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Irwin Toys
Toylines (alphabetical order)
American Gladiators (1991)
Dragonball Z (1999)
Flintstones In Action, The (1985)
Reboot (2000)
Sailor Moon (1995)
Toylines (chronological order)
1985 Flintstones In Action, The
1991 American Gladiators
1995 Sailor Moon
1999 Dragonball Z
2000 Reboot
Company history
About Irwin Toys    
At 75, Canada's oldest and most storied toy company, Irwin Toy, enjoys a long-standing reputation for bringing relevant, high-quality, well-priced products to consumers. The company is headquartered in Toronto, Canada, with international offices in the USA, Australia and New Zealand. Its brands are currently sold in over 50 countries around the world, representing a truly global presence. Recently, George Irwin and 3 other Irwin executives (George Irwin's brother, cousin, and uncle) resigned amid speculation of a family feud. The struggle resulted in what the company, which is majority-owned by the Irwin family, said was ``a new direction with new people.'' Irwin shares are traded on the Toronto Stock Exchange.
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official website for Irwin Toys
From the News Archive
Wild Republic Jan 2007 Launches Australia Zoo Steve Irwin Wildlife Adventure Series Products
New York, NY (PRWEB) January 21, 2007 -- Wild Republic, the nature toy brand of K&M International, today announced that the company will present a special line of toys and collector item series based on Steve Irwin's Australia Zoo, at The 2007 International Toy Fair held in New York, February 11-14.

As a preeminent brand of action-driven, nature-themed toys designed to educate children about the wonders of the wild through creative play, Wild Republic feels suited to a partnership with Australia Zoo. This toy range has been 18 months in the making and all royalties received by Australia Zoo will go directly to it's endangered species programs.
Wild Republic, a global brand, has been successfully marketing Australia Zoo product in Australia and a few other markets internationally for the past 18 months. Steve Irwin is remembered as a Wildlife Warrior, who dedicated his life to bringing a love of wildlife and enthusiasm for conservation to people throughout the world. Wild Republic will assist Australia Zoo, to continue Irwin's passion and noble pursuit for nature conservation and education.

Wes Mannion, Director of Australia Zoo said, 'We're really excited about the launch of the new Australia Zoo product line, which will compliment our existing range of Australia Zoo Steve action figures and plush toy range. Steve had a gift and an amazing ability to inspire and educate children about conservation and wildlife. Through this range we hope to continue Steve's mission by engaging and exciting children's passion for wildlife and the environment. We've been working with Wild Republic for the past 18 months to develop this Australia Zoo product range and we're proud to announce that all royalties received will go directly towards our endangered species programs.'

Kim Hammeren, Director of Marketing and Sales for K&M, said, 'Steve was able to bring so much awareness and excitement to wildlife conservation and environmental causes. Wild Republic has always been about education through nature. With Australia Zoo, we are working to represent the excitement and passion that Steve brought to children's education and environmental awareness through products that reflect that same fun and excitement.'

Steve once said he considered conservation to be the most important part of his work: 'I consider myself a wildlife warrior. My mission is to save the world's endangered species.'

Throughout the week at Toy Fair, the Wild Republic exhibit booth in the Jacob Javits Convention Center will feature several events, including photo opportunities as well as guest appearances by Briano and Kate Coulter. Kate and Briano are key members of Australia Zoo Wildlife Warriors Worldwide charity, and veterans of the Australia Zoo crew. Briano brings eleven years of experience as head of the Zoo's Crocodile Department to his new dual roles as Divemaster on Croc One, Steve's marine research vessel, and Animal Wrangler and Rescuer for the Australian Wildlife Hospital. His work with Steve over the last decade has included crocodile rescues and research in places as diverse as far north Queensland, Vanuatu, Mexico, the United States, East Timor and Singapore.

Hammeren said, 'Our line will feature approximately 39 different products, including various sized plush, action figures and playsets, some of which have been sold in Australia Zoo's retail outlets for the past year. You will even hear the actual voice of Steve Irwin on some of the product, recorded exclusively for the collectible line.'

Posted 1/30/2007
Irwin action doll is a 'ripper!' - Metro
Irwin action doll is a 'ripper!'
by OLIVER STALLWOOD - Tuesday, January 30, 2007
<b>Irwin</b> dollirwintoy_175x125.jpg width=175 >
Crikey! It's the Irwin doll. Click image to enlarge
For many people Steve Irwin will always be the ultimate antipodean action hero. And like all superheroes the Crocodile Hunter is being immortalised in a new toy range. The Australian naturalist had been working on the products before he died last September from a stingray attack.

One of the action figures uses samples of Mr Irwin's own voice, including some of his last-ever recordings. The 'speaking' toy features phrases such as “G'Day...I'm Steve Irwin”, “What a Ripper!” and “Danger, danger, danger!” His family recently decided they wanted to continue with the planned toy range after he died in the hope they would help to spread his conservation message. There are a number of different products ranging from £2.99 to £14.99. A spokeswoman for the toys said Mr Irwin had been working closely with the manufacturers and intend the range to be educational. Wes Mannion, Director of Australia Zoo said: “Steve had a gift. He was passionate and dedicated to helping endangered species and he saw this project as a way of reaching kids and exciting their passions for wildlife and the environment. His family remains committed to Steve's mission and encouraged us to continue with his plans. We're delighted that all royalties received will go directly towards our endangered species programs, which Steve was instrumental in creating.” It has also been confirmed there is an action figure for Bindi Irwin, Steve's daughter, in the pipeline. Bindi came into the spotlight when she appeared at a tribute to her father in front 5,000 people at the Australia Zoo in Queensland and a TV audience of 300million. The Crocodile Hunter's daughter vowed to continue her father's work and praised 'the best daddy in the whole world'. Available in the UK this summer, the line will feature around 30 different products, including various sized plush, action figures and play sets.
Posted 1/30/2007
Steve Irwin action figure at Wild Republic’s Toy Fair booth - desiFans.com

Steve Irwin action figure at Wild Republic’s Toy Fair booth
desiFans.com, India -
Steve Irwin is to be immortalised with an action figure ,but unlike, superman , batman, spiderman, he is a real life hero.Irwin family and Australia Zoo ...
Published 1/4/2007
K&M Wild Republic Feb 2007 Steve Irwin Doll
New Delhi: Late Australian crocodile hunter and television host, Steve Irwin, will live on, now also as an action figure doll.

People Magazine reported that Wild Republic, the nature brand of K&M International, along with Irwin's family and Australia Zoo, has decided to launch a new line of toys.

The doll will be priced at $22 and will be launched at the International Toy Fair in New York in between February 11-14.

Forty-four-year-old Irwin died on September 4 in Port Douglas, Queensland, after a stingray pierced his heart.

We al know that daddy had an important job. He was working to change the world so everyone would love wildlife like he did. Now it's our turn to help him,' People.com quoted Irwin's eight-year-old daughter, Bindi, as saying.

She was filming a new series for Discovery Channel, co-starring with her father, at the time of his death.
Posted 12/29/2006
K&M Wild Republic Dec 2006 Irwin doll unveiled
Add Crocodile Hunter Steve Irwin to the pantheon of adventure heroes immortalized as action figures.
In honor of the late Irwin's dedication to nature conservation and education and his love of animals, Wild Republic, the nature brand of K&M International, has teamed up with the Irwin family and the Australia Zoo to bring a new line of toys to the USA. Among the line's 39 products: an Irwin figure ($22) that spouts Steve's trademark phrases — 'Crikey!' among them, no doubt — play sets and plush toys. They will be unveiled at the International Toy Fair Feb. 11-14 in New York. The Wild Republic booth at Toy Fair also will feature appearances by Kate and Brian Coulter, members of Irwin's Wildlife Warriors Worldwide charity. Bindi Irwin, 8, was filming a new series for the Discovery Channel, co-starring her father, at the time of his death. Irwin, 44, died Sept. 4 in Port Douglas, Queensland, after a stingray pierced his heart. 'We all know that Daddy had an important job. He was working to change the world so everyone would love wildlife like he did,' Bindi Irwin said in a statement. 'Now it's our turn to help him.'
Posted 12/26/2006
Planet Irwin - The Age

Hamilton Spectator
Planet Irwin
The Age, Australia -
... life action hero, albeit with a conservationist message' was developed into a range of 80 or so consumer products - from T-shirts and action figures, to board ...
Animal world finally takes revenge on TV entertainer Steve Irwin
Posted 9/8/2006
Australia's 'Crocodile Hunter' Steve Irwin dies - Hindustan Times

Regina Leader-Post
Australia's 'Crocodile Hunter' Steve Irwin dies
Hindustan Times, India -
... Animal Planet. He became a virtual global industry generating books, interactive games and even toy action figures. Born on Feb. 22 ...
Daredevil Irwin dies doing what he loved
Croc Hunter Killed by Stingray
Australia's "Crocodile Hunter" Irwin dies

Published 9/4/2006
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