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Toylines
Toylines (alphabetical order)
Action Man (1966)
Action Man A.T.O.M. (2005)
Air-Raiders (1987)
Aliens Resurrection (1998)
Animorphs (1999)
Avengers (2012)
Avengers Assemble (2013)
Battle Beasts (1987)
Battle Trolls (1992)
Bucky O' Hare (and the Toad Wars!) (1990)
Butt-Ugly Martians (2000)
C.O.W. Boys of Moo Mesa (Wild West..) (1991)
Captain America - The First Avenger (2011)
Charlie's Angels (1977)
Conan The Adventurer (1993)
Cops 'n Crooks (1988)
DC Super Heroes (1999)
Defenders, The (1976)
Destiny's Child (2001)
Dinosaurs (1992)
Duel Masters (2004)
Elvis (1993)
Fantastic Four Rise of the Silver Surfer (2007)
Ghost Rider (2007)
Hamtaro (2002)
Incredible Hulk (2008)
Incredibles, The (2004)
Indiana Jones (2008)
Inhumanoids (1986)
Iron Man (2008)
Iron Man - Armored Adventures (2009)
Iron Man 2 (2010)
Iron Man 3 (2013)
James Bond Jr (1992)
Jem (1986)
JLA Justice League of America (1999)
Jurassic Park (TRU) (2009)
Jurassic Park Dinosaurs (Walmart) (2000)
Jurassic Park III (2001)
Jurassic Park Junior (2001)
Jurassic Park: Chaos Effect (1998)
Marvel Legends (2013)
Marvel Universe (2009)
MedaBots (2001)
Men in Black II (MIIB) (2002)
Monsters, Inc (2001)
Mortal Kombat (1980)
NakNak (2002)
Narnia, The Chronicles of (2005)
New Kids on the Block (1990)
Nightmare Before Christmas (1993)
Ninja Warriors (1987)
Pirates of Dark Water (1991)
Planet of the Apes (1999)
Planet of the Apes - 2001 Summer Movie (2001)
Prince of Egypt, the (1998)
Secret Central (2003)
Shrek 2 (2004)
Small Soldiers (1998)
Space Academy (1977)
Spice Girls (1999)
Spider-Man (2010) (2010)
Spider-Man 3 (2006)
Spider-Man Classics (2008)
Spider-Man Origins (2007)
Spider-Man, Spectacular (2008)
Spider-Man, The Amazing (2012)
Spider-Man, Ultimate (2013)
Stargate (1994)
Strawberry Shortcake (2009)
Street Fighter, Capcom (1993)
Super Joe (1977)
Superman (1999)
The Flying Nun (1967)
Thor The Dark World (2013)
Thor The Mighty Avenger (2011)
Titan A.E. (2000)
Toy Story and Beyond! (2002)
Treasure Planet (2002)
Universal Studios Monsters (1998)
Visionaries (1987)
Wolverine (2013)
Wolverine and the X-Men (2008)
Wuzzles (1984)
WWF (1990)
Xevoz (2004)
X-Men Origins: Wolverine (2009)
Zoids (2002)
Toylines (chronological order)
1966 Action Man
1967 The Flying Nun
1976 Defenders, The
1977 Charlie's Angels
1977 Space Academy
1977 Super Joe
1980 Mortal Kombat
1984 Wuzzles
1986 Inhumanoids
1986 Jem
1987 Air-Raiders
1987 Battle Beasts
1987 Ninja Warriors
1987 Visionaries
1988 Cops 'n Crooks
1990 Bucky O' Hare (and the Toad Wars!)
1990 New Kids on the Block
1990 WWF
1991 C.O.W. Boys of Moo Mesa (Wild West..)
1991 Pirates of Dark Water
1992 Battle Trolls
1992 Dinosaurs
1992 James Bond Jr
1993 Conan The Adventurer
1993 Elvis
1993 Nightmare Before Christmas
1993 Street Fighter, Capcom
1994 Stargate
1998 Aliens Resurrection
1998 Jurassic Park: Chaos Effect
1998 Prince of Egypt, the
1998 Small Soldiers
1998 Universal Studios Monsters
1999 Animorphs
1999 DC Super Heroes
1999 JLA Justice League of America
1999 Planet of the Apes
1999 Spice Girls
1999 Superman
2000 Butt-Ugly Martians
2000 Jurassic Park Dinosaurs (Walmart)
2000 Titan A.E.
2001 Destiny's Child
2001 Jurassic Park III
2001 Jurassic Park Junior
2001 MedaBots
2001 Monsters, Inc
2001 Planet of the Apes - 2001 Summer Movie
2002 Hamtaro
2002 Men in Black II (MIIB)
2002 NakNak
2002 Toy Story and Beyond!
2002 Treasure Planet
2002 Zoids
2003 Secret Central
2004 Duel Masters
2004 Incredibles, The
2004 Shrek 2
2004 Xevoz
2005 Action Man A.T.O.M.
2005 Narnia, The Chronicles of
2006 Spider-Man 3
2007 Fantastic Four Rise of the Silver Surfer
2007 Ghost Rider
2007 Spider-Man Origins
2008 Incredible Hulk
2008 Indiana Jones
2008 Iron Man
2008 Spider-Man Classics
2008 Spider-Man, Spectacular
2008 Wolverine and the X-Men
2009 Iron Man - Armored Adventures
2009 Jurassic Park (TRU)
2009 Marvel Universe
2009 Strawberry Shortcake
2009 X-Men Origins: Wolverine
2010 Iron Man 2
2010 Spider-Man (2010)
2011 Captain America - The First Avenger
2011 Thor The Mighty Avenger
2012 Avengers
2012 Spider-Man, The Amazing
2013 Avengers Assemble
2013 Iron Man 3
2013 Marvel Legends
2013 Spider-Man, Ultimate
2013 Thor The Dark World
2013 Wolverine
Company history
About Hasbro    
Hasbro, Inc. started as a family-owned company and, in its 75-year history, has grown from eight family members working in a small shop in Providence, Rhode Island to a children's and family leisure time and entertainment company with approximately 10,000 employees worldwide. Two brothers, Henry and Helal Hassenfeld founded Hasbro in 1923. They sold textile remnants and later, began manufacturing pencil boxes and school supplies. Monumental growth occurred during the 1960s with the introduction of one of the most successful toys ever marketed, G.I. Joe®. On October 10, 1968, Hasbro became a public company and changed its name to Hasbro Industries, Inc. In 1983, Hasbro purchased Knickerbocker Toy Company (Raggedy Ann and Raggedy Andy) 1984: Hasbro acquired the world's largest and oldest game and puzzle maker, the Milton Bradley Company 1991: acquired Tonka Corporation (Tonka Trucks, Monopoly, Nerf, Easy-Bake Oven, Clue, Play-Doh) 1995: purchased the Larami Corporation and its popular Super Soaker® line. 1997: Lucasfilm renewed and expanded its licensing agreement with Hasbro for the next three installments of the Star Wars saga 1998, Hasbro acquired Tiger Electronics
News
Marvel Drops Toy Biz and Switches to Hasbro    
Hasbro, Inc. and Marvel Entertainment, Inc., announced today a license under which Marvel has granted Hasbro toy and game rights to its renowned superhero universe that includes franchises such as "Spider-Man," "Fantastic Four," "X-Men" and "Captain America". Through the agreement, Hasbro has obtained the rights to develop products based on Marvel's globally-known universe of over 5,000 characters in a wide range of toy and game categories -- including action figures, role play and preschool toys, board games and puzzles. The agreement covers both the "classic" comic book look of the characters as well as product lines inspired by Marvel-themed movies.

Marvel terminated its licensing agreement with Toy Biz Worldwide Ltd. on December 31, 2005, one year earlier than the license's scheduled termination date. In 2006, Marvel-branded action figures and other toys formerly produced by Toy Biz Worldwide will be produced by Marvel.

The five-year license with Hasbro gives the company the rights to bring Marvel Entertainment-based toy products to retail beginning January 1, 2007. Hasbro's first full line of products based on Marvel properties is expected to center on Ghost Rider and the highly-anticipated movie event, Spider-Man 3, scheduled for release on May 4, 2007. Marvel has also agreed to provide services to Hasbro in connection with the licensed toys. The license guarantees Marvel $205 million in royalty and service fee payments, of which $70 million would be payable on the theatrical release of Spider-Man 3 and $35 million upon the theatrical release of Spider-Man 4. In addition, the license can be extended past the five year term, dependent on the number of other entertainment properties released during that timeframe.

"We are particularly pleased with this arrangement as it fits strategically into our plan to continually develop our home-grown core brands while aligning ourselves selectively with the best licenses in the business," Alfred J. Verrecchia, President and Chief Executive Officer of Hasbro, Inc. said.

"Hasbro's multi-year agreement with Marvel provides Hasbro with proven properties in categories where we have been long-time industry leaders," said Brian Goldner, Hasbro's President, U.S. Toy Segment. "Marvel's properties are a 'who's-who' in children's and family entertainment and provide Hasbro with many exciting opportunities in the years ahead."

Tim Rothwell, Worldwide President, Consumer Media Group, Marvel Entertainment, added, "Hasbro is renowned in the toy arena. It supports its key brands with heavy promotional and advertising campaigns and their innovation provides consumers with an unmatched retail experience. We believe aligning with Hasbro as our master toy and game partner sets the stage for us to further extend the global and domestic reach and image of the overall Marvel brand."

Bruno Maglione, President, Marvel International, commented, "As we continue the process of developing our brands through a heightened mix of coordinated multi-media and product activity it was important to engage with a partner who understands how to leverage and optimize that sort of evergreen franchise approach. Hasbro brings that experience to the table, and with it, the ability and reach to execute globally. It's a perfect match."

David Hargreaves, Chief Financial Officer of Hasbro, Inc, said, "We are very pleased with this deal as it provides Hasbro with incremental revenues in high margin categories and allows us to maintain an appropriate balance in our portfolio of core brands and strategic licenses."

Juli Boylan, Sr. Vice President, Sony Pictures Consumer Products, the limited partner in Spider-Man Merchandising LP, stated, "We are thrilled to have Hasbro develop toys and games for 'Spider-Man 3'. We are very proud of the 'Spider-Man' film franchise and feel Hasbro will play a pivotal role in its continued success."
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