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Toylines (alphabetical order)
Adventure Series (Adventure People) (1980)
Animal Famlies (2000)
Bear in the Big Blue House (2001)
DC Super Friends (2007)
Dora the Explorer (2002)
Dream Doll House (1993)
Fisher-Price Doll House (1978)
Great Adventures (1996)
Hideaway Hollow (1997)
Husky Helper (1978)
Imaginex (2001)
Little People (1980)
Loving Family (1998)
Once Upon a Dream (1995)
Pooh (1997)
Rescue Heroes (1998)
Rocket the Wonder Dog (2000)
Roll-a-rounds (1995)
Sweet Streets (2002)
Wild Adventures (1998)
Toylines (chronological order)
1978 Fisher-Price Doll House
1978 Husky Helper
1980 Adventure Series (Adventure People)
1980 Little People
1993 Dream Doll House
1995 Once Upon a Dream
1995 Roll-a-rounds
1996 Great Adventures
1997 Hideaway Hollow
1997 Pooh
1998 Loving Family
1998 Rescue Heroes
1998 Wild Adventures
2000 Animal Famlies
2000 Rocket the Wonder Dog
2001 Bear in the Big Blue House
2001 Imaginex
2002 Dora the Explorer
2002 Sweet Streets
2007 DC Super Friends
Company history
About Fisher-Price    
Fisher-Price was founded in 1930, hardly the best time to launch a new business as the shadows of the Depression still loomed over American business. Still, Herman Fisher, Irving Price and Helen Schelle combined their diverse manufacturing and retailing experience to create our toy company and confidently brought 16 wooden toys to the International Toy Fair in New York City. The whimsical nature and magical surprises of those first toys quickly caught on and became the hallmarks of Fisher-Price ever since. G In 1969, at the age of 71, Herman Fisher retired as President of Fisher-Price. G In 1969, we were acquired by The Quaker Oats Company. G In 1991, Quaker Oats spun off its Fisher-Price division and the company became an independent, publicly traded company. G In November, 1993, stockholders of Fisher-Price, Inc. and Mattel, Inc. approved a merger under which Fisher-Price became a wholly owned subsidiary of Mattel. This merger ignited remarkable growth for us in international markets and through product acquisitions. G After Mattel's acquisition of Tyco Toys in 1997, the Fisher-Price name became the umbrella brand over all Mattel's infant and preschool lines.
official website
    Fisher-Price  Fisher-Price
official website for Fisher-Price
From the News Archive
Fisher-Price July 2009 Discovery Playground Opens in the San Diego Children's Zoo

San Diego, California - Excited children and weary parents now have a place in common at the San Diego Zoo. Opened Wednesday, the Children’s Zoo is home to the new Discovery Playground presented by Fisher-Price. It offers a stimulating experience for children of all abilities ages 5 - 12.
Log benches offer plenty of seating for parents to watch their children play.
The Zoo partnered with Fisher-Price to bring this new addition to life. Fisher-Price provided colorful picnic tables so families can enjoy lunch from the Children’s Zoo Cupboard across a bridge from the ADA-compliant playground. The thatched roof, red mask details and whimsical palm trees help create the theme of adventure.
The Discovery Playground takes up almost 1,300 square feet and features a net tunnel, pendulum bridge, climbing wall, periscopes, labyrinth game, picture puzzle, scramble net, talk tubes, alphabet game and a gnarly looking tube slide.
The two-story jungle gym gives children a place to bring out their inner animal. “Kids will have the opportunity to slide like otters, climb like koalas, balance like leopards and solve puzzles like primates” according to Victoria Garrison, director of education at the Zoo. “I’m excited that the Zoo can partner with Fisher-Price to provide a fun and safe place for kids to play.”
Posted 7/26/2009
Girl's Fisher Price Bike. - Discover Moose Jaw

Girl's Fisher Price Bike.
Discover Moose Jaw
When the City of Moose Jaw and South-central Saskatchewan want local news, weather, and sports online and on-demand, they turn to Discover Moose Jaw. ...

Posted 7/26/2009
A Fisher Price Play Weekend at Toledo Zoo - Zoo and Aquarium Visitor News
Zoo and Aquarium Visitor News

A Fisher Price Play Weekend at Toledo Zoo
Zoo and Aquarium Visitor News
Toledo, OH - Both The Toledo Zoo and Fisher-Price have decades of experience in creating great memories for children, so it's no surprise ...

Posted 7/26/2009
Fisher-Price June 2009 Former FP Sculptor opens Doll gallery

Trina Neher Ross of the Town of Boston recently opened a unique gallery that houses original dolls that she has created.

Original Artist Dolls, located at 8372 Boston State Road, is a gallery that features a wide variety of dolls made of parts that were sculpted directly by using air-drying clay.

Limited edition dolls are first sculpted in wax and then molded from plaster before they are finally cast in an air-drying clay slip.

The body of the doll is fabric, muslin, which is stuffed over the armature. Ross’ costumes for the dolls are designed and hand sewn. The wigs and accessories are also handmade.

Ross has been designing dolls for over 20 years. She is a former senior sculptor for Fisher-Price Toys in East Aurora.

“Somehow some doll magazine came through that was all about doll collecting,” said Ross. “I was amazed at some of the variety. I went to a convention with a bunch of doll artists, I explained I was a sculptor at Fisher Price and they said, ‘Why don’t you make some dolls?’ I had never thought about it. So I went back home and started making a doll and enjoyed doing it.”

The prices of the dolls run anywhere from $5 to $750, with the range of price varying for the unique one-of-a-kind pieces.

Ross also offers sculpting classes for those who are interested in learning about her craft.
The gallery is open to the public Thursdays from noon to 7 p.m. and Fridays and Saturdays from 10 a.m. to 5 p.m.
Posted 6/20/2009
Fisher-Price June 2009 Little People 50th birthday Live Tour

When she was a young girl, Angie Gawle watched as a circus train crashed on the carpet, spilling the ringmaster and animals across the living room floor. Photo

A giraffe, an elephant, and a lion prowled about the house as Angie tended to the passengers and bystanders, a bunch of Little People who today live in her attic.

At age 36, the Toledoan still plays with her collection of Little People when her young relatives visit. They like the vintage people - the Fisher-Price Play Family members made of wood. Later, Little People models were produced in plastic.

This year marks the 50th birthday for the Little People, and to help the tiny toy tykes celebrate, Fisher-Price is presenting the first-ever nationwide Little People Live Tour. The Toledo Zoo is one of only six stops on the tour. The show, set for performances today and tomorrow, will be staged in the zoo's historic amphitheater.

Fisher-Price is the sponsor of the new Little People Discovery Stage, one feature of Nature's Neighborhood which opened yesterday at the zoo.

The Little People stage is a 50-seat amphitheater where programs on pet care and conservation, plus other activities and events, will be presented, said Andi Norman, zoo spokesman.
Little People continue to be popular, both as toys and as much-sought-after collectibles.

Miss Gawle, store manager of the Goodwill Industries location in downtown Toledo, knows people have a passion for Little People. No longer are the collectible pieces of the play sets put on store shelves; instead, they are put up for auction on Goodwill's Web site, along with fine jewelry, paintings, and glassware.

Members of a collectors club meet to swap and sell the Little People, and Web sites offer the toys for sale at much higher prices than the original prices.

Allison Kiesel of Tiffin is a collector and a seller. Born in 1972, she played with Little People years ago and she makes extra money today buying low and selling high.

Ask how many pieces in her collection, and she pauses. 'Oh gosh. I have about every set made.' There's the swimming pool and hospital and houses and lots and lots of moms and dads and boys and girls and animals. She displays some; stores others.

'The resale market is real good. I have been selling on or off for six or seven years. Never really has the market gone down in value. I never have a problem selling them.'

Recently she sold the Little People action garage for $202.50; she bought it at a Tiffin flea market for $5.

Little People came with several styles of headgear - caps with bills (police women, tow truck drivers); caps with an M-shape (pilot, boat captain, mailman), and helmets (race car driver, motorcycle driver), for instance.

Hair styles were plastic or painted: buns, bald, bobs, braids. Body colors and styles, varied, too, through the decades, as did facial features.

To keep things interesting in the world of pretend, some Little People were born as frowning, freckle-faced kids, known as the meanies or bullies.

One fan posted a comment online that helps explain the popularity of the playthings:

'I always liked the one that I called 'the Bully.' He is the one with the red hat and mean expression. He was the brunt of all school bus crashes, cow and horse stampedes, and was often pushed off the top of the barn. I guess it was good that I took out my aggressions on these little people instead of the real ones around me … ;o).'
Posted 6/20/2009
Fisher-Price June 2009 Little People history

Over the past 50 years, the Fisher-Price® Play Family Little People® have evolved from simple wooden peg people to sculpted rubber figures with detailed faces, limbs, names, and personalities.
Assigning histories to some Little People figures makes it easier for the company to create videos and other products starring these characters. However, by turning formerly anonymous play figures into named personalities, Fisher-Price has made it more difficult for children to enjoy completely free imaginative play.
Timelines of Little People history
As part of the celebration of the 50th Anniversary of the Play Family Little People® line, Fisher-Price has set up on its Web site an official Little People Fiftieth Birthday Timeline. Another detailed history with photographs of different styles of Little People over the years can be found at This Old Toy.
The events covered by both of these fascinating timelines chart the stages that the Little People (and, to be honest, many classic toys) followed over the decades of their evolution from simple objects to licensed characters.
How Little People changed
At first, Little People figures were not much more than wooden pegs with smiles. But (as the official Fisher-Price timeline notes) over time the company created and sold Little People based on licensed characters from Sesame Street and McDonald's, and in 1985, Fisher-Price first officially turned the Little People name and logo into registered trademarks.
1997 is when the most significant change occured – the 'Little People characters get personality.' As the timeline puts it, the redesigned figures 'incorporate realistic 'kid' details like arms, legs, hair, clothing, and even expressive facial features that added to their legendary charm.' Moreover, several of the new figures were assigned names and personalities – for example, 'Eddie,' whose character traits were based on the young son of one of the Little People designers.
These changes were predicated on the assumptions that the previous versions of Little People lacked 'personality,' that a detailed face frozen in one expression is 'expressive,' and that 'realistic' details add, rather than detract, from the charm of a toy.
Pros and cons of creating Little People 'characters'
From a marketing viewpoint, the pros are obvious. Within two years, Fisher-Price was selling clay animation videos starring the five new main characters. To date, they have created 26 episodes in all and sold over 5 million videos, as well as arranged to broadcast these episodes to a global audience and as part of Sprout On Demand. In addition, the new Little People characters have starred in Mall Tours, sing-along CDs, and a Live Travelling Show that is currently making its way across the United States.
 And the cons? There's an example Dr. Susan Linn (author of The Case for Make Believe: Saving Play in a Commercialized World) uses often to demonstrate how easily free imaginative play can become limited. She will provide adults with several generic puppets and a Cookie Monster puppet and have them use these toys to create characters. The adults playing with the generic puppets act out a multitude of scenarios, but invariably the person stuck with the Cookie Monster
Posted 6/20/2009
Mattel's Fisher-Price June 2009 Fined Over Lead Toys

The Consumer Product Safety Commission said toy-maker Mattel Inc. and its Fisher-Price unit will pay a $2.3 million civil penalty to settle allegations that they knowingly imported and sold up to two million toys that violated a federal lead paint ban.
The penalty is the agency's highest ever for violations of importing or distributing a regulated product in commerce. The agency said that as part of the settlement agreement, the companies deny the allegations. Representatives of the companies couldn't be reached immediately for comment.
The settlement stems from a string of Mattel and Fisher-Price product recalls that occurred in 2007.
The CPSC said that before those recalls, Mattel imported up to 900,000 non-compliant toys between September 2006 and August 2007, including the 'Sarge' toy car and several Barbie accessory toys. The company distributed most of these toys to its retail customers for sales to U.S. consumers, the CPSC said. The 'Sarge' car was recalled in August 2007 and the Barbie toys recalled in September 2007.
Fisher-Price imported up to 1.1 million non-compliant toys between July 2006 and August 2007, including certain licensed character toys and the Bongo Band, Geotrax locomotive and Go Diego Go Rescue Boat toys. Most of these toys were distributed to retail stores for sale to consumers. The licensed character toys were recalled in August 2007, the Bongo Band and Geotrax toys were recalled in September 2007, and the Go Diego Go Boat toys in October 2007, the CPSC said.
'This penalty should serve notice to toy makers that CPSC is committed to the safety of children, to reducing their exposure to lead, and to the implementation of the Consumer Product Safety Improvement Act' last year, said the CPSC's Acting Chairman Thomas Moore. That act, which was signed into law last summer, created an even stricter ban on lead paint in toys.
Posted 6/20/2009
Mattel June 2009 Fisher-Price pay $2.3M fine
Mattel Inc. and its Fisher-Price subsidiary have agreed to pay a $2.3 million civil penalty for violations of the federal lead paint ban in children’s toys. The civil fine comes after the Consumer Product Safety Commission completed an investigation into the importing and selling of toys with lead paint levels that exceeded the .06 percent lead by weight limit that is federally mandated.
According to the CPSC, which recently crafted the Consumer Product Safety Improvement Act, aimed at toughening requirements for lead and phthalates in children’s products, Mattel imported up to 900,000 non-compliant toys between July 2006 and September 2007. Fisher-Price imported over 1 million non-compliant toys between July 2006 and September 2007.
Among the toys in question were the popular Sarge toy car, various Barbie products and some Go Diego Go toys. Most of the toys that had excessive levels of lead were shipped to retail stores for sale to the public. In 2007, a massive toy recall took place where about 95 Mattel and Fisher-Price toy models were determined to have exceeded the lead limit. Lead can be toxic if ingested by young children and can cause serious health problems.
The topic of lead paint in children’s products has been a hot button issue as of late, with the rollout of the controversial CPSIA of 2008. Toy manufacturers and retailers have said the new regulations are vague, costly and arbitrary, often requiring the duplicate testing of products. Some smaller manufacturers say the laws threaten to put them out of business.
This civil penalty, which is the highest for violations involving importation or distribution of a regulated product, is the third highest of any kind in CPSC history.
“These highly publicized toy recalls helped spur Congressional action last year to strengthen CPSC and make even stricter the ban on lead paint on toys,” said CPSC Acting Chairman Thomas Moore. “This penalty should serve notice to toy makers that CPSC is committed to the safety of children, to reducing their exposure to lead, and to the implementation of the Consumer Product Safety Improvement Act.”
Mattel was unable to be reached for comment Monday morning, though a representative said they would have a response later in the day.
Despite agreeing to pay $2.3 million in penalties, Mattel and Fisher-Price deny that they knowingly violated federal law, as alleged by CPSC staff.
Posted 6/20/2009 by  Los Angeles Business 
Fisher-Price 2008 July Color Me Gemz collection
Cheetah Girl and Dancing with the Stars alum Sabrina Bryan teamed up today with Fisher-Price, Inc., the largest infant and preschool toy manufacturer and a subsidiary of Mattel Inc. (NYSE:MAT), to launch the new Color Me Gemz(TM: 65.51, 0.93, 1.44%) line of fashion forward jewelry at Toys'R'Us Times Square. Ten lucky winners of a local New York radio station contest hosted by WPLJ each received VIP access and a first-hand lesson from Sabrina as she demonstrated how to create dazzling masterpieces and 'bling up' any outfit. Immediately following, several dozen lucky girls who pre-purchased Color Me Gemz products attended a private autograph signing with the star.
'The Color Me Gemz line is so cool because it's totally easy to create necklaces, bracelets and other accessories that look like real sparkling gems. I wish I had this jewelry when I was growing up,' said Ms. Bryan. 'Girls are going to have so much fun together creating jewelry for every outfit for every day of the year.'
'Color Me Gemz is more than just a toy. It's an ideal contemporary activity set, combining two things girls love - arts and crafts and the magic of jewelry,' said Chris Byrne, The Toy Guy(R: 38.88, 2.04, 5.54%). 'It's easy and rewarding for kids to use, while inspiring focused creativity and giving girls something they can proudly display as their own creation.'
The Color Me Gemz collection is a brand new line that allows girls to create their very own fashion-forward jewelry with the touch of a pen. Creating dazzling Color Me Gemz pieces is quick, easy and fun. Girls simply use the included jewel-toned marker pens to color specially designed facets that create the appearance of an actual gemstone so they can sparkle and shine wherever they go.
Girls can choose from four adorable Color Me Gemz sets, including a Necklace Set, Bracelet Set, Belt Set or Decorator Set. They can even create and decorate their own fashion accessories including a purse or hat. Girls can store their Color Me Gemz masterpieces in the new Color Me Gemz Jewelry Box, which can also be gem-ified inside and out.
The Color Me Gemz collection will retail for approximately $7.99 - $24.99 and is appropriate for girls ages five and up. For additional product information, visit www.colormegemz.com.
Posted 7/26/2008
Fisher-Price June 2008 Difficulties encountered while developing toys for Chinese market

Fisher-Price Game Plan: Pursue Toy Sales in Developing Markets

By Nicholas Casey See Corrections & Amplifications below
Word Count: 826  |  Companies Featured in This Article: Mattel

In developing a line of talking toys aimed at children in China, engineers at Fisher-Price had to struggle to perfect the Mandarin 'Sh' sound, which involves a soft hiss that was difficult to encode on sound-data chips embedded in the toys.
Developers finally solved the problem of recording the phrase 'It's learning time!' in Mandarin, but new challenges are ahead. (Listen to the phrase.) The company will soon be examining the LCD screens on learning toys to determine whether Chinese characters can be displayed clearly.
Getting such details right is increasingly important as Fisher-Price and its parent company, Mattel Inc., ...
Posted 6/23/2008
Fisher-Price Oct 2007 Lead-Tainted Medical Kit

Price Pulls Lead Tainted Toy In Illinois Only

Illinois has tough laws when it comes to dangerous toys, and now Fisher-Price has found itself on the wrong side of the Illinois Lead Poisoning Prevention Act, according to Consumer Reports.
Back in October, CR tested the Fisher-Price Medical Kit, a classic toy that has been sold for years, and found that the plastic used for the red blood pressure cuff was tainted with lead. Unfortunately, because there is no federal law regulating the amount of lead in PVC and plastic (just paint) Fisher-Price is refusing to pull the toy from the market.

Based on the levels of accessible surface lead we measured, we estimated that a child could potentially receive a dose of more than 15 micrograms of lead per day through foreseeable hand-to-mouth contact while playing with the toy. That amount could potentially increase a child's risk of accumulating a blood lead level that exceeds 10 micrograms per deciliter--the threshold established by the U.S. Centers for Disease Control and Prevention (CDC) that generally triggers some form of intervention by doctors or public health officials.

Although we discussed our test results with Fisher-Price and the U.S. Consumer Product Safety Commission (CPSC), neither took immediate action. Fisher-Price contends that the toy 'is fully compliant' with all federal regulations, which CPSC confirms. But the federal regulation for lead in toys places limits on only paint and surface coatings. There are no federal limits on lead in plastics such as PVC. That's a huge gap in the regulations that can leave children at risk for lead exposure.
CR says that Illinois Attorney General Lisa Madigan heard about their test results and commissioned separate tests to see if the toy really did contain dangerous amounts of lead.
According to the attorney general, the tests of the blood pressure cuffs revealed lead levels of 4,500 ppm and 5,900 ppm, more than seven to nine times the limit of 600 ppm allowed by Illinois state law. 'Parents and other consumers should act quickly to ensure that children do not continue to have contact with this product,' Madigan said.

At the request of Madigan's office, Fisher-Price has agreed to remove the affected toy Medical Kit from store shelves in Illinois and offer a replacement part--free of lead--to families that already own the toy. When asked what kit owners in other states should do, Fisher-Price spokeswoman Juliette Reashor said, 'If consumers in states other than Illinois have concerns about the red blood pressure cuff, they may contact Fisher-Price at 800-298-0638.'
She added that only the red cuffs are at issue. 'The other colored blood pressure cuffs are made of different materials and are unaffected,' Reashor said.
Here's what we would like to know: How can Fisher-Price refuse to recall the toy nationwide, while at the same time assuring parents that other colors are 'unaffected?'

Hey, Fisher-Price, the toy is supposed to help kids pretend to be a doctor, not send them to see one for chelation therapy
Posted 12/8/2007
Mattel Nov 2007 Congresswoman asks Mattel ceo to return Fisher Price manufacturing to NY - WBFO

BUFFALO, NY (2007-11-19) Congresswoman Louise Slaughter has reached out to a top executive at Mattel to return manufacturing operations for Fisher Price toys to Western New York.
Fisher Price is a wholly-owned subsidiary of Mattel. Its headquarters is still in East Aurora, where one thousand people are employed. But all of Fisher Price's manufacturing operations are now located in other countries.
In recent months, Fisher Price has recalled toys made in China that had lead paint in them. Congresswoman Slaughter said that is costing Fisher Price its good name. So, she reached Mattel Chairman and C-E-O Robert Eckert with a request to bring manufacturing home.
According to Slaughter, Eckert said he would think about it. The Democratic lawmaker said financial incentives are available.
Slaughter said it's essential that the US rebuild its manufacturing base.
Eckert has apologized for the lead paint found in the company's toys. Mattel's web site has a letter from Eckert addressed to fellow parents, saying there is nothing more important than 'the safety of our children.'
Despite his promise to Slaughter, Mattel and Eckert have not given any indication that they're thinking about a return of manufacturing operations to the US.
Posted 11/24/2007
Champaign County Historical Society Nov 2007 Program On The History Of The Fisher-Price Toy Company
The Champaign County Historical Society will host, for history lovers of all ages, Arleen Baughman on Sunday, Nov. 18 at 2 p.m. at the museum at 809 East Lawn Ave. 

Baughman has been collecting Fisher-Price items for more than 20 years.  She will be presenting a program on the history of the Fisher-Price toy company, talking about early toys and other products, and the World War II years.

Those who have a Fisher-Price toy or item of curiosity are welcome to bring it.  Baughman will also display some of her personal collection of toys and other Fisher-Price products.  Visitors will also find out how Fisher-Price had a connection to Piqua, Ohio.                   

The public is invited to this informative and fun Sunday afternoon program about a unique company which has fascinated youngsters for many generations.
Posted 11/17/2007
Fisher-Price Nov 2007 Kitchen toys recalled for choking hazard - CBC - Newfoundland & Labrador

Fisher-Price has announced a global recall of about 155,000 Laugh & Learn Learning Kitchen toys because they pose a choking danger to young children.
The recall issued Tuesday affects 12,500 English editions and 2,400 French versions of the toy sold in Canada. The toy was manufactured in Mexico.
<b>Fisher-Price</b> has announced a recall of its Laugh & Learn Learning Kitchen toys because they pose a choking danger to young children.Fisher-Price has announced a recall of its Laugh & Learn Learning Kitchen toys because they pose a choking danger to young children.
(U.S. Consumer Product Safety Commission)

The company warns its kitchen sets' faucets and clock hands contain small pieces that may come loose and present a choking hazard.
There has been one incident of pieces detaching from the clock hand along with two reports of parts releasing from the faucet in Canada.
The toys have been sold in stores across the country since May 2007 for about $70. Parents should remove the affected toys from their children's play area and contact the company for a repair kit.
Posted 11/9/2007
Fisher-Price Nov 2007 Announces limited edition Elmo

TORONTO, Nov. 8 -The holiday season's perennial furry red favourite from Sesame Street, Elmo, is set to surprise fans around the world in a limited edition plush with new features available only for 2007. Fisher-Price Friends (a division of Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NYSE: MAT)) announced today that the 'T.M.X.(TM)' Elmo eXtra Special Edition will launch at retail stores nationwide on November 13.
Sporting a bright gold badge to distinguish the toy from its hugely popular predecessor, T.M.X. Elmo eXtra Special Edition features all the tickling and giggling fun of the original T.M.X. Elmo, plus even more extra-special fun. This new Elmo is packed with new hidden silly surprises that can only be discovered when kids pose and tickle Elmo in the right sequence. The key is to find the right combination of movements (raise his
arm, tickle his belly, etc.) to activate the fun.     Fisher-Price today revealed two of the silly surprises, including the complete instructions on how to activate the action to discover one of them, as included in this year's red and gold briefcase packaging. T.M.X. Elmo eXtra Special Edition comes with one clue card featuring a rhyme to help find one surprise.
    A silly surprise can be found
    Something with a musical sound!
    Just lift Elmo's arm straight in the air,
    Then find his belly and tickle him there.
Tickled in the correct sequence, Elmo then falls to the ground laughing and kicking, as he launches into a new fun song, singing: 'Elmo's ticklish, ticklish, and he's laughing like he's never laughed before.'     In the other silly surprise revealed today, Elmo struggles with a funny case of the hiccups. He's trying hard to laugh, but keeps hiccupping instead. And just when he thinks the hiccups are gone, one last loud hiccup escapes. Though the surprise was revealed to encourage the search, the secret combination of moves was kept under wraps to build the intrigue of the game.
To help children and their parents find the rest of Elmo's silly surprises, additional hints, also in the form of limericks, will be released weekly between November 19 and December 17, 2007 at www.fisher-price.com. On January 2, 2008, all of the correct silly sequences needed to unlock all of Elmo's hidden surprises will be revealed on the Fisher-Price web site. T.M.X. Elmo eXtra Special Edition has all the traits of his predecessor,
T.M.X. Elmo: a great belly laugh, a laugh that has you doubled over with giggles; a laugh that has you catching your breath; a giggle so infectious it's impossible to regain your composure and the harder you try, the funnier
it gets, until it finally sends you to the floor thumping your hand on the ground in absolute glee. With every tickle of Elmo's chin, tummy or foot, T.M.X. Elmo eXtra Special Edition does all that, and gets back on his feet all by himself. This time around, great added features, including a hilarious new song and secret Elmo moves, provide twice the action, twice the fun, and all at the same $49.99 price as the original. 
Posted 11/9/2007
Fisher-Price Oct 2007 San Francisco Zoo Little Learners' Log Cabin

SAN FRANCISCO, Oct. 17 /PRNewswire/ -- Bay Area toddlers have another reason to be excited when it comes to learning about animals and nature with the grand opening of the first-ever Fisher-Price(R) Little Learners' Log Cabin at the historic San Francisco Zoo.
(Logo: http://www.newscom.com/cgi-bin/prnh/20071017/AQW096LOGO-a
(Logo: http://www.newscom.com/cgi-bin/prnh/20071017/AQW096LOGO-b )
The 840-square-foot education cabin is the result of a three-year collaborative agreement between Fisher-Price, the leading brand of infant and preschool toys in the world, and the San Francisco Zoo -- with the intent of inspiring care for wildlife through age-appropriated play-based learning. Prior to this unprecedented partnership, which is one of the largest zoo expenditures for Fisher-Price, the two renowned organizations joined forces in the summer of 2006 and 2007 to host Fisher-Price weekend events, featuring classic Power Wheels(R) and a giant play area. Fisher-Price also was the presenting sponsor for the Zoo's inaugural Latino Heritage Celebration in 2006.
'We are thrilled to celebrate our ongoing relationship with the San Francisco Zoo with the opening of the Little Learners' Log Cabin,' said Brenda Andolina, director of public relations and brand marketing at Fisher-Price. 'Young children and adults alike will enjoy this cozy log cabin while exploring the wonders of nature at their own level and through play.'
Nestled in a 3,000-square-foot wooded grove site at the Children's Zoo, the Fisher-Price Little Learners' Log Cabin is filled with multi-sensory learning tools including a toddler library, tactile tables, animal-based toys, and animal-designed toddler tables and chairs. Made of recycled logs and lumber, the eco-friendly education center is decorated with Fisher-Price shadow boxes showcasing replicas of the 77-year-old company's original line of wooden toys including Dr. Doodle Duck
Posted 10/18/2007
Fisher-Price Sept 2007 Recalls Bongo Band Toys - InjuryBoard.com

Fisher-Price has announced yet another toy recall. This recall includes 9,000 Big Big World 6-in-1 Bong Band Toys due to the paint containing excessive levels of lead.
The recalled toys have the product number K9343 listed inside the orange drum. A date code of 139-7SH or 232-7SH can be found on the orange ring surface of the drum. The Bongo Band toys included in this toy recall must have both the date code and product number.
Consumers are advised to take the recalled toys away from small children and contact Fisher-Price for a free replacement.
Consumer Contact: For additional information, contact Fisher-Price at (888) 496-8330 or visit them online at www.mattel.com/safety.
Posted 9/10/2007
Fisher-Price Sept 2007 Recalls Geo Trax Locomotive Toys for Lead Hazard - InjuryBoard.com

Fisher-Price announced a voluntary toy recall of 90,000 Trax Toy locomotives, manufactured in China, due to paint that contains excessive levels of lead.
Lead can be toxic if ingested by small children, consumers are advised to take the toys away from small children and contact Fisher-Price for a free replacement toy.
The toy recall includes the Geo Trax Freightway Transport and Geo Trax Special Track Pack toys. The recalled toys were manufactured between July 31, 2006 and August 20, 2007 with a date code between 212-6CK through 325-6CK or 001-7CK through 232-7CK. The date codes can be found on the bottom of the toy.
Freightway Toy Label H5705
Special Track Pack Label K3013
Posted 9/10/2007
Mattel Sept 2007 Barbie, Fisher-Price toys in latest recall - Detroit Free Press

Barbie, Fisher-Price toys in latest recall


Mattel Inc. announced its third product recall in the last five weeks, after finding 848,000 Chinese-made Barbie and Fisher-Price toys with excessive amounts of lead.
The toys that are being pulled from store shelves include Barbie kitchen and furniture items, Fisher-Price train toys and Bongo Band drums. Surface paints on the toys contain excessive levels of lead which is prohibited under federal law.
The Barbie recall involves about 675,000 accessories made between Sept. 30, 2006, and Aug. 20, 2007. The model names, product numbers and affected date code numbers can be found at the United States Consumer Product Safety Commission Web site: http://www.cpsc.gov/cpscpub/prerel/prhtml07/07301.html.

There were about 8,900 Big Big World 6-in-1 Bongo Band toys that sold for about $20 from July 2007 and August 2007 around the country that were part of the recall. The toys have product number K9343 inside the orange drum. A date code between 139-7SH and 232-7SH is printed on the drum’s orange ring surface.

About 90,000 Geo Trax Locomotive Toys made between July 31, 2006, and Aug. 20, 2007, and with a date code between 212-6CK through 325-6CK or 001-7CK through 232-7CK marked on the bottom of the product were also recalled. The packaging on the Freightway Transport model is marked H5705 and the packaging on the Special Track Pack model is marked K3013.

The latest recall brings the number recalled Chinese-made toys to 21 million since Aug. 21, according to reports. No injuries have been report.

El Segundo-based Mattel is the world’s largest toy maker.

The recall is the latest involving products made in China. Other products made in China such as car tires, seafood and pet food have all been subjects of investigations into their safety. There are some estimates that 60% of all products recalled in the United States this year were made in China.

For more information, go to www.mattel.com/safety.
Posted 9/10/2007
Fisher-Price Aug 2007 Planet Heroes(TM)
East Aurora, NY--(HISPANIC PR WIRE)--August 31, 2007--Actor Dwayne “The Rock” Johnson teamed up today with Fisher-Price(R), the largest infant and preschool toy manufacturer and a subsidiary of Mattel Inc. (NYSE:MAT), at the Miami Science Museum to unveil Fisher-Price’s Planet Heroes(TM), an exciting new action figure line that introduces preschoolers to the planets in the solar system. Just like the Planet Heroes characters, every child can be a hero with teamwork and by recognizing his or her talent and skill. Through The Rock’s Toy Chest program, whose mission is to enrich the lives and self-esteem of children, Fisher-Price will sponsor the construction of The Rock’s Toy Chest along with the donation of toys that will benefit the in-patient children at Miami Children’s Hospital.

“Fisher Price’s belief in the potential of children and in the importance of a positive and supportive environment for them to learn and grow naturally compliments The Rock Foundation’s commitment to creating hope in the lives of children hospitalized for various medical conditions. We both share a passion for bettering the lives of children. I'm thrilled to be partnering with such a committed company,” said Dwayne “The Rock” Johnson.
Planet Heroes are cool new intergalactic super heroes that represent the planets in our solar system. The assortment of chunky, easy-to-hold figures

Planet Heroes are cool new intergalactic super heroes that represent the planets in our solar system. The assortment of chunky, easy-to-hold figures includes Mercury “Zip”(TM), Venus “Dazzle”(TM), Earth “Ace”(TM), Mars “Digger”(TM), Jupiter “Gustus”(TM), Saturn “Rings”(TM), Uranus “Yuri”(TM) and Neptune “Tune”(TM). Last but not least, Pluto “Shiver”(TM), who is working extra hard to pull his weight on the team and overcome his new classification as a “dwarf planet.”

Each figure has a special talent or skill related to the features of his or her home planet. For example, Mercury “Zip”(TM) has speed on his side because Mercury has the fastest orbit. The figures also come with special tools and/or vehicles to help them in their adventures.

Together the Planet Heroes have teamed up to protect the galaxy from the evil Black Hole “Professor of Darkness”(TM) and his minions, while at the same time teaching preschoolers about the solar system and all its wonders. The figures will launch with a special DVD that introduces the characters and launches them into their first mission.

Planet Heroes figures retail for $7.99 - $12.99 each and are appropriate for ages three and up.
Posted 9/2/2007
Fisher-Price Aug 2007 Subcontractor at Heart of Fisher-Price Toy Recall Is Apparent Suicide

It is a dark chapter in the annals of China’s emergence as the world’s workshop, a sad testament to the country’s infamous safety record.
The 50-year-old Hong Kong contractor behind a worldwide recall of 1.5 million toys because of lead paint by Fisher-Price, a unit of Mattel (nyse: MAT - news - people ), the world’s largest toy maker, was found dead in the warehouse of his company, Lee Der Industrial Co., in an apparent suicide Saturday. Company employees attributed his act of desperation to what they described as “unbearable losses” stemming from the toy recall.
Zhang Shuhong, whose name in his native Cantonese would be Cheung Shue Hung, seemingly hung himself at a corner of the factory warehouse, leaving two long, deep scars on his neck. His death was reported on Monday by Southern Metropolis Daily, the leading newspaper in Guangdong province, where Lee Der has its base in the city of Fushan.

Zhang was found dead on Saturday afternoon around 3 o’clock, after doing a round of supervision and chats with employees at the three affiliates. Repeated phone calls to Lee Der were left unanswered on Monday afternoon.
Lee Der suffered a loss of more than $30 million as a direct result of the toy recall announced on August 2 by Mattel (See ' Chinese Toy Terror'), company employees told the Southern Metropolis Daily. That does not include future liabilities resulting from an export ban slapped on Lee Der on August 9 by China’s General Administration for Quality Supervision, Inspection and Quarantine because of the recall incident. On the same day, the regulator also imposed an export ban on Hansheng Wood Products Factory, a subcontractor--also based in Guangdong--responsible for a recall of 1.5 million train toys by RC2 (nasdaq: RCRC - news - people ), a New York-based toy maker.
Rather than the wicked, stingy factory owner that is the representative caricature in the tale of China’s low-cost industrial miracle, Zhang was portrayed by employees in interviews with Southern Metropolis Daily as a caring and upright character. Zhang was said never to have delayed in paying employee salaries in company’s decade-plus history, a rarity in China.
Rather than the wicked, stingy factory owner that is the representative caricature in the tale of China’s low-cost industrial miracle, Zhang was portrayed by employees in interviews with Southern Metropolis Daily as a caring and upright character. Zhang was said never to have delayed in paying employee salaries in company’s decade-plus history, a rarity in China.
His mistake in producing those Fisher-Price toys was said to originate in choosing as a supplier a close friend who operates the paint factory right next door to Lee Der. “This friend would have not made a fortune with the help of our boss,” an employee was quoted as saying. “But he’s so ungrateful [“black-hearted” in direct translation] as to sell our boss a supply of fake paints.”
Zhang, who remained single to the end, set up Lee Der and two other affiliated companies in Fushan more than a decade ago. The concern is headquartered in Hong Kong, whose businessmen operate millions of small factories along Guangdong’s Pearl River Delta to supply the world with cheap toys and inexpensive clothing.
Lee Der, a longtime subcontractor to Fisher-Price with an almost unblemished record previously, has more than 5,000 employees, with more than 200 having worked for Zhang since the company’s founding
Posted 8/19/2007
Mattel 2007 Possible Class Action Lawsuit - Finkelstein Thompson LLP Investigates Mattel, Inc. and Fisher Price.
SAN FRANCISCO, Aug. 17 /PRNewswire-USNewswire/ -- Finkelstein Thompson LLP, a class action law firm representing consumers nationwide, is currently investigating toy makers Mattel, Inc. and Fisher-Price, Inc. On August 2, 2007 and August 14, 2007, Mattel, Inc. and Fisher-Price, Inc. announced recalls of more than 1.5 million of their toys based on popular characters from children's television shows such as Dora the Explorer, Elmo, and Sesame Street, and Sarge from the children's movie CARS. The affected toys allegedly contain impermissible amounts of lead which, according to the United States Consumer Product Safety Commission, can cause adverse health effects. For more information about the toys that are subject to the recall, please visit http://www.service.mattel.com.

With offices in Washington, D.C. and San Francisco, California, Finkelstein Thompson LLP has spent three decades delivering outstanding representation to consumers nationwide in class action cases. If you have any questions please contact Finkelstein Thompson LLP's San Francisco, California office toll-free at (877) 800-1450, or by email at contact@finkelsteinthompson.com. You may also visit our website at http://www.finkelsteinthompson.com for more information.
Posted 8/19/2007
Fisher-Price Aug 2007 Chinese Toys Containing Lead From Fisher Price Recalled
Chinese toys containing lead from Fisher Price recalled in Europe.

The European Commission confirmed reception of a RAPEX notification from the British authority concerning Fisher Price (owned by Mattel Inc.) toys produced in China using a paint pigment containing lead.

RAPEX is the EU rapid alert system for dangerous non-food consumer products, providing a rapid exchange of information between Member States and the Commission to prevent marketing or use of products posing a serious risk to the health and safety of consumers.

The notification made today by the British authority lists 83 Nickelodeon and Sesame Street toys that are being recalled by Mattel in Europe. On the basis of the notification, toys containing lead, made by a contract manufacturer in China, were sold in 12 EU countries: Austria, Belgium , Czech Republic, France, Germany, Greece, Ireland, the Netherlands, Portugal, Spain, Switzerland and the United Kingdom, and in Croatia. According to Mattel, the majority of the stock is still in warehouses and the number of toys that have reached consumers (at least in certain countries) is very low.

The Commission has immediately forwarded the RAPEX notification concerning Fisher Price toys to the competent authorities of 30 European countries participating in RAPEX. The national authorities are closely cooperating with Mattel, which launched a voluntary recall campaign in this case, to ensure that no dangerous toys are left on the market.

The recall follows the visit of the Commissioner for Consumer affairs Meglena Kuneva to China last week. During her talks with the Chinese authorities, the Commissioner stressed that 'There can be no compromise on the safety of European citizens and that EU wants to intensify its co-operation with China to preserve consumer confidence in the market'.

As a result of the Commissioner's visit, the Chinese authorities agreed to step up their enforcement activities and to provide the Commission with a detailed report in October on their preventive market surveillance mechanisms and follow-up actions to RAPEX alerts concerning Chinese products. The Report will feed into the preparations for the EU-China leaders' Summit in November when President Barroso will meet with the Chinese Premier Wen Jiabao.

The October report is part of a broader commitment on the part of the Chinese authorities to provide more detailed regular quarterly reporting on the follow-up actions on alerts from the European market. From the European side, the Commission will continue to provide the Chinese with the level of specific information they need to track down and investigate alerts of dangerous products. The Commission and the Chinese authorities have also agreed to step up training seminars, exchange of officials and technical assistance which have been put in place under the terms of the Memorandum of Understanding between the authorities.
Posted 8/11/2007
Fisher-Price Aug 2007 Recall Factory in China Banned - Newsinferno.com

The Chinese government will no longer allow the factory that manufactured recalled Fisher-Price Toys to export any more products until it improves its quality standards. The factory was one of two that the Chinese General Administration for Quality Supervision, Inspection and Quarantine banned from exporting goods in a crackdown meant to bolster confidence in the “Made in China” label. In recent months, a number of Chinese products have been recalled in the U.S. for dangerous defects.
The Lee Der Industrial Co. Ltd was responsible for more than one million toys that Fisher-Price recalled last week. That recall covered more than 80 varieties of Fisher-Price toys, including some based on popular TV characters like Dora the Explorer and SpongeBob SquarePants. Fisher-Price discovered in early July that the factory had used lead paint on the toys. Mattel, the parent company of Fisher-Price, maintains that its contract with Lee Der specified that only paints produced by Mattel-certified manufacturers could be used on the toys. For some reason, the factory failed to comply with this provision.

China also banned exports from the Hansheng Wood Products factory. That factory made 1.5 million Thomas the Tank Engine toys for the RC2 Corporation that were recalled earlier this year. Like the Fisher-Price toys, those items also were contaminated with lead. The agency did not say how long the ban might last, but on its website, it said that it had asked the factories to evaluate and change their business practices. The Chinese said that the police were investigating both factories for the use of a “fake plastic pigment”. The Chinese administration also warned other manufacturers that their products will be banned for export if they do not meet overseas safety standards. Last month, the same Chinese agency revoked the business licenses of two other factories that had made a melamine-laced pet food ingredient that was linked to the deaths of several animals in the U.S.
But the Chinese are still not taking all of the blame for the recent recall debacles. On its website, the administration said that foreign companies that do business with Chinese factories should take more responsibility. “To prevent loopholes in quality control, overseas brand owners should improve their product design and supervision of product quality,” the administration’s statement read.
All of these efforts are part of an attempt by the Chinese government to restore confidence in its exports. In the past month alone, toothpaste, tires, ginger and seafood from China were found to be dangerously defective and recalled. When the rash of recalls started earlier this year, the Chinese tried to downplay the concerns. But with exports to the U.S. worth billions to the Chinese economy, the government is starting to take a tougher stance. The Chinese are also anxious to clean up the country’s image ahead of the 2008 Olympics in Beijing. The crackdown has included new safety legislation, as well as the arrests of individuals implicated in some of the contamination incidents.
Posted 8/11/2007
Fisher-Price Aug 2007 Recall affects nearly one million toys - Canada.com

OTTAWA -- Fisher-Price announced Wednesday it is recalling nearly one million Chinese-made toys over concerns about lead-based paint.
The worldwide recall affects 967,000 Nickelodeon and Sesame Street toys, Fisher-Price said in a recorded message on its recall line, including popular items such as the Big Bird, Elmo, Dora and Diego characters. The toys were made in China and sold in theU.S. between May and August, Fisher-Price said.
There was no immediate word on whether toys sold in Canada will be recalled.
A statement posted on the U.S. Consumer Product Safety Commission's website said people should immediately take the recalled toys away from children. They will be able to return the product in exchange for a voucher for a replacement toy of equal value.
In an interview with the Associated Press on Wednesday, David Allmark, general manager of Fisher-Price, said the problem was detected by an internal probe and reported to the product safety commission.
Under current U.S. regulations, children's products found to have more than .06 per cent lead accessible to users are subject to a recall.
Allmark told AP the recall was 'fast-tracked,' which allowed the company to quarantine two-thirds of the toys before they made it to store shelves. Fisher-Price and the government had wanted to withhold details of the recall from the public until Thursday to give stores time to get suspect toys off the shelves and Fisher-Price time to get its recall hotline running, but some news organizations broke the embargo and posted news of the recall online.
Allmark said the recall was troubling because Fisher-Price has a longstanding relationship with the Chinese company, which added decorative paint to the toys. He said the company would use the recall as an opportunity to put better monitoring systems in place.
For more information, log on to www.service.mattel.com or call Fisher-Price at 800-916-4498
Posted 8/5/2007
Fisher-Price Aug 2007 List of US toys recalled

Fisher-Price toys recalled in the U.S.  because of excessive lead in the paint:

33662 Elmo Light Up Musical Pal
33663 Ernie Light Up Musical Pal
33664 Big Bird Light Up Musical Pal
34658 Elmo Stacking Rings
39038 Elmo Tub Sub
39054 Sesame Street Shape Sorter (recalled in Canada)
87946 Elmo Keyboard
90267 Ernie Splashin' Fun Trike
90609 Elmo Collectible
90611 Cookie Collectible
90612 Zoe Collectible
90613 Ernie Collectible
90614 Big Bird Collectible
90745 Construction Playset
93068 Elmo Boom Box
93107 Action Fire Engine
93307 Press N Go Elmo
93308 Rev & Go Cookie Monster
93492 Cookie Saxophone
93493 Elmo's Guitar
93615 Splash Tub Puzzle
93780 Music And Lights Phone
B7554 Count To Beat Elmo
B7888 Shake, Giggle & Roll
B7987 Elmo in the Giggle Box
B7989 Silly Parts Talking Elmo
B9617 Dora figures for dollhouse (recalled in Canada)
B9620 Dora's Talking House (recalled in Canada)
C6908 Dora, Backpack, Perrito Figure Pack
C6909 Diego Figure Pack
C6910 Swiper Figure Pack
C6911 Boots, Tico Figure Pack
G3825 Dora Talking Vamonos Van (recalled in Canada)
G3830 Let's Go adventure playsets (recalled in Canada)
G5112 Sing With Elmo's Greatest Hits
G9717 Giggle Doodler
H2943 Grow with Me Elmo Sprinkler
H3343 Cousin Daisy
H3344 Birthday Dora
H5569 Elmo & Pals (Elmo, Cookie, Ernie)
H5570 Elmo & Pals (Elmo, Zoe, Big Bird)
H4187 Dora Figures in Tube (recalled in Canada)
H4628 Water Fun Tote
H6859 Dora talking house (French) (recalled in Canada)
H8236 Dora 3 Pack Figures in Tube
H8237 Blue 3 Pack Figures in Tube
H8238 Sponge Bob 3 Pack Figures in Tube
H9124 Chef Dora
H9125 Bedtime Dora
H9186 Giggle Grabber Ernie
H9188 Giggle Grabber Oscar the Grouch
H9203 Sing 'n Giggle Tool Bench
J0338 Diego Talking Field Journal (recalled in Canada)
J0342 Diego animal adventure (recalled in Canada)
J0343 Go Diego Go Antarctic Rescue
J0344 Go Diego Go Deep Sea Rescue
J0345 Go Diego Go Mountain Rescue
J0346 Go Diego Go Talking Rescue 4 X 4 (recalled in Canada)
J5935 Giggle Grabber Soccer Elmo
J1136 Talking Vamanos van (French) (recalled in Canada)
J5936 Giggle Grabber Chef Cookie Monster
J6537 Sesame Street Giggle Toolbelt
J6762 Queen Mami
J6763 Royal Boots and Tico
J6765 Prince Diego
J7983 Sesame Street Tub Pots & Pans
J9451 Talking rescue 4x4 (French) (recalled in Canada)
J9518 Sesame Street Giggle Drill
J9692 Dora's Talking Pony Place
K0617 Twins Nursery
K0730 Dora's Shop 'n Go Market (recalled in Canada)
K2448 Dora's talking market (French) (recalled in Canada)
K3414 Diego - Talking Gadget Belt (recalled in Canada)
K3571 Go Diego Go Mobile Rescue Unit (recalled in Canada)
K3580 Fairytale Adventure Dora
K4139 Go Diego Go Dinosaur Rescue
K4140 Toucan Motorcycle Rescue
K9287 Talking gadget belt (French) (recalled in Canada)
L0305 Dora Figure
L3194 Surprise Inside Diego Eggs
L3215 Sesame Street Elmo Jack-In-The-Box
L3265 Diego Animal adventure (recalled in Canada)
L3488 Sesame Street Birthday Figure Pack
L3507 Sesame Street - Super Boom Box
L5202 Birthday Dora
L5342 Mobile rescue unit (French) (recalled in Canada)
L5813 Diego Tub Trike
L8905 Pablo & Pals
M0351 Dora Figures Dora & Kitty
M0352 Dora Figures Diego & Bear
M0524 Go Diego Go Talking Gadget
M0527 Sesame Street Giggle Doodler
M0732 Dora's Talking House
M2051 Let's Go Rescue Center
M2052 Fairytale Castle
Posted 8/5/2007
Fisher-Price June 2007 Chorion Awards Mr. Men Master Toy License to FP
NEW YORK, June 19: Chorion has granted Fisher-Price the master toy license for its new animated children’s sketch comedy series The Mr. Men Show, which will launch on Cartoon Network in the U.S. in 2008.    The toy licensing agreement initially covers the U.K., the U.S. and French territories. Fisher-Price will manufacture a range of preschool products based on The Mr. Men Show, including feature plush, playsets, figures, musical toys, and vehicles. The collection of toys is expected to hit shelves in the U.K. in the fall of 2008, with other territories to follow from 2009.  The Mr. Men Show will launch on Cartoon Network in the U.S. and on Five in the U.K. on the Milkshake! block in early 2008. The Mr. Men Show is the first animated program to bring sketch comedy to young children. Based on the Mr. Men and Little Miss books created in the 1970s by British author Roger Hargreaves, the new 52x11-minute animated series is a re-imagining of this classic property that has sold over 100 million book copies worldwide. Twenty-five Mr. Men and Little Miss characters will be featured in the new series. To complement the new animation style, some of the characters are being refreshed and some completely re-worked but all will remain true to the essence of Hargreaves' original characters.
Posted 7/5/2007
Fisher Price July 2007 Problems with Elmo...
A Florida woman is angry over an Elmo toy she bought her nephew that apparently tells him to 'beat up Elmo.' The toy also goes on to say 'rip your fur out.'
Deja Barbosa said she bought the toy in Fort Myers, Fla. The family was surprised by the lyrics.
'I played it again and I just, I really just couldn't believe I was hearing that on an 18-month-old's toy,' Barbosa said.
The toy is supposed to sing 'Be like Elmo and shout, shake your fur out and shout.'
According to manufacturer Fisher Price, the lyrics may have become distorted after the toy was used.
The company asked for the toy back, but the family decided to keep it.
Posted 7/5/2007
Fisher-Price June 2007 Recalls Rainforest swing - Playthings

Fisher-Price recalls Rainforest swing
Playthings, NY -

<b>Fisher-Price</b> Rainforest Swing WASHINGTONFisher-Price is recalling approximately 112,000 units of its Rainforest Open Top Take-Along Swing because of a potential entrapment hazard.

According to the U.S. Consumer Product Safety Commission, infants using the swing can shift to one side of the swing and become caught between the frame and seat. Fisher-Price has received 60 reports of infants becoming entrapped in such a way, resulting in cuts, bumps, bruises and red marks.

The recalled toy features a palm tree mobile and two hanging plush toys. The swings are approximately 23 inches high and have two carry handles on the left and right sides. Only model numbers K7203, K7192 and K7195 (located under the right handle on the swing) are included in the recall. They were sold at discount department stores and toy stores nationwide from November 2006 to May 2007 for about $65.

The CPSC is advising consumers to stop using the swing and contact Fisher-Price for instructions on how to return it to receive a voucher for a replacement product. The toymaker can be reached by telephone at (888) 303-5631 or online at www.service.mattel.com.
Posted 6/11/2007
Fisher-Price June 2007 Laugh and Learn Puppy - What did that toy just say?? ('So Big' sounds like 'Stupid')
What did that toy just say??
Last Edited: Friday, 08 Jun 2007, 9:40 PM EDT
Created: Friday, 08 Jun 2007, 9:40 PM EDT
TAMPA - For months it was his favorite toy – 2-year-old Jeremiah would hug and cuddle his stuffed dog. It was a Fisher Price Laugh and Learn Puppy. But now Jeremiah pushes the puppy away. He tells his mom, “I don’t want that.” His grandmother bought it, hoping he’d learn new words. “The dog said Abc’s, Bingo. All kinds of things. Telling him about his nose, his tummy. I want to be your friend. I love you. All these nice words, “ Mary Boyd said. Then Jeremiah learned a new word. He told his grandmother, “He called me stupid. I don’t like him.” He took the puppy to his mother and told her too, “He came to me and said Mommy, my doggy says stupid, “ Natasha Boyd said. Jeremiah thought his beloved puppy was calling him stupid. He got angry and threw the toy across the room. “At first he was crying, and laying on my shoulder. My doggie called me stupid, why’d he say that?“ Jeremiah asked his mom. His mom thinks someone at Fisher Price played a trick and changed the voice box. We put our microphone next to the voice box and it sounds like the toy is saying, “So, Big.” Natasha says it’s unclear and Jeremiah is convinced. Boyd said, “So either fisher price needs to eliminate that saying on that toy, because it does sound a lot like stupid. If it’s not stupid, it sure sounds like it.” Fisher Price has offered her a replacement dog or a refund. They said they won’t recall the toy. Natasha says she works hard to teach her son right from wrong. Now, she says she has a toy working against her.
Posted 6/11/2007
Mattel May 2007 Springs to launch Fisher-Price line - Home Textiles Today

El Segundo, Calif. – Toy titan Mattel today announced it has extended its licensing arrangement with Springs Global US, which will now product the first ever complete line of bedding and bath products for infants and toddlers under the Fisher-Price brand, a Mattel subsidiary.

The Fisher-Price collection will include sheets, blankets, mattress pads, bumpers and valances, diaper stackers, lamps, wall borders, wall hangings, switch plates, night lights and baskets. Bath products will include supertowels, hooded towels, washcloths and washmits.

The collection targets mid-tier and mass retailers as well as baby specialty stores. Retail prices will range from $3.99 to $29.99.

Under the licensing extension, Springs will continue to create bedding and bath products for Mattel’s Barbie, Hot Wheels and Polly Pocket brands.

Springs has been producing juvenile products under the Mattel license since 2004.
Posted 5/27/2007
Leapfrog v. Fisher-Price 2007 Obviousness affirmer.

CAFC Applies KSR: Affirms Obviousness
 Leapfrog v. Fisher-Price (Fed. Cir. 2007).
In their first true application of the Supreme Court's obviousness pronouncement in KSR v. Teleflex, the Court of Appeals for the Federal Circuit (CAFC) affirmed a finding of obviousness.
Leapfrog and Fisher-Price compete in the toy market. In this case, leapfrog sued Fisher-Price -- alleging that Fisher-Price's PowerTouch Learning System infringes claim 35 of Leapfrog's patent.
The trial court found the patent not-infringed and invalid as obvious.  On appeal, the CAFC affirmed, noting that the obviousness analysis requires a common sense approach rather than any rigid formula.
An obviousness determination is not the result of a rigid formula disassociated from the consideration of the facts of a case. Indeed, the common sense of those skilled in the art demonstrates why some combinations would have been obvious where others would not. See KSR Int’l Co. v. Teleflex Inc., 550 U.S. __ (2007) (“The combination of familiar elements according to known methods is likely to be obvious when it does no more than yield predictable results.”).
The results may have serious implications for Internet-related patents that have a close non-Internet corollary. The two pieces of prior art were Bevin (electro-mechanical, but not electronic, toy for phonetic learning) and SSR (electronic book-type toy). Together, the two references teach almost all the elements of the asserted claim, and the courts found their combination to be appropriate.
We agree with the district court that one of ordinary skill in the art of children’s learning toys would have found it obvious to combine the Bevan device with the SSR to update it using modern electronic components in order to gain the commonly understood benefits of such adaptation, such as decreased size, increased reliability, simplified operation, and reduced cost. While the SSR only permits generation of a sound corresponding to the first letter of a word, it does so using electronic means. The combination is thus the adaptation of an old idea or invention (Bevan) using newer technology that is commonly available and understood in the art (the SSR). We therefore also find no clear error in the finding of the district court that one of ordinary skill in the art could have utilized the electronics of the SSR device, with the method of operation taught by Bevan, to allow a child to press each individual letter in a word and hear the individual phonemes associated with each letter to sound out the words.
The one remaining limitation -- a 'reader' -- was 'well-known in the art at the time of the invention' and its combination. That known element could be combined because it provides 'an added benefit and simplified use of the toy for the child in order to increase its marketability.'
Finally, the court gave the patentee a chance to avoid the combination.
Leapfrog presents no evidence that the inclusion of a reader in this type of device was uniquely challenging or difficult for one of ordinary skill in the art. Nor does Leapfrog present any evidence that the inclusion of a device commonly used in the field of electronics (a reader), and even in the narrower art of electronic children’s toys, represented an unobvious step over the prior art.
Secondary factors not enough to save the day:
The district court explicitly stated in its opinion that Leapfrog had provided substantial evidence of commercial success, praise, and long-felt need, but that, given the strength of the prima facie obviousness showing, the evidence on secondary considerations was inadequate to overcome a final conclusion that claim 25 would have been obvious.

Posted 5/12/2007
Fisher-Price April 2007 Job Listing for Product Development Coordinator - ToyNews

Product Development Coordinator

Company: Fisher-Price Consumer Products, Europe

Location: Maidenhead

Contact: recruitment.uk@mattel.com

With sales of $5.5 billion across 50 countries, Mattel is the world’s biggest toy company. Our portfolio boasts an array of household names including Barbie, Hot Wheels, Polly Pocket, and Fisher-Price – the world’s number 1 infant and pre-school brand. We now have an exciting opportunity for an accomplished Product Development Coordinator in our newly formed European Fisher-Price Consumer Products team.
Your key responsibility is to ensure the right product is developed for our brand across the region. This involves working with licensees to co-ordinate the product development approval process, helping them to understand, interpret, and apply the brand guidelines and Fisher-Price’s stringent product safety requirements. You’ll ensure all parties involved communicate and adhere to timelines, you will also provide important marketing support to the Consumer Products group.
Covering both softlines (including clothing, accessories, home and beauty) and hardlines (including toys and games, Babygear, publishing, outdoor and sporting goods) you’ll also liaise regularly with the US Consumer Products and Product Safety teams to make sure any designs submitted go through the approval process smoothly.
Degree educated, ideally in product design, fashion or marketing, you’ll have a strong interest in fashion/product design and at least two years of commercial experience within retail, sales or marketing. IT literate (possibly with CAD/ Adobe experience), you’ll have exceptional organisational and communication skills, with an ability to build strong relationships with key stakeholders both internally and externally.
This is a rare opportunity to enjoy the kind of creative involvement you’ve been craving – and that’s only the beginning. In return for your energy, enthusiasm and commitment we’ll provide a competitive salary and benefits package, plus the career development you would expect from a market leader.
To apply please email your CV and covering letter detailing your salary expectations to recruitment.uk@mattel.com.

Posted 4/7/2007
Fisher-Price 2007 NASCAR 'cars' for kids

Who would buy a race car that goes 5 mph? Fisher-Price believes a lot of parents will.
The toy company is in the final stages of negotiations to acquire a NASCAR license to produce battery-operated race cars for children.
Beginning in May, Fisher-Price expects to have the cars, produced under its line of 'Power Wheels,' available at retail for a suggested price of about $220 each. The mini-vehicles with engine sound effects will normally feature two gears to achieve speeds of 2.5 or 5 mph, plus reverse.
A 12-volt battery and charger will be included, and the car is recommended for children ages 3 and up.
Initial plans call for Fisher-Price to create cars with the authentic look of those driven by Jeff Gordon, Jimmie Johnson, Tony Stewart and Dale Earnhardt Jr.
Distribution will include most of the major retailers, including Wal-Mart, Kmart, Toys 'R' Us and others.
'From a kid's perspective, this is about the fantasy of becoming the driver and role-playing,' said Chris Pardi, director of marketing for Fisher-Price's line of 'Power Wheels.'
'When you look at our battery-operated ride-ons, NASCAR seemed like a logical move for us. When you look at NASCAR's demographics and the strength and growth of the brand, it's a very desirable license.'
Pardi said he thought this was the first time Fisher-Price had acquired a license from a pro sports league or series, although it does produce football and basketball games under the ESPN brand.
In addition to the 'Power Wheels,' Fisher-Price is working to obtain a license to create 'Shake 'n Go' cars with authentic NASCAR looks. These hand-held cars for preschoolers are designed to be shaken by the child; the more it shakes, the faster it goes.
Terms of Fisher-Price's license were not available.
Posted 4/7/2007
Fisher-Price March 2007 FP and Greattech Vision form bright alliance - Prdomain Business Register
27 Feb 2007 , El Segundo, Calif. : Fisher-Price® announced today a new licensing partnership with Greattech Vision to produce a line of high quality sunglasses for infants and toddlers. Launching at retail in Spring 2007, the two companies will offer two collections of Fisher-Price®-branded sunglasses: Animals of the Rainforest and Little People®. Each collection is designed to specifically meet the sun protection needs of two age groups: Infant/Toddler (0-3 years) and Toddler (2 1/2 - 5 years).

Each pair of sunglasses features Kid-Tuff™ technology including scratch and shatter resistant polycarbonate lenses, 100% UVA & UVB protection, durable, lightweight tech-nylon frames and a snug, comfort, rubber temple-fit. The new eye care line will be available beginning March 2007 at Wal-Mart for an estimated retail price of $6.97 each.

'Today's kids spend a great deal of time outdoors and we are excited to partner with Greattech Vision to create a top quality and extremely fun line of Fisher-Price branded sunglasses,' said Lesley Levenson, Vice President of Fisher-Price® Consumer Products. 'We are proud to give this line of sunglasses the Fisher-Price seal of quality - marking the highest standards in the infant and preschool market.'

'We're ecstatic about the opportunity to build a leading sunglass franchise with Fisher-Price® the world's No. 1 infant and preschool toy brand,' said Brian P. Hagerty, Director of Sales & Marketing at Greattech. Our goal is to help lead the way to healthier outdoor play. The introduction of Fisher-Price ® Sunwear provides parents with the ideal choice for Smart Sun Protection™ for their little ones. All Fisher-Price® patented sunglass designs combine advanced technology with the excitement of the popular characters and decorative, colorful graphics that reflect the Fisher-Price® trademark look.'
Posted 3/17/2007
Fisher-Price March 2007 Things appear to be going well...

Fisher-Price Inc., a subsidiary of giant toymaker Mattel Inc., paid bonuses March 12 to personnel at its East Aurora headquarters.
One employee, who asked not to be identified, described the bonuses as 'probably near a record for some people.' For some of the facility's more than 800 employees, sums approached twice what was paid in 2006 though figures were not disclosed.
Though it was good news for employees, a Fisher-Price spokeswoman said the company would not comment.
'We don't comment on our bonus structure,' she said. 'Mattel did have a good year but we can't give you any more details other than that.'
Mattel reported better-than-expected fourth-quarter profits and sales from a strong 16 percent increase in Christmas season purchases of Fisher-Price pre-school toys and improved sales of its flagship Barbie brand.
The California-based company reported fourth quarter earnings of $286.4 billion, up 2.6 percent from $279.2 million in the same quarter of 2005.
For the year, Mattel (NYSE: MAT) reported earnings of $592.9 million, compared to 2005's figure of $417.0 million, a 42 percent jump.
East Aurora is headquarters for Fisher-Price and serves also as its design, engineering, creative services and packaging center.
Posted 3/17/2007
Fisher-Price Mar 2007 Pays $975000 fine - ABC News

US Gov't Fines Fisher-Price $975000
ABC News -

WASHINGTON Mar 1, 2007 (AP)— Fisher-Price Inc. has agreed to pay a $975,000 civil penalty for failing to report to the government that one of its toys posed a choking hazard to young children, the U.S. Consumer Product Safety Commission said Thursday.
The agency said it provisionally accepted the agreement with the East Aurora, N.Y., company to settle allegations that the company failed to report that a nail fastener in the Little People Animal Sounds Farm could separate from the toy and 'pose a serious choking or aspiration hazard to young children.'
In agreeing to the settlement, Fisher-Price denied it knowingly violated the law.
About 67,000 of the toys were sold nationwide in June and July of 2002. In September 2002, the company received its first report of a nail fastener coming loose from one of the toy barn's stall doors and over the next two months received nine additional reports, the agency said.
It said the company received two reports of parents concerned that this problem posed a choking hazard to children and a report of a December 30, 2002, incident in which a 14-month old child aspirated a nail fastener into his lung. The child was taken to the hospital and underwent an emergency surgical procedure to have the metal nail fastener removed, the agency said.
The agency said the company did not report the safety hazard to the government until March 2003 and by that time it was aware of at least 33 reports in which the nail fastener came loose from the stall doors. These included four reports of children who put the metal nail fastener in their mouths and the one case of the child who aspirated the nail fastener.
Federal law requires firms to report to CPSC within 24 hours after obtaining information that a product contains a defect which could create a substantial risk to the public or violates a federal safety standard.
Fisher-Price announced a recall of the toys in April 2003 and recommended that consumers take the toy away from young children immediately and contact the company to receive a free repair kit.
Posted 3/4/2007
Fisher Price Toy Bunnies Recalled - WVLT

Fisher Price Toy Bunnies Recalled
Knoxville (WVLT) - The US Consumer Product Safety Commission is recalling about 500000 Fisher Price toy bunnies because of a choking hazard. ...
Published 2/24/2007
Toy Recall: Fisher Price 'Laugh And Learn' Bunny - WCBS-TV New York

Toy Recall: Fisher Price 'Laugh And Learn' Bunny
WCBS-TV New York, NY -
Fisher price has recalled nearly 500000 "Laugh and Learn" Learning Bunny Toys because of a potential choking danger. The Consumer Product Safety Commission ...
Published 2/24/2007
Fisher-Price Bunny Toys - Consumer Affairs

Consumer Affairs
Fisher-Price Bunny Toys
Consumer Affairs -
Fisher-Price is recalling about 500000 "Laugh and Learn" bunny toys sold in the United States due to a choking hazard. Another 700000 toys were sold ...
Published 2/24/2007
Fisher-Price Recalls 'Laugh and Learn' Bunny Toys Due to Choking ... - PR Newswire

Fisher-Price Recalls 'Laugh and Learn' Bunny Toys Due to Choking ...
PR Newswire (press release), NY -
Remedy: Consumers should immediately take these recalled toys away from children and contact Fisher-Price to arrange for the return of the bunny to receive ...
Published 2/24/2007
Fisher-Price Feb 2007 Recall for Laugh & Learn Bunny


Some half million 'Laugh and Learn' Learning Bunny Toys are being recalled because of a potential choking danger.
The Consumer Product Safety Commission says the pink pom-pom nose (Alcohol? Coke??) on the toys can come off, posing a danger to young children. The recall does not cover Learning Bunny Toys with noses that are flat or embroidered.
The yellow toy bunny is ten inches high. One ear is green, the other orange, and it has musical and counting sound effects.
Posted 2/16/2007
Fisher-Price Feb 2007 'Laugh and learn' bunnies pose choking hazard - CBC Toronto

Fisher-Price has recalled more than 28,000 'laugh and learn' bunny toys sold in Canada because the pompom noses could come off and pose a choking hazard to small children.
But there have been no injuries reported to date.
About 28,000 of these bunnies were sold in Canada last year. About 28,000 of these bunnies were sold in Canada last year.

The 25-centimetre bunnies are yellow with one green and one orange ear, and have a three-dimensional pink pompom nose.
The recall includes about 1.2 million bunnies worldwide, but the company said it sold about 21,000 English bunnies (models K0468 and K5862) and 7,568 French bunnies  (model  K2965) in Canada. 
The bunnies were sold across the country from May to December for about $20 each.
The company is offering buyers a $20 voucher if they have one of the problem bunnies.
Posted 2/16/2007
Fisher Price Feb 2007 Planet Heroes

NEW YORK (Reuters) - While scientists debated Pluto's fate last summer, Fisher-Price executives were forced into a debate of their own: What would become of their Planet Heroes action figures if Pluto lost its planet status?
Fisher-Price had spent months creating Planet Heroes, a line of action figures aimed at 3- to 5-year-olds. The line was designed with characters representing the nine planets -- including 'Shiver' for Pluto.
In August, astronomers from around the world headed to Prague to discuss whether Pluto measured up to its other interstellar planetary colleagues. Fisher-Price held meetings of its own to try to devise a strategy for Pluto.
'We were nervous,' said Ben Jamesson, senior marketing manager for Fisher-Price boys, in an interview. 'We wanted to be true to the solar system.'
In a stroke of luck for the toy maker, scientists only demoted Pluto to 'dwarf planet' status, and the Fisher-Price team positioned Shiver as an underdog -- the smallest of the Planet Heroes, zooming around in a large snowmobile to compensate for being rather small in stature.
'Everybody loves an underdog,' Jamesson said.
Fisher-Price and parent company Mattel Inc. (NYSE:MAT - news) are getting ready to unveil the Planet Heroes line as toy makers descend on New York City late next week for the American International Toy Fair, where they will show off their latest products for 2007.
Toy makers are struggling to revive sales as children are increasingly drawn to electronic gadgets like digital music players and video game consoles at younger ages.
That has intensified competition among toy makers to develop toys that appeal to children 7 and under since they accounted for 62 percent of total U.S. toy sales in 2005, according to market research firm NPD Group.
Fisher-Price is hoping Shiver and the rest of the Planet Heroes will strike a note with preschoolers and their mothers the same way its Rescue Heroes did when it was launched.
In 1998, Fisher-Price introduced Rescue Heroes, marking the first foray into the preschool action-figure arena. With the motto 'cool guys who are good guys,' the toys featured characters who used their skills in positive way.
In the aftermath of the September 11, 2001, attacks in New York, Rescue Heroes figures like the Billy Blazes firefighter character surged in popularity.
But in the past few years, sales of Rescue Heroes started to wane, and Fisher-Price began looking for a new concept that could be understood easily by preschoolers worldwide. The team honed in on making characters based on the planets.
'We don't have to explain to everybody that there are planets,' said Tyler Berkheiser, lead designer of the Fisher-Price boys line. 'It started to click.'
The Planet Heroes each have special talents linked to their planet. For instance, 'Zip' travels at incredible speed since he represents Mercury, the planet that travels around the sun the fastest.
Planet Heroes fared well in tests with mothers because they offer 'soft learning,' said Shehnaz Safiuddin, director of marketing at Fisher-Price.
While the line is not positioned as educational, children will learn about the planets by playing with the toys, she said. Each hero comes with a card that lists facts about the planet that the character represents.
Posted 2/4/2007
Fisher-Price Feb 2007 launching Planet Heroes

NEW YORK, Feb 2 (Reuters) - While scientists debated Pluto's fate last summer, Fisher-Price executives were forced into a debate of their own: What would become of their Planet Heroes action figures if Pluto lost its planet status?
Fisher-Price had spent months creating Planet Heroes, a line of action figures aimed at 3- to 5-year-olds. The line was designed with characters representing the nine planets -- including 'Shiver' for Pluto.
In August, astronomers from around the world headed to Prague to discuss whether Pluto measured up to its other interstellar planetary colleagues. Fisher-Price held meetings of its own to try to devise a strategy for Pluto.
Posted 2/2/2007
Fisher-Price Dec 2006 seeks damages - Ottawa Citizen

Canada: Fisher-Price seeks damages
Ottawa Citizen (subscription),  Canada -

Canada: Fisher-Price seeks damages

The Fisher-Price unit of Mattel Inc., the world's biggest toymaker, is seeking $1.2 million U.S. from a subsidiary of Canada's Dorel Industries Inc., claiming infringement of patents for portable baby bassinets and bouncers. A retrial on the amount of damages due in the case began yesterday. A Fisher-Price lawyer told jurors in Wilmington, Delaware, that Dorel's Safety 1st juvenile-equipment maker intentionally used the patented designs even after another jury in 2003 ruled against the company. Dorel, based in Westmount, Que., logged $1.76 billion U.S. in sales including juvenile, home and office furnishings last year.

Posted 12/9/2006
Consumer protection group warns of poor quality Fisher Price toy ... - Montreal Gazette

Consumer protection group warns of poor quality Fisher Price toy ...
Montreal Gazette, Canada -
MONTREAL -- A Quebec consumer protection group says a $10 Fisher Price toy for babies belongs in a garbage can. Jacinthe Lauzon, editor ...
Consumer guide pans Fisher Price baby toy
Quebec group warns of toy
Published 10/19/2006

East Aurora Advertiser, NY -
... Aurora School District's plan to expand Parkdale Elementary School to include third and fourth grades is five acres of adjacent land now owned by Fisher-Price. ...
Published 10/19/2006
Fisher-Price unveils 'TMX Elmo' - United Press International

Fisher-Price unveils 'TMX Elmo'
United Press International -
NEW YORK, Sept. 19 (UPI) -- Fisher-Price has released the details on the new "Tickle Me Elmo" doll, "TMX Elmo," which will be released this holiday season. ...
Fisher-Price to unveil its latest Elmo creation
Fisher-Price unveils TMX Elmo
Biz Buzz: Fisher-Price unveils its latest -- mysterious -- Elmo
Published 9/19/2006
Fisher-Price Shares Play Tips Just in Time for Grandparents Day ... - Business Wire (press release)

Fisher-Price(R) Shares Play Tips Just in Time for Grandparents Day ...
Business Wire (press release), CA -
7, 2006--The experts at Fisher-Price, Inc., the number one infant and preschool toy company in the world and a subsidiary of Mattel, Inc. ...
TMX(TM) ELMO Set for Global Debut on September 19th; Most Closely ...
Published 9/7/2006
Fisher-Price named toy licensee for Cartoon Network series Harry and His Bucket Full of Dinosaurs Posted 9/4/2006
It’sA Big Big World For Sony & Fisher-Price - Animation World Network Published 6/16/2006
Fisher-Prices get the World - Playthings Published 6/13/2006
Fisher-Price MP3 Player for Kids - About - News & Issues Published 5/5/2006
Fisher Price Develops Kid-Tough Digital Camera - Popular Photography Magazine Published 5/5/2006
Fisher-Price unveils Kid-Tough camera and music player - engadget Published 5/4/2006
Somerset Entertainment to distribute Fisher-Price'R' Little People ... - Market Wire Published 4/25/2006
Fisher-Price up 16% in First Quarter - East Aurora Published 4/22/2006
Fisher-Price iTod MP3 player - Babygadget Published 4/18/2006
Sharp Microelectronics Expands Collaboration with Fisher-Price for ... - Nikkei Electronics Asia Published 4/17/2006
Fisher-Price iTod MP3 player for the baby - Mobilemag.com Published 4/11/2006
Digital River partners with Fisher-Price for music downloads - Twin Cities Business Journal Published 4/7/2006
Fisher-Price's FP3 Provides Tough Love - TechLiving Published 4/7/2006
Sharp Collaborates With Fisher-Price On Multimedia System - IQ Online Published 4/6/2006
Digital River in Pact With Fisher Price - Houston Chronicle Published 4/5/2006
Digital River partners with Fisher-Price for music downloads Published 4/5/2006 by  Bizjournals.com 
Suit Over Fisher-Price Toy Dismissed - Black Enterprise Published 4/4/2006
Sharp Microelectronics Expands Collaboration with Fisher-Price for ... - Business Wire Published 4/4/2006
Digital River Signs E-Commerce Agreement with Fisher-Price; To ... - Business Wire Published 4/4/2006
Suit Over Fisher-Price Toy Dismissed - International News Service Published 4/3/2006
LeapFrog Enterprises Announces Result of Lawsuit With Fisher Price ... - Yahoo! News Published 4/2/2006
LeapFrog Enterprises Loses Patent Suit Against Fisher-Price ... - Trading Markets Published 4/2/2006
Death By Fisher Price : A Short Story - The Hornet Published 3/31/2006
Delaware Court Finds in Favor of Mattel and Fisher-Price - Finanzen.net Published 3/31/2006
Fisher-Price and Loews Hotels love little kids - Playthings Published 3/26/2006
FISHER PRICE Fisher-Price Miracles & Milestones My First Book Help ... - Cameras and Photography Published 3/26/2006
Loews Hotels and Fisher-Price Team Up to Cater to the Youngest of ... - Hotel News Resource Published 3/26/2006
Loews Hotels and Fisher-Price Team Up to Cater to the Youngest of ... - PR Newswire Published 3/23/2006
FISHER PRICE Fisher-Price Miracles & Milestones My First Book Help ... - Corporate Media News Published 3/21/2006
FISHER PRICE Fisher-Price Miracles & Milestones My First Book Help ... - Corporate Media News (press release) Posted 3/19/2006
Fisher-Price PowerTouch Learning Systems - newswire.co.nz Published 3/19/2006
Make no mistake, Allen is Rove's Fisher-Price Man. - Huffington Post Posted 3/19/2006
Mattel(R) And Fisher-Price(R) Brands Launch Tech-Friendly Line at Toy Fair 2006 (Business Wire via Yahoo! Finance) Posted 2/10/2006
Mattel(R) Brands and Fisher-Price(R) Brands Launch Innovative New Toys at Toy Fair 2006 (February 9 - 15) (Business Wire via Yahoo! Finance) Posted 2/8/2006
Mattel(R) Brands and Fisher-Price(R) Brands Launch Innovative New Toys at Toy Fair 2006 (February 9 - 15) (Business Wire via Yahoo! Finance) Posted 2/8/2006
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