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Toylines

Toylines (alphabetical order)

= Miscellanious Playsets = (1965)

= Various toys from the 50s and 60s = (1965)

Captain Action (1966)

Chipettes (1988)

Chipmunks, The (1988)

Derry Daring (1975)

Dorothy Hamil (1977)

Electroman (1977)

Evel Knievel (1973)

J.J.Armes (1976)

Manglors (1983)

Robo Force (1982)

Shirley Temple (1980)

Star Team (1978)

Super Queens (1967)

Team America (1982)

Tiffany Taylor (1975)

Tuesday Taylor (1977)

Zeroids (1968)

Toylines (chronological order)

1965	= Miscellanious Playsets =
1965	= Various toys from the 50s and 60s =
1966	Captain Action
1967	Super Queens
1968	Zeroids
1973	Evel Knievel
1975	Derry Daring
1975	Tiffany Taylor
1976	J.J.Armes
1977	Dorothy Hamil
1977	Electroman
1977	Tuesday Taylor
1978	Star Team
1980	Shirley Temple
1982	Robo Force
1982	Team America
1983	Manglors
1988	Chipettes
1988	Chipmunks, The

Company history

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About Ideal

Rose Michtom and her husband Morris started out making teddy bears which they sold in their novelty and stationer's shop in New York. In 1903 they established Ideal Novelty & Toy Company. Morris Michtom, the founder of Ideal, died in 1938. His son Benjamin took over the company, and renamed it the "Ideal Toy Corporation". In 1982 the company was bought by CBS-Toys and doesn't make Teddy Bears anymore. The Ideal Toy Corporation had a long and illustrious career in the doll business, and was a major force in fashion dolls in the fifties and sixties. Ideal was in the forefront of new technology in producing their dolls. Materials ranged from cloth, celluloid, composition, hard rubber, latex "magic skin", hard plastic, injection-molded vinyl, rotation-molded vinyl, and blow-molded vinyl. Ideal holds dozens of patents for innovations such as flirty eyes, "mama" voice boxes, "magic skin", and the blow-molded vinyl techniques.

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Origins of Company

The Ideal Novelty and Toy Co. can trace its origins to Morris and Rose Michtom. The year was 1903.

This enterprising couple owned a penny candy store in Brooklyn and they were so enthralled by the story of Theodore Roosevelt’s refusal to kill a bear cub tied to a tree that they created a stuffed bear made from plush velvet with shoe-button eyes. They put it in the window of their store with a sign that read “Teddy’s Bear,” and it was an immediate sensation.

Customers wanted to buy it and Rose Michtom sewed and sewed but could not keep up with the demand. This was the birth of the “Teddy Bear” and led to the creation of the Ideal Toy and Novelty Co. in 1907. It became the Ideal Toy Co. in 1938.

Over the years, Ideal has delighted children with a myriad of toys such as “Rock’em Sock’em Robots” and “Mouse Trap,” but they are perhaps most famous for their dolls, which include “Buster Brown,” “Peter Pan,” “Betsy Wetsy,” “Deanne Durbin” and, perhaps most famous of all, “Shirley Temple.”

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