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Mego
Toylines
Toylines (alphabetical order)
Action Jackson (1974)
Black Hole, The (1979)
Buck Rogers in the 25th Century (1979)
C.B. Mc Haul (1977)
Captain and Tennille (1977)
Cher (1976)
CHiPS (1978)
Comic Action Heroes (1975)
Coppertone (1980)
Diana Ross (1977)
Die-Cast Super Heroes (1979)
Dinah-Mite (1974)
Dukes of Hazard (1981)
Eagle Force (1981)
Farrah (1975)
Fighting Yank (1974)
Flash Gordon (1976)
Greatest American Hero (1981)
Happy Days (1978)
Hulk (1978)
Jaclyn Smith (1977)
James Bond: Moonraker (1979)
Jordache (1981)
KISS (1978)
Kristy McNichol (1979)
Laverne & Shirley (1978)
Love Boat, The (1980)
Mad Monster Series, The (1974)
Micronauts (1976)
Muhammad Ali (1976)
One Million B.C. (1976)
Our Gang (1975)
Planet of the Apes (1973)
Pocket Super Heroes (1979)
Robin Hood (1974)
Star Trek (1974)
Star Trek Aliens (1975)
Star Trek: The Motion Picture (1979)
Starsky & Hutch (1976)
Suzanne Somers (1979)
Teen Titans (1976)
Waltons, The (1975)
Wizard of Oz (1974)
Wonder Woman (1978)
World's Greatest Heroes: American West Series (1973)
World's Greatest Super Pirates (1975)
World's Greatest Super-Heroes (1972)
World's Greatest Super-Heroes: Superman (1979)
World's Greatest Super-Knights (1975)
Toylines (chronological order)
1972 World's Greatest Super-Heroes
1973 Planet of the Apes
1973 World's Greatest Heroes: American West Series
1974 Action Jackson
1974 Dinah-Mite
1974 Fighting Yank
1974 Mad Monster Series, The
1974 Robin Hood
1974 Star Trek
1974 Wizard of Oz
1975 Comic Action Heroes
1975 Farrah
1975 Our Gang
1975 Star Trek Aliens
1975 Waltons, The
1975 World's Greatest Super Pirates
1975 World's Greatest Super-Knights
1976 Cher
1976 Flash Gordon
1976 Micronauts
1976 Muhammad Ali
1976 One Million B.C.
1976 Starsky & Hutch
1976 Teen Titans
1977 C.B. Mc Haul
1977 Captain and Tennille
1977 Diana Ross
1977 Jaclyn Smith
1978 CHiPS
1978 Happy Days
1978 Hulk
1978 KISS
1978 Laverne & Shirley
1978 Wonder Woman
1979 Black Hole, The
1979 Buck Rogers in the 25th Century
1979 Die-Cast Super Heroes
1979 James Bond: Moonraker
1979 Kristy McNichol
1979 Pocket Super Heroes
1979 Star Trek: The Motion Picture
1979 Suzanne Somers
1979 World's Greatest Super-Heroes: Superman
1980 Coppertone
1980 Love Boat, The
1981 Dukes of Hazard
1981 Eagle Force
1981 Greatest American Hero
1981 Jordache
Company history
About Mego    
Mego International and its subsidiary, Mego Corporation, rocketed to success under the direction of Martin B. Abrams. In 1971, Abrams became president of the family business at age 28. The company went from being an unknown toy importer to a top-10 toy manufacturer by 1976. During this period, Abrams captured the limelight with lavish parties at the annual Toy Fair in New York. These expensive parties impressed buyers and generated free publicity for Mego. In 1975, Abrams introduced the Wizard of Oz dolls at a gala attended by every surviving star of the movie. The following year approximately 1,000 people attended the party that featured Sonny and Cher introducing their new fashion dolls. Mego paid cash advances along with 5% royalties to secure the exclusive rights to the action figures. Abrams reasoned that although ites expensive to acquire the rights for a celebrity toy, the figures cannot be imitated by competitors and the celebrity endorsements create enormous excitement for the products. The successful formula stopped working when Mego secured the exclusive rights to a series of flops. Mego filed for bankruptcy and stopped manufacturing toys in 1982.
Links
official website
    Mego  Mego
official website for Mego
www.toymania.com/megomuseum
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