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Toylines (alphabetical order)
Aladdin - the cartoon (1995)
Aladdin - the Movie (1992)
American Gladiators (1991)
Archies (1977)
Armageddon (1997)
Astro Robot (1976)
Atlantis - The Lost Empire (2000)
Attack of the Killer Tomatoes (1991)
Avatar (2009)
Avatar The Last Airbender (2007)
Batman (animated - continuation of Hasbro line) (2002)
Batman (Bat-sign on card) (2002)
Batman (Dark Knight logo) (2009)
Batman Begins (Movie) (2005)
Batman EXP (Extreme Power) (2006)
Batman Shadow Tek (2006)
Batman Stealth Strike (2012)
Batman The Brave & The Bold (2009)
Batman, The (WB cartoon) (2002)
Battlestar Galactica (1978)
Big Jim (1973)
Bravestarr (1986)
Bug's Life, A (1998)
C.U.T.I.E. (1986)
Captain Future (1978)
Captain Power (1987)
Captain Simian and the Space Monkeys (1996)
Clash of the Titans (1981)
Computer Force (1989)
Computer Warriors (1989)
Cyber Force (1995)
Dark Knight (2008)
Dark Knight Rises (2012)
Dazzle (1981)
DC Comics Unlimited (2013)
DC Super Friends (2007)
DC Super Heroes (2006)
DC Universe - 75 Years of Super Power (2010)
DC Universe - Crisis (2009)
DC Universe - Signature Collection (2012)
DC Universe Classics (2007)
DC Universe Classics vs Masters of the Universe (2010)
Demolition Man (1993)
Dinosaur, Disney's (2000)
Disney Princess (1995)
Double Dooz ABC's (1985)
Ever After High (2013)
Extreme Dinosaurs (1997)
Flash Gordon (1979)
Flavas (2002)
Flinstones (1994)
Food Fighters (1988)
Generator Rex (2010)
Green Lantern Movie (2011)
Grizzly Adams (1978)
GUTS (1986)
Harry Potter (2001)
Harry Potter - Chamber of Secrets (2002)
Harry Potter - Prisoner of Azkaban (2003)
Harry Potter - Sorcerer's Stone (2002)
He-Man (1989)
Hercules (Disney's) (1998)
Heroes in Action (1975)
Hook (1991)
How the West Was Won (1978)
Hunchback of Notre Dame, The (1996)
Incredible Crash Dummies (2004)
Jimmy Neutron - Boy Genius (2001)
Judge Dredd (1995)
Justice League (2003)
Justice League Unlimited (2005)
Justice League Unlimited - DC Superheroes (2005)
Justice League Unlimited - DC Universe (2012)
Karl May (1975)
King Arthur (1992)
Kung Fu Panda (2008)
Kung Fu Panda 2 (2011)
Last Action Hero (1993)
Little Mermaid , The (1997)
Mad Scientist (1987)
Major Matt Mason (1966)
Man of Steel (2013)
Mary-Kate and Ashley (2000)
Masters of the Universe [MOTU] (1982)
Masters of the Universe 200x (2001)
Masters of the Universe Classics (2008)
Masters of the Universe Commemorative Series (2000)
Max Steel (1998)
Max Steel (2013) (2013)
Megaman NT Warrior (2004)
Men of Medal (1988)
Mighty Ducks (1996)
Mimi and the Goo Goos (1995)
Monster High (2010)
Mork & Mindy (1980)
Mulan (1998)
MUSCLE (1980)
My Scene (2002)
Naruto (2006)
NBA Pro Hoops (1999)
One Piece (2006)
Pirates of the Carribean (1993)
Pocahontas (1995)
Pooh (1995)
Princess of Power (1985)
Pulsar (1977)
Real Monsters (1995)
Ren and Stimpy Show (1993)
Rock'em Sock'em Robots (2000)
Sea Devils (1970)
Secret Saturdays (2009)
Secret Wars (1984)
Shaman King (2005)
She-Ra and the Princesses of Power (2018)
Shogun Warriors (1977)
Simpsons, The (1990)
Slammers (1990)
Space: 1999 (1976)
Spectra (1987)
Starcom [see Coleco] (1989)
Street Sharks (1994)
Superman Batman Public Enemies (2010)
Superman Returns (2006)
Tarzan (1978)
Tarzan, Disney's (1999)
The Great Gretzky (1984)
The Penguins Of Madagascar (2011)
Total Heroes (2013)
Toy Story (1999)
TVs Star Women (1978)
Voltron (1984)
Voltron Classics (2012)
Wee 3 Friends (2004)
Welcome Back, Kotter (1976)
Wheeled Warriors (1984)
Where's Waldo? (1991)
Winx Club (2012)
World's Greatest Monsters (1978)
Young Justice (2012)
Yu-Gi-Oh! (2002)
Yu-Gi-Oh! GX (2007)
Toylines (chronological order)
1966 Major Matt Mason
1970 Sea Devils
1973 Big Jim
1975 Heroes in Action
1975 Karl May
1976 Astro Robot
1976 Space: 1999
1976 Welcome Back, Kotter
1977 Archies
1977 Pulsar
1977 Shogun Warriors
1978 Battlestar Galactica
1978 Captain Future
1978 Grizzly Adams
1978 How the West Was Won
1978 Tarzan
1978 TVs Star Women
1978 World's Greatest Monsters
1979 Flash Gordon
1980 Mork & Mindy
1981 Clash of the Titans
1981 Dazzle
1982 Masters of the Universe [MOTU]
1984 Secret Wars
1984 The Great Gretzky
1984 Voltron
1984 Wheeled Warriors
1985 Double Dooz ABC's
1985 Princess of Power
1986 Bravestarr
1986 C.U.T.I.E.
1986 GUTS
1987 Captain Power
1987 Mad Scientist
1987 Spectra
1988 Food Fighters
1988 Men of Medal
1989 Computer Force
1989 Computer Warriors
1989 He-Man
1989 Starcom [see Coleco]
1990 Simpsons, The
1990 Slammers
1991 American Gladiators
1991 Attack of the Killer Tomatoes
1991 Hook
1991 Where's Waldo?
1992 Aladdin - the Movie
1992 King Arthur
1993 Demolition Man
1993 Last Action Hero
1993 Pirates of the Carribean
1993 Ren and Stimpy Show
1994 Flinstones
1994 Street Sharks
1995 Aladdin - the cartoon
1995 Cyber Force
1995 Disney Princess
1995 Judge Dredd
1995 Mimi and the Goo Goos
1995 Pocahontas
1995 Pooh
1995 Real Monsters
1996 Captain Simian and the Space Monkeys
1996 Hunchback of Notre Dame, The
1996 Mighty Ducks
1997 Armageddon
1997 Extreme Dinosaurs
1997 Little Mermaid , The
1998 Bug's Life, A
1998 Hercules (Disney's)
1998 Max Steel
1998 Mulan
1999 NBA Pro Hoops
1999 Tarzan, Disney's
1999 Toy Story
2000 Atlantis - The Lost Empire
2000 Dinosaur, Disney's
2000 Mary-Kate and Ashley
2000 Masters of the Universe Commemorative Series
2000 Rock'em Sock'em Robots
2001 Harry Potter
2001 Jimmy Neutron - Boy Genius
2001 Masters of the Universe 200x
2002 Batman (animated - continuation of Hasbro line)
2002 Batman (Bat-sign on card)
2002 Batman, The (WB cartoon)
2002 Flavas
2002 Harry Potter - Chamber of Secrets
2002 Harry Potter - Sorcerer's Stone
2002 My Scene
2002 Yu-Gi-Oh!
2003 Harry Potter - Prisoner of Azkaban
2003 Justice League
2004 Incredible Crash Dummies
2004 Megaman NT Warrior
2004 Wee 3 Friends
2005 Batman Begins (Movie)
2005 Justice League Unlimited
2005 Justice League Unlimited - DC Superheroes
2005 Shaman King
2006 Batman EXP (Extreme Power)
2006 Batman Shadow Tek
2006 DC Super Heroes
2006 Naruto
2006 One Piece
2006 Superman Returns
2007 Avatar The Last Airbender
2007 DC Super Friends
2007 DC Universe Classics
2007 Yu-Gi-Oh! GX
2008 Dark Knight
2008 Kung Fu Panda
2008 Masters of the Universe Classics
2009 Avatar
2009 Batman (Dark Knight logo)
2009 Batman The Brave & The Bold
2009 DC Universe - Crisis
2009 Secret Saturdays
2010 DC Universe - 75 Years of Super Power
2010 DC Universe Classics vs Masters of the Universe
2010 Generator Rex
2010 Monster High
2010 Superman Batman Public Enemies
2011 Green Lantern Movie
2011 Kung Fu Panda 2
2011 The Penguins Of Madagascar
2012 Batman Stealth Strike
2012 Dark Knight Rises
2012 DC Universe - Signature Collection
2012 Justice League Unlimited - DC Universe
2012 Voltron Classics
2012 Winx Club
2012 Young Justice
2013 DC Comics Unlimited
2013 Ever After High
2013 Man of Steel
2013 Max Steel (2013)
2013 Total Heroes
2018 She-Ra and the Princesses of Power
Company history
About Mattel    
An American toymaker whose roots extend back to the early 1950's in Hawthorne, California. Mattel is best known for their Barbie and Hot Wheels lines. They are currently based in El Seundo, California, and are the largest toymaker in the world.
Mattel -Tyco Merger to be Completed by March 31 1997    
Mattel, Inc. (NYSE: MAT) today announced that its merger with Tyco Toys, Inc. (NYSE: TTI) has cleared the Federal Trade Commission, and that the two companies plan to consummate the
merger by March 31, 1997.

"The merger of these two companies will be an excellent strategic fit that will maximize the value of some of the world's greatest toy brands," Jill E. Barad, Mattel's president and chief executive officer, said. "This merger will produce benefits for our shareholders that would not have been realized
by the two companies operating alone." Barad said that Mattel is already moving ahead with a new strategy that capitalizes on the strength of its core businesses. "We will simplify and focus our business by concentrating on those global brands and categories in which we have a leadership position and maximum profit potential," she said.

"The integration of Tyco's well-known brands such as Matchbox and Sesame Street with the Mattel brands of Barbie, Fisher-Price, Disney and Hot Wheels will strengthen our portfolio," Barad said. "And the combination of the two companies will provide efficiencies resulting in significant cost savings. "As part of our previously announced strategy, we will exit those product lines that do not meet our core brand criteria, while at the same time reducing the cost structure of Mattel's worldwide organization," she said.

"Our Tyco integration planning has helped us discover additional efficiencies available through a Mattel restructuring." Barad said that the combined result of the Tyco integration and Mattel
restructuring will be an anticipated one-time, pre-tax charge of approximately $275 million to be taken in the 1997 first quarter. Approximately $175 million of the charge is related to Tyco integration and $100 million is related to Mattel restructuring.

"As a result of these actions, we expect to generate cost savings of more than $700 million over the next 5 years," Barad said. She also said that the company expects to achieve cost savings of approximately $60 million during the remainder of 1997. The integration and restructuring charge will include expenses for transaction fees related to the merger, a realignment of U.S. and international operations, limited disposition of certain businesses and overhead reduction. The integration and restructuring will result in the elimination of approximately 2,700 positions worldwide from the combined company.

"The benefits of our new strategy will not affect our first quarter performance," she said. "Demand for Barbie and Hot Wheels products has remained excellent, with consumer take-away for both brands increasing by more than 20 percent over the 1996 first quarter. But as a result of the Fisher-
Price inventory carried over from 1996, as well as continued weakness in Europe and the strong dollar, we expect earnings before the charge to be in the range of $.01 to $.04 per share for the 1997 first quarter, compared with $.ll in 1996," Barad said.

"The benefits of this cost rationalization will be seen later in the year. Based on these actions, we believe that earnings per share for 1997, before the charge, will be in the range of $1.65 to $1.70, including the negative currency impact, versus $1.44 before the impact of one-time charges in 1996," she said.

"Our company is in the best strategic position in its 52-year history," Barad said. "The merger with Tyco brings us valuable new franchises, which will allow us to focus even more on brand building."
Mattel, Inc. is the worldwide leader in the design, manufacture and marketing of children's toys. With headquarters in El Segundo, California, Mattel has offices and facilities in 36 countries and sells its products in more than 140 nations throughout the world.
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