||The Amazing Live Sea-Monkeys
Los Angeles, July 25, 2003 – The Amazing Live Sea-Monkeys® has entered into a licensing agreement with Majestic Studios Inc. to manufacture actions figures and snow globes utilizing Sea-Monkeys® characters.According to Richard "Rick" Phares, President of Majestic Studios, " We believe The Amazing Live Sea-Monkeys® "will be our most significant retro toy launch to date. The classic nature of the characters combined with the undersea environment provides tremendous inspiration for our development efforts. In addition, the top notch sculpting and unique packaging will definitely make this one of our most highly anticipated releases. "The product will ship in second quarter of 2004.According to Rami Izadyar, The Sea Monkeys Director of Brand Management, "Our licensing agreement with Majestic Studios along with our recently signed agreements with Trends International and Buy-Rite Inc., play a significant role in expanding our critical mass within the novelty toy and activity areas."Majestic Studios is based in Hong Kong with US offices located in Van Nuys, CA. Majestic has received numerous awards including " Best New Toy Line of the Year in 1998 from Lee's Action Figure News. The company's philosophy is to maximize alternative properties that have strong consumer recognition and marketplace potential.Additional Amazing Live Sea-Monkeys® licenses include Buy Rite, Inc., Trends International, Creature Labs in partnership with Swing and Conspiracy Entertainment, Half Moon Productions, International Gaming Technology (IGT), and MJC Corporation of San Francisco.