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Toylines (alphabetical order)
Aladdin - the cartoon (1995)
Aladdin - the Movie (1992)
American Gladiators (1991)
Archies (1977)
Armageddon (1997)
Astro Robot (1976)
Atlantis - The Lost Empire (2000)
Attack of the Killer Tomatoes (1991)
Avatar (2009)
Avatar The Last Airbender (2007)
Batman (animated - continuation of Hasbro line) (2002)
Batman (Bat-sign on card) (2002)
Batman (Dark Knight logo) (2009)
Batman Begins (Movie) (2005)
Batman EXP (Extreme Power) (2006)
Batman Shadow Tek (2006)
Batman Stealth Strike (2012)
Batman The Brave & The Bold (2009)
Batman, The (WB cartoon) (2002)
Battlestar Galactica (1978)
Big Jim (1973)
Bravestarr (1986)
Bug's Life, A (1998)
C.U.T.I.E. (1986)
Captain Future (1978)
Captain Power (1987)
Captain Simian and the Space Monkeys (1996)
Clash of the Titans (1981)
Computer Force (1989)
Computer Warriors (1989)
Cyber Force (1995)
Dark Knight (2008)
Dark Knight Rises (2012)
Dazzle (1981)
DC Comics Unlimited (2013)
DC Super Friends (2007)
DC Super Heroes (2006)
DC Universe - 75 Years of Super Power (2010)
DC Universe - Crisis (2009)
DC Universe - Signature Collection (2012)
DC Universe Classics (2007)
DC Universe Classics vs Masters of the Universe (2010)
Demolition Man (1993)
Dinosaur, Disney's (2000)
Disney Princess (1995)
Double Dooz ABC's (1985)
Ever After High (2013)
Extreme Dinosaurs (1997)
Flash Gordon (1979)
Flavas (2002)
Flinstones (1994)
Food Fighters (1988)
Generator Rex (2010)
Green Lantern Movie (2011)
Grizzly Adams (1978)
GUTS (1986)
Harry Potter (2001)
Harry Potter - Chamber of Secrets (2002)
Harry Potter - Prisoner of Azkaban (2003)
Harry Potter - Sorcerer's Stone (2002)
He-Man (1989)
Hercules (Disney's) (1998)
Heroes in Action (1975)
Hook (1991)
How the West Was Won (1978)
Hunchback of Notre Dame, The (1996)
Incredible Crash Dummies (2004)
Jimmy Neutron - Boy Genius (2001)
Judge Dredd (1995)
Justice League (2003)
Justice League Unlimited (2005)
Justice League Unlimited - DC Superheroes (2005)
Justice League Unlimited - DC Universe (2012)
Karl May (1975)
King Arthur (1992)
Kung Fu Panda (2008)
Kung Fu Panda 2 (2011)
Last Action Hero (1993)
Little Mermaid , The (1997)
Mad Scientist (1987)
Major Matt Mason (1966)
Man of Steel (2013)
Mary-Kate and Ashley (2000)
Masters of the Universe [MOTU] (1982)
Masters of the Universe 200x (2001)
Masters of the Universe Classics (2008)
Masters of the Universe Commemorative Series (2000)
Max Steel (1998)
Max Steel (2013) (2013)
Megaman NT Warrior (2004)
Men of Medal (1988)
Mighty Ducks (1996)
Mimi and the Goo Goos (1995)
Monster High (2010)
Mork & Mindy (1980)
Mulan (1998)
MUSCLE (1980)
My Scene (2002)
Naruto (2006)
NBA Pro Hoops (1999)
One Piece (2006)
Pirates of the Carribean (1993)
Pocahontas (1995)
Pooh (1995)
Princess of Power (1985)
Pulsar (1977)
Real Monsters (1995)
Ren and Stimpy Show (1993)
Rock'em Sock'em Robots (2000)
Sea Devils (1970)
Secret Saturdays (2009)
Secret Wars (1984)
Shaman King (2005)
Shogun Warriors (1977)
Simpsons, The (1990)
Slammers (1990)
Space: 1999 (1976)
Spectra (1987)
Starcom [see Coleco] (1989)
Street Sharks (1994)
Superman Batman Public Enemies (2010)
Superman Returns (2006)
Tarzan (1978)
Tarzan, Disney's (1999)
The Great Gretzky (1984)
The Penguins Of Madagascar (2011)
Total Heroes (2013)
Toy Story (1999)
TVs Star Women (1978)
Voltron (1984)
Voltron Classics (2012)
Wee 3 Friends (2004)
Welcome Back, Kotter (1976)
Wheeled Warriors (1984)
Where's Waldo? (1991)
World's Greatest Monsters (1978)
Young Justice (2012)
Yu-Gi-Oh! (2002)
Yu-Gi-Oh! GX (2007)
Toylines (chronological order)
1966 Major Matt Mason
1970 Sea Devils
1973 Big Jim
1975 Heroes in Action
1975 Karl May
1976 Astro Robot
1976 Space: 1999
1976 Welcome Back, Kotter
1977 Archies
1977 Pulsar
1977 Shogun Warriors
1978 Battlestar Galactica
1978 Captain Future
1978 Grizzly Adams
1978 How the West Was Won
1978 Tarzan
1978 TVs Star Women
1978 World's Greatest Monsters
1979 Flash Gordon
1980 Mork & Mindy
1981 Clash of the Titans
1981 Dazzle
1982 Masters of the Universe [MOTU]
1984 Secret Wars
1984 The Great Gretzky
1984 Voltron
1984 Wheeled Warriors
1985 Double Dooz ABC's
1985 Princess of Power
1986 Bravestarr
1986 C.U.T.I.E.
1986 GUTS
1987 Captain Power
1987 Mad Scientist
1987 Spectra
1988 Food Fighters
1988 Men of Medal
1989 Computer Force
1989 Computer Warriors
1989 He-Man
1989 Starcom [see Coleco]
1990 Simpsons, The
1990 Slammers
1991 American Gladiators
1991 Attack of the Killer Tomatoes
1991 Hook
1991 Where's Waldo?
1992 Aladdin - the Movie
1992 King Arthur
1993 Demolition Man
1993 Last Action Hero
1993 Pirates of the Carribean
1993 Ren and Stimpy Show
1994 Flinstones
1994 Street Sharks
1995 Aladdin - the cartoon
1995 Cyber Force
1995 Disney Princess
1995 Judge Dredd
1995 Mimi and the Goo Goos
1995 Pocahontas
1995 Pooh
1995 Real Monsters
1996 Captain Simian and the Space Monkeys
1996 Hunchback of Notre Dame, The
1996 Mighty Ducks
1997 Armageddon
1997 Extreme Dinosaurs
1997 Little Mermaid , The
1998 Bug's Life, A
1998 Hercules (Disney's)
1998 Max Steel
1998 Mulan
1999 NBA Pro Hoops
1999 Tarzan, Disney's
1999 Toy Story
2000 Atlantis - The Lost Empire
2000 Dinosaur, Disney's
2000 Mary-Kate and Ashley
2000 Masters of the Universe Commemorative Series
2000 Rock'em Sock'em Robots
2001 Harry Potter
2001 Jimmy Neutron - Boy Genius
2001 Masters of the Universe 200x
2002 Batman (animated - continuation of Hasbro line)
2002 Batman (Bat-sign on card)
2002 Batman, The (WB cartoon)
2002 Flavas
2002 Harry Potter - Chamber of Secrets
2002 Harry Potter - Sorcerer's Stone
2002 My Scene
2002 Yu-Gi-Oh!
2003 Harry Potter - Prisoner of Azkaban
2003 Justice League
2004 Incredible Crash Dummies
2004 Megaman NT Warrior
2004 Wee 3 Friends
2005 Batman Begins (Movie)
2005 Justice League Unlimited
2005 Justice League Unlimited - DC Superheroes
2005 Shaman King
2006 Batman EXP (Extreme Power)
2006 Batman Shadow Tek
2006 DC Super Heroes
2006 Naruto
2006 One Piece
2006 Superman Returns
2007 Avatar The Last Airbender
2007 DC Super Friends
2007 DC Universe Classics
2007 Yu-Gi-Oh! GX
2008 Dark Knight
2008 Kung Fu Panda
2008 Masters of the Universe Classics
2009 Avatar
2009 Batman (Dark Knight logo)
2009 Batman The Brave & The Bold
2009 DC Universe - Crisis
2009 Secret Saturdays
2010 DC Universe - 75 Years of Super Power
2010 DC Universe Classics vs Masters of the Universe
2010 Generator Rex
2010 Monster High
2010 Superman Batman Public Enemies
2011 Green Lantern Movie
2011 Kung Fu Panda 2
2011 The Penguins Of Madagascar
2012 Batman Stealth Strike
2012 Dark Knight Rises
2012 DC Universe - Signature Collection
2012 Justice League Unlimited - DC Universe
2012 Voltron Classics
2012 Young Justice
2013 DC Comics Unlimited
2013 Ever After High
2013 Man of Steel
2013 Max Steel (2013)
2013 Total Heroes
Company history
About Mattel    
An American toymaker whose roots extend back to the early 1950's in Hawthorne, California. Mattel is best known for their Barbie and Hot Wheels lines. They are currently based in El Seundo, California, and are the largest toymaker in the world.
Mattel -Tyco Merger to be Completed by March 31 1997    
Mattel, Inc. (NYSE: MAT) today announced that its merger with Tyco Toys, Inc. (NYSE: TTI) has cleared the Federal Trade Commission, and that the two companies plan to consummate the
merger by March 31, 1997.

"The merger of these two companies will be an excellent strategic fit that will maximize the value of some of the world's greatest toy brands," Jill E. Barad, Mattel's president and chief executive officer, said. "This merger will produce benefits for our shareholders that would not have been realized
by the two companies operating alone." Barad said that Mattel is already moving ahead with a new strategy that capitalizes on the strength of its core businesses. "We will simplify and focus our business by concentrating on those global brands and categories in which we have a leadership position and maximum profit potential," she said.

"The integration of Tyco's well-known brands such as Matchbox and Sesame Street with the Mattel brands of Barbie, Fisher-Price, Disney and Hot Wheels will strengthen our portfolio," Barad said. "And the combination of the two companies will provide efficiencies resulting in significant cost savings. "As part of our previously announced strategy, we will exit those product lines that do not meet our core brand criteria, while at the same time reducing the cost structure of Mattel's worldwide organization," she said.

"Our Tyco integration planning has helped us discover additional efficiencies available through a Mattel restructuring." Barad said that the combined result of the Tyco integration and Mattel
restructuring will be an anticipated one-time, pre-tax charge of approximately $275 million to be taken in the 1997 first quarter. Approximately $175 million of the charge is related to Tyco integration and $100 million is related to Mattel restructuring.

"As a result of these actions, we expect to generate cost savings of more than $700 million over the next 5 years," Barad said. She also said that the company expects to achieve cost savings of approximately $60 million during the remainder of 1997. The integration and restructuring charge will include expenses for transaction fees related to the merger, a realignment of U.S. and international operations, limited disposition of certain businesses and overhead reduction. The integration and restructuring will result in the elimination of approximately 2,700 positions worldwide from the combined company.

"The benefits of our new strategy will not affect our first quarter performance," she said. "Demand for Barbie and Hot Wheels products has remained excellent, with consumer take-away for both brands increasing by more than 20 percent over the 1996 first quarter. But as a result of the Fisher-
Price inventory carried over from 1996, as well as continued weakness in Europe and the strong dollar, we expect earnings before the charge to be in the range of $.01 to $.04 per share for the 1997 first quarter, compared with $.ll in 1996," Barad said.

"The benefits of this cost rationalization will be seen later in the year. Based on these actions, we believe that earnings per share for 1997, before the charge, will be in the range of $1.65 to $1.70, including the negative currency impact, versus $1.44 before the impact of one-time charges in 1996," she said.

"Our company is in the best strategic position in its 52-year history," Barad said. "The merger with Tyco brings us valuable new franchises, which will allow us to focus even more on brand building."
Mattel, Inc. is the worldwide leader in the design, manufacture and marketing of children's toys. With headquarters in El Segundo, California, Mattel has offices and facilities in 36 countries and sells its products in more than 140 nations throughout the world.
official website
    Mattel  Mattel
official website for Mattel
From the News Archive
Mattel July 2009 SDCC news

The Dark Knight Movie Masters are coming on Mattycollector.com once a month, starting with Jailhouse Joker, Prototype suit Batman in October, Harvey Dent in November, and brand new Jail Joker in December, Arkham Asyslum Scarecrow, Battle damaged Batman and Two Face.

Action League has a new line starting this month with a huge variety of mini 2-packs.

Great Adventure 2packs are also coming, including Batman and Grodd and playsets. There are mission Playsets, which include Plastic Man and a terrordactyl. Clock King and other brand new figures are coming. There are deluxe figures in this line and small mini-vehicles. There is a transforming Batmobile that transforms from car to aircraft with a push of a button.

There is another Plastic Man for this line that will come with a DVD for the line.

Super Friends has vehicles and figures planned for 2009, some exclusive to Toys R Us. One of the mini-vehicles will feature Green Lantern, for the first time. There is a Joker's Funhouse playset coming at the end of the year.

Justice League Unlimited continues through the year at Target and at Mattycollector. Fate of the line is in the hands of the fans. There are plans for international 3-packs and singles at non-Target stores. Most characters will have 5 points of articulation.
Aquaman, Deadshot, Black Batman, Superman Red and Blue with red Kryptonite. Hawkman, Martian Manhunter, new Captain Atom, Hawkgirl and Firestorm will finish out 2009.

3-packs: Apache, Black vulcan and Samurai; Plastic Man, Cyborg and brighter Mister Miracle; Silver Banshee, Superman and Metallo; Flash, Captain Cold, Captain Boomerang. 6-packs, Supergirl, Mr. Terrifc, Obsidian, Superman, Elongated Man, Hourman.
Calypso, Hawkgirl, Green Lantern, Superman, Flash and Wonder Woman.
Batman, Green Lantern, Hawkgirl, Hro Talak, Param Dul and Lt. Kragger - Thanagar theme.

Die Cast 6-packs exclusive to TRU.

Matty will have a JLU origins 3 pack on August 3. Two more four packs will be on Matty and may continue to 2010 if sales are good.

Shazam, Black Adam, Mary Marvel and the WIzard on August 17th.

Doom Patrol 4 pack is coming! So is . . the Justice Guild

DCU Infinite Heroes is coming to Walmart and Matty this fall. Mary Marvel, Firestorm, Captain Atom. There will then be re-releases Aresenal, Reverse Flash and Bizzaro. harbiniger and 2 Shadow Demons. A new Green Lantern with Star Saphire
Animal Man pack with new articulation. Batigirl, Robin and renegade Nightwing. Parrelax, John Stewart.

The previousl announced Teen Titan pack is headed to Walmart. This will be followed by two Ulmacs, Superman, Wonderomwn, Maxwell Lord and Booster Gold.

Posted 7/26/2009
Mattel July 2009 SDDC MattyCollector news

2009 SDCC Day 2: MattyCollector news:
Are you a Mattel Matty Collector? Last year at Comic-Con Matty Mattel announced a new website to sell collector toys straight to fans around the world. This year find out the latest information on your favorite Masters of the Universe Classic, Ghostbusters, DC Universe, and other exciting MattyCollector.com exclusive product for 2009 and beyond! Panel includes an insightful Q&A with Mattel toy designers Bill Benecke and Terry Higuchi, as well as Mattel marketing brand Manager Scott Neitlich (AKA 'Toy Guru') and special guests The Four Horsemen. As an extra bonus, Matty, the original Mattel Toy Guru, may even make an appearance to reveal a major announcement about a new line available nowhere else!

We will be posting updates from the panel as they happen over the course of the next hour, so be sure to refresh your browser on a regular basis. Often with these panels the information comes fast so we apologize now for any typos or miss-spellings of names that might come about during this live coverage. We will try and go back later and edit any such mistakes but want to get you the information as quickly as possible.

Available on Mattycollector.com are DC Universe, Avitar, Master of the Universe, Ghosts Busters and maybe some new lines later this year.

Bank Robber Joker, Prototypesuit Batman, Harvey Dent, Jail House Joker, Arkham Asylum Scarecrow, Solarized Batman, and Two Face will all be coming up in the 6 inch Batman Movie Masters line.

JLU Unlimited will also be available on Mattycollector, but the length of the line depends on fan interest.

DCU Classics are and will continue to be available on Matty. International shipping is available.

The World's Greatest Superhero line is also coming up. This is a recreation of the classic Mego figures from the 70's.

Matty will be carrying 12 inch Movie Masters, a new figure each quarter. Zod is up first.

Master of the Universe!
Battle stands are coming the Spring. There will be a new figure every month. With a subscription you are guaranteed to get every regular figure. There are also bonus figures that will be available from time to time but those are not included in the sbuscription.

With your subscription to Club Eternia, a $20 price, you get a special bonus figure only available to club members, as well as a specially designed map of Eternia.

Webster will be available in September. Teela is next in October. She comes with a swappable head and several accessories.

There will be a bonus figure in October - Zodak - an all new redeco, not available with the subscription.

In Novemeber - Scareglow! He glows in the dark!

For December - King Randor. Plus a bonus figure - Green Goddess, for the first time in plastic! She has a shield and staff.

Posted 7/26/2009
Mattel July 2009 Ghostbusters shown at SDCC - 6" and 12"

Mattel/Ghostbusters/IMG_9533__scaled_600.jpg width=600 height=400>
Posted 7/26/2009


align=absMiddle  14,00 EUR
Posted 7/26/2009
Mattel July 2009 Leaner For Challenging Times

Mattel (NYSE: MAT) achieved a small boost in its quarterly earnings via an ongoing cost-cutting program, spurred on by the difficulties toymakers have faced since the depth of the recession. After Mattel and other toymakers went through a dismal Christmas season last year, Mattel is attempting to get leaner in advance of this year's traditionally busy time for toy buying. Mattel also faces strong competition from other players in its industry, so the battle for consumer dollars will be fierce.

Mattel's Report

Mattel earned 6 cents per share profit for the second quarter, or $21.5 million, up from 3 cents per share or $11.8 million in the same quarter last year. Revenue, however, fell from $1.11 billion in the same quarter last year to $898.2 million in this year's quarter. Profits were boosted by the ongoing cost-cutting program, designed to take out from $180-$200 million over a two year period. 

Beyond the Earnings Report
While the goal of the cost-cutting is to keep inventories lean and ultimately avoid a repeat of the bleak Christmas season last year, Mattel is facing other challenges. Its major competitor, Hasbro (NYSE: HAS), just reported a robust earnings quarter boosted by its strong tie-ins with movie properties Transformers and G.I. Joe.

Mattel does not have any blockbuster properties this summer, and there is some concern that its age-old staple property, Barbie, may be a bit tired. Job cuts and price increases will only take Mattel and other toymakers so far, the key is the ongoing development of fresh properties and new toys.

Posted 7/26/2009
Mattel July 2009 Brand Barbie gets a makeover
(Fortune Magazine) -- Sitting on Richard Dickson's desk in Mattel's El Segundo, Calif., headquarters sits a 2008 Holiday Sparkle Barbie. Clad in a gold lamé dress, she looks like an aging, shrunken version of herself. 'What she looks like,' says Dickson, 'is a cheap knockoff.' Dickson keeps her around as a reminder of what not to do. Why? Because the 41-year-old new general manager of the Barbie franchise is staging an epic marketing makeover -- one that, if it works, could become a textbook case for how to turn around a brand. Barbie's fall from grace has been spectacular. After being the top-selling fashion doll for most of the past half-century, she fell victim to changing tastes and to competition, most notably from Bratz, a line of edgier, more ethnically diverse dolls produced by MGA Entertainment. (Bratz's Yasmin Funk Out doll, dressed in a tank top and cropped jeans, has an urban look.) Mattel's own American Girl brand, meanwhile, has become a force among older girls. Barbie's worldwide sales peaked in 2002 at $1.52 billion and have plunged 28% since. Her market share, which stood in excess of 80% in 2000, now hovers at less than 50%, according to Needham & Co. analyst Sean McGowan. Dickson's first move was to steep brand managers in the new aesthetic he envisioned for Barbie. He sequestered 12 senior executives for a weekend at the mod-baroque, Kelly Wearstler-designed Viceroy hotel in Santa Monica. 'I wanted people to see what it was like to be surrounded by a signature style,' he says. Next, he mandated that all product fit the new Barbie image. No longer could the sales team assume they could order a custom doll to meet, say, Wal-Mart's specs. Letting retailers have such say over design was what had contributed to what Dickson calls 'brand goulash': Barbie products used 17 shades of pink and six different logos. Today only one shade of pink, Pantone's No. 219, is allowed. Next up: whittling the number of licensees, which at one point numbered 1,000. Then came an onslaught of PR: Dickson worked with decorator Jonathan Adler to stage a real-life Barbie dream house in Malibu and had designers including Diane von Furstenberg create life-size Barbie apparel for Fashion Week. To pay for it he cut back on traditional 30-second TV spots -- a hard sell to Mattel's board. 'Let's just say there was a lot of pushback,' he says. His strategy seems to be working. Barbie's U.S. sales jumped 18% in the most recent quarter, the biggest gain in nearly three years. McGowan expects U.S. sales to total $370 million this year, posting their first significant increase since 2006. 'Barbie is on a tear,' says Gerald Storch, CEO of Toys 'R' Us, noting that sales are up 'significantly' over last year. It hasn't hurt that Bratz was distracted by a copyright infringement lawsuit it lost to Mattel (MAT, Fortune 500) -- and that other competitors are having an off year. But McGowan says faltering competition alone wouldn't be enough to give Barbie this kind of lift. 'Mattel,' he says, 'is giving girls a reason to buy the doll again.' After stumbling for years, Barbie may finally be getting her groove back.
Posted 7/26/2009
BofA, Mattel, CIT are big movers - The Associated Press

BofA, Mattel, CIT are big movers
The Associated Press
Mattel Inc., up $1.23 at $17.42 Sales of Barbie and other toys sank in the second quarter, but profit surged, beating expectations, as the company reduced ...

Posted 7/26/2009
Mattel PriceWatch Alert With 8.52% Downside Protection - Market Intelligence Center

Mattel (MAT) PriceWatch Alert With 8.52% Downside Protection
Market Intelligence Center
Mattel (NYSE: MAT) closed yesterday at $17.60. So far the stock has hit a 52-week low of $10.36 and 52-week high of $21.95. Mattel stock has been showing ...

Posted 7/26/2009
US Stocks Rise; IBM, Mattel Gain; GE Sputters - Wall Street Journal
Straits Times

US Stocks Rise; IBM, Mattel Gain; GE Sputters
Wall Street Journal
Mattel gained 1.23, or 7.6%, to 17.42, the S&P 500's second-biggest percentage gainer behind small-cap CIT Group. The toy maker's second-quarter earnings ...
Citi, Bank of America, GE, IBM in focus
Dividend.com: Morning Playbook
Paul Kangas' Stocks in the News
 - -
Posted 7/26/2009
Mattel shares climb after 2Q profit beats Street - Forbes

Mattel shares climb after 2Q profit beats Street
AP , 07.20.09, 03:09 PM EDT Shares of Mattel Inc. rose on Monday, the first trading day after the maker of Barbie and Hot Wheels toys reported a ...
Hasbro's GI Joe Is On A Risky Mission, While Mattel's Barbie ...
A Tale of Two Toymakers
Profits up, but sales down for Mattel in Q2

Posted 7/26/2009
Mattel PriceWatch Alert At $16.15 Break Even - Market Intelligence Center

Mattel (MAT) PriceWatch Alert At $16.15 Break Even
Market Intelligence Center
Mattel (NYSE: MAT) closed yesterday at $17.75. So far the stock has hit a 52-week low of $10.36 and 52-week high of $21.95. Mattel stock has been showing ...

Posted 7/26/2009
Mattel Oct 2009 Avatar Figures- Web-Enabled

According to Mattel, each action figure, vehicle, and creature in their new Avatar toy lineup will come with a 3-D web tab called an i-TAG which can be scanned using any computer webcam. After doing so, special content unique to that product will be revealed onscreen. The content will vary by toy, but will include things like biographical information, additional images, and 3D animated models showing off the action figures' 'engaging, evading, or defending moves.' Even better, scanning two of the i-TAGs will reveal an onscreen animation showing 3D images interacting with each other.

Posted 7/26/2009
Mattel Aug 2009 DC Universe Classics Wave 10 & 11

 Mattel's DC Universe Classics line:
• Joker, with Cane, Laughing Fish, Playing Cards, and Giganto-Mallet!
• Batman, 90's Michael Keaton-Style... with... giant... folding Bat-Computer thing?
• Power Girl, with Giant Bust, and Thighs with Walnut-Crushing-Power!
• Forager- with Shield and Wrist Blaster
• Beast Boy, Doom Patrol Style, with 'I Transform into this!' Bird!
• Robotman, Doom Patrol Style, with 'Important Device on My Chest' Accessory
• Man-Bat, with 'I hope someone cares' Action!
• The Build-A-Figure appears to be none other than the Jack Kirby-esque 'IMPERIEX'!
• Steppenwolf, In his Green and Red costumes (gotta love the variants!), packed with various swords and axes of villainy!
• The Question, Vic Sage Style... while the figure doesn't show if the mask comes off, it too fails to capture the perfect Salmon colored shirt of the hit 80's book.
• Cyborg Superman, Sinestro Corps Style, albeit with no shown battery.
• Deadman, with 'Collar to Put Nightwing to Shame!' Action.
• John Stewart, with Green Constructs of a fist and large gun!
• Katma Tui, with Green Constructs of a beam sword, and shield!
• Shark!, With.... I'm sorry. Look at the picture of this.... this is a waste of plastic.
• The Build-A-Figure appears to be the Mighty Poozer Smackin' Kilowog!
• 'Animal Instinct!' - Includes Grant Morrison's favvy tiny leather jacket clad Animal Man and everyone's favorite 'WTF' character... B'wana Beast!
• 'Sinestro Corps!' - Includes the dentist's favorite lady in yellow, Karu-Sil (with trusty yellow construct of her playful pups) and the bizzaro-esque Romat Ru!
• Save up your birthday money for the 'Gotham City Five- Gift Pack' which includes Two-Face, Super-Friends Costumed 'Exclusive' Lex Luthor, Batman and Superman, and Catwoman!
Posted 7/26/2009
Mattel up on earnings news, but its Barbie toys need help - BloggingStocks
BBC News

Mattel up on earnings news, but its Barbie toys need help
Mattel, Inc. (NYSE: MAT) is all about fun and games, but it doesn't play around when it competes against Hasbro, Inc. (NYSE: HAS) and JAKKS Pacific (NASDAQ: ...
Mattel 2Q Profit Up; Cost Cuts Offset Weak Sales
Mattel Q2 Profit Surges, Tops Consensus - Update

Posted 7/26/2009
Mattel 2Q Profit Up; Cost Cuts Offset Weak Sales - Wall Street Journal
BBC News

Mattel 2Q Profit Up; Cost Cuts Offset Weak Sales
Wall Street Journal
... toys tied to Batman, Kung Fu Panda and High School Musical. That was worse than the 13% drop Barclays Capital had forecast. Hasbro is producing toys ...
Mattel Sales Fall 19% as Consumers Cut Back

Posted 7/26/2009
July 2009 Mattel, Hasbro Cut Costs, Plan for Growth

While toy sales hold up well during recessions -- no parent wants to suggest a no-gifts birthday party -- the industry hasn't been immune from slowing revenue this time around. Which is why it's encouraging to hear good news from Mattel(MAT Quote) and Hasbro(HAS Quote), the No. 1 and 2 American toy companies, respectively. This week, each reported higher-than-expected quarterly profits, bringing much-needed optimism to the sector. No matter what the age of your target consumer, you can learn something from these companies' survival strategies. In the short term, make the best of what you've got by paring costs and focusing on a few key products. At the same time, you've got to lay the groundwork for future growth or risk getting left behind. This should have been a banner year for Mattel and Hasbro. Mattel's iconic Barbie doll turned 50, kicking off a wave of publicity. This spring, the company opened a six-floor flagship Barbie store in Shanghai, where shoppers can pick up doll-sized Vera Wang wedding gowns, catch a live fashion show and design their own custom doll. Hasbro, for its part, expected its Transformers toys to get a major boost from the movie 'Transformers: Revenge of the Fallen,' one of the year's biggest blockbusters. But penny-pinching customers have taken a toll on overall sales for both companies. According to Sean McGowan, a consumer leisure and lifestyle analyst at Needham & Co., last year's holiday season was the worst for toy sales in 40 years. 'The companies that did well were the ones who took away their promotional budgets and used that to cut prices. If you weren't offering value, people weren't buying.'
Posted 7/26/2009
Hasbro & Mattel July 2009 GI Joe Is On A Risky Mission, While Mattel's Barbie Conserves her Cash

Hasbro's G.I. Joe Is On A Risky Mission, While Mattel's Barbie Conserves Her Cash

Hasbro's G.I. Joe Is On A Risky Mission, While Mattel's Barbie Conserves Her Cash

Toy giant Hasbro reported its second quarter earnings on July 20 and the company beat analysts’ estimates. Earnings climbed 5% to $39 million. Archrival Mattel did well too, reporting on July 17 that its earnings leapt 90% to $21 million in the same period. But that’s where the comparisons end. Hasbro’s sales climbed 1% to $790 million for the quarter. Mattel’s revenues plunged 19% to $898 million.
The divergent sales trends reflect two very different approaches to management in this Great Recession. Hasbro has continued to invest in risky entertainment ventures, as part of a strategy to extend its famous toy brands into TV, the Web and the big screen. Mattel, by contrast, is playing it much more conservatively, cutting costs and husbanding its cash for better days.

Hasbro has got two big movies out this summer that it helped produce. Transformers 2: Revenge of the Fallen has already taken in more than $700 million in ticket sales worldwide and has become the top-grossing film of all time in China. Two years ago Hasbro sold nearly half a billion worth of toys tied to the first Transformers movie. Analysts believe it’s on track to top that this year.

Next up is a new G.I. Joe movie, to be released on August 7. It is also expected to do well, though not in the Transformers league. That’s a picture to the right of “Snake Eyes,” a character from the new movie. G.I. Joes don’t look they did when I was a kid.
Hasbro has continued to invest in this tough market. In April it announced it was spending $300 million to buy half of a new cable television network from Discovery Communications. Continued investment in that joint venture alone cost the company $9 million this quarter. Hasbro also spent $90 million renewing license agreements with Marvel Entertainment and Lucas Films. Overall its cash balance fell by one-third to $390 million in the past year.
“We feel very good about our long-term prospects for growth,” Hasbro CEO Brian Goldner told investors in a July 20 conference call. “Retailers around the world are supporting us. They want to place bets with great brands.”
Mattel, by contrast, is on track to cut a total of $200 million in costs out of its system in 2009 and 2010. Those efforts are behind its recent profit boost. Still, some of its core brands such as Hot Wheels and Fisher-Price are shrinking. Barbie sales worldwide were down 15% in the second quarter. In part that’s because the company is phasing out new Barbie DVD releases that were big sellers in past holiday seasons. It wants to be less reliant on such hit-or-miss entertainment properties.
Mattel’s CEO Robert Eckert blames the sales losses on retailers cutting back inventory, negative foreign currency adjustments and the company’s lack of big movie related toy licenses compared to last year. Instead he’s focused on right-sizing the company and on conserving cash. He’s increased the company’s cash holding in the quarter to $423 million, up from $384 million in same period last year.
Some analysts think Eckert is playing his hand well. “Everybody knows the economy stinks,” says Lutz Miller, who follows the toy business at Kloster Trading. “They’re saying if we downplay it and cut costs, and if things go better than we said then investors will be over the moon.” Others are concerned Eckert may not be investing as much in the business as he should. Gerrick Johnson of BMO Capi
Posted 7/26/2009
Mattel, Inc. - SWOT Analysis - new market report just published - PR-Inside.com (Pressemitteilung)

Mattel, Inc. - SWOT Analysis - new market report just published
PR-Inside.com (Pressemitteilung) (Pressemitteilung)
Girl, and Fisher-Price. The company also holds a licensing agreement with Walt Disney, which allows it to capitalize on classic Disney characters, ...

Posted 7/26/2009
Mattel 2Q Profit Soars Despite Weak Sales Amid Cost Cuts - Wall Street Journal
BBC News

Mattel 2Q Profit Soars Despite Weak Sales Amid Cost Cuts
Wall Street Journal
In other segments, Barbie sales declined 15%, mostly on international weakness while its car business saw a 10% drop and Fisher-Price fell 13%. ...
Mattel Q2 2009 Earnings Call Transcript
Profits jump for American Girl owner Mattel
Mattel Q2 Profit Surges, Tops Consensus
Posted 7/26/2009
Mattel July 2009 Awesome Wonder Twins 2 Pack Packaging!

You know you're a full-blown action figure geek when you get all excited about brilliant action figure packaging. MAtty Collector has released a video on YouTube showcasing their stunningly genius package design for the forthcoming San Diego Comic Con exclusive Wonder Twin 2-pack, complete with flashing lights and voices of the characters.
The box comes in two parts, hinged together that allows collectors to fold the two sections together, making Zan and Jayna bring their clenched fists together in their classic power igniting pose, thus triggering the lights and making the sound chips start projecting their voices to bellow things like, 'Form of water!' and, 'Form of an eagle!'
Most SDCC action figure exclusives (and there seems to be a ton of them this year) are already destined to be hot commodities, but add to this an astounding package design like this and collectors are going to be clawing over each other to get their mitts on one.
Posted 7/26/2009
Mattel July 2009 Launches Avatar figures - Industry's First Toy Line Featuring Augmented Reality Technology

Mattel, Inc. will preview at San Diego Comic-Con 2009 a new line of action figures based on Twentieth Century Fox’s upcoming epic action-adventure film, “Avatar,” that will incorporate augmented reality technology, marking the first time this technology will ever appear in a retail toy product. The toy line, developed in partnership with Twentieth Century Fox Licensing & Merchandising (Fox Licensing) will feature heroes, creatures and vehicles straight from James Cameron’s much-anticipated film, which is set for release in December 2009.
Each action figure, vehicle and creature in the product line will come with a 3-D web tag, called an i-TAG, which consumers can “scan” using a home computer’s webcam. Scanning the i-TAG will reveal special content onscreen unique to the corresponding product. Exact content varies for each item, but could include biographical information, additional images and animated models of the figures. When the i-TAG for deluxe figures, vehicles or creatures are placed under a webcam, animated 3-D models will “come alive” through engaging, evading or defending moves. Place two i-TAGs from the “Battle Pack” together and the 3-D images will interact with each other.

“The development of our ‘Avatar’ toy line with the integration of the augmented reality technology marks an entirely new level of innovation in toys,” said Doug Wadleigh, Vice President for Boys Action Play Marketing, Mattel, Inc. “Boys will be able to play with the ‘Avatar’ figures and vehicles in ways that previously could only be imagined.”
Lora Cohn, Vice President, Fox Licensing, added, “This is going to be a ground-breaking moment for both film and toy with the introduction of one of the most innovative 3-D experiences ever conceived. Mattel has created the perfect complement to a film that is going to wow audiences the world over with its bold new vision.”
The i-TAG technology was developed by Total Immersion, the global leader in augmented reality. Total Immersion’s patented augmented reality technology integrates real time interactive 3-D graphics into live video. Once the object is recognized by the webcam, the product comes to life on screen.
“Augmented reality is a software solution that has significantly gained momentum and popularity with advertisers, retailers and marketers over the past several years because of its unique ability to engage consumers in their experience with a brand,” said Bruno Uzzan, CEO and co-founder, Total Immersion. “The launch of Mattel’s ‘Avatar’ toy line is truly groundbreaking, as this marks the first time augmented reality has been featured in a mainstream consumer product line.”
The Mattel line of “Avatar” action figures, creatures and vehicles will be available at retail stores nationwide in October 2009.
About “Avatar”
The director of Titanic takes us to a spectacular new world beyond our imagination, where a reluctant hero embarks on a journey of redemption, discovery and unexpected love -- as he leads a heroic battle to save a civilization in this epic action adventure fantasy. Conceived 14 years ago and over four years in the making, “Avatar” breaks new ground in delivering a fully immersive, emotional story and reinvents the movie going experience.
The “Avatar” cast includes Sam Worthington, Zoe Saldana and Sigourney Weaver. Academy Award-winning visual effects house, WETA Digital, renowned for its work in “The Lord of the Rings” Trilogy and “King Kong,” will incorporate new intuitive CGI technologies to transform the environments and characters into photor
Posted 7/26/2009
SDCC: Mattel Launches Avatar Toy Line
You may have seen photos of these toys already in our Comic-Con 2009 Gallery , but here is the official press release.
Posted 7/26/2009
Mattel's New Web-Enabled "Avatar" Toys Will Offer Augmented Reality
If you think augmented reality is just a bunch of hype with no usable applications as of yet, think again. Major toy manufacturer Mattel has just announced a new line of products tied to the upcoming 3-D adventure movie 'Avatar' directed by James Cameron. While normally we wouldn't cover toys here at ReadWriteWeb, there is something special about this new lineup: these toys are integrated with ...
Posted 7/26/2009
Mattel Tops Estimates After Trimming Selling Costs - Bloomberg
BBC News

Mattel Tops Estimates After Trimming Selling Costs
Sales of Barbie dolls fell 15 percent, while the Wheels line, including Hot Wheels, declined 28 percent. Worldwide sales from entertainment dropped 32 ...
Mattel 2Q profit rises 82 percent on cost-cutting
Cost cuts see Mattel profits jump
Mattel posts 82% jump in Q2 sales, owing to cost cuts
Posted 7/26/2009
Mattel July 2009 Avatyar toys: Total Immersion via 'Augmented Reality'

Mattel, Total Immersion Team Up for Augmented Reality Toy Line

6a00d83452b15969e200e54f3a48428834-800wi Augmented reality took a giant step toward the mainstream this week when toy maker Mattel announced that a new line of action figures based on the upcoming action sci-fi-film Avatar would incorporate augmented reality technology.
Each figure in the new line will come with a 3D web tag, or i-TAG, which consumers scan using a home computer's webcam. Scanning will reveal additional content on-screen such as biographical information or animated models which corresponds to the purchased product.

'The development of our Avatar toy line with the integration of the augmented reality technology marks an entirely new level of innovation in toys,' Doug Wadleigh, vice president of Mattel's Boys Action Play Marketing group said. 'Boys will be able to play with the Avatar figures and vehicles in ways that previously could only be imagined.'
Mattel introduced the new toy line at Comic-con, currently taking place in San Diego.
Adding a twist to the augmented reality-laden toy line are added capabilities when two action figures are placed in front of a user's webcam. In that case the screen images of both figurines will interact with each other, says Mattel.
Mattel is teaming with augmented reality specialists Total Immersion, a France-based company which earlier this year partnered with sports card publisher Topps to bring augmented reality to baseball trading cards. (See the Topps video demo below which accompanied that announcement.)
The move by Mattel can be interpreted in at least two ways. The augmented reality initiative corresponds with the company's aggressive approach to tapping new technologies -- its BarbieGirls.com virtual world, launched in 2007, now has 18 million registered users according to researchers KZero. It also reinforces the toy industry's love affair with movie tie-ins. Analysts say rival toymaker Hasbro stands to make $600 million this year on Transformer-based toys alone.
Can the James Cameron-directed Avatar deliver the same upside for Mattel? It won't be long before the answer becomes clear: Mattel's Avatar-based action figures, creatures and vehicles will be available at retail outlets nationwide this October, while the film, from Fox, debuts December 19.
Posted 7/26/2009
Take That, Toy Story! Mattel's 'Avatar' Action Figures to Offer... - Business Exchange

Take That, Toy Story! Mattel's 'Avatar' Action Figures to Offer...
Business Exchange
Avatar action figures that are expected to hit store shelves in October. And, get this: The toys offer augmented reality. (The good news just keeps coming). ...
Take That, Toy Story! Mattel's 'Avatar' Action Figures to Offer ...
Avatar Action Figures come with Augmented Reality
Mattel reveals Avatar toy line
 - -
Posted 7/26/2009
Mattel Q2 2009 Earnings Call Transcript

Mattel Q2 2009 Earnings Call July 17, 2009 8:30 am ET Executives Dianne Douglas - Investor Relations Robert A. Eckert - Chairman of the Board, Chief Executive Officer Kevin M. Farr - Chief Financial Officer Analysts Gregory Badishkanian - Citigroup Sean McGowan - Needham & Company Hayley B. Wolff - Rochdale Research Robert Carroll - UBS Securities ...
Posted 7/26/2009 by  The Retail Stock Blog 
Mattel Launches Industry's First Toy Line Featuring Augmented...

Mattel, Inc. will preview at San Diego Comic-Con 2009 a new line of action figures based on Twentieth Century Fox's upcoming epic action-adventure film, 'Avatar,' that will incorporate augmented reality technology, marking the first time this technology will ever appear in a retail toy product.
Posted 7/26/2009 by  PR-inside.com 
Mattel Leaner For Challenging Times

Mattel achieved a small boost in its quarterly earnings via an ongoing cost-cutting program, spurred on by the difficulties toymakers have faced since the depth of the recession .
Posted 7/26/2009 by  Investopedia 
Mattel vs MGA June 2009 Why Should Mattel Get Future Plans For New Bratz Dolls?

Last year, we wrote about a somewhat horrific court ruling against MGA Entertainment, the makers of Bratz dolls, after getting sued by Mattel. If you don't follow the doll business, Bratz is really the first doll to successfully compete against the massively successful Barbie franchise in ages. However, the guy who came up with Bratz had worked at Mattel prior to going off on his own. Of course, this is the history of many different innovative companies. If you come up with a better idea while working at one company, it's a good thing that you can go off and build your own company. As we pointed out at the time, this is the story of plenty of successful tech companies. Steve Wozniak was at HP when he built the first Apple computer (and continued to work there for some time after Apple was moving forward). Robert Noyce helped found Fairchild (and later Intel) after growing frustrated at Shockley Transistor. Hell, William Shockley founded Shockley Transistor after feeling he didn't get enough respect at Bell Labs. Yet, here's a toy designer at Mattel who's entire operation is getting shut down because he came up with the idea while still employed at Mattel?

Even if you grant the somewhat troubling premise that the concept for the dolls was created at Mattel, at best you could make an argument that Mattel had some rights to an injunction and profits from the first generation of those dolls. Yet, the judge not only ruled that, but also that MGA had to give up all such dolls, and hand over all sorts of confidential info, including 'all related products, designs, customer information and 'know-how' for a planned 2010 Bratz line.' It's difficult to see any justification at all for forcing them to hand over future plans that had nothing to do with what the guy created while still at Mattel. MGA has now filed an emergency appeal, noting that if it does hand over such info and assets, it would have 'devastating and irreversible consequences,' which seems quite accurate. All in all, this seems like Mattel simply trying to stop competition, and it's a shame that the US court system seems to be helping.
Posted 6/20/2009
MGA Moves to Stop Transfer of Bratz to Mattel - The American Lawyer

MGA Moves to Stop Transfer of Bratz to Mattel
The American Lawyer
MGA Entertainment, Inc., maker of the Bratz doll line, filed an emergency motion Tuesday with the US Ninth Circuit Court of Appeals seeking to stop the transfer of the doll line to rival toy maker Mattel, Inc. The motion was filed on MGA ...
MGA files emergency appeal in Bratz case
MGA Asks 9th Circ. To Stay Bratz IP Transfer To Mattel
MGA asks appeals court to halt transfer of Bratz
Published 6/20/2009
Mattel's Fisher-Price June 2009 Fined Over Lead Toys

The Consumer Product Safety Commission said toy-maker Mattel Inc. and its Fisher-Price unit will pay a $2.3 million civil penalty to settle allegations that they knowingly imported and sold up to two million toys that violated a federal lead paint ban.
The penalty is the agency's highest ever for violations of importing or distributing a regulated product in commerce. The agency said that as part of the settlement agreement, the companies deny the allegations. Representatives of the companies couldn't be reached immediately for comment.
The settlement stems from a string of Mattel and Fisher-Price product recalls that occurred in 2007.
The CPSC said that before those recalls, Mattel imported up to 900,000 non-compliant toys between September 2006 and August 2007, including the 'Sarge' toy car and several Barbie accessory toys. The company distributed most of these toys to its retail customers for sales to U.S. consumers, the CPSC said. The 'Sarge' car was recalled in August 2007 and the Barbie toys recalled in September 2007.
Fisher-Price imported up to 1.1 million non-compliant toys between July 2006 and August 2007, including certain licensed character toys and the Bongo Band, Geotrax locomotive and Go Diego Go Rescue Boat toys. Most of these toys were distributed to retail stores for sale to consumers. The licensed character toys were recalled in August 2007, the Bongo Band and Geotrax toys were recalled in September 2007, and the Go Diego Go Boat toys in October 2007, the CPSC said.
'This penalty should serve notice to toy makers that CPSC is committed to the safety of children, to reducing their exposure to lead, and to the implementation of the Consumer Product Safety Improvement Act' last year, said the CPSC's Acting Chairman Thomas Moore. That act, which was signed into law last summer, created an even stricter ban on lead paint in toys.
Posted 6/20/2009
Mattel June 2009 Fisher-Price pay $2.3M fine
Mattel Inc. and its Fisher-Price subsidiary have agreed to pay a $2.3 million civil penalty for violations of the federal lead paint ban in children’s toys. The civil fine comes after the Consumer Product Safety Commission completed an investigation into the importing and selling of toys with lead paint levels that exceeded the .06 percent lead by weight limit that is federally mandated.
According to the CPSC, which recently crafted the Consumer Product Safety Improvement Act, aimed at toughening requirements for lead and phthalates in children’s products, Mattel imported up to 900,000 non-compliant toys between July 2006 and September 2007. Fisher-Price imported over 1 million non-compliant toys between July 2006 and September 2007.
Among the toys in question were the popular Sarge toy car, various Barbie products and some Go Diego Go toys. Most of the toys that had excessive levels of lead were shipped to retail stores for sale to the public. In 2007, a massive toy recall took place where about 95 Mattel and Fisher-Price toy models were determined to have exceeded the lead limit. Lead can be toxic if ingested by young children and can cause serious health problems.
The topic of lead paint in children’s products has been a hot button issue as of late, with the rollout of the controversial CPSIA of 2008. Toy manufacturers and retailers have said the new regulations are vague, costly and arbitrary, often requiring the duplicate testing of products. Some smaller manufacturers say the laws threaten to put them out of business.
This civil penalty, which is the highest for violations involving importation or distribution of a regulated product, is the third highest of any kind in CPSC history.
“These highly publicized toy recalls helped spur Congressional action last year to strengthen CPSC and make even stricter the ban on lead paint on toys,” said CPSC Acting Chairman Thomas Moore. “This penalty should serve notice to toy makers that CPSC is committed to the safety of children, to reducing their exposure to lead, and to the implementation of the Consumer Product Safety Improvement Act.”
Mattel was unable to be reached for comment Monday morning, though a representative said they would have a response later in the day.
Despite agreeing to pay $2.3 million in penalties, Mattel and Fisher-Price deny that they knowingly violated federal law, as alleged by CPSC staff.
Posted 6/20/2009 by  Los Angeles Business 
Lead Paint: Costing Mattel and the Toy Industry More Than Just $2.3 Million

Years after the initial lead paint scandals that tainted Chinese products in the eyes of global consumers, the U.S. Consumer Product Safety Commission is finally getting around to impose fines on Mattel for their violations.
Published 6/20/2009 by  Spend Matters 
Mattel 2008 July Masters Of The Universe Classics + Mattycollector.com
Mattel's new collector focused website is now partially up, with official opening at 8am morning on 28 July Monday (EST)! This will be the only place where the new MOTU Classics figures will be available, including limited stocks of the SDCC exclusive King Grayskull! Some folks have been able to access the webshop which lists the next two figures from the MOTU Classics line as He-Man and Beastman! Stay tuned for more info after Mattel's MOTU panel wraps... MATTYCOLLECTOR.COM
Posted 7/26/2008
Mattel 2008 SDCC Day 3: New Masters of the Universe figures to be sold on MattyCollector.com
Here is a look at Mattel's upcoming new He-Man and Beast Man figures which will be sold on their MattyCollector.com website. He-Man will be available in October 2008 and Beast Man will be available in November 2008. Each figure will cost $20 each. The figures were sculpted by the Four Horsemen and they will have a new figure available online each month starting with He-Man.< itxtvisited=1 div=>
Mattel/MOTU/032__scaled_100.jpg width=100 vspace=3 > Mattel/MOTU/034__scaled_100.jpg width=100 vspace=3 > Mattel/MOTU/038__scaled_100.jpg width=100 vspace=3 > Mattel/MOTU/039__scaled_100.jpg width=100 vspace=3 >
Mattel/MOTU/061__scaled_100.jpg width=100 vspace=3 > Mattel/MOTU/062__scaled_100.jpg width=100 vspace=3 > Mattel/MOTU/063__scaled_100.jpg width=100 vspace=3 > Mattel/MOTU/234__scaled_100.jpg width=100 vspace=3 >
Mattel/MOTU/236__scaled_100.jpg width=100 vspace=3 > Mattel/MOTU/237__scaled_100.jpg width=100 vspace=3 > Mattel/MOTU/238__scaled_100.jpg width=100 vspace=3 >
Posted 7/26/2008
Mattel 2008 SDCC Day 3: MOTU Merman and Zodiac Figure Images for MattyCollector.com

2008 SDCC Day 3: MOTU Merman and Zodiac Figure Images AddedEarlier today we brought you coverage of Mattel's upcoming new He-Man and Beast Man figures which will be sold on their MattyCollector.com website. Now we are happy to bring you original prototype figures of both Merman and Zodiac. These two will also be made available on Mattel's website as they will release one new MOTU figure each month starting with He-Man in October 2008.< itxtvisited=1 div=>

Mattel/MOTU/032__scaled_100.jpg width=100 height=98> Mattel/MOTU/034__scaled_100.jpg width=100 height=74> Mattel/MOTU/038__scaled_100.jpg width=100 height=100> Mattel/MOTU/039__scaled_100.jpg width=100 height=105>
Mattel/MOTU/061__scaled_100.jpg width=100 height=135> Mattel/MOTU/062__scaled_100.jpg width=100 height=89>
Posted 7/26/2008
Mattel 2008 SDCC Day 3: Batman: Brave And The Bold

2008 SDCC Day 3:
Mattel with their new series, Batman: Brave & The Bold. The series will be followed up with an animated series under the same title.< itxtvisited=1 div=>

Mattel/Batman_Brave_And_The_Bold/214__scaled_100.jpg width=100 vspace=3 > Mattel/Batman_Brave_And_The_Bold/2144__scaled_100.jpg width=100 vspace=3 > Mattel/Batman_Brave_And_The_Bold/215__scaled_100.jpg width=100 vspace=3 > Mattel/Batman_Brave_And_The_Bold/216__scaled_100.jpg width=100 vspace=3 >
Mattel/Batman_Brave_And_The_Bold/217__scaled_100.jpg width=100 vspace=3 > Mattel/Batman_Brave_And_The_Bold/218__scaled_100.jpg width=100 vspace=3 > Mattel/Batman_Brave_And_The_Bold/219__scaled_100.jpg width=100 vspace=3 > Mattel/Batman_Brave_And_The_Bold/220__scaled_100.jpg width=100 vspace=3 >
Mattel/Batman_Brave_And_The_Bold/221__scaled_100.jpg width=100 vspace=3 > Mattel/Batman_Brave_And_The_Bold/222__scaled_100.jpg width=100 vspace=3 > Mattel/Batman_Brave_And_The_Bold/224__scaled_100.jpg width=100 vspace=3 > Mattel/Batman_Brave_And_The_Bold/225__scaled_100.jpg width=100 vspace=3 >
Posted 7/26/2008
Mattel 2008 SDCC Day 3: Upcoming DC Universe Classic 6" Figures

2008 SDCC Day 3: More DC Universe Classic Figures
Mattel/DCUC/035__scaled_100.jpg width=100 vspace=3 > Mattel/DCUC/036__scaled_100.jpg width=100 vspace=3 > Mattel/DCUC/037__scaled_100.jpg width=100 vspace=3 > Mattel/DCUC/067__scaled_100.jpg width=100 vspace=3 >
Mattel/DCUC/210__scaled_100.jpg width=100 vspace=3 > Mattel/DCUC/211__scaled_100.jpg width=100 vspace=3 > Mattel/DCUC/213__scaled_100.jpg width=100 vspace=3 > Mattel/DCUC/233__scaled_100.jpg width=100 vspace=3 >
Posted 7/26/2008
Mattel 2008 Barbie - Celebrate Disco Nikki Doll

Barbie Celebrate Disco Nikki Doll Description:
Barbie Celebrate Disco Nikki Doll
  • She survived the disco era… in style!
  • Barbie Pink Label Collector Doll.
  • Beautiful, gift-to-go packaging.
  • Bring on the bell bottoms, Donna Summer, and The Bee Gees!
Beautiful, gift-to-go packaging makes it all about the birthday girl! Nikki celebrates the momentous occasion in a long, white halter gown that shimmers with silvery sequins and dazzling jewelry. Made up to make the scene, she glows with a white blossom in her curls as she carries her fabulous feather boa. Break out the bell bottoms and your Donna Summer and Bee Gees collections, and let the dancing begin! A musical doll stand is included that plays a snippet of 'Celebration' by Kool & the Gang. This exquisite Barbie Pink Label Collector Doll cannot stand alone. Measures about 11 1/2-inches tall. Ages 6 and up.
Posted 7/26/2008
MGA 2008 July MGA covered up Mattel employee's Bratz role-lawyer - Reuters
RIVERSIDE, Calif., July 10 (Reuters) - Toymaker MGA Entertainment Inc helped the creator of its lucrative Bratz dolls hide the fact that he designed the urban chic characters while he was under contract to Mattel Inc (MAT.N), Mattel lawyers told jurors in closing arguments on Thursday. Mattel attorney John Quinn told the jury in U.S. District Court in Riverside, California, that MGA bought Bryant's design to bolster its weak toy offerings and then worked with the creator to cover up his involvement in the franchise. 'This was a perfect marriage of an individual willing to betray his employer and a company needing him to do exactly that,' Quinn said. Barbie maker Mattel has sued family-owned MGA, claiming it owns the original Bratz concept drawings and that the doll's creator, Carter Bryant, made those and other Bratz drawings and models while he was working for Mattel as a Barbie designer. Closing arguments Thursday by Mattel signaled that the federal trial, which is in its seventh week, is near an end. The two companies are fighting over ownership of the $1 billion-plus Bratz doll franchise. The line was launched in 2001, and instantly began taking market share from Barbie, whose sales once accounted for more than three-quarters of all fashion doll sales, but have sunk to less than two-thirds. The lawsuit has been closely watched by the toy industry. The jury's findings could determine which of the two companies will dominate the lucrative fashion doll world that Mattel's iconic Barbie once ruled. The central question before the nine-member jury is whether Bryant made the original drawings upon which the franchise is based while he was working at Mattel, or during an eight-month hiatus from the El Segundo, California toy giant in 1998.
Posted 7/26/2008
Mattel 2008 Infinite Heroes - Review
Mattel Toy's Infinite Heroes


Through the years, I can’t say we’ve ever had a shortage of superhero toys but until DC Direct stepped onto the scene ten years ago, DC Superhero action figures were relatively limited to Batman and Batman related characters.  Mattel Toys and DC Comic Books have recently come to an agreement to open the vault of DC Superheroes to Mattel Toys and thus far they are doing a bang up job.


Mattel Toys are continuing the Justice League Unlimited series of action figures through Target stores exclusively.  Mattel Toys are also just getting started with their excellent series of Marvel Legends like action figures designed and sculpted by the popular “Four Horsemen” team for the DC Universe series.  Mattel Toys still continue the many series’ of Batman action figures as well.

Recently announced by Mattel toys will be a brand new series of DC action figures called “Infinite Heroes”. Infinite Heroes’ figures will be released in single packs, three packs and six packs.  This should create quite the impression and significant shelf space in the action figure isle.


This line will be an expansive series of 3 ¾” action figures with standard articulation at the head, shoulders, elbows, legs and knees.  However, the articulation is not consistent as it appears some figures will have more pose ability than others.  The line sounds like a dream come true for me as I am a confessed collector of 3 ¾” action figures.


Posted 7/26/2008
MGA 2008 July Jury Rules Bratz Doll Created During Designer’s Stint at Mattel - ABA Journal
A California jury has ruled that the popular Bratz doll was created by a designer when he was working for Mattel, a blow for the doll’s maker, Mattel rival MGA Entertainment Inc.
Mattel had claimed designer Carter Bryant took the idea for the hip, multi-ethnic doll to MGA even though he created the toy while under contract as a Barbie designer, the New York Times reports. Annual sales and licensing fees are higher than $1 billion.
Damages will be decided in a second phase of the federal trial, the Wall Street Journal reports (sub. req.). The newspaper says the verdict means that MGA might have to surrender royalties or even the right to produce the dolls. Bryant has already settled the case for an undisclosed amount.
The trial had featured disputes over whether the jury could hear evidence that Bryant had used a computer program called Evidence Eliminator to scrub his hard drive and whether the lawyers from the warring toy companies could stay at the same hotel. The evidence was allowed but the judge declined to get involved in the hotel dispute, caused when MGA contracted with the hotel for exclusive access by its lawyers.
MGA chief executive Isaac Larian told the Wall Street Journal that Mattel had exceeded the statute of limitations to obtain a penalty and he was confident his company would prevail in the damages phase.
Posted 7/26/2008
Mattel 2008 July Financial Report
On Friday, toy maker Mattel (MAT) reported a second quarter profit of $11.8 million or $0.03 per share, a sharp decline from the $22.8 million or $0.06 a share it turned in for the comparable period last year.

However, both earnings per share and second-quarter revenue improved upon analysts’ estimates, which put profits at $0.04 per share and revenue at $1.04 billion.

The company attributed the uptick in profits to strong sales of the American Girl Brand, as well as sales of promotional toys associated with High School Musical, Speed Racer, Kung Fu Panda and Batman: The Dark Knight.

At the same time, sales of Mattel’s flagship brand, Barbie, declined 6%; this could be offset, however, if Mattel wins the rights to competitor MGA’s billion-dollar Bratz doll business. The company has already won a ruling that could entitle it to as much as $350 million in damages for property infringement.

In the period ending June 30th, Mattel posted a gross margin of 44.5%, a 30-basis point improvement over the margin posted in the comparable period last year. I consider this a promising sign of the firm’s flexibility - one that I hope is sustainable.

Total second-quarter sales were $1.11 billion, as compared to $1 billion in 2007’s second quarter. This was particularly good news, given the fact that the firm’s net sales fell 2% in the first quarter.

Based on these results, however, I don’t expect analysts to dramatically increase their full-year estimates; Mattel would have to put forth a few more solid quarters before the masses start flocking to the stock. Following this quarter, “cautiously optimistic.” Should be the watchwords.

And investors may be asking themselves: Why not buy Hasbro (HAS)? After all, its stock has been on a roll, it hasn’t been battered by lead-toy recalls (as Mattel has), and it’s turned in a string of solid results.

Mattel closed at $20.66, up $2.38 or 13.02%.
Posted 7/26/2008
Mattel 2008 Barbie wins Bratz spat
MATTEL, maker of the ever-popular 'Barbie' fashion doll, has won a major legal battle against its chief competition 'Bratz', after a jury ruled the rival doll had been designed by a Mattel employee in breach of contract with the toy giant.
'A 10-person jury has rendered a unanimous decision that the majority of Bratz design drawings, prototypes and sculpts were created by doll designer Carter Bryant while he was employed by Mattel,' a press statement sent out by Mattel said.

Mr Bryant had an agreement with Mattel, under which he assigned to the toymaker all ownership rights of anything he created during his employment there.

But while he was still at Mattel, Mr Bryant entered into a contract with California-based MGA company, licensing Bratz to them. That was in September 2000; Mr Bryant left Mattel in October of the same year.

A month later, MGA showed Bratz prototypes for the first time and in January 2001 exhibited Bratz at the Hong Kong Toy Fair. Bratz dolls hit shop shelves in June 2001.

'This is a victory for all the hard-working people at Mattel who come together to create many of the most beloved toys for children,' said chief executive officer Bob Eckert, who called the jury's decision a victory 'for all those who believe in fair play'.
'While the case has been very complicated, the underlying principle has been a simple one - you shouldn't take what isn't yours.'

Yesterday's decision affected MGA but not Mr Bryant, who reached an out-of-court settlement with Mattel in May, less than two weeks before the trial began.

The trial opened at the end of May, but the case has its roots in 1999, when Mr Bryant worked for Mattel as a designer.

Mattel was founded in 1945 and manufactures and markets toys, games, dolls and other consumer products. Barbie is its most famous brand.

MGA Entertainment is also a toy manufacturer. It has been around since 1979, and its best-known line is Bratz.

The case is continuing, and the jury will be asked in the next phase to determine the amount of damages to be awarded to Mattel.
Posted 7/26/2008
MGA July 2008 Could Mattel End Up With Bratz? - BusinessWeek

It was the Battle of the Dolls, and Barbie has won. A U.S. District Court jury in Riverside, Calif., found toymaker MGA Entertainment guilty of contract interference and copyright infringement when it hired doll designer Carter Bryant away from Mattel (MAT) in 2000. The verdict could bring the world's largest toymaker hundreds of millions of dollars in back royalties or outright ownership of the wildly successful Bratz line of dolls launched by MGA in 2001.
The July 17 decision represents a rare shot of good news for Mattel, which has suffered a major loss of market share for its flagship Barbie brand since the Bratz launch. Mattel has also been involved in a spate of toy recalls over the past year. 'This is a victory for all the hard-working people at Mattel who come together to create many of the most beloved toys for children,' said Chairman and Chief Executive Officer Robert Eckert in a statement. 'It is also a victory for all those who believe in fair play.'
Not so fast, says Isaac Larian, the Iranian-born entrepreneur who is the majority owner of MGA (BusinessWeek.com, 6/10/08), which is also based in suburban Los Angeles. Larian says he'll have an opportunity to reveal new evidence the jury was barred from seeing in the first phase of the trial. In the second phase, which is to begin on July 23 and last about three weeks, the same jurors will be asked to determine damages. Larian has also vowed to appeal. 'It's not over yet,' Larian told . 'We own the name Bratz. There's no way they are ever going to get it.'
On July 18, Mattel, based in El Segundo, Calif., reported that its earnings fell by nearly half, to $11.8 million, or 3 cents per share, in the second quarter. Barbie sales worldwide fell 6%. Still, the results beat analysts' already pessimistic expectations. Linda Bolton Weiser, an analyst with Caris Research, estimates that Bratz generates $1.1 billion a year in sales and could add as much as $115 million a year in earnings to Mattel if the company was awarded all rights to Bratz sales and profits. Buoyed in part by the Bratz verdict, Mattel shares surged 12%, to $20 per share.

The Bratz Conception

The case focused on Bryant, 39, who worked at Mattel but claimed he conceived the idea (BusinessWeek.com, 6/13/08) for the pouty-lipped Bratz dolls during an eight-month hiatus from the company in 1998. At the trial, Bryant testified that he used Mattel doll parts and fellow employees' time, and he sketched many Bratz drawings after returning to Mattel in 1999. As is customary in the industry, Bryant signed an agreement giving Mattel rights to anything he designed while employed by the company.
Bryant earned more than $30 million in royalties from MGA. He settled a copyright infringement suit brought against him by Mattel just before the MGA case began in May.
Larian admits the work Bryant did on the dolls while at Mattel did not make him a sympathetic witness for MGA. 'There's no question he did not
Posted 7/26/2008
Mattel 2008 Speed Racer - Mach 5 1/24

Mach 5

Mach 5
Name Mach 5
Toy Line Speed Racer
Manufacturer Mattel
Released 2008
Materials ABS, Diecast, Rubber
Scale 1:24
Category Vehicle
Series Speed Racer
Orig. Price $24.95

The movie version Mach 5 is a little more 'real' than it's predecessor. I don't see why they couldn't have just used the original design, but it's close enough.
Mach 5

In the movie Speed Racer, the Mach 5 is Speed's brother Rex's car. Unfortunately Rex dies in an accident, so the Mach 5 Becomes Speed Racer's car. The Mach 5 is an all purpose vehicle, being both street legal, and equipped to race on tracks. It is not until the Speed enters the Mach 5 into a Road Rally that the Mach 5 is outfitted with all the gimmicks that we know and love.
Posted 6/23/2008
MGA vs Mattel June 2008 Bratz Designer's Data Purge Could Weaken MGA in Trial

The designer of MGA Entertainment Inc.'s popular Bratz doll used a program called 'Evidence Eliminator' to scramble a computer hard drive days before its data were to be copied for a federal lawsuit, according to lawyers on both sides of a trial with high stakes in the toy industry.
The trial, in federal district court in Riverside, Calif., involves an intellectual-property dispute in which Mattel Inc., the maker of Barbie dolls, claims that it should ...
Posted 6/23/2008
MGA vs Mattel June 2008 Barbie vs. Bratz: Opening arguments begin in doll dispute

Barbie vs. Bratz: Opening arguments begin in doll dispute

Bratz dolls
Mattel says that the creator of the Bratz dolls was its employee when he came up with the drawings for the toy, which brings in billions for MGA Entertainment.
By David Colker, Los Angeles Times Staff Writer
3:42 PM PDT, May 27, 2008
It was tastefully attired Barbie vs. streetwise Bratz in federal court in Riverside today as opening arguments began in a copyright infringement case potentially worth billions of dollars.

The big issues: When were the Bratz dolls created? And was it in Barbie's own house?

Mattel Inc., the El Segundo owner of the long-reigning Barbie empire, charges in a lawsuit that the creator of the upstart Bratz was in Mattel's employ as a Barbie designer when he secretly made drawings crucial to the new doll's concept.

The designer, Carter Bryant, defected in 2000 to MGA Entertainment Inc., a Van Nuys company that introduced Bratz in 2001.

MGA, according to analysts, makes as much as $2 billion a year from Bratz.

Mattel attorney John Quinn told a packed courtroom that MGA, which didn't have a fashion doll in its lineup before Bratz, couldn't have come up with the phenomenally successful product on its own.

How did it 'suddenly, overnight become one of the innovative toy companies in the world?' Quinn asked.

'Simple. They took the designs from a Mattel designer.'

Mattel owns those drawings, Quinn said, and therefore a stake in Bratz, because Bryant had a contractual agreement to turn over any design 'inventions' to the company while he was working there. Quinn charged that MGA knew of the contract and went to great lengths to cover up the true origins of the doll line.

MGA's lawyers will make their opening argument in the civil trial this afternoon.

Mattel won a significant court victory in April when Judge Stephen Larson ruled that an agreement Bryant signed while at that company gives it the right to claim 'ideas, concepts and copyrightable subject' he came up with during his employment.

Last week, Mattel said it had reached a settlement in its suit against Bryant. Terms weren't disclosed, and it's unclear what effect that settlement will have on Mattel vs. MGA.
Posted 6/23/2008
MGA vs Mattel June 2008 Bratz doll creator says they were inspired by magazine ads

The designer of the high-selling Bratz dolls testified Wednesday that they were inspired by ads in Seventeen magazine, though he couldn't say which ones.
Carter Bryant, a former Mattel employee and designer of MGA Entertainment's Bratz dolls, spent his fifth day on the stand in El Segundo- based Mattel's federal trademark infringement lawsuit against MGA Entertainment.

Mattel alleges Bryant developed the concept for the Bratz figures while under contract with Mattel.

Wall Street analysts believe the dolls generate between $600 million and $2 billion annually for family-owned MGA.

Bryant worked for Mattel twice -- first between 1995 and April 1998, and again between January 1999 and October 2000.

Under questioning today by Mattel attorney Bill Price, Bryant was shown several early sketches he made of Bratz dolls.

Most of the drawings bore handwritten notes indicating they were drafted in 1998. Price compared 1999 ads from Seventeen to several of the Bratz illustrations.

The attorney asked Bryant whether a print ad published in 1999 for Paris Blues jeans might have been the one from which Bryant actually modeled several drawings.

``I don't remember that,'' Bryant said.

When Price showed a Steven Madden store ad from a 1999 issue of Seventeen that looked similar to another of the designer's drawings, Bryant admitted, ``I don't remember the first time I saw that ad.''

Price also inquired about conversations Bryant had with MGA Entertainment Chief Executive Officer Isaac Larian around the time Larian was purportedly courting the dollmaker in fall 2000.

Price asked if comments Carter later made to friends that Larian had told him he ``could be very rich'' after coming to work for MGA were correct.

``I don't remember him saying that,'' Carter replied.

In documents provided by Mattel, the company alleges Bryant secretly entered into a contract with MGA a month or two before his employment agreement with Mattel ended in October 2000. Within three months, Bratz prototypes were showcased at the Hong Kong Toy Fair.

In April 2004, Mattel filed a lawsuit against Bryant, alleging he worked for a competitor while employed at Mattel.

The company later dropped the suit following an undisclosed settlement with Bryant, but continued to press its case against MGA.

By that time, Bratz had chipped away at the status of Mattel's Barbie as queen of the dollhouse. In its first quarter earnings report, filed in April, Mattel reported a 12 percent decline in domestic Barbie sales.

Larian contends his designers and engineers turned the Bratz concept into a reality. He has compared his company's legal battle with Mattel to ``David fighting a mighty Goliath.''

In testimony earlier this month, Larian acknowledged that he recruited employees from other toy companies, including Mattel. However, he said MGA sought only ``former Mattel employees who were laid off'' -- not workers still contractually bound to the company.
Posted 6/23/2008
Mattel 1966 Agent Zero M Sonic Blaster 5530 - Not acceptable... Posted 6/23/2008
MGA vs Mattel June 2008 No rooms at the Mission Inn for Mattel lawyers... Posted 6/23/2008
Mattel Oct 2008 Releases Barbie For The Birds Posted 6/23/2008
MGA vs Mattel June 2008 Bryant got help for Bratz pitch from Mattel workers Posted 6/23/2008
MGA vs Mattel June 2008 Bratz creator testifies in Mattel lawsuit - Reuters India Posted 6/23/2008
Mattel June 2008 Robert Eckert – Chairman, Chief Executive Officer - Delivers Update Posted 6/23/2008
Mattel June 2008 At International Licensing Show in New York Posted 6/23/2008
MGA vs Mattel June 2008 Bratz dolls not created at Mattel Posted 6/23/2008
MGA vs Mattel June 2008 The Bratz Fight Posted 6/23/2008
Mattel Dec 2007 DC Universe Lives up to its Name Posted 1/6/2008
JSSY Ltd Nov 2007 HK producer apologizes for toxic beads, Mexico Mattel destroys .... Posted 12/15/2007
Mattel Dec 2007 Danish entrepreneur Bezzerwizzer in partnership with toy giant - Copenhagen Capacity Posted 12/15/2007
Mattel Nov 2007 Hannah Montana challenges Barbie - Ventura County Star Posted 12/1/2007
Mattel Nov 2007 Family in Regina suing Mattel over lead paint - CBC British Columbia Posted 12/1/2007
Mattel Nov 2007 Mattel in Mexico destroys 175,000 lead-tainted toys Posted 12/1/2007 by  The Star Online 
Mattel Nov 2007 Going shopping? Mattel is on sale! - BloggingStocks Posted 11/24/2007
Toys 'R' Us Nov 2007 Toys made by Mattel are selling 'Well' - Los Angeles Business Journal Posted 11/24/2007
Mattel Nov 2007 Despite toy recalls, Mattel selling well - Asbury Park Press Posted 11/24/2007
Mattel Nov 2007 Congresswoman asks Mattel ceo to return Fisher Price manufacturing to NY - WBFO Posted 11/24/2007
Mattel Nov 2007 Malaysia Retaling: The Barbie Boom Posted 11/24/2007
Mattel Nov 2007 Barbie dolls up in amchi Dollywood - Economic Times Posted 11/24/2007
Mattel Nov 2007 Barbie "fashion-tainment" store Posted 11/24/2007
Mattel Nov 2007 Now a good BUY? - Wall Street Journal Posted 11/17/2007
Mattel Nov 2007 Introduces Barbie-Inspired Clothing Line: 'Barbie Luxe' - Brandweek Magazine Posted 11/17/2007
Mattel Nov 2007 Rises on jpmorgan Upgrade - CNNMoney.com Posted 11/17/2007
Mattel Nov 2007 Shares Rise Most in a Year on Stock Upgrade - Bloomberg Posted 11/17/2007
Mattel Nov 2007 Annual Dividend Increased 15 Percent Posted 11/17/2007
Nov 2007 Mattel's Recalls and the Action Figure Industry Posted 11/17/2007
Mattel Nov 2007 Former workers talk about quality problems Posted 11/17/2007 by  Plastics News 
Mattel Nov 2007 Guangdong govt may help toymakers sue Mattel - China Daily Posted 11/9/2007
Mattel Nov 2007 Chinese firms may get govt aid to sue Mattel - Business Standard Posted 11/9/2007
Mattel Nov 2007 New Elmo laughs, hiccups into holiday toy season - Reuters Posted 11/9/2007
Mattel Nov 2007 Supreme Court Takes Up Arbitration Case - The Associated Press Posted 11/9/2007
Mattel recalls 155,000 unsafe toys worldwide Published 11/9/2007 by  Reuters 
Mattel vs MGA Oct 2007 Posted 10/27/2007
Mattel Oct 2007 Costly recall reckoning - Seattle Times Posted 10/27/2007
Mattel Oct 2007 recalls 38,000 "Go Diego Go!" toys Posted 10/27/2007
Mattel Oct 2007 recalls 55,000 Go Diego Go Animal Rescue Boat toys in the United States Posted 10/27/2007
Mattel Oct 2007 Mattel's Barbie faces rising competition ... from Hanna Montana? Posted 10/27/2007
Mattel Oct 2007 3Q Net Down 0.9% On Recall Chgs - CNNMoney.com Posted 10/18/2007
Mattel Oct 2007 Fake Plastic Smile - Motley Fool Posted 10/18/2007
Mattel Oct 2007 Scrabble push in India - Livemint Posted 10/18/2007
MGA vs Mattel Oct 2007 In Its Legal Battle with Mattel, MGA signs up Skadden, Arps, Slate, Meagher & Flom LLP & Affiliates Posted 10/18/2007
Mattel Sept 2007 Nebraska man says Mattel stole his ideas for Planet Heroes toys Posted 9/29/2007
Mattel.com Sept 2007 Offers Detailed Toy Recall Website - URLwire Posted 9/29/2007
Mattel Sept 2007 Autistic Child needs Lead Test - Lawyers and Settlements Posted 9/29/2007
Mattel Sept 2007 Apology to consumers in China Posted 9/29/2007
Mattel and MGA Sept 2007 Battle Of The Doll Web Sites Posted 9/29/2007
Mattel Sept 2007 Recalls 800,000 toys worldwide because of lead paint Posted 9/29/2007 by  WAVY-TV Portsmouth 
Mattel March 2008 Hot Wheels George Barris Batmobile 1:18 Scale Replica Posted 9/22/2007
Mattel 1977 Shogun Warriors - Great Mazinga - Soft Vinyl Posted 9/22/2007
Mattel Sept 2007 EU consumer chief warns Mattel - BusinessWeek Posted 9/22/2007
Mattel apologizes to China - Los Angeles Times Posted 9/22/2007
Mattel Apologizes to China Over Recalls Published 9/22/2007 by  The Associated Press 
Mattel Sept 2007 Naruto Action Figure with 'Stabbing action' cause Furor. Posted 9/10/2007
Mattel 2007 Recalls Post Challenge Posted 9/10/2007
Mattel Sept 2007 Barbie, Fisher-Price toys in latest recall - Detroit Free Press Posted 9/10/2007
Mattel Jan 2008 Rare Barbie dolls to tour seven Chinese cites Posted 9/10/2007
Mattel Sept 2007 RollBots Deal with Amberwood Posted 9/10/2007
Mattel Sept 2007 "Recalls Toys And Troops" Posted 9/10/2007
Mattel Sept 2007 Barbie - The history of global manufacturing is stamped on Barbie's behind Posted 9/10/2007
Mattel Aug 2007 Director Buys Shares - Hardly a big chunk.... Posted 9/2/2007
Mattel Aug 2007 'China Barbie' takes on Mattel - Asia Times Online Posted 9/2/2007
Mattel Aug 2007 gets tough on toy safety - Salt Lake Tribune Posted 9/2/2007
Mattel Aug 2007 Mattel recall is a blow to Hong Kong's 'Toy King' Early Light Industrial Co Posted 8/26/2007
Mattel Aug 2007 Porn Site Abusing Barbie's Name - Forbes Posted 8/26/2007
Mattel Aug 2007 Recalls BatmanTM and One PieceTM Magnetic Action Figure Sets - WTOL Posted 8/19/2007
Mattel Aug 2007 Dora and Elmo toys recall Posted 8/19/2007
Mattel / Hasbro Aug 2007 Toy Recall Dampens Toy Makers' Optimism - Forbes Posted 8/19/2007
Mattel Aug 2007 Answers for parents with questions about Mattel toy recall - Quad-Cities Online Posted 8/19/2007
Mattel 2007 Possible Class Action Lawsuit - Finkelstein Thompson LLP Investigates Mattel, Inc. and Fisher Price. Posted 8/19/2007
Mattel Aug 2007 9 Million Toys Recalled Posted 8/19/2007
Mattel Aug 2007 Millions More Mattel Toys Recalled Posted 8/19/2007
Mattel Aug 2007 DC Super Heroes - Supergirl - For Less Posted 8/11/2007
Mattel - August 2007 Barbie - Alice in Wonderland Doll Posted 8/11/2007
Mattel Aug 2007 Presentation For The Upcoming Dc Comics Action Figure Posted 8/11/2007
Mattel Identifies Vendor That Made Recalled Toys Published 8/11/2007 by  wjz.com 
Mattel 2007 DC SuperHeroes 6" Cyborg Superman Posted 8/5/2007
Mattel 2001 Rock'em Socvk'em Robots - Disasteroid Posted 8/5/2007
Mattel Aug 2007 China defends its brand as Mattel recalls toys Posted 8/5/2007
Mattel Aug 2007 expects toy recall to cost $30 million - Los Angeles Times Posted 8/5/2007
Mattel Aug 2007 Mattel India sends toys back to China - Times of India Posted 8/5/2007
Mattel Aug 2007 Magic 8 Ball: The Movie? Posted 8/5/2007
Mattel Aug 2007 Recalls one million toys Posted 8/5/2007
Mattel July 2007 Barbie - Alice in Wonderland - Mad Hatter Doll Posted 7/21/2007
Mattel Walt Disney: Dinosaur Posted 7/21/2007
Mattel 2003 Hot Wheels - Robo Wheels - Motohazard Posted 7/21/2007
Mattel July 2007 RealNetworks and Mattel Sign Multi-Year Agreement For Casual Games Posted 7/21/2007
Mattel July 2007 Barbie Popular Abroad. Posted 7/21/2007
Mattel July 2007 Barbie Website doing well... Posted 7/21/2007
Mattel July 2007 Partners Mighty Fine To Create Fashion-Forward Apparel ... - Design Taxi Posted 7/15/2007
Mattel July 2007 Now Master Toy Licensee for DC Universe! Posted 7/5/2007
Mattel June 2007 Barbie Make-up Posted 6/16/2007
Mattel June 2007 'We Believe In Girls' Addresses State Of Girlhood Today Posted 6/16/2007
Mattel June 2007 Partners With Idea Nuova To Offer Hot Wheels™ And Barbie™ Room - WebWire Posted 6/16/2007
Mattel June 2007 Analyst cuts his 12-month target price to $25 from $30. Posted 6/16/2007
Mattel July 2007 Barbie My Size Throne Posted 6/11/2007
Mattel June 2007 Launching 'Barbie Girls' MP3 Player - Twice Posted 6/11/2007
June 2007 Corolle, a subsidiary of U.S. toy giant Mattel, promotes dolls for boys Posted 6/11/2007
Mattel May 2007 Announces Additional $250 Million Share Repurchase ... - PR Newswire Posted 5/27/2007
Mattel May 2007 He-Man Movie Planned! - Empire Movies Posted 5/27/2007
Mattel May 2007 Springs to launch Fisher-Price line - Home Textiles Today Posted 5/27/2007
Mattel & Radica May 2007 New 20Q Harry Potter Game! - Harry Potter's Page Posted 5/12/2007
Mattel May 2007 Court backs Mattel in LeapFrog suit - Inside Bay Area Posted 5/12/2007
Mattel Xmas 2007 Tri-Clops Interceptor Team Posted 5/12/2007
Mattel May 2007 Little Mommy - Celebrity Moms and Mattel Celebrate First “Little Mommy™ Day” - Business Wire Posted 5/12/2007
Mattel May 2007 - Money on UGC (User Generated Accounts) Posted 5/5/2007
Mattel May 2007 Distribution In Uk Beefed Up Posted 5/5/2007
Mattel May 2007 Barbie gets a Mexican accent Posted 5/5/2007
Mattel April 2007 Barbie faces yet another remake - Mail Tribune Posted 4/21/2007
Mattel April 2007 Lower profit, Higher sales Posted 4/21/2007
Mattel April 2007 Enthusiasts Honor Hot Wheels - Hartford Courant Posted 4/21/2007
Mattel 2007 Hot Wheels Collector Spaulding Posted 4/21/2007
Mattel April 2007 Launches Barbie-Themed Virtual World Posted 4/21/2007
Hasbro’s CEO is paid 40% more than Mattel’s - Providence Business News Published 4/21/2007
Mattel April 2007 Net falls as sales rise 19% Posted 4/21/2007
Mattel April 2007 Aging Barbie wants to freshen up Posted 4/21/2007 by  Los Angeles Times 
Hasbro's CEO is paid 40% more than Mattel's Published 4/21/2007 by  Providence Business News 
Mattel 2006 CEO got $7.3 million Posted 4/14/2007
Mattel April 2007 Mattel Sets up Shop at New York auto show - BusinessWeek Posted 4/7/2007
Mattel 2007 Polly Pocket is Letting Girls Take the Wheel Posted 4/7/2007
Mattel March 2007 Nominates Dean A. Scarborough to Its Board of Directors - PR Newswire Posted 3/31/2007
Mattel March 2007 Sugababes Styled by Barbie collection Posted 3/29/2007
Mattel Max Steel Arctic Commando Posted 3/24/2007
Mattel Max Steel Mx 99 Heli-Jet 2-vehicles-in-1 Posted 3/24/2007
Mattel Max Steel Sky-Stryke Posted 3/24/2007
Mattel Bravestarr - Carcel Bank Posted 3/24/2007
Mattel April 2007 Barbie - Wizard of Oz Barbie Doll Posted 3/22/2007
Mattel March 2007 Playmates third party deal Posted 3/22/2007
Mattel March 2007 Settles Polly Pocket Litigation - PR-Inside.com Posted 3/22/2007
Mattel 2006 Avatar The Last Airbender - Water Tribe Sokka Posted 3/17/2007
Mattel March 2007 Hot Wheels Radar Gun measures the speed of life - Sci Fi Tech Posted 3/17/2007
Mattel 2007 Tracey Barnett: What we need is a bit of Barbie in a blender - New Zealand Herald Posted 3/17/2007
Mattel March 2007 Meet Irish Barbie! - Irish Voice Posted 3/9/2007
Mattel Feb 2007 Barbie manufacturers to launch bald Britney Spears doll - The Spoof Posted 2/27/2007
Mattel Feb 2007 Polly Wheels - Putting girls in driver's seat Posted 2/27/2007 by  Los Angeles Times on Topix.net 
BEFORE THE BELL Hewlett-Packard, Mattel, Motorola, JetBlue in the ... - MarketWatch Published 2/24/2007
Analyst Ups Mattel, Downgrades Hasbro - Forbes Published 2/24/2007
Mattel 2007 Batman Shadow Tek Batbots Posted 2/22/2007
Mattel Feb 2007 MAC announces Barbie cosmetics range for adults - CosmeticsDesign-Europe.com Posted 2/16/2007
Mattel Feb 2007 Limited-edition Barbies ... - Cape Cod Today Posted 2/16/2007
Mattel Feb 2007 TMX Elmo gets Toy of the Year Award Posted 2/16/2007
Mattel 2007 Singing 'Chat Diva' Barbie and Teresa dolls - CNNMoney.com Posted 2/11/2007
DIC Entertainment Feb 2007 Names Mattel, Inc. Master Toy Partner for ‘Tween ... - Business Wire Posted 2/6/2007
Mattel 2007 Barbie and her boss under pressure to perform - Mail Tribune Posted 2/6/2007
Mattel Feb 2007 RBD Rebelde Barbie dolls - Pop-Rock Favorites ''RBD'' Get Dolled up with Barbie® at 2007 ... - Business Wire Posted 2/2/2007
Mattel release 'Slut' and 'Ho' Barbie as doll gets 21st Century ... - The Spoof Posted 2/2/2007
Mattel's 2007 Global Citizenship report Posted 2/2/2007
Mattel Feb 2007 Barbie loyalty scheme - DM Bulletin Posted 2/2/2007
Mattel's Earnings Worse Than They Appear - Seeking Alpha Posted 1/30/2007
Mattel Jan 2007 Recommendation Posted 1/30/2007
Mattel 2007 Barbie in '07 Posted 1/30/2007
Mattel Jan 2007 MAC Poised To Launch Grownup Barbie Cosmetics - MediaPost Publications Posted 1/9/2007
Mattel Jan 2007 Adidas selected as new licensee - Prdomain Business Register Posted 1/6/2007
2006, the year in packaging: Mattel gets thumbs down from this family - Blogging Stocks Published 1/4/2007
Mattel Jan 2007 Mattel and AWR Music Productions LLC Proudly Announce the ... - Business Wire Posted 1/4/2007
Mattel Dec 2006 The Year in Review - Houston Chronicle Posted 12/29/2006
Mattel Unveils Hilary Duff Doll - andPOP Published 12/26/2006
Mattel Dec 2006 Barbie Hillary Duff Doll Ads Glamour To Toy Boxes - Playfuls.com Posted 12/23/2006
Mattel Dec 2006 Donates Toys for Holiday Season - SocialFunds.com Posted 12/21/2006
Mattel Princess Of Power She-Ra El Reino Magico Posted 12/17/2006
Mattel Dec 2006 Mattel licenses Barbie for Emerson Radio electronics line - Bizjournals.com Posted 12/17/2006
Mattel dec 2006 Little Mermaid Shimmering Lights Ariel Doll - Under the Sea Posted 12/15/2006
Tale of rude mermaid doll sounds fishy, Mattel says - Belleville News-Democrat - Dec 2006 Posted 12/15/2006
Mattel Dec 2006 - Mattel plans £500,000 TV ad blitz for New Year - ToyNews Posted 12/15/2006
Mattel Dec 2006 Mattel partners with Jones Publishing, Inc. to create the official ... - Prdomain Business Register Posted 12/13/2006
Mattel Toys celebrates 60th anniversary of the original Magic 8 ... - Prdomain Business Register Posted 12/12/2006
Mattel's Barbie - a cultural and Christmas icon Posted 12/12/2006
Mattel wins patent suit against Safety 1st - Los Angeles Times - Dec 2006 Posted 12/10/2006
Mattel Wins $1.3 Million Patent Award From Dorel Unit - Bloomberg Published 12/10/2006
Mattel Dec 2006 - WATCH YOUR MOUTH, PRINCESS - San Jose Mercury News Posted 12/10/2006
Mattel: Barbie: Nearly 50 years old, Barbie bounces back - Dec 2006 Posted 12/10/2006
Mattel Dec 2006 Hard to fault Barbie maker's Bratz suit Posted 12/10/2006 by  Des Moines Register 
Mattel vs MGA Bratz - BusinessWeek - Dec 2006 Posted 12/9/2006
Mattel Gets $1.3 Million in Additional Patent Award From Canada's Dorel Published 12/9/2006 by  Bloomberg.com 
Mattel claims to own MGA's Bratz doll - Charlotte Business Journal - Nov 2006 Posted 11/29/2006
Mattel in huge toy recall - Finance24 Posted 11/29/2006
Mattel Adds 889 Ink to Roster - Adweek - Nov 2006 Posted 11/29/2006
Mattel Claims Bratz Maker Stole Secrets - Houston Chronicle Posted 11/25/2006
Mattel alleges MGA stole Bratz design - Chicago Tribune - Nov 2006 Posted 11/25/2006
Mattel Nov 2006 Campion School, Mumbai takes home 'Mattel National School Scrabble ... - Indiantelevision.com Posted 11/25/2006
Wyoming Family Sues Mattel Over Toy - Family Files Lawsuit Against ... - Lawfuel - Nov 2006 Posted 11/21/2006
MGA, Mattel Battle Over Bratz Brand - Animation Magazine Posted 11/21/2006
Mattel Nov 2006 Polly Pocket - 4.4 million magnetic toys recalled Posted 11/21/2006
Mattel alleges MGA stole Bratz design - Nov 2006 Posted 11/21/2006 by  Los Angeles Times on Topix.net 
Mattel Claims Rights to Bratz Dolls - Wall Street Journal - Nov 2006 Posted 11/20/2006
Mattel increases annual dividend by 30 percent - Reuters Posted 11/17/2006
Mattel 90210 Beverly Hills Dylan Posted 11/16/2006
Mattel Nov 2006 Barbie Doll and Tanner Scooper Dog Set Posted 11/14/2006
Mattel nov 2006 Associate Web Producer Job Listing Posted 11/14/2006 by  Digital Media Jobs Blog 
Mattel Barbie Nov 2006 - Diwali Barbie - Reading Little India Posted 11/13/2006
Mattel partners with Disguise to unveil a new collection of Barbie ... - Prdomain Business Register Published 11/10/2006
Mattel Nov 2006 - Barbie develops Girls Aloud dolls for Christmas - Incentive Bulletin Posted 11/10/2006
Mattel to kick off 'National School Scrabble Championship' - Indiantelevision.com Published 11/10/2006
Mattel Nov 2006 Sharon Stone Cancels Charity Toy Auction Appearance Because Her ... - Defamer.com Posted 11/3/2006
Mattel partners with Ppg Industries - Prdomain Business Register Posted 11/2/2006
Mattel's Barbie to partner with cosmetics co. MAC Published 11/2/2006 by  News.moneycentral.msn.com 
Mattel Barbie Oct 2006 Barbie Loves TMX Elmo Doll Posted 10/30/2006
Mattel 1977 Shogun Warriors Godzilla Posted 10/30/2006
Mattel 1979 World's Greatest Monsters - Rodan Posted 10/30/2006
Mattel Makes Contactless RFID Connection With Innovision R&T For Innovative HyperScan Games Platform Posted 10/30/2006 by  Wirelessdevnet.com 
Mattel unveils 'Barbie in the 12 Dancing Princesses' dolls ... - Indiantelevision.com Published 10/26/2006
Mattel Chairman and CEO Speaking at Morgan Stanley Global Consumer ... - PR Newswire Posted 10/25/2006
Research & Markets: Mattel, Hasbro, & JAKKS Pacific are the Major ... - Business Wire Posted 10/24/2006
Mattel BRAVESTARR Horse TURBO POTRO EN CAJA Posted 10/23/2006
Mattel 2006 Polly Pocket So Hip Cruise Ship Playset Posted 10/21/2006
Mattel 2006 Avatar Fire Blast Zuko Posted 10/19/2006
Mattel's HyperScan: Dean's View - San Jose Mercury News Posted 10/19/2006
'Cars' and Dolls Drive Up Profit at Mattel - calendarlive.com Posted 10/17/2006
Mattel: A Game Worth Playing - Seeking Alpha Published 10/9/2006
Mattel 2006 Pink Ribbon Barbie doll: About Breast Cancer Posted 10/4/2006
Mattel and Fisher-Price® Toys Bring the Magic of the Holidays to ... - Business Wire Published 10/3/2006
Mattel to Webcast 2006 Third Quarter Earnings Conference Call - Yahoo! News Published 10/1/2006
New HyperScan Game System From Mattel Hits Shelves Posted 9/28/2006 by  Superhero Times 
ER, Mattel in Multiyear Deal for Barbie Movies - World Screen News Posted 9/27/2006
'Barbie(TM) in The 12 Dancing Princesses' Kicks Off New Universal-Mattel Partnership Posted 9/26/2006
Mattel Celebrates 35 th Anniversary of UNO ® - Business Wire Published 9/26/2006
Mattel unveils Elmo doll after months of secrecy - Reuters Published 9/19/2006
P&G, Mattel partner on toothpaste Published 9/15/2006 by  Cleveland Plain Dealer (Cleveland Live News) (Registration Required) 
Mattel Needs A Knock-Me-Out Elmo Published 9/15/2006 by  BusinessWeek 
Volkswagen, Mattel to issue special-edition pink Barbie Beetle - International Herald Tribune Published 9/5/2006
Mattel deals itself new hand with cards - Inside Bay Area Published 9/4/2006
Mattel Gets Antitrust OK To Acquire Radica Games Published 8/31/2006 by  Quamnet 
Mattel To Sue Brazilian Artist For Portraying Barbie As Lesbian - All Headline News Published 8/28/2006
Lesbian Barbie upsets Mattel - PinkNews.co.uk Published 8/25/2006
With younger children's increasing interest in electronics, Mattel has needed engineers to keep up Posted 8/20/2006
Mattel Mega Man: NT Warrior Cross Fusion 12" Action Figure Posted 8/16/2006
Barbie: World Leading Fashion Doll of Mattel - Associated Content Published 8/7/2006
The next edition of Mattel's 'Cars' collectables cruise into a ... - Jim Hill Media.com Published 8/3/2006
McDonald's, Mattel Rebut China Labor Expose - CattleNetwork.com Published 7/31/2006
Mattel to buy Hong Kong-based game maker Radica for about $230M - Canada.com Published 7/30/2006
SDCC 06 - Mattel HyperScan Published 7/29/2006 by  Superhero Times 
Mattel, in Tech Play, to Buy Electronic Line Published 7/28/2006 by  Los Angeles Times 
Mattel Buying Radica - TheStreet.com Published 7/26/2006
Mattel Announces HyperScan Kids' Game System - Gamasutra Published 7/24/2006
Mattel Announces Hybrid Game System - Next Generation Published 7/24/2006
Mattel to make hybrid video gaming system - Bizjournals.com Published 7/22/2006
CCI, DAY ONE: MATTEL BRINGS SOME SUPERHERO 'ACTION' - comic Book Resources Published 7/21/2006
Mattel Turns Around In Q2 On 8% Top Line Growth - Update - East Aurora Published 7/20/2006
Mattel Posts 2Q Profit of $37.4 Million - Houston Chronicle Published 7/20/2006
Schaeffer's S&P 500 Index Hot Stocks Features Mattel, McDonald's ... - Black Enterprise Published 7/19/2006
Mattel Plays It Right - Motley Fool Published 7/19/2006
Sector Wrap:Mattel Lifts Toymaker Shares - MSN Money Published 7/18/2006
Mattel profit up despite Barbie blues Posted 7/18/2006
Mattel's Barbie Trouble Posted 7/18/2006
Mattel rebounds in Q2 - Playthings Published 7/17/2006
EARNINGS OUTLOOK Barbie, Star Wars at center of Mattel, Hasbro ... - MarketWatch Published 7/14/2006
Mattel appoints new director - Los Angeles Business Published 7/11/2006
Mattel Reveals Election Of Frances Daly Fergusson To Board ... - Trading Markets Published 7/11/2006
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