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Shocker Toys
Toylines (alphabetical order)
Indie Spotlight (2006)
Mallows (2009)
SDCC Convention exclusives (2006)
Shockinis (2006)
Toylines (chronological order)
2006 Indie Spotlight
2006 SDCC Convention exclusives
2006 Shockinis
2009 Mallows
Company history
About Shocker Toys    
Shocker Toys was founded in 1998 in Buffalo, New York by Geoff Beckett Jr. Beckett had previously worked in construction and claims he was inspired to venture into the toy industry while "playing games with his brother". The company operates primarily on the Internet, and by 2002 the company had two full time employees: CEO Beckett and Marketing Director Dana Newsom.

Shocker Toys relocated twice prior to 2002, moving to Glen Rock, New Jersey in 2000 before relocating to Ridgewood, New Jersey, where they are currently based. During this early period, the company's primary focus was on card games featuring characters developed by Beckett. However, these card games were never brought to market. Instead, the company began to focus on developing action figures, and in 2004 they released their first product: the Shockini block figure. According to Shocker Toys, this was a significant year for the company, as it was also the year in which Shocker Toys was incorporated and Beckett was joined by Lance Buttiglieri as a new partner. Subsequent to Buttiglieri joining the company, Shocker Toys continued to develop the Shockinis line, and in 2006 displayed the figures at the American International Toy Fair.

While Shocker Toys became "best known for being plagued by delays and other problems", The company released the first series of Indie Spotlight figures and the "Mallow" line of marshmallow-themed figures in 2009. In January 2010, Dave Ryan was named Shocker Toys' first sales agent.
From the News Archive
Shocker Toys July 2009 At SDCC: Dick Tracy figures!
Shocker Toys returns to San Diego Comic-Con Booth #3849 with five, count ‘em, five, exclusives, the return of an old favorite and one can’t miss party. Tribune’s Dick Tracy will make his first appearance as a hyper-articulated 6” action figure in creator Chester Gould’s black and white comic strip style. The World’s Most Famous Detective will be available in two limited run action figures. The B&W standard version with suit and pistol, limited to 500 pieces, will be available on-site and at the Shocker Toys online store. The B&W variant figure, limited to 250 pieces, with Tracy in his iconic trench coat with Tommy gun, will be available only at Comic-Con with a purchase ticket given out at the show opening every day of the show. Shocker Toys’ booth will also highlight their new articulated designer line, Mallows, with three exclusives: A Mallow version of the CCI Guy (the SDCC Logo) (250 pcs), The Phantom with yellow/black trunks (500 pcs) and Dethklok’s favorite rock and roll clown, Dr. Rockzo (500 pcs). On hand will also be DIY blank Mallows to design your own as well as custom contests and Artist custom Mallows showcased featuring some artist such as Phetus, Mad Hatter Creative and more. If Dr. Rockzo isn’t enough for fans of Adult Swim’s Metalocalypse, Shocker Toys will also be featuring a 500 piece re-release of the now legendary Dethklok set that took San Diego by storm in 2008. Shocker Toys will also help kick off the Con in style with a Friday night Mallows release party at BONDI across from the convention center in the Gaslamp, more location info here. There will be custom Artist Mallows, giveaways and great music. Right before the party, Shocker Toys will be hosting a panel in room 4 on Friday July 24th, 6:30-7:30. Stop by for news, info and special giveaways. Booth #3849 will feature contests, giveaways, feedback and new products. Also, meet Shocker Toys CEO Geoff Beckett, who will be answering questions about upcoming figures for Mallows, Indie Spotlight Series 2 and 3 and more. Be sure to mark it on your list of booths to visit. In addition to the Comic-Con exclusives, updates to the Indie Spotlight line will be on display at the booth. This includes Series 2 in the final development stages, lineup and preliminary development for Series 3, and for the first time since Wizard Philly, Indie Spotlight Series 1 is back in stock. Look for the full lineup available at the booth. Stores and Press are urged to contact Shocker Toys at info@shockertoys.com for more info about wholesale specials on-site and interview opportunities.
Posted 7/26/2009
Shocker Toys July 2007 Maxx SDCC Exclusive

Shocker unleashes another great exclusive figure this summer: MTV's The Maxx
Available only at San Diego Comic Con booth# 3849, 3948 this summer July  23-27th, MTV's The Maxx mini is a runner up to a new Indie Spotlight  mini vinyl toy line. This all-new line will feature fully painted  vinyl action figures of the popular Indie Spotlight 6' line that will  fit in your pocket or on your desk. The 3' collectible vinyl action  figure line will come in 12-14 characters per wave blind boxed and also a chase figure! Sculpted by Ricky K.Y. Lam the tiny but larger than life mini Maxx will be limited to 500pcs and featured in a full colored box available at SDCC 2008 and also available to non attendees through the website www.shockertoys.com/store.php.
A few quick details about San Diego plans for Shocker Toys (more info to come):
Shocker Toys panel July 25th 6:00-7:00PM Room# 4 there will be an AV presentation, free giveaways and live voting for the Indie Spotlight lines. So be sure to drop by and leave your input so we can take Indie Spotlight to the highest level possible and we are happy to listen to new ideas as well.
Shocker Toys Booth # 3849, 3948 will have a 3rd exclusive yet to be announced along with the Dethklok 5 action figure set and the mini Maxx from the all new Indie Spotlight mini line. There will also be prize giveaways, live voting for Indie Spotlight Series picks, 2 showcases full of new and exciting products such as the Updated Indie Spotlight Series1 and fully painted Series2 as well as artist signings and special guests (See website for details and times)
There also will be available at The Shocker Toys booth an MC Chris 500pc limited edition mini statue of his zombie form!
Posted 6/23/2008
Shocker Toys Dec 2007 Indie Spotlight Scud Figure

Here is a early look at Rob Schrab's Scud the Disposable action figure, part of the 6' Indie Spotlight line by Shocker Toys. Still no word on when or how this line will be released, but the folks at Shocker state they will have more to see at this year's International Toy Fair in February.'
Shocker_Toys/Scud/Scud__scaled_600.jpg width=600 vspace=4 >
Posted 12/15/2007
Popy 2007 SKamen Rider - Shocker Zukkoke Operation!! Trading figures
This is our first Popy gallery on the site which is pretty cool in my eyes. What makes it even more special is that it's a Popy gallery of trading figures. Figures of what? Shocker soldiers that's what!!

You have your Storm Troopers, Clones Troopers, Galactic Marines, Cobra, Hive Agents, Parademons, Monarch butterflies... all pale in comparison to the shocker soldiers. Don't let their appearance fool you, their mean, murderous little buggers.

But sometimes... they have bad days to. A lot of bad days. Killing Kamen Rider's has never been an easy thing you know.

Shocker07thumb.jpg width=400>
Posted 9/22/2007
Shocker Toys 2007 Present at American International TOY FAIR 2007

Shocker Toys at American International TOY FAIR 2007

Buffalo, NY - Feb 1st, 2007 --Shocker Toys is excited to show its brand new toy line-up for 2007 at the International Toy Fair show in NY City, Feb 11th - Feb 14th. The new line up will include Indie Spotlight figures and Shockinis, GWAR figures and new Shockini action figure systems. Indie Spotlight is a new action figure series from Shocker Toys presenting independent comic book characters in 6-7” super poseable figure form with a full size pack in comic. GWAR, the most brutal band ever to walk the earth, comes to you in 7” action figure form with pack in accessories, stylized bases and cowering slaves. Indie Spotlight Shockinis are the tough little 3” block figures mirroring the characters of the Indie Spotlight action figure series.  Also on hand will be our popular Shockini action figure systems, the cool 3” interchangeable block figures!  Every Shockini is interchangeable with the others, so the only limit is your imagination.

Toy Lines shown at Toy Fair 2007 booth# 5745 will consist of:

Indie Spotlight: 6” Comic Book action figures Series 1 (Jim Valentino’s ShadowHawk, Rob Schrab’s Scud the disposable assassin, Terry Moore's Katchoo of ‘Strangers in Paradise’, David Mack’s Kabuki and MTV’s The Maxx in 8”.

GWAR: 7” Heavy Metal music action figures Wave 1 (Oderus, Beefcake and Techno) featuring 3 different slaves (one for each figure), accessories and a base.
Indie Spotlight Shockinis: 3” Comic Book block figures in 2 character packs.  Series 1 includes ShadowHawk and Scud the disposable assassin, Katchoo of ‘Strangers in Paradise’ and The Maxx, Kabuki and Solar ‘Man of the Atom’, Dick Tracy and Madman.
Shockinis: The most interchangeable, constructive mini action figure systems on the market.   Our current lineup includes Shockini Prime in 7 colors, Shockini female in 7 colors, 4 armed, 4 legged, Skeleton, Mutant Heads pack, Pirate Pack, Apex robot, Neutrex robot and Xenix robot.

Shocker Toys will be set up at the Javits Convention Center in New York City for Toyfair 2007 at booth# 5745 in the Urban Bazaar exhibit section located on Level 1 (lower level).  Toy Fair is for industry trade only. Members of the press, specialty and mass-market buyers are urged to contact Shocker Toys at 201-913-7027 or (info@shockertoys.com) for an appointment.

About Shocker Toys: Buffalo, New York based Shocker Toys LLP, was founded by Geoff Beckett and Lance Buttiglieri in 2000 and has added Daniel Flores and Christopher Gawrych.  The company’s current roster includes Indie Spotlight 6-7” independent comic book action figures, 3” Customizable Shockinis, 3” Indie Spotlight Shockinis and 7” GWAR action figures. For more product and licensing information visit the Company’s website: http://www.shockertoys.com
Posted 2/2/2007
Shocker World Wide - SkullbeexBxB

Jan 03, 2007

Shocker World Wide - SkullbeexBxB (1.04.07)

shocker_world_wide/skullbeexbxb/skullbeebb_purple_b.jpg >
Run by Evilegend Thirteen and Balzac, Shocker World Wide carries rare hard-to-find Balzac figures and toys.   Shocker World Wide recently sent news about their ongoing month long toy festival featuring several highly sought after Japanese vinyl toys.  Next up is the sweet  Skullbee x Brain x Balzac figure with a purple plush Skullman inside the figure plus a clear removable signature Balzac bag over the head. This one will be released this coming Thursday (1.04.07).  Don't snooze, these will be gone in the blink of an eye. shocker_world_wide/skullbeexbxb/1_1_m.jpg > shocker_world_wide/skullbeexbxb/2_2_m.jpg >
Posted 1/4/2007
Shocker Toys LLP Nov 2006 GWAR Action Figures Now Available

GWAR Action Figures Now Available - Nov. 25, 2006
Four brand new GWAR action figures, developed by Shocker Toys, are currently available for pre-order via BigBadToyStore.com. Each toy is 7 inches tall and is available for $15.99 apiece or $44.99 for a set of three.

GWAR is a satirical thrash metal/punk band formed in 1985-1986 by a group of artists and musicians at Virginia Commonwealth University in Richmond, Virginia. The band is perhaps best known for their elaborate sci-fi/horror film-inspired costumes, raunchy lyrics, and graphic stage performances.

New York, Buffalo based Shocker Toys LLP was founded by Geoff Beckett in 1999 as a creative new product developer in the toy industry. This company is transforming itself into a fully functioning new force in the action figure business. The company's current roster includes such lines as Toxic Avenger, Electrobyte Shockinis, AC Comics, Blue Water Productions, Arcana Studio, Bucky O' Hare, Judge Dredd and their own new brands of customizable toys.
Posted 11/26/2006
Toy Biz 2006 Spider-Man Classics Line -Assort 18 - The Shocker - Comic Book Bin
shocker.jpg width=250 >
While browsing inside the local Target, I found a bunch of new figures from Spider-Man Classics line. Assortment 18 comes with such characters as the 'House of M' version of Spidey and the Stealth Venom, but What I was really looking for were the Shocker and Mad Jack. It is a good feeling to find toys that you are looking for and to have them freshly displayed so you can buy them before all the other toy hunters get in your way.

The Shocker

This is not your father's Shocker. The last time Toy Biz made a Shocker action figure was in the mid-nineties and he was based on the original artwork of John Romita Senior. This version is an up-date where he is clad more in leather than in spandex and he even looks more menacing than ever, I have not seen this version in comics but he looks really good. (This could be a combination of the original meeting the Ultimate version). Due to the missile firing mechanism that he has in both arms, the Shocker does not have elbow joints or even wrist movements, but he does not suffer from the 360 degrees-only, arm syndrome that Hydro-Man has. That means that even though the Shocker can shoot off to projectiles from his foremarms, he was not built to have limited mobility at his shoulder joints. However, he still gets the swivel and pin movements at the shoulder and has about 27 points of articulation altogether, so you can still pose him in a variety of ways.
Posted 11/13/2006
Shocker Toys: Indie Spotlight Wave1 Revealed, San Diego Comic Con 2006 Plans
... a new 6” comic book line of action figures which will strengthen the bonds of ...
Posted 8/14/2006
Shocker Toys: Indie Spotlight Wave1 Revealed, San Diego Comic Con 2006 Plans
Buffalo, NY (PRWEB) July 12, 2006 -- Shocker Toys will be debuting some amazing new lines for you to see such as GWAR wave1 and a new 6” comic book line of action figures which will strengthen the bonds of loyalty between fans of Independent Comics and the men and women who create them using a new hyper articulated action figure line named Indie Spotlight.
Posted 7/13/2006
Shocker Toys Debuts New Shockini Mini Action Figures and 7 inch Action Figures at Toy Fair 2006 Boot
... Shocker Toys Debuts New Shockini Mini Action Figures and 7 inch Action Figures at Toy Fair 2006 Booth #5839 ...
Posted 6/1/2006
Shocker Toys Heralds In The Age of the Independent Comic! - PR Leap

Shocker Toys Heralds In The Age of the Independent Comic!
PR Leap (press release), CA -
... The company’s current roster includes such lines as Licensed Shockinis, Indie Spotlight 6-7” sculpted Indie Comic action figures, GWAR music group 7 ...
Posted 5/16/2006
Shocker Toys's Six-Inch Action figures - Comic Book Bin

Shocker Toys's Six-Inch Action figures
Comic Book Bin, Canada -
... participate well and fairly in this operation, it might be a success for all involve and a great thing for comic book readers who enjoy action figures of their ...
Posted 5/11/2006
Shocker Toys and Southern Island Debut New Products and Shockini Mini Action Figures at Toy Fair 200
... Southern Island Debut New Products and Shockini Mini Action Figures at Toy Fair 2005 2006-03-26 Home About ...
Posted 3/26/2006
10 Jan 2006 Shocker Toys announces GWAR action figures - Metal Hammer

10 Jan 2006 Shocker Toys announces GWAR action figures
Metal Hammer, UK -
Shocker Toys has announced that will be producing 6-8 inch GWAR action figures in Shockini form. That's right, very soon you will ...
Published 2/10/2006
Shocker Toys Debuts New Shockini Mini Action Figures and 7 inch Action Figures at Toy Fair 2006 Booth #5839 in the new (PR Web)
Shocker Toys LLP will be exhibiting new Shockini mini action figures, action figure systems, action figure vehicles and 7 inch fully sculpted action figures at American International TOY FAIR 2006(booth# 5839) in the new Urban Bazaar: Indie Art Toys section! [PRWEB Feb 6, 2006]
Posted 2/8/2006
Shocker Toys Debuts New Shockini Mini Action Figures and 7 inch ... - PR Web (press release)

Shocker Toys Debuts New Shockini Mini Action Figures and 7 inch ...
PR Web (press release), WA -
Shocker Toys LLP will be exhibiting new Shockini mini action figures, action figure systems, action figure vehicles and 7 inch fully sculpted action figures at ...
Posted 2/8/2006
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