EL SEGUNDO, Calif.—Radica
USA is offering an exclusive version of its new U.B. Funkeys game at tween specialty retailer Limited Too.Radica
’s U.B. Funkeys features a line of 42 collectible vinyl toy figures—some more collectible than others—each of which unlocks areas of a branded website where fans can explore a virtual world full of “games, stores, quests and surprises,” according to the company. By playing games on the site, visitors earn virtual coins by which they can customize the ‘cribs’ in the Funkeys world.
Limited Too’s exclusive pink version of U.B. Funkeys, which arrived in stores this month, includes a special pink hub, unique unlock code and special packaging. This version of the game’s code gives kids access to virtual Limited Too items that they can place in their cribs.
“We’re excited to partner with Limited Too to bring a special edition Funkeys character to tween girls across the country,” said Jim Wagner, senior vice president of Radica
, Mattel Brands. “Limited Too has proven to be a leading tween retailer over the years and this partnership provides a fantastic opportunity to deliver a fun version of our new game that will appeal directly to tween girls.”Radica
’s U.B. Funkeys Starter Kit ($19.99) includes a U.B. Funkeys hub—a reader that allows a computer to know which Funkey vinyl a child is using—along with two vinyl character figures and PC software. Additional Funkeys characters are sold individually for $4.99.