss out on this one! Measures 19 1/2-inches tall x 2 1/2-feet long, figures not included.

The Finest Vessel on the Seven Seas
Friday, December 01, 2006
Why settle for small, when you can have big? The mighty Pirates of the Caribbean Electronic Black Pearl Ship Playset is just what you need for pillage-based activities and playtime fun. Modeled after the ship in the films, this giant toy measures 2 1/2-feet long and has blast-away sections, cannons, and tons of action features for you to enjoy. (Or rather, your action figures to enjoy.) With hours of fun in every box, you can't miss out on this exciting (and huge) vehicle!
Posted 12/1/2006
Zizzle: A Swashbuckling Toy Success Story - Nov 2006
Zizzle: A Swashbuckling Toy Success Story
By Arik Hesseldahl
The scene was the 2006 International Toy Fair in New York in February, 2005. The biggest names in toys, including Hasbro (HAS) and Mattel (MAT), were vying for the rights to make products tied to Walt Disney's (DIS) then-forthcoming sequel to the surprise hit, Pirates of the Caribbean: The Curse of the Black Pearl.
Pirates of the Caribbean was a dated theme park attraction that had seen its best days -- until Disney (NYSE: DIS - news) injected the franchise with star power in the form of Johnny Depp, Orlando Bloom, and Keira Knightley. Add exotic locales and special effects that include a crew of undead warring skeletons, and Disney had the makings of a blockbuster. The film grossed $653 million in the U.S., more than twice its budget. The second film, Dead Man's Chest, went on to gross $1.06 billion worldwide, and a third picture is in the works.
Since there hadn't been a line of toys in conjunction with the first installment, the high-stakes Disney toy deal was up for grabs. With a sequel coming, executives from Hasbro (NYSE: HAS - news) , Mattel (NYSE: MAT - news) , and others took turns pitching Disney. But none dressed as pirates -- none, that is, except the group from upstart toy company Zizzle. 'We were fortunate that Disney didn't have any takers with the first movie,' says Zizzle's Chief Executive Officer Roger Shiffman. 'They did a lot of things, but no mass-market toys. I thought there was a huge opportunity for a play pattern that hadn't been exploited well in the U.S. for a long time.'
A Passion for Pirates
So Zizzle's team decked out a New York hotel suite like a pirate scene, complete with faux gold doubloons scattered about. Shiffman and Zizzle Chief Marketing Officer Marc Rosenberg even donned pirate garb. The move was unusual but conveyed what Shiffman describes as a 'passion' for the concept. It didn't hurt that Shiffman is also the man who gave the world the best-selling toy Furby. 'They know their toys and they know electronics, and they know how to hit the baseline of what you need in a good toy. But then they always try to raise a bar a little bit,' says Jessi Dunne, executive vice-president for toys at Disney's consumer products division.
Based in Chicago, Zizzle is a second act for Shiffman, who in the 1990s produced not only Furby but also Giga-pets and a batch of other electronic toys that topped many a holiday wish list. Having sold his company Tiger Electronics to Hasbro in 1998 for $335 million, Shiffman bailed out of toys for a time.
But he came back with a vengeance, launching Zizzle last year [see BusinessWeek.com, 8/23/05, 'A Happy Tune For Zizzle's iZ?']. The company's signature toy, iZ, is a peculiar-looking musical creature that was intended, in part, as a tie-in with Apple Computer (NASDAQ: AAPL - news) 's (AAPL) iPod digital music player. The toy sold well through retailers like Toys 'R' Us (VNO), BestBuy (BBY), and Target (TGT), among others.
On the Most-Wanted Toy List
If iZ put Zizzle on the map, the Pirates toys kept it there. Playsets and action figures have been selling well, says Shiffman. 'There are pirates toys we simply can't keep on the shelves.' Zizzle is closely held and doesn't disclose sales, but a Zizzle-made pirate ship playset based on the movie was recently named one of the most-wanted toys for kids aged 6 to 8 by eToys Direct.
Pursuing the Disney deal was a classic bet-the-company play, says toy industry analyst Chris Byrne, author of The Toy Report. 'Movie toys have gotten risky in recent years. If the movie tanks, the toys are in the dumpster in about a week.' While retailers don't disclose unit sales, Byrne reckons that Pirates alone have raked in at least $100 million for Zizzle.
 
Posted 11/25/2006
Zizzle: A Swashbuckling Toy Success Story

The scene was the 2006 International Toy Fair in New York in February, 2005. The biggest names in toys, including Hasbro (HAS) and Mattel (MAT), were vying for the rights to make products tied to Walt Disney's (DIS) then-forthcoming sequel to the surprise hit, Pirates of the Caribbean: The Curse of the Black Pearl.
Pirates of the Caribbean was a dated theme park attraction that had seen its best days—until Disney injected the franchise with star power in the form of Johnny Depp, Orlando Bloom, and Keira Knightley. Add exotic locales and special effects that include a crew of undead warring skeletons, and Disney had the makings of a blockbuster. The film grossed $653 million in the U.S., more than twice its budget. The second film, Dead Man's Chest, went on to gross $1.06 billion worldwide, and a third picture is in the works.
Since there hadn't been a line of toys in conjunction with the first installment, the high-stakes Disney toy deal was up for grabs. With a sequel coming, executives from Hasbro, Mattel, and others took turns pitching Disney. But none dressed as pirates—none, that is, except the group from upstart toy company Zizzle. 'We were fortunate that Disney didn't have any takers with the first movie,' says Zizzle's Chief Executive Officer Roger Shiffman. 'They did a lot of things, but no mass-market toys. I thought there was a huge opportunity for a play pattern that hadn't been exploited well in the U.S. for a long time.'

A Passion for Pirates


So Zizzle's team decked out a New York hotel suite like a pirate scene, complete with faux gold doubloons scattered about. Shiffman and Zizzle Chief Marketing Officer Marc Rosenberg even donned pirate garb. The move was unusual but conveyed what Shiffman describes as a 'passion' for the concept. It didn't hurt that Shiffman is also the man who gave the world the best-selling toy Furby. 'They know their toys and they know electronics, and they know how to hit the baseline of what you need in a good toy. But then they always try to raise a bar a little bit,' says Jessi Dunne, executive vice-president for toys at Disney's consumer products division.
Based in Chicago, Zizzle is a second act for Shiffman, who in the 1990s produced not only Furby but also Giga-pets and a batch of other electronic toys that topped many a holiday wish list. Having sold his company Tiger Electronics to Hasbro in 1998 for $335 million, Shiffman bailed out of toys for a time.
But he came back with a vengeance, launching Zizzle last year (see BusinessWeek.com, 8/23/05, 'A Happy Tune For Zizzle's iZ?'). The company's signature toy, iZ, is a peculiar-looking musical creature that was intended, in part, as a tie-in with Apple Computer's (AAPL) iPod digital music player. The toy sold well through retailers like Toys 'R' Us (VNO), BestBuy (BBY), and Target (TGT), among others.
Posted 11/21/2006
Zizzle Nov 2006 Pirates of the Caribbean Zizzlingers Spotted
At the 2006 American International Toy Fair in February, Zizzle had announced several series of 'Zizzlingers,' which are small mystery figures which double as game pieces. Each package contains '2 or 3' figures, and to find out which figures you have, you place the inner package into water, wait for the foam to settle down, and fish out your figures. The first two batches to be released were Disney Princess figures and Marvel Comics figures.
The Pirates of the Caribbean Zizzlingers were announced at Toy Fair, but collectors have had to wait for them to be released. Well, wait no longer - they are available now. While I haven't seen them in the normal places you would expect to see toys, I did see them recently at Best Buy for $5.99 per package. They were in an impulse buy display near the check-out lanes, alongside the gift cards and other such items.
Posted 11/8/2006
Zizzle Toys Pirates of the Caribbean hit toy shelves NEW! - Business of Cinema

MUMBAI: Zizzle Toys has launched the Black Pearl Playset for kids from this year's blockbuster film - Pirates of the Caribbean: Dead Man’s Chest, starring Johny Depp.
Zizzle president and CEO Roger Shiffman said, “Pirates leads the way to our first full year line. We are extremely proud to have created so many products that have attracted the interest of millions of children. From our action figures and playsets to Lucky, our own Wonderpup, there is something for everyone.”
The Pirates of the Caribbean: Dead Man’s Chest line has had kids stepping into character as Captain Jack Sparrow, Will Turner, Davy Jones or Elizabeth Swann with a wide variety of play.
KB Toys president Greg Staley said, “Pirates was our number one boys action figure brand for the summer and continues to sell extremely well. The detail on the 3 ¾ inch figures is among the finest we have ever seen. We are even more excited to have the product featured next to the DVD come holiday and expect to keep delivering the Pirates of the Caribbean story to kids for a long time.”
In addition to the 3 ¾ inch core figures, The Pirates line includes: seven inch articulated Action Figures; 2 ½ foot long Black Pearl Playset with electronic lights and sounds; Arcade Pinball considered by toy experts to be among the best $300 plus retail toys ever made; Jack Sparrow Pirate Gear, which lets kids dress like their favorite Captain Jack right from the movie.
Posted 10/7/2006
Zizzle: Aargh, Pirates of the Caribbean Toys Set Sale for the Holidays ... - Business Wire

Roger Shiffman, CEO and President of Zizzle said, “Without question, 2006 has been a great year for both Zizzle and Disney and there’s more to come. We continue to feel very fortunate to have such a great relationship with Disney and look forward to this holiday season. With the Ultimate Black Pearl playset available now, which was chosen as one of Toy Wishes Magazine’s “Hot Toys for Summer, and our third wave of action figures on its way this is a very exciting time for us. Also, the DVD will be hitting retail shelves December 5th, which adds to the anticipation at retail.”
Highly detailed action figures (available in 3 3/4inch, 7inch and 12inch) include all of kids’ favorites, from Captain Jack Sparrow to Will Turner to the new villain character, Davy Jones and many more. Kids are able to take to land or sea with different play sets, including Isla Cruces offering a mill wheel that launches off the playset while allowing the action figures to continue battling while it rolls, Other toys include a floor model pinball machine with real working bumpers, flippers and spinner, Jack Sparrow’s Pirate Gear(headband, compass, sword etc.), Will Turner’s Battling Cutlass, interactive hand held games, novelty electronics and more.
New action figures, playsets and role play items will be available for Pirates of the Caribbean: At World’s End in the Spring of 2007
Posted 10/5/2006
Schiffman's Zizzle Enjoys Exclusive Disney 'Pirates' License
A 30-person shop nails toy rights to 2006's biggest movie.
Posted 8/2/2006
Schiffman's Zizzle Enjoys Exclusive Disney 'Pirates' License - Forbes

Schiffman's Zizzle Enjoys Exclusive Disney 'Pirates' License
Forbes -
... com spoke with Scott Goldberg, Zizzle's public relations and promotions manager , who explained that his firm is licensed to create action figures (ie, dolls ...
Posted 8/2/2006
'Pirates' sizzles for toymaker Zizzle
How did a fledgling toy company called Zizzle, created less than two years ago, beat out the industry's big guns to win the master toy license for the record-breaking 'Pirates of the Caribbean' sequel? It's ...
Published 7/28/2006 by  Money 
Zizzle has released of items based on "Pirates of the Caribbean: Dead Man's Chest"

src=http://news.google.com/news?imgefp=e7cReNJo4fUJ&imgurl=washingtontimes.com/images/madeinusa.jpg
Washington Times
Undead monster doomed to wander the high seas
Washington Times, DC -
Thanks to the proliferation of film, comic-book and cartoon characters, companies bombard consumers with an incredible selection of action figures. ...
Posted 6/3/2006
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