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Ideal
Toylines
Toylines (alphabetical order)
= Miscellanious Playsets = (1965)
= Various toys from the 50s and 60s = (1965)
Captain Action (1966)
Chipettes (1988)
Chipmunks, The (1988)
Derry Daring (1975)
Dorothy Hamil (1977)
Electroman (1977)
Evel Knievel (1973)
J.J.Armes (1976)
Manglors (1983)
Robo Force (1982)
Shirley Temple (1980)
Star Team (1978)
Super Queens (1967)
Team America (1982)
Tiffany Taylor (1975)
Tuesday Taylor (1977)
Zeroids (1968)
Toylines (chronological order)
1965 = Miscellanious Playsets =
1965 = Various toys from the 50s and 60s =
1966 Captain Action
1967 Super Queens
1968 Zeroids
1973 Evel Knievel
1975 Derry Daring
1975 Tiffany Taylor
1976 J.J.Armes
1977 Dorothy Hamil
1977 Electroman
1977 Tuesday Taylor
1978 Star Team
1980 Shirley Temple
1982 Robo Force
1982 Team America
1983 Manglors
1988 Chipettes
1988 Chipmunks, The
Company history
About Ideal    
Rose Michtom and her husband Morris started out making teddy bears which they sold in their novelty and stationer's shop in New York. In 1903 they established Ideal Novelty & Toy Company. Morris Michtom, the founder of Ideal, died in 1938. His son Benjamin took over the company, and renamed it the "Ideal Toy Corporation". In 1982 the company was bought by CBS-Toys and doesn't make Teddy Bears anymore. The Ideal Toy Corporation had a long and illustrious career in the doll business, and was a major force in fashion dolls in the fifties and sixties. Ideal was in the forefront of new technology in producing their dolls. Materials ranged from cloth, celluloid, composition, hard rubber, latex "magic skin", hard plastic, injection-molded vinyl, rotation-molded vinyl, and blow-molded vinyl. Ideal holds dozens of patents for innovations such as flirty eyes, "mama" voice boxes, "magic skin", and the blow-molded vinyl techniques.
Origins of Company    
The Ideal Novelty and Toy Co. can trace its origins to Morris and Rose Michtom. The year was 1903.

This enterprising couple owned a penny candy store in Brooklyn and they were so enthralled by the story of Theodore Roosevelt’s refusal to kill a bear cub tied to a tree that they created a stuffed bear made from plush velvet with shoe-button eyes. They put it in the window of their store with a sign that read “Teddy’s Bear,” and it was an immediate sensation.

Customers wanted to buy it and Rose Michtom sewed and sewed but could not keep up with the demand. This was the birth of the “Teddy Bear” and led to the creation of the Ideal Toy and Novelty Co. in 1907. It became the Ideal Toy Co. in 1938.

Over the years, Ideal has delighted children with a myriad of toys such as “Rock’em Sock’em Robots” and “Mouse Trap,” but they are perhaps most famous for their dolls, which include “Buster Brown,” “Peter Pan,” “Betsy Wetsy,” “Deanne Durbin” and, perhaps most famous of all, “Shirley Temple.”
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