Home Search-Web | Favorites++ Print Full-Screen |
Mego |
Toylines |
---|
Toylines (alphabetical order) |
---|
Toylines (chronological order) |
---|
Company history |
---|
□ | About Mego Mego International and its subsidiary, Mego Corporation, rocketed to success under the direction of Martin B. Abrams. In 1971, Abrams became president of the family business at age 28. The company went from being an unknown toy importer to a top-10 toy manufacturer by 1976. During this period, Abrams captured the limelight with lavish parties at the annual Toy Fair in New York. These expensive parties impressed buyers and generated free publicity for Mego. In 1975, Abrams introduced the Wizard of Oz dolls at a gala attended by every surviving star of the movie. The following year approximately 1,000 people attended the party that featured Sonny and Cher introducing their new fashion dolls. Mego paid cash advances along with 5% royalties to secure the exclusive rights to the action figures. Abrams reasoned that although ites expensive to acquire the rights for a celebrity toy, the figures cannot be imitated by competitors and the celebrity endorsements create enormous excitement for the products. The successful formula stopped working when Mego secured the exclusive rights to a series of flops. Mego filed for bankruptcy and stopped manufacturing toys in 1982. |
Links |
---|
official website |
□ |
Mego
Mego official website for Mego www.toymania.com/megomuseum |
Make a Contribution (Login required.) |
---|
Post an Article about this manufacturer (Mego) |
Post a Link to this manufacturer's website |
Upload a Logo for this manufacturer |
Enter a New Toyline for this manufacturer (Mego) |
Upload listings Questions? Click Here. |
Related Seller listings |
---|
The Action Figure Archive - Monday, March 18, 2024 |